YellowBrickMortgages
YellowBrickMortgages is a privately held UK mortgage advice service founded in 2018 and headquartered in Norwich, serving mortgage borrowers via an 11-50 person team and its website ybmortgages.co.uk.
- Company typePrivate
- Founded2018
- HeadquartersNorwich, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What YellowBrickMortgages does
YellowBrickMortgages is a privately held, for-profit UK mortgage advice service founded in 2018 and headquartered in Norwich. According to firmographic data, it operates with an 11-50 employee team and is positioned as a mortgage advisory intermediary; its consumer-facing channel is its website at ybmortgages.co.uk. The firmographic record states the company "provides a mortgage advice service," and at registration the firm is categorised as a private, non-listed entity headquartered in the United Kingdom.
No product detail, technology stack, pricing model, customer-segment breakdown, regulatory registration details, partnership network, funding history, leadership roster, or marketing-channel mix is present in the supplied data. The company's own website, when accessed during source capture, returned only a "verifying your request" loading screen and did not yield content on services, adviser qualifications, lender panel composition, fee structure, technology stack, or team profiles. Consequently, any characterisation of business model, technical infrastructure, or commercial mechanics is constrained to the high-level "UK mortgage advice service" descriptor, with industry-standard revenue mechanics (typically proc-fees and/or client fees on completed mortgage placements) inferred rather than disclosed.
YellowBrickMortgages firmographics
Firmographics- Name
- YellowBrickMortgages
- Website
- https://ybmortgages.co.uk
- Company type
- Private
- Founded year
- 2018
- Headcount range
- 11–50 employees
- Short description
- YellowBrickMortgages is a privately held UK mortgage advice service founded in 2018 and headquartered in Norwich, serving mortgage borrowers via an 11-50 person team and its website ybmortgages.co.uk.
- Ownership category
- akta.pro rank
YellowBrickMortgages industry classification
Industry- Product category
- Mortgage Brokerage Services
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
- akta.pro secondary industry
- Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)
Keywords
Where YellowBrickMortgages is headquartered
LocationHeadquarters
- HQ city
- Norwich
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
YellowBrickMortgages business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
YellowBrickMortgages product offering
Product offeringCore offering
YellowBrickMortgages provides a mortgage advice service, helping customers in the United Kingdom navigate and arrange mortgage products. The firm, founded in 2018 and based in Norwich, operates as an independent adviser supporting individual borrowers with their mortgage needs.
Differentiator
Problem solved
Functional benefit
Companies that use YellowBrickMortgages
Customer profileIdeal customer profiles1 record
YellowBrickMortgages technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
YellowBrickMortgages partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
YellowBrickMortgages competitors and assessment
Company assessmentDirect peers
- Alexander Hall: UK residential mortgage broker offering face-to-face and remote advice to consumers in London and the Southeast; comparable through its advice-led retail intermediation model.
- Habito: UK-based digital mortgage broker and advice platform offering whole-of-market residential mortgage intermediation to retail consumers; directly comparable to YellowBrickMortgages as both route borrowers to lender panels and earn procuration fees.
- Just Mortgages: UK mortgage advisory network offering whole-of-market residential mortgage advice via self-employed advisers; shares business model of providing intermediation services to retail customers.
- SPF Private Clients: UK specialist mortgage broker providing advice on residential, buy-to-let, and high-net-worth mortgage products to retail and professional clients; comparable through its advice-led intermediation model.
- Mortgage Advice Bureau: UK mortgage advisory network with a large branch footprint providing residential mortgage advice to consumers via appointed representatives; shares the regulated intermediary model and consumer-facing advice proposition with YellowBrickMortgages.
- Trinity Financial: UK mortgage broker advising on residential and buy-to-let products including specialist cases; comparable as a similarly positioned independent broker serving retail borrowers.
- John Charcol: Long-established UK mortgage broker focused on residential and specialist lending for retail clients; highly comparable as a similarly positioned, advice-led intermediation business.
- L&C Mortgages: One of the UK's largest fee-free mortgage brokers operating a telephone- and online-based whole-of-market advice model for residential purchase and remortgage customers; comparable by channel and product focus.
Broad incumbents
- Connells Group: Large UK property services group encompassing estate agency, surveying, and mortgage services; comparable through its in-house mortgage advisory function operating across a much broader portfolio.
Regional players
- Fluent Money: UK specialist lender and broker group providing secured mortgage products to retail customers; adjacent comparable as a UK intermediation business operating in the same advice-driven market, though with stronger weighting toward specialist lending.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
YellowBrickMortgages social profiles
Digital presenceYellowBrickMortgages financial estimates
Financial estimateRevenue estimate
Valuation estimate
YellowBrickMortgages leadership team
Management profileNumber of profiles
YellowBrickMortgages funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YellowBrickMortgages M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YellowBrickMortgages
What does YellowBrickMortgages do?
YellowBrickMortgages provides a mortgage advice service, helping customers in the United Kingdom navigate and arrange mortgage products. The firm, founded in 2018 and based in Norwich, operates as an independent adviser supporting individual borrowers with their mortgage needs.
When was YellowBrickMortgages founded?
YellowBrickMortgages was founded in 2018. It employs 11 to 50 people.
Where is YellowBrickMortgages based?
YellowBrickMortgages is headquartered in Norwich, United Kingdom, in the Europe region.
Who are YellowBrickMortgages's main competitors?
Direct peers on record are Alexander Hall, Habito, Just Mortgages, SPF Private Clients, Mortgage Advice Bureau, Trinity Financial, John Charcol and L&C Mortgages. Connells Group is listed as a broad incumbent. Fluent Money is listed as a regional player.
Does YellowBrickMortgages have an API?
No public API is recorded for YellowBrickMortgages.
What industry is YellowBrickMortgages in?
YellowBrickMortgages's product category is Mortgage Brokerage Services. Its primary akta.pro industry code is FSAEAEAA, Residential Mortgage Brokerage (Purchase & Refinance), with a secondary code of FSALABAA, Retail Residential Mortgage Brokers (Purchase & Refinance). Its NAICS code is 522310 and its SIC code is 6163.