What 100% Design em Movimento does

100% Design em Movimento is a São Paulo-based strategic design and branding agency founded in 2001. The firm operates as a private professional services company, delivering branding, visual identity, packaging architecture, environment design, digital branding, naming, and brand strategy to large enterprise clients across Brazil, with international project delivery to the United States and Japan. Its proprietary "InsideUp" methodology, developed over 25 years, focuses on connecting brand essence to consumers and contemporary context. Notable engagements include the Fuleco mascot for the 2014 FIFA World Cup and brand transformation work for Piraquê, Coral, Yakult, Swift, Onofre, Cepêra, and Padoca Bakery, among others.

The firm monetizes through project-based professional services fees, quoting engagements individually based on scope. It goes to market via a sales-led, direct B2B engagement model, supported by a portfolio-driven website, Instagram presence, and inbound contact forms. 100% Design has accumulated recognition from Cannes Lions, New York Festivals, LIA, ADG Brasil, Brasil Design Award, and other industry awards, and points to a track record in which client rebrands coincided with multi-billion-dollar M&A outcomes (Piraquê/M. Dias Branco, Coral/AkzoNobel, Onofre/CVS). No external funding, institutional ownership, subsidiaries, or M&A activity are disclosed, and the firm remains privately held under its founding management structure.

Name

100% Design em Movimento

Legal name

100% Design

Website

https://100porcento.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

100% Design em Movimento is a São Paulo-based strategic design agency founded in 2001, serving large enterprises with branding, packaging, environment design, and brand strategy via its proprietary InsideUp methodology. Notable clients include FIFA, Piraquê, Coral, and Yakult.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (541430), Interior Design Services (541410), Graphic Design Services (54143)

akta.pro primary industry

Packaging & Product Brand Design (BPAFAEAG)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN)

Keywords

• Branding services
• Packaging design
• Brand strategy
• Environment design
• Identity design

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Design and Branding Services: Project-based professional services including branding, identity, packaging design, environment design, digital branding, naming, and strategy consulting. Revenue generated through client engagements and project fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

100% Design em Movimento is a strategic design agency that creates and revitalizes brands for B2B clients across consumer goods categories. Its core deliverables include brand identity development, packaging design, environmental/retail design, digital branding, and naming, all guided by its proprietary InsideUp methodology.

Product overview

100% Design em Movimento is a strategic design and branding agency with 25 years of experience. The company operates as a service-based firm rather than a software product company, offering creative and strategic services to clients across Brazil and internationally. Their core offerings include branding and identity design, packaging design, environment design, digital services, naming, graphic design, product design, retail environment (PDV), video production, voice tone development, UX/UI, animation, and digital branding. They employ their proprietary "InsideUp" methodology—a strategic approach to connecting brand essence with people and contemporary context. Their portfolio spans diverse sectors including food and beverage, healthcare, education, finance, retail, and social organizations, with case studies featuring major Brazilian and international brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Strategic design services for creating and revitalizing brand identities for B2B client companies across consumer categories.
• Packaging Design Packaging design services delivered to consumer brand clients requiring shelf-ready product and structural packaging solutions.
• Environment Design Environmental design services for retail and event spaces, enabling physical brand expression aligned with identity programs.
• Digital Branding Digital branding services extending brand strategy and visual identity into digital channels for B2B client brands.
• Naming Strategic naming services for products, services, and brands, supporting launch and repositioning initiatives.

Quantifiable outcome

• Piraquê's new identity led to billion-dollar acquisition by M. Dias Branco
• +5 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• FutureBrand: Interpublic-owned global brand agency specializing in brand strategy, identity systems, packaging, and experience design — closely mirrors 100% Design's service mix and enterprise customer profile with multi-region reach.
• Elephant Design: Brazilian strategic design agency with a comparable focus on branding, packaging, and brand experience for major Latin American enterprise clients — direct regional competitor with similar scope and customer profile.
• Siegel+Gale: Global brand strategy and design firm focused on simplicity-led brand systems, naming, and identity — comparable strategic-design positioning and enterprise client base, with international delivery capability.
• CBA B+G: Brazilian brand and design agency offering branding, packaging, and strategic design to enterprise clients — direct regional peer with similar scope and customer mix in the Latin American market.
• Pentagram: Partner-led global design firm offering branding, packaging, identity, and environmental design — directly comparable multi-disciplinary model and similar project-based, fee-for-service revenue approach serving enterprise clients.

Broad incumbents

• Superunion: WPP-owned global brand and design consultancy with brand strategy, identity, packaging, and experience design capabilities — broader network and global delivery, competing for similar enterprise brand transformation engagements.
• Interbrand: Omnicom-owned global brand consultancy with deep expertise in brand strategy, naming, identity, and packaging — overlaps directly with 100% Design's core offerings while operating at significantly larger scale and global footprint.
• Landor: WPP-owned global brand consulting and design network offering strategy, identity, packaging, and experience design — broader portfolio and global reach, but competes for the same large-enterprise brand transformation mandates.
• Wolff Olins: Omnicom-owned global brand agency delivering brand strategy, identity, and experience design — directly comparable strategic-design methodology and enterprise client base, but with broader international delivery capability.

Emerging players

• MetaDesign: Global design agency with brand strategy, identity, and packaging capabilities for enterprise clients — comparable service mix but typically smaller scale and more specialized regional presence than top-tier incumbents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/100pordesign
• Facebookfacebook.com/100pordesign
• LinkedInlinkedin.com/company/100design

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100% Design em Movimento