Brass Ring Group

What Brass Ring Group does

Brass Ring Group LLC is a privately held, Los Angeles-based holding company founded in 1994 by Nathaniel Devereux (CEO) and Chris Martin (COO), operating its consulting arm, Brass Ring Consulting Group, out of City National Plaza in downtown Los Angeles with a secondary office in Laguna Beach. The firm positions itself as a full-service boutique consultancy serving clients from startups to Fortune 500 enterprises across marketing, business plan writing, venture funding, technology and web development, product strategy, and finance consulting. Pricing is project-based with custom quotes, monthly retainers for longer engagements, and occasional revenue-sharing partnerships for special projects, supported by a free 60-minute initial consultation and a self-serve "Book Services" portal for basic offerings.

Beyond advisory services, the group has built proprietary technology artifacts on behalf of specific clients that are referenced as case studies: a headless CMS syndicating content to 1,500+ website properties via APIs, an algorithmic pricing engine operating across 100,000+ SKUs, a WooCommerce-based e-commerce platform generating 590,000+ SEO-optimized product pages, and a bank cardholder loyalty platform serving 12M+ cardholders across Wells Fargo, PNC, RBC, and State Farm programs. These systems support a claimed $2B+ in cumulative client revenue and quantified outcomes including a 966% organic traffic lift, 326% sales lift, and 100% funding-success rate for business plans presented to investors.

Outside of consulting, Brass Ring Group operates a diversified portfolio of operating subsidiaries and holdings, including Jaggo Records (a record label distributed by Universal Music Group), the Bishop's Water Irish Whiskey brand, Old School Beer Company, a planned Los Angeles brewery near Dodger Stadium, and a long-running partnership with Thump Records. The firm reports global client reach via remote delivery (Zoom, TeamViewer) and a claimed 3,000+ office footprint, though its core delivery team remains in the 1-10 employee range.

Name

Brass Ring Group

Legal name

Brass Ring Group LLC

Website

https://brassringconsult.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Brass Ring Consulting Group is a Los Angeles-based boutique consultancy offering marketing, business planning, venture funding, web development, product strategy, and finance services to startups through Fortune 500 enterprises, with proprietary technology artifacts built across enterprise loyalty, e-commerce SEO, and AI integration engagements.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Marketing Consulting Services (541613), Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), Innovation, Product & R&D Consulting (BPAHACAM)

Keywords

• Management consulting services
• Marketing consulting
• Business plan writing
• Venture capital advisory
• Digital marketing services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting services across marketing, business planning, venture funding, technology/web development, product strategy, and finance. Priced via monthly retainers for longer-term projects or flat-rate quotes for shorter-term engagements.
2. Project-Based Engagements: Custom project engagements including business plan writing, PPM preparation, and web development projects. Fixed pricing for basic services booked online, custom quotes for complex projects.
3. Revenue-Sharing Partnerships: Special project arrangements with revenue-sharing terms for select engagements where appropriate.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Brass Ring Consulting Group is a full-service consulting firm delivering advisory services across marketing strategy, business plan writing, venture funding facilitation, product strategy, finance consulting, and technology/web development. The firm operates as an outsourced marketing and business strategy department for clients ranging from early-stage startups to Fortune 500 enterprises, complemented by specialized digital marketing services (SEO, SEM, marketing automation, AI integration) and custom technology solutions.

Product overview

Brass Ring Consulting Group is a full-service consulting firm offering a portfolio of advisory services and proprietary technology solutions. The core consulting offerings span marketing strategy, business planning, venture funding, product strategy, finance consulting, and technology/web development. These are complemented by specialized digital marketing modules (SEO, marketing automation, internet marketing) and AI integration services. The company also develops custom technology solutions including e-commerce platforms with advanced SEO optimization, a headless content management system for multi-property content syndication, bank cardholder loyalty platforms, and algorithmic pricing systems. The portfolio includes both service-based consulting deliverables and proprietary software systems built for specific client needs.

Differentiator

Problem solved

Functional benefit

Brands

• Jaggo Records: Record label with distribution through Universal Music Group, featuring artists including Grammy-award winners.
• Nicholas Devereux & Sons "Bishop's Water"
• Old School Beer Company
• Travel4Me
• Travel4Me

Products and services

• Marketing Consultant Services

Quantifiable outcome

• 100% of business plans written have received funding when presented to investors
• +8 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability8 records

Feature5 records

Partnerships

14 partnerships are on record, tiered flagship and core.

• Universal Music GroupflagshipStrategic or Co-development PartnerMusic and lifestyle brand distribution partnership spanning 34+ years. Brass Ring Group's record label Jaggo Records is distributed through Universal. Founders are signed artists to the label through Universal Music Group.
• EMI/CapitolcoreStrategic or Co-development PartnerHistorical distribution partner for Jaggo Records before transitioning to Universal Music Group.
• Carnival Cruise LinecoreStrategic or Co-development PartnerLongstanding relationship through travel loyalty programs. Promotional campaigns delivered via loyalty platforms serving millions of cardholders.
• Royal Caribbean InternationalcoreStrategic or Co-development PartnerSenior leadership relationships for promotional campaigns through bank cardholder loyalty programs.
• Princess CruisescoreStrategic or Co-development PartnerPartnership through travel loyalty program promotions serving cardholders.
• Club MedcoreStrategic or Co-development PartnerTravel supplier partnership for loyalty program promotions.
• Starwood HotelscoreStrategic or Co-development PartnerHotel partnership for travel loyalty program promotions.
• Sandals & BeachescoreStrategic or Co-development PartnerTravel supplier partnership for loyalty program promotions.
• AEG (Anschutz Entertainment Group)coreStrategic or Co-development PartnerVenue ownership relationships enabling opportunities in hotels, cruise lines, casinos, concert venues, and sports stadiums development.
• Wells FargoflagshipStrategic or Co-development PartnerBuilt travel booking websites as key component of cardholder loyalty programs. Executed bonus points promotional campaigns serving millions of cardholders with measurable engagement increases.
• YUM! Brands, Inc.coreImplementation/ SI/ Consulting PartnerRestaurant consulting services for KFC, Pizza Hut, Taco Bell, The Habit Burger and other brands.
• Wolfgang Puck OrganizationcoreImplementation/ SI/ Consulting PartnerRestaurant consulting and brand partnership in Los Angeles and throughout California.
• Thump RecordsflagshipStrategic or Co-development Partner34-year partnership for world-famous marquee music and lifestyle brand. Distribution through Universal. E-commerce and traditional retail across California, US, and globally.
• Corporate Travel Management Ltd. (ASX:CTD)flagshipImplementation/ SI/ Consulting PartnerAcquired Montrose Travel; Brass Ring Group served as North America Head of Marketing, growing sales from $150M to $325M+. Supported $1.5B in annual sales. Played key role in company's acquisition by this $4B global travel company.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accenture: Global professional services firm offering management consulting, strategy, technology, and digital marketing services. Comparable as a broad-based consulting incumbent that competes with Brass Ring for enterprise marketing and digital transformation budgets.
• Bain & Company: Global management consulting firm with capabilities across strategy, operations, marketing, and digital transformation. Comparable to Brass Ring's strategy and management consulting work and a typical incumbent competitor for enterprise consulting engagements.
• McKinsey & Company: Top-tier global management consulting firm serving large enterprises and governments on strategy, operations, marketing, and organizational transformation. Comparable to Brass Ring's strategy and business-planning work, but at the very top of the consulting market it also competes in.
• Deloitte Digital: Digital transformation and consulting arm of Deloitte, providing strategy, marketing, technology, and creative services to the largest global enterprises. Overlaps with Brass Ring's full-service consulting across marketing, technology, and strategy, but at significantly larger scale.
• Publicis Sapient (formerly Razorfish): Global digital transformation agency under Publicis covering strategy, marketing, technology, and engineering. Comparable to Brass Ring's marketing-plus-technology-plus-strategy crossover, but at much larger scale and with deeper specialization across enterprise verticals.

Direct peers

• Chief Outsiders: Fractional CMO and marketing consulting firm that places experienced marketing executives into mid-market and growth-stage companies on a part-time basis. Closely comparable to Brass Ring's full-service, senior-practitioner-led marketing consulting model targeting SMBs to Fortune 500.
• WebFX: Full-service digital marketing agency specializing in SEO, SEM, web development, and marketing automation for mid-market and enterprise clients. Comparable in delivering integrated marketing and technology services with measurable ROI outcomes, the same outcome Brass Ring emphasizes.
• Lounge Lizard: Digital marketing and web design agency combining branding, web development, SEO, and paid media for SMB and mid-market clients. Comparable in offering the holistic marketing-plus-technology stack Brass Ring delivers, at a similar boutique scale.
• SmartSites: Digital marketing agency offering SEO, PPC, web design, and integrated marketing services to SMB and mid-market clients. Comparable as a one-stop digital marketing + web development provider of similar size to Brass Ring's consulting-plus-technology model.
• Duct Tape Marketing: Small-business marketing consulting franchise that provides structured marketing systems, strategy, and implementation support for SMBs. Similar in offering integrated marketing consulting plus web/tech services to owner-operated businesses, with comparable practitioner positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/brass-ring-consulting-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brass Ring Group