What Wölfel & Co. does

Wölfel & Co. GmbH & Co. KG is a German family-owned textile manufacturer founded in 1926 (relocated to Alsbach-Hähnlein in 1947) that produces sheer curtain fabrics, custom-made curtains, acoustic panels, and vertical sheers. The company operates an integrated in-house weaving facility equipped with 60 high-performance machines (Sulzer projectile looms, Dornier air gripper looms, Stäubli Jacquard attachments) producing approximately 20,000 square meters of curtain fabric per week. Its product portfolio is anchored by the Trendline (trend-focused) and PremiumLine (premium quality) sub-brands, supplemented by the PremiumLine-Natur sustainable line, Akustik Panels for room acoustics, and Vertical Sheers window systems.

The company sells exclusively through the specialist trade channel, including interior decorators (Raumausstatter), specialty retailers (Fachhandel), and major German corporations and purchasing associations (Einkaufsverbände). It supports channel partners with co-marketing programs including display windows (Wölfel-Fenster), Roll-Up banners, a window-exchange program (Ringtausch-Fenster), and paid training seminars. Exports reach Switzerland, Austria, France, Benelux, Russia, and the United Arab Emirates through dedicated export sales and local representatives.

Revenue is generated through one-time sales of bulk meterware (30m bales) and custom-confectioned curtains, plus ancillary revenue from seminars (€149/€99 per participant), display-window packages (€1,199), and a per-package €2.42 logistics/energy surcharge. The company employs approximately 40-80 people across weaving, confection, shipping, and administration, and is managed by Christina Wölfel (Dipl.-Ing.) as managing partner, with no external investors or public funding.

Name

Wölfel & Co.

Legal name

Wölfel & Co GmbH & Co. KG

Website

https://woelfelco.de

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

101–250 employees

Short description

Wölfel & Co. is a German family-owned textile manufacturer founded in 1926 that produces sheer curtain fabrics, custom-made curtains, acoustic panels, and vertical sheers via an in-house weaving mill, selling exclusively through specialist interior decorators and purchasing associations across Germany and export markets in Europe and the Middle East.

Ownership category

akta.pro rank

Headquarters

HQ city

Alsbach-hähnlein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Curtain Fabric Sales: Manufacture and sale of curtain fabrics (Gardinen) under Trendline and Premiumline brands, as well as meterware. Products include Voile, Madras-Voile, Semi-Organza, Marquisette, and Jacquard fabrics sold to specialty retailers, interior decorators, and purchasing associations.
2. Custom Confection (Maßkonfektion): Custom-made curtains and decorations manufactured according to individual customer specifications in the company's confection department.
3. Acoustic Panels: Sale of acoustic panels for room acoustics and room dividers, available in various variants and colors.
4. Promotional Materials: Sale of promotional display windows (Wölfel-Fenster), roll-up banners, and ring exchange windows to retail partners for marketing purposes.
5. Seminars: In-house seminars for interior decorators and dealers at €149 per person (€99 for additional attendees), including training materials, catering, and evening program.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wölfel & Co. manufactures and sells sheer curtain fabrics and custom-made curtains (Maßkonfektion) under the TrendLine and PremiumLine sub-brands through an in-house weaving mill equipped with high-performance Sulzer projectile and Dornier air gripper looms with Stäubli Jacquard attachments. The company also produces acoustic panels, vertical sheers, and meterware (bulk fabric by the meter), distributing exclusively through specialist interior decoration retailers and purchasing associations across Germany and selected international markets.

Product overview

Wölfel & Co. is a German textile manufacturer specializing in curtain fabrics and custom curtain production. The company operates its own weaving mill equipped with Sulzer projectile weaving machines, Dornier acive gripper weaving machines, and Stäubli Jacquard equipment, producing approximately 20,000 square meters of curtain fabric weekly. The product portfolio consists of two main sub-brands—TrendLine (fashion-forward, trend-following designs) and PremiumLine (premium quality with exceptional designs)—plus a sustainable PremiumLine-Natur line made from natural fibers. Core products include Akustik Panels (acoustic panels for room dividers), Vertical Sheers (vertical blind systems), and Meterware (bulk fabric by the meter). The company also offers custom sewing/assembly services for individual customer specifications. Supporting services include marketing materials (Roll-Up Banners, display windows) and professional training seminars.

Differentiator

Problem solved

Functional benefit

Brands

• Trendline: Contemporary curtain collection following current trends with fashionable fabrics for versatile living space design.
• PremiumLine
• PremiumLine-Natur
• W7

Products and services

• TrendLine Contemporary curtain and decoration fabric collection offering trend-following designs and fashionable fabrics for versatile living space design, sold as meterware and custom-made curtains to interior decorators and specialty retailers.
• PremiumLine Premium curtain and decoration fabrics featuring exceptional designs with very high quality standards, representing Wölfel's top-tier textile products, sold to specialty retailers and interior decorators.
• PremiumLine-Natur Sustainable curtain collection made from up to 100% natural, renewable raw materials such as linen, featuring nature-inspired colors and patterns in white, earth, and cream tones, sold to specialty retailers.
• Akustik Panel (Acoustic Panel) Sound-absorbing acoustic panels for room acoustics and noise reduction, available in fully upholstered, plain, and with application variants. Can be used as room dividers with mounting options including track suspension and cable suspension, in various colors. Sold to interior decorators and specialty retailers.
• Vertical Sheers Modern vertical window decoration system combining the aesthetic appearance of curtains with the technical functionality of vertical blinds. Features 22 lamella colors, 4 track colors (white, silver, anthracite, black), and operation options including rod, chain, or electronic control. Sold to specialty retailers and interior decorators.
• Meterware (Fabric by the Meter) Curtain fabric sold by the meter in 30m bales, available as standard articles for daily use at market-appropriate prices and as articles developed for specific countries or regions. Sold to interior decorators and specialty retailers for further processing.
• Custom-Made Curtains (Maßkonfektion / W7) Custom-made curtains manufactured according to individual customer specifications in the company's in-house confection department, including rapport-compliant pleats (W7-Falte). Available for interior decorators and specialty retailers who resell to end consumers.
• Wölfel Seminar (In-House Training Seminar) Two-day in-house training seminar for trade professionals (upholsterers, decorators) covering curtain production processes, order catalog training, trend previews, and creative decoration possibilities. Includes training materials, catering, and evening program with dinner. Priced at €149 per first attendee and €99 per additional attendee from the same company. Limited to 20 participants.
• Wölfel-Fenster (Display Window Package) Display window package for retail partners consisting of 4 high-quality wooden frames with equipment and 2024 new product samples worth €2,600, offered at €1,199 net plus shipping. Customization (e.g., partner's logo) available at extra cost. Sold to specialty retailers and interior decorators for in-store marketing.
• Ringtausch-Fenster (Window Exchange Program) Co-marketing window exchange program for retail partners where participants receive one of four display windows (200cm x 245cm) over approximately 12 weeks. Price of €299 net includes pickup, refurbishment, and forwarding of decorations. Final display window remains with the participant.
• Roll-Up Banner Roll-up display banners measuring 2m x 85cm with integrated fold-out base for space-saving storage. Available in Wölfel designs (TrendLine, W7, PremiumLine, PremiumLine-Natur) or with custom text and partner company logo. Sold to specialty retailers and interior decorators for in-store marketing.

Quantifiable outcome

• Production capacity of approximately 20,000 square meters of curtain fabric per week
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jab Josef Anstoetz: Leading German manufacturer of decorative curtain and upholstery fabrics for residential and contract markets. Directly comparable to Wölfel in product category (curtain textiles), target customer (specialist retailers and interior decorators), and Made-in-Germany positioning.
• Création Baumann: Swiss premium manufacturer of curtain, decorative, and upholstery fabrics with strong European DACH distribution. Comparable to Wölfel's PremiumLine positioning in high-end sheer and decorative curtain textiles for the specialist trade.
• ADO Gardinenwerke: German curtain fabric manufacturer serving interior decorators and retail. Directly competes with Wölfel in the sheer and decorative curtain segment via similar Fachhandel and Raumausstatter channels in Germany and Europe.
• Nya Nordiska: German textile company specializing in high-end curtain and decorative fabrics, with strong design and contract segments. Comparable to Wölfel in product category (designer sheer curtains), Made-in-Germany production, and trade channel focus.
• Saum & Viebahn: German manufacturer of curtain and decorative fabrics with long heritage serving interior decorators and retailers. Directly comparable to Wölfel in product mix, German production base, and specialty trade distribution.
• MHZ Hachtel: German family-owned manufacturer and distributor of window decoration products including curtain rails, blinds, and sheer curtains. Comparable to Wölfel in German Mittelstand positioning and window-decoration specialty channel focus.
• Silent Gliss: Swiss premium supplier of curtain track systems, sheer curtains, and acoustic window treatments for residential and contract markets. Closely comparable to Wölfel in sheer curtain and acoustic panel offerings, DACH positioning, and trade-channel distribution.

Regional players

• Louvolite: UK-based manufacturer of made-to-measure curtains, blinds, and vertical window treatments. Comparable to Wölfel in vertical sheer and custom-made curtain categories but primarily serving UK and Ireland rather than Continental Europe.

Broad incumbents

• Hunter Douglas: Global market leader in window coverings including curtains, blinds, and shading systems. Overlaps with Wölfel's window-decoration category through sheer curtains and vertical systems but operates at much greater scale and product breadth.
• Coulisse: Dutch manufacturer of window covering components and finished curtain/blind systems sold globally. Comparable to Wölfel in vertical-sheer and curtain-track product categories but with broader, international distribution.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wölfel & Co.