MIA ZIA

What MIA ZIA does

MIA ZIA is a Belgian direct-to-consumer brand specializing in high-end linens and accessories, founded in 1997 and operating as Mia Zia SPRL. Its product range spans bath linen, bed linen, table linen, beach and pool linens, women's socks, wool scarves and small accessories, sold primarily through the miazia.eu storefront (English/French/Dutch) and a by-appointment showroom at 96 Drève Richelle in Waterloo near Brussels, with a second corner reported in St Barth. Pricing is unit-based across tiered SKUs ranging roughly from €6 (ribbons) to €210 (Portofino tricolor hat), with payment-in-3 instalments, free Benelux delivery over €300 and worldwide shipping averaging 3–7 working days.

The technical and product foundation rests on handmade craftsmanship and material durability rather than proprietary software: products use Gutterman™ grand teint sewing threads for colorfast pompons, 100% cotton at 600 grams for bath linens, hand embroidery, and made-to-measure personalization for household linens. Manufacturing is outsourced to a Portuguese family partner for socks and to Marrakech-based Moroccan artisans for beach, table and embroidered goods. No external funding, acquisitions, or AI/ML capabilities are disclosed; monetization is one-time product sales via the e-commerce platform plus showroom appointments and event-driven pop-ups. Recent strategic activity has centered on designer collaborations (LASTELIER x MIA ZIA in July 2024, BIG x MIA ZIA in October 2024 and 2025) and a newly added Outlet storefront for end-of-line inventory.

Name

MIA ZIA

Legal name

Mia Zia SPRL

Website

https://miazia.eu

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

MIA ZIA is a Belgian, family-run direct-to-consumer brand founded in 1997 that designs and sells high-end handmade linens and accessories — bath, bed, table, beach, socks, scarves — primarily through its miazia.eu storefront and a Waterloo showroom, serving affluent home-decor, beach and gift-buying consumers worldwide.

Ownership category

akta.pro rank

Product category

Premium Home Textiles

NAICS

Curtain and Linen Mills (31412), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYIMAOAKAB

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Home Textiles Manufacturing (Bedding/Towels/Curtains/Upholstery Textiles)

SECONDARYCRAIALAE

Table Linens Retail (Tablecloths, Napkins, Runners, Placemats)

Consumer Products & Retail/Home & Furniture Retail/Home Textiles Retail (Bedding, Bath Linens, Rugs)

SECONDARYIMAOAFAD

Scarves/Shawls/Winter Neckwear Manufacturing

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Accessories Manufacturing (Hats/Gloves/Belts/Scarves)

Keywords

• Premium home linens
• Handcrafted textile accessories
• Artisan embroidered linens
• Personalized household textiles
• Designer beach towels

Headquarters

HQ city

Ixelles

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct product sales through e-commerce platform and showroom. One-time purchase model for linens, accessories, socks, scarves, and beach products. Offers payment in 3 installments for purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

MIA ZIA designs and sells high-end handcrafted household linens (bath, bed, table, beach) and accessories featuring signature pompons and embroidery made with Gutterman™ premium thread. Products are manufactured in Portugal (socks) and Morocco (beach linens, scarves, table linens) and sold direct-to-consumer through the miazia.eu e-commerce platform and a Waterloo, Belgium showroom. The brand also offers a made-to-measure personalization service and limited-edition designer collaborations.

Product overview

MIA ZIA is a high-end linens and accessories brand founded in 1997, headquartered in Belgium (Waterloo), with physical retail corners at Waterloo and St Barth. The company operates as a single-brand direct-to-consumer e-commerce platform and showroom retailer. Its product portfolio spans five core categories — Bath Linen (100% cotton towels with pompons and embroidery), Bed Linen (customizable with personalization service), Table Linen (hand-embroidered napkins and placemats made in Marrakech), Beach/Plage (Fouta towels, XL beach towels with pompons, and cotton voile sarongs), and Socks (produced in Portugal using Italian yarns, including SUZY, ZIO CLASSIC, and SAM LUREX lines). Additional categories include Scarves (hand-woven 100% wool with pompons in NANCY, ANMA, and BATIK lines), Accessories (machine-washable shopping bags, wicker beach baskets, bracelets, hats), and Collab (LASTELIER x MIA ZIA and BIG x MIA ZIA collaborative collections). A made-to-measure personalization service is offered for household linens. Products are crafted with signature Gütterman™ grand teint sewing threads, and key manufacturing partners include a Portuguese family company for socks and Moroccan artisans for beach linens and embroidered goods.

Differentiator

Problem solved

Functional benefit

Products and services

• Bath Linen

Quantifiable outcome

• Pompons remain colorfast after washing at 90 degrees
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• BIG X MIA ZIAminorGTM or Marketing Partner · 29 September 2025October Pink collaboration supporting breast cancer awareness. Donations and research go hand in hand with this partnership. Includes pink-themed bracelets and ribbons made with hand-spun wire.
• LASTELIER X MIA ZIAcoreStrategic or Co-development Partner · 21 July 2024Collaboration featuring handcrafted Moroccan cotton voile sarongs and PORTOFINO tricolor hats. The Lastelier collaboration celebrates craftsmanship and sunny days with talented artisans. Sarongs are made in Morocco with gold-threaded pompons, available in white or brown with ton-sur-ton tassels. The collection includes versatile pieces usable as dresses, skirts, lightweight towels, or scarves.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Society of Wanderers: DTC linen brand focused on hand-printed foutas and table linens with artisanal Moroccan production. Highly comparable to MIA ZIA's beach and table linen offerings and direct-to-consumer model.
• Brooklinen: Modern DTC home linens brand selling sheets, towels, and loungewear online. Comparable category overlap (bath, bed) but targeting a younger, more accessible price tier than MIA ZIA.

Direct peers

• Frette: Italian luxury linen brand with global DTC, hotel, and retail presence. Comparable to MIA ZIA in product categories (bath, bed, table) and premium positioning, though at significantly larger scale.
• Pendleton Woolen Mills: Heritage wool products brand with blankets, scarves, and accessories. Directly comparable to MIA ZIA's hand-woven wool scarves (NANCY, ANMA, BATIK lines) and signature craftsmanship positioning.
• Yves Delorme: French heritage luxury linen brand selling bed, bath, and table linens through DTC, department stores, and own boutiques globally. Highly comparable to MIA ZIA in product mix, premium positioning, and embroidery-led differentiation.
• D. Porthault: Parisian luxury linen maker offering made-to-measure and monogrammed household linens to affluent consumers. Directly comparable to MIA ZIA's customization service and premium bath/bed/table positioning.
• Matouk: American luxury linens brand offering customizable bed, bath, and table linens via DTC. Comparable customization and craftsmanship-led value proposition to MIA ZIA.

Broad incumbents

• Restoration Hardware (RH): Large-scale luxury home furnishings retailer carrying premium bedding, bath, and beach textiles. Comparable in premium positioning and bath/bed category overlap, though at vastly larger scale and assortment breadth.
• Missoni Home: Luxury home textiles collection from the Italian Missoni fashion house, covering bed, bath, beach, and accessories. Comparable in premium aesthetic and beach/linen overlap, but part of a much larger fashion portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ColorsByMiaZia
• LinkedInlinkedin.com/company/mia-zia-sprl
• Instagraminstagram.com/mia_zia
• Pinterestpinterest.com/miaziacolors
• Xx.com/colorsbymiazia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIA ZIA