Herraiz Soto

Name

Herraiz Soto

Legal name

HERRAIZ SOTO ASOCIADOS S.L

Website

https://herraizsoto.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Creative & Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Creative agency services
• Brand campaign design
• Digital product development
• Mobile app development
• Experiential marketing

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: B2B professional services delivering campaigns, experiences, and digital products for brand clients. Projects span advertising campaigns, branded content, digital experiences, and social media strategy for enterprise and mid-market companies.
2. Product Licensing and Sales: Revenue from proprietary products including Ommwriter (app with sales success in App Store), Notegraphy, and experimental products sold through the company's own shop.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Herraiz Soto is a creative agency that develops brand campaigns, digital experiences, and products for enterprise clients, while also designing and selling its own proprietary mobile applications (Ommwriter, Notegraphy, Mood Keyboard, Mood App) and experimental consumer products through its &cos division. The firm operates three lines — Agency (client campaigns), Lab (own and client product development), and &cos (experimental products) — serving enterprises such as Camper, IKEA, Telefónica, Moritz, and Arnette.

Product overview

Herraiz Soto is a creative agency with three divisions: Agency (brand experiences and campaigns), Lab (own and client product development), and &cos (experimental products). The Lab division has developed a portfolio of standalone digital products including Ommwriter (minimalist writing app launched in 2010, downloaded 1M+ times), Notegraphy and Mood Keyboard/Mood App (text styling applications with 1M+ registered users), Appétit (culinary tool for Telefónica), Rig Wizard (guitar visualization), Labuat (music visualization painting), and OnPlayOff (transformable desk). The &cos sub-brand encompasses experimental physical and digital products like &covers (camera stickers), &confetti (phrase generator), Misfortune Cookies, Conclusions (spoiler T-shirts), Coolgifs/Dramamonsters (290M+ views), and &cosmetics (beauty products). The company also creates extensive client work across brand campaigns, digital experiences, and social media strategies for clients including IKEA, Camper, Moritz, Arnette, Buff, Privalia, Ownat, and Telefónica.

Differentiator

Problem solved

Functional benefit

Brands

• Ommwriter: A minimalist writing application designed to create a distraction-free environment for writing, with ambient sounds and music. Launched in 2010 with over 1 million downloads.
• Notegraphy
• Mood Keyboard
• Mood App
• &covers
• &covers two
• Conclusions
• Confetti
• Stick with me baby
• Dramamonsters

Products and services

• Ommwriter A minimalist writing application that creates a distraction-free, full-screen environment with ambient sounds and music designed to help writers concentrate and boost productivity. Downloaded by 1 million people with 500,000 permanent users.
• Notegraphy A mobile application that instantly formats any text with graphic filters, created in collaboration with world-class designers to help users enhance their social media posts with visually appealing typography. Over 1 million registered users across 40+ countries.
• Mood Keyboard A mobile keyboard application that integrates Notegraphy-style text styling directly into the keyboard, allowing users to preview and send graphically enhanced messages similar to emoji functionality.
• Mood App A lighter, more playful version of Notegraphy with faster rendering and a more spontaneous interface designed to appeal to younger users who found the original app too serious.
• &covers Adhesive stickers designed to cover device cameras (laptops, phones) featuring stylized blind eyes for privacy protection with a humorous tone.
• &covers two Second generation adhesive stickers for covering nipples in photos before posting to social media, including both stickers and iron-on patches for clothing.
• &confetti An analog random content generator featuring colorful falling phrases designed for parties and social occasions.
• Conclusions T-shirts featuring series finale spoilers, allowing wearers to provoke reactions or share nostalgia about popular TV show endings.
• Dramamonsters (Coolgifs) A collection of animated GIF monsters in dramatic styles for enhancing Instagram Stories, achieving 290 million views in four months and available on Giphy.
• Stick with me baby Adhesive decorations for MacBook laptops that replace the Apple logo with illustrated characters including mustaches, hairstyles, and figures.
• &cosmetics A cosmetics line sold in pharmacies that promotes authentic beauty and self-acceptance, featuring anti-aging and body care products with honest messaging.
• Luminous Sisters A collection of chromotherapy-themed cocktails (Green, Yellow, Red) where each color emphasizes different therapeutic properties through ingredients.
• Misfortune Cookies Novelty fortune cookies containing unlucky predictions instead of positive fortunes, paired with handmade quality ingredients.
• OnPlayOff A wooden table with a crank mechanism that transforms between a meeting table, ping-pong table, and concentration desk, designed to support creative work processes.
• Appétit A digital culinary inspiration tool developed for Telefónica that helps chefs create recipes by exploring chemical relationships between ingredients, cultural influences, and seasonal availability using big data.
• Rig Wizard A visual 3D interface for exploring guitar sounds, creating unique room environments for each instrument that recreates the acoustic properties of different playing spaces.
• Labuat An interactive experience where users paint to music, with a brush that responds to song intensity and rhythm, creating visual interpretations that can be recorded and shared.

Quantifiable outcome

• Ommwriter achieved 1 million downloads with 500,000 permanent users and App Store sales success
• +2 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• World-Class Graphic Designers (Notegraphy)minorStrategic or Co-development PartnerNotegraphy collaborated with international designers including Josep Basora, Alex Trochut, Jessica Hische, Natalie Koutia, David Acebedo, Monotype, Bauertypes, Maria Berga, Esteve Traveset, Laura Meseguer, Juanra Pastor, Álvaro Jiménez, Hugo Ferradas, Feed Studio, Luca Ionescu, Mario Hugo, Mek Frinchaboy, Nod Young, Non-Format, Rick Banks, Sean Freeman, Sougwen Chung, and others to create filter designs.
• Havas Media (Marlex)minorStrategic or Co-development PartnerCollaboration with Havas Media on La Mirada Marlex branded content initiative featuring video interviews with professionals about the labor market.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Buck: Los Angeles-based creative agency specializing in design, motion, and interactive experiences for major brands. Comparable as a craft-focused, award-winning studio with integrated product and campaign capabilities serving enterprise clients.
• ustwo: London-based digital product studio and creative agency known for hit apps (Monument Valley) alongside enterprise client work. Operates a dual model of own-product development and agency services, structurally identical to Herraiz Soto's Lab/Agency/&cos setup.
• Instrument: Portland-based independent creative agency and product studio serving major brands with integrated brand, digital, and product design work. Closely comparable hybrid model and boutique scale.
• Active Theory: Los Angeles digital creative studio focused on immersive web experiences, interactive content, and brand-driven products for major brands. Comparable in scale, craft orientation, and the mix of technical product work with brand campaign execution.
• Resn: New Zealand-based creative digital studio known for award-winning interactive brand experiences and a strong experimental culture. Sized comparably to Herraiz Soto and similarly built around craft-driven, boundary-pushing client work and exploratory projects.
• Work & Co: Independent digital product studio combining strategy, design, and engineering for enterprise clients. Comparable in producing shipped products (rather than just campaigns) for Fortune-class brands.
• B-Reel: Swedish-founded creative agency and product studio with a hybrid model combining campaign work, digital product development, and experimental in-house products. Operates across multiple global offices and shares Herraiz Soto's producer mentality of building own-IP products alongside client work.

Regional players

• Locopalo: Madrid-based creative agency operating in the same Spanish creative market as Herraiz Soto. Comparable as a homegrown Spanish boutique with strong creative profile and a focus on brand transformation work.
• Kitchen: Barcelona-based creative agency with strong creative and product chops. Closest geographic and cultural peer to Herraiz Soto in the Spanish/Iberian creative ecosystem, serving similarly demanding brand clients.

Broad incumbents

• R/GA: Global creative agency with deep product and technology capabilities, including its own venture studio. Represents the scaled incumbent version of Herraiz Soto's hybrid agency-product model, serving many of the same enterprise brand clients at global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/herraizsoto
• Instagraminstagram.com/herraizsoto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herraiz Soto