What Creative Packaging Group does

Creative Packaging Group is a privately-held, for-profit distributor headquartered in Denver, United States, founded in 2018. According to the company's own firmographic data, it specializes in providing its customers with industrial packaging consumables and equipment services, operating with a workforce of 11–50 employees. The company maintains a web presence at cpakgroup.com. No proprietary technology platform, AI/ML capabilities, patents, or app products are disclosed in the source material.

A large body of operational data in the input set describes a separately-branded distribution operation — Kelly Spicers — which is a fifth-generation family-owned distributor of paper, packaging, wide format, digital media, graphics supplies, and facilities solutions products, founded circa 1935 and operating 25 store locations alongside 11 regional distribution centers across the Western United States. It is not clear from the available data whether Kelly Spicers is the parent, a sister entity, an acquired subsidiary, or an unrelated company whose data was conflated with Creative Packaging Group's record. The two entities share overlap in distribution-channel business models (paper, packaging, custom converting) but differ materially on size (11–50 employees vs. 25-store/11-center infrastructure), founding year (2018 vs. ~1935), and stated mission.

The business model appears to be B2B product distribution of industrial packaging consumables and equipment to commercial buyers, supplemented in the related operation by e-commerce storefronts (merchant, stores, packaging, facilities solutions, public retail), TruTrak order tracking, account enrollment, and value-added custom converting and packaging services. Revenue mechanics are not publicly disclosed for either entity; pricing is described as quote-based for custom converting and packaging services, while stock product distribution is one-time purchase.

Name

Creative Packaging Group

Legal name

Kelly Spicers

Website

https://cpakgroup.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

Creative Packaging Group is a privately-held Denver-based distributor founded in 2018 that supplies industrial packaging consumables and equipment to business customers, operating with 11–50 employees.

Ownership category

akta.pro rank

Product category

Industrial Packaging and Paper Distribution

NAICS

Packaging and Labeling Services (561910), Printing and Related Support Activities (3231)

SIC

Wholesale-Paper & Paper Products (5110), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Custom Engineered Transit Packaging & Packaging Design Services (IMALAFAM)

akta.pro secondary industries

Corporate, Promotional & Custom Print Products Distribution (CRAOALAM), Packaging Design & Labeling (MPAAAEAD)

Keywords

• Industrial packaging distribution
• Paper and packaging supplies
• Wide format media products
• Facilities solutions distribution
• Custom converting services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Product Distribution: Kelly Spicers generates revenue through distribution of paper, packaging, wide format, digital media, graphics supplies, and facilities solutions products. The company serves as a distributor offering both stock products and custom converting services, operating physical retail stores and e-commerce platforms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Creative Packaging Group is described as specializing in industrial packaging consumables and equipment services; the supporting source material characterizes the operating business (Kelly Spicers) as a Western U.S. distributor of paper, packaging, wide format, digital media, graphics supplies, and facilities solutions products. The company sells distributed physical products across multiple categories and offers Custom Converting and Packaging Services through 25 store locations and 11 regional distribution centers.

Product overview

Kelly Spicers operates as a single unified distribution platform offering paper, packaging, wide format, digital media, facilities solutions, and graphics supplies products. The company distributes under the Kelly Spicers brand name, unifying previously separate product lines. Core product categories include Paper (coated, uncoated, board, writing, text & cover, envelopes, specialty sheets), Packaging (custom and stock solutions), Wide Format products, Digital Media (films, vinyl, synthetic substrates for toner/liquid/inkjet printers), Facilities Solutions (janitorial, food service, equipment), and Graphics Supplies (print/finishing equipment, prepress, pressroom, bindery products). Services include Custom Converting and Packaging Services. The company serves the Western United States with 25 store locations and 11 regional distribution centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Paper A comprehensive range of paper options including coated, uncoated, board, writing, text & cover, envelopes, and specialty sheets from major brands, distributed to commercial printers, print shops, and graphics professionals.
• Packaging A broad range of custom and stock packaging products and solutions driven by industry expertise, sold to businesses requiring packaging materials across the Western United States.
• Wide Format Wide format products for printing, protecting, or finishing jobs, suitable for any application requiring large-format output, sold to print and graphics businesses.
• Digital Media Digital paper, films, vinyl, and synthetic specialty substrates engineered specifically for digital printers using toner, liquid, or inkjet, sold to print and graphics businesses.
• Facilities Solutions Janitorial, food service, and paper products, plus powerful equipment including cleaners for carpets, hardwood floors, windows, and other surfaces, sold to facilities managers and businesses.
• Graphics Supplies Print and finishing equipment, prepress, pressroom, and bindery/finishing products that round out printing needs, sold to commercial printers and graphics businesses.
• Custom Converting Custom converting services for tailored packaging solutions to meet specific customer requirements, delivered to businesses needing customized packaging materials.
• Packaging Services Packaging services providing customers with a broad range of custom and stock packaging products and solutions, delivered to businesses requiring packaging materials and expert guidance.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Wesco International: Wesco is a large-scale distributor of electrical, communications, and maintenance products with adjacency to facilities supply distribution. While focused on different categories, Wesco's broad-line distribution model and value-add services are conceptually analogous to Kelly Spicers' multi-category distribution approach.
• Imperial Dade: Imperial Dade is a leading US distributor of foodservice packaging, janitorial, and packaging products, overlapping with Kelly Spicers' facilities solutions and packaging offerings. Privately held and PE-backed, with broader geographic reach.
• Bunzl plc: Bunzl is a global distribution and outsourcing company specializing in non-food consumables including packaging, paper, and cleaning/hygiene products. Overlaps with Kelly Spicers' packaging and facilities solutions offerings, but operates at much larger scale and globally.
• BradyPLUS: BradyPLUS is a large US distributor of janitorial, sanitation, foodservice, and industrial packaging products, overlapping with Kelly Spicers' facilities solutions and packaging categories. Operates at much larger scale as a private-equity-backed consolidated distributor.

Direct peers

• Veritiv Corporation: Veritiv is a leading North American distributor of paper, packaging, and facility solutions, directly comparable to Kelly Spicers in product breadth, customer base (print and packaging buyers), and distribution model. Veritiv is publicly traded and significantly larger, making it a useful benchmark for the addressable space.
• S.P. Richards Company: S.P. Richards is a major US wholesale distributor of office products, paper, janitorial supplies, and packaging, directly comparable to Kelly Spicers in product categories and customer segments. Both serve commercial resellers and end-user businesses.
• Lindenmeyr Munroe: Lindenmeyr Munroe is one of the largest US distributors of paper, packaging, and printing supplies, with a similar product mix to Kelly Spicers including paper, packaging, and facilities solutions. Comparable in distribution model and customer base, particularly in printing and commercial accounts.
• Central National Gotteson: Central National Gotteson is a paper, packaging, and facility solutions distributor serving commercial printers and end-users, comparable to Kelly Spicers in product breadth and customer segmentation. Both are family-style distributors with custom service offerings.

Regional players

• InnerWorkings (now part of Huron Consulting): InnerWorkings was a print and packaging procurement distributor serving North American brands, comparable in serving print and packaging buyers with managed solutions. Now part of Huron, the legacy business overlaps with Kelly Spicers' print and packaging distribution model.
• Midland Paper Company: Midland Paper is a US paper and packaging distributor with strong Midwest presence, comparable to Kelly Spicers in paper distribution and packaging supply. Family-owned and serving similar commercial print and packaging customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/creative-packaging-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Packaging Group