Profusion Immobilier

What Profusion Immobilier does

Profusion Immobilier Inc. is a private, Quebec-based luxury real estate brokerage headquartered in Westmount, Canada, operating as a 100% Quebec-owned independent firm since its founding (firmographic founding year 2008; corporate history references Sonia Lavoie's 2011 founding of a predecessor agency and her 2015 integration into Profusion). The company serves high-net-worth buyers and sellers of premium residential and commercial properties across Quebec, including the Greater Montreal area, Eastern Townships, Laurentians, South Shore, and other regions, with listing prices ranging from under $250,000 to over $76 million. Its service portfolio spans residential brokerage, commercial brokerage (via a dedicated 'Profusion Commercial' sub-brand covering office, industrial, retail, and RPA-RI/private seniors' residences), a curated 'Prestige Collection – Lifestyle Selection,' property development representation, estate and succession sales, and relocation services. The firm employs 51-100 people and operates through a network of 40+ independent affiliated brokers (courtiers) who each maintain their own incorporated brokerages under the Profusion umbrella.

The technology stack consists of a corporate website (profusion.global) with advanced property search, virtual flipbook property brochures, and digital marketing properties, complemented by an active social media presence (Facebook, Instagram, YouTube, LinkedIn, Twitter) and PR coverage in La Presse, The Globe and Mail, and Radio-Canada. The company's principal competitive moat is its distribution: it is a member of five major international real estate networks—Forbes Global Properties, Leading Real Estate Companies of the World (LeadingRE), Luxury Real Estate, Mayfair International Realty, and Juwai—which together provide access to 150,000+ real estate associates across approximately 70 countries, giving Quebec sellers unmatched international exposure. Revenue is generated almost entirely through traditional real estate brokerage commissions on completed buy/sell transactions; no SaaS, subscription, or platform revenue lines are disclosed, and the company carries no external funding rounds, parent company, or institutional ownership.

Name

Profusion Immobilier

Legal name

Profusion Immobilier Inc.

Website

https://profusion.global

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Profusion Immobilier is a Quebec-based independent luxury real estate brokerage serving high-net-worth buyers and sellers across Quebec, offering residential, commercial, and prestige property services through 40+ affiliated brokers and international network partnerships with Forbes Global Properties, LeadingRE, Luxury Real Estate, Mayfair, and Juwai.

Ownership category

akta.pro rank

Headquarters

HQ city

Westmount

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Brokerage Commissions: Traditional real estate commission-based model where brokers earn commissions on completed property transactions for buying and selling residential and commercial properties across luxury market segments in Quebec.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Profusion Immobilier is a Quebec-based independent luxury real estate brokerage that represents high-end residential and commercial properties across the province. The agency operates through a network of 40+ independent brokers (courtiers) and leverages international network partnerships with Forbes Global Properties, LeadingRE, Luxury Real Estate, Mayfair International Realty, and Juwai to provide global visibility to its property listings.

Product overview

Profusion Immobilier operates as a full-service luxury real estate brokerage firm in Quebec, Canada. The firm offers a unified service platform comprising residential real estate sales and purchases, commercial property services (including industrial, office, and retail leasing/sales), luxury property curation through the Prestige Collection, property development representation, estate/succession sales, and relocation assistance. The company leverages an international network of over 150,000 associates across 70+ countries through partnerships with leading global real estate networks. Services are delivered through a team of French-speaking and multilingual real estate brokers.

Differentiator

Problem solved

Functional benefit

Brands

• Profusion Commercial: Commercial real estate division of Profusion Immobilier offering services for buying, selling, and leasing commercial properties including RPA-RI transactions

Products and services

• Residential Real Estate Services Full-service residential real estate brokerage covering buying and selling of homes, condos, and multi-family properties across Quebec markets.
• Commercial Real Estate Services Comprehensive commercial property services including buying, selling, and leasing of commercial buildings, offices, industrial spaces, and RPA-RI (Private Seniors' Residences) transactions.
• Prestige Collection – Lifestyle Selection Luxury property curation featuring waterfront properties, select Montreal neighborhoods, golf-proximity homes, ski-mountain retreats, nature estates, open houses, and high-end penthouses/condos organized by lifestyle categories.
• Property Development Services Real estate development consulting and representation for property development projects in Quebec.
• Estate Property Sales Specialized services for selling succession and estate properties in Quebec.
• Relocation Services Comprehensive relocation assistance for clients moving to or within the Quebec region.
• International Network Access Access to a global real estate network spanning 150,000+ affiliates in 70+ countries, including Forbes Global Properties, LeadingRE, Luxury Real Estate, Mayfair International Realty, and Juwai.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Forbes Global PropertiescoreGTM or Marketing PartnerExclusive affiliation with Forbes Global Properties, providing ultra-high-net-worth clientele access to a curated collection of the world's finest residential properties and unparalleled brand prestige.
• Leading Real Estate Companies of the World (LeadingRE)coreChannel Partner/ Reseller/ DistributorMember of LeadingRE network providing access to global real estate professionals and international property listings across their network of premier brokerages.
• Luxury Real EstatecoreGTM or Marketing PartnerMarketing partnership with Luxury Real Estate platform for international exposure of luxury property listings to affluent buyer demographics.
• Mayfair International RealtymajorChannel Partner/ Reseller/ DistributorInternational referral and co-marketing partnership extending reach to luxury property markets in the UK and European regions.
• JuwaimajorGTM or Marketing PartnerPartnership with Juwai, a leading Chinese international real estate marketplace, providing access to Chinese buyers interested in Canadian luxury properties.
• Who Qualifies Commission (WQC)minorGTM or Marketing PartnerMarketing partnership for quality assurance and referral services in luxury real estate transactions.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Compass: Compass is a US-based, tech-enabled residential brokerage that has invested heavily in proprietary platform, agent tools, and luxury segment expansion. Comparable as a forward-looking peer on the technology/agent-experience dimension, though its Canadian presence is currently limited.

Direct peers

• Engel & Völkers: Engel & Völkers is a German-headquartered luxury brokerage with a Montreal presence serving premium residential clients. Comparable to Profusion in target customer (HNW), premium positioning, and reliance on an international agent network for cross-border mandate flow.
• BARNES International Realty: BARNES is a Paris-founded luxury real estate group with international operations focused on prestige and lifestyle-segmented properties. Highly comparable to Profusion's Prestige Collection lifestyle merchandising approach and its premium international buyer focus.
• Sotheby's International Realty Canada: Sotheby's International Realty Canada is the most direct competitor to Profusion Immobilier — both target luxury HNW buyers and sellers in Montreal/Quebec, leverage global brand prestige, and operate commission-based brokerage models with international referral networks.
• Knight Frank: Knight Frank is a UK-based luxury and super-prime real estate firm serving ultra-high-net-worth clients globally. Comparable on luxury positioning, international referral capability, and the emphasis on prestige neighborhoods in major Canadian markets including Montreal.
• Christie's International Real Estate: Christie's International Real Estate competes for the same ultra-luxury mandate book globally and operates affiliate offices in Quebec. Both brands position on heritage prestige and global HNW buyer reach — a head-to-head comparable for Profusion's Prestige Collection.

Broad incumbents

• Century 21 Canada: Century 21 is a global franchised brokerage with established Quebec operations. Comparable to Profusion in offering residential brokerage services but broader in positioning (mass-market rather than luxury), serving as a scale benchmark for Quebec market share.
• Royal LePage: Royal LePage is Canada's largest real estate brokerage brand with significant Quebec presence. While broader than Profusion (mass-market to luxury via Royal LePage Estates), it competes for the same Quebec residential buyer/seller pool and is a key market-share incumbent.
• Savills: Savills is a global real estate services firm with a luxury residential arm serving prime markets internationally. Comparable on prestige positioning and HNW client base, though its Canadian footprint is limited — relevant as an aspirational peer for cross-border referrals.
• RE/MAX Quebec: RE/MAX is the dominant franchised residential brokerage in Quebec with thousands of affiliated agents. While broader and not luxury-focused, RE/MAX captures significant Quebec transaction volume and competes for mid- and upper-tier mandates.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/profusionimmo
• YouTubeyoutube.com/channel/UClGWRZVCfIunLyriAhs0DKg
• Facebookfacebook.com/profusionrealty
• LinkedInlinkedin.com/company/profusion-real-estate
• Instagraminstagram.com/profusionrealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profusion Immobilier