HealGrief

What HealGrief does

HealGrief is a US-based nonprofit organization (legal entity HG, Inc., domiciled in California) that operates a community-led digital platform delivering free grief and bereavement support to adults aged 18 and older. Founded in 2014 by Fran Solomon after a personal bereavement experience revealed a gap in online grief resources, the organization runs the Actively Moving Forward (AMF) national peer-support network and the AMF mobile/web application, which connects users through age-segmented communities (young adults 18-30 and adults 30+) for 24/7 facilitated peer support, virtual support groups, and one-on-one grief coaching. Supporting programs include the Virtual Candle memorial and guest-book platform, the Let's Talk Death end-of-life education seminars, The Loss Project (artistic exploration of bereavement), and a Resources database covering more than 12 specialized loss types.

The underlying technology is a WordPress-based website plus the AMF mobile/web app, with OAuth-based single sign-on (Google Login, Facebook Login) and SurveyMonkey for AMF App registration. The platform delivers content, community, and memorialization features in a single integrated interface but relies on conventional web and mobile architecture rather than proprietary algorithms or machine-learning models. No APIs or SDKs are publicly documented.

HealGrief operates a freemium / donation-funded business model: all end-user services — grief coaching, virtual support groups, the AMF App, and online memorial creation — are provided free of charge, funded primarily through individual donations and charitable contributions, supplemented by Google Ad Grants (search-ad revenue share) and strategic sponsorships (notably The Ravine motion picture, which designated HealGrief as its charity of choice). The go-to-market motion is community-led, relying on organic social (Facebook), content marketing (a regularly published grief blog), email/newsletter subscriptions, Google Ad Grants visibility, and referrals from partner organizations. Geographic focus is the United States, distributed across a community the organization describes as "several million" members.

Name

HealGrief

Legal name

HG, Inc.

Website

https://healgrief.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

HealGrief is a US-based nonprofit operating a community-led digital platform that provides free grief support resources, virtual peer communities, grief coaching, and online memorials to bereaved adults across the United States.

Ownership category

akta.pro rank

Product category

Grief and Bereavement Support Services

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

akta.pro secondary industry

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

Keywords

• Grief support services
• Bereavement peer support
• Virtual grief groups
• Online memorial platform
• End-of-life education

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Donations and Charitable Contributions: As a nonprofit organization, HealGrief is primarily funded through donations from individuals, sponsors, and partners. The organization states it is reliant on the generosity of donors to maintain free support services for individuals and families in need.
2. Google Ad Grants: HealGrief participates in Google's Ad Grants program, receiving a portion of revenue when users click on ads or sponsored links, providing a passive income stream supporting operations.
3. Sponsorship and Partnerships: Strategic partnerships with organizations such as The Ravine motion picture (which designated HealGrief as its charity of choice) and sponsors help attract funding and advance grief awareness initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

HealGrief is a nonprofit social support network that provides free grief and bereavement services to adults aged 18+. Its core offerings include the Actively Moving Forward (AMF) national peer support network and AMF mobile application, which connect grieving individuals through age-segmented communities (18–30 and 30+). Supporting programs encompass one-on-one grief coaching, facilitated virtual support groups, an online memorial and virtual candle platform, end-of-life education through Let's Talk Death seminars, and a comprehensive grief resources database.

Product overview

HealGrief is a social support network providing grief and bereavement resources through a platform-plus-programs architecture. The core offerings include the Actively Moving Forward (AMF) peer support network and AMF App, which connect grieving adults through age-specific communities. Supporting programs include One-on-One Grief Coaching, Let's Talk Death educational seminars, Virtual Support Groups, The Loss Project (artistic expression), Virtual Candle memorial platform, and a Resources database. Together, these services guide individuals from bereavement through healthy personal growth, guided by the core belief that no one should ever grieve alone.

Differentiator

Problem solved

Functional benefit

Brands

• Actively Moving Forward® (AMF): A national network that supports, connects, and empowers grieving adults, with distinct communities for young adults aged 18-30 and adults over 30. Includes the AMF App.
• AMF App
• Let's Talk Death
• The Loss Project
• Grief Coach

Products and services

• Actively Moving Forward (AMF) A national peer support network that supports, connects, and empowers grieving adults through distinct age-segmented communities: young adults aged 18-30 and adults over 30.
• AMF App (Actively Moving Forward mobile application) A mobile and web application providing 24/7 access to peer communities, grief support groups, and virtual support for grieving adults aged 18 and older.
• Grief Coach (One-on-One Grief Coaching) One-on-one grief coaching service where a HealGrief Coach helps individuals plan for the future in a purposeful and meaningful way after a person has died.
• Virtual Support Groups Facilitated virtual environments where grieving individuals can connect, share, and support one another in real time, reducing isolation and loneliness associated with bereavement.
• Let's Talk Death Educational program addressing end-of-life conversations through social media venues and in-person seminars and training to help individuals and communities find inspiration, hope, and validation during their grief journey.
• Virtual Candle / Online Memorial Platform Online platform enabling users to create funeral notices, distribute them electronically worldwide, light virtual candles to honor loved ones, and transform obituary notices into celebrations of life.
• The Loss Project Artistic exploration program that merges psychology and photography to express the human condition as it relates to loss and grief.
• Grief Support Resources Database Comprehensive database of grief support resources including local and national support groups, recommended reading, and end-of-life planning materials covering multiple loss types.

Quantifiable outcome

• Several million community members served across grief support programs

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• The Ravine (motion picture)minorGTM or Marketing Partner · 1 January 2021The Ravine, a motion picture about a gruesome crime and the themes of forgiveness and healing, selected HealGrief as its charity of choice. HealGrief receives sponsorship support from the film's production, and the partnership raises awareness for grief compassion and healing among the film's audience. HealGrief cautions that the film's trailer may trigger users' own grief.
• Strategic Marketing Inc.minorOthersLogo appears in the sponsor section of the HealGrief website. Nature of sponsorship not detailed in available source material.
• Our House Grief Support CentercoreStrategic or Co-development PartnerFounder Fran Solomon served as a member of the Board of Directors and past Chair for Our House Grief Support Center. HealGrief and Our House have a collaborative relationship rooted in shared grief support mission and professional leadership overlap. Fran Solomon received professional training and facilitated grief support groups in underserved communities through this relationship.
• Cedars Sinai Board of GovernorsminorOthersFounder Fran Solomon is a member of the Cedars Sinai Board of Governors, providing HealGrief with reputational linkage to a major healthcare institution. Nature of formal partnership not detailed.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Modern Loss: Online community and content platform for grieving millennials and Gen X — directly comparable to HealGrief's AMF age-segmented peer support, digital-first delivery, and content-driven engagement strategy.
• GriefShare: Nationwide network of faith-based grief support groups and seminars serving bereaved individuals — directly comparable to HealGrief in mission, free model, and group-based support, though primarily faith-based and in-person.
• Our House Grief Support Center: Los Angeles-based grief support nonprofit offering free groups and programs — comparable to HealGrief in mission and free-model, with a geographic overlap; founder Fran Solomon served as its board chair.
• What's Your Grief: Online grief education and community platform offering articles, podcasts, and support groups — comparable to HealGrief in combining free educational content with facilitated peer support for bereaved adults.
• Dougy Center: Pioneering nonprofit providing peer-based grief support groups for children, teens, and families — closely comparable to HealGrief in mission, free peer-group model, and bereavement focus, with a strong recognized brand.
• Open to Hope: Online grief media and support community featuring stories, expert interviews, and forums — comparable to HealGrief in content-driven awareness building and community support for bereaved individuals.

Emerging players

• Ever Loved: Online funeral planning, obituary creation, and memorial crowdfunding platform — overlaps with HealGrief's online memorial tools and obituary-writing resources, representing an emerging commercial entrant in the broader grief-adjacent space.
• Tulip Cremation: Modern end-of-life services company offering cremation, planning tools, and online resources — comparable to HealGrief's Let's Talk Death program and end-of-life planning content through an emerging direct-to-consumer model.

Broad incumbents

• Hospice Foundation of America: Established national nonprofit providing bereavement education, resources, and programming — a broader incumbent that touches HealGrief's space through grief education and end-of-life awareness, though with a hospice-rooted focus.
• National Alliance for Children's Grief: National nonprofit supporting bereaved children and the organizations that serve them — a broader incumbent in the bereavement support ecosystem that overlaps with HealGrief's family and specialized-loss programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/healgrief
• Xx.com/HealGrief

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealGrief