BradyPLUS
- Company typePrivate
- Founded-
- HeadquartersLas Vegas, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
BradyPLUS firmographics
Firmographics- Name
- BradyPLUS
- Legal name
- BradyPLUS
- Website
- https://bradyplus.com
- Company type
- Private
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
BradyPLUS industry classification
Industry- Product category
- Janitorial & Sanitation Distribution
- SIC
- Papers & Allied Products (2600), Sanitary Services (4950)
- akta.pro primary industry
- Janitorial & Sanitation (JanSan) Supplies Wholesale (CRAOAGAA)
- akta.pro secondary industries
- Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB), Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC), Foodservice & Kitchen Cleaning (Warewashing) Distribution (CRAOAGAH), Restroom Hygiene & Odor Control Distribution (CRAOAGAF), Floor Care Equipment & Supplies Distribution (Buffers, Burnishers, Pads) (CRAOAGAE), Waste Handling, Liners & Recycling Supplies Distribution (CRAOAGAG), Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)
Keywords
Where BradyPLUS is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BradyPLUS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Janitorial & Sanitation (JanSan) Product Distribution: BradyPLUS distributes a broad catalog of janitorial and sanitation products including cleaning chemicals, paper products, restroom care solutions, floor care equipment, hand hygiene systems, safety products, and waste receptacles. Revenue is generated through product sales with consultative support services, serving education, government, healthcare, hospitality, and building services end markets.
- Foodservice Product Distribution: Distribution of foodservice supplies including disposable products, food packaging, commercial kitchen equipment, sanitation solutions, supermarket solutions, and commercial kitchen design and build services. Products range from commodity disposables to specialized equipment, serving restaurants, catering operations, stadiums, schools, and healthcare facilities.
- Industrial Packaging Distribution: Distribution of industrial packaging products and equipment including stretch film, strapping, void fill, carton closure supplies, labeling systems, automation equipment, and packaging process design services. Revenue is generated through product sales and consultative packaging optimization programs (Essential 8 Packaging) serving manufacturing, warehousing, and e-commerce operations.
- Combined Imperial Brady Platform Revenue: Following the March 2026 merger with Imperial Dade, the combined entity (Imperial Brady) generates approximately $10 billion in annual revenue across cleaning, facility care, foodservice, and packaging distribution across the United States and Canada.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No public pricing tiers — quote-based sales model across all product categories |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
BradyPLUS product offering
Product offeringCore offering
BradyPLUS is a national distributor of janitorial and sanitation (JanSan), foodservice, and industrial packaging products operating across the United States and Canada. The company combines broad product distribution with consultative support services, including its proprietary Essential 8 facility assessment methodology, to help commercial, institutional, and government customers maintain cleaner, safer, and more productive facilities. Following its March 2026 merger with Imperial Dade, the combined entity (Imperial Brady) operates 125+ facilities and serves thousands of customers nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- JanSan (Janitorial & Sanitation) Distribution Distribution of janitorial and sanitation supplies including cleaning chemicals, paper products, restroom care, floor care equipment, hand hygiene, safety products, and waste receptacles for commercial, educational, government, healthcare, and hospitality facilities.
- Foodservice Product Distribution Distribution of foodservice supplies including disposable products, food packaging, commercial kitchen equipment, sanitation solutions, supermarket solutions, and food processing supplies for restaurants, catering operations, stadiums, schools, and healthcare facilities.
- Industrial Packaging Distribution Distribution of industrial packaging products and equipment including stretch film, strapping, void fill, carton closure supplies, labeling systems, automation equipment, and packaging process design services for manufacturing, warehousing, and e-commerce operations.
- Commercial Kitchen Design + Build Design and build services for commercial kitchens, serving foodservice operators requiring customized facility layouts, equipment specification, and installation support.
- Essential 8 Assessment Programs Consultative facility assessment programs (Essential 8 for JanSan, Foodservice, and Packaging) that screen eight essential functions per vertical to identify improvement opportunities and recommend tailored product solutions for cleaner, healthier, safer, more productive, and sustainable operations.
- Exclusive Brands BradyPLUS's own exclusive brand products distributed alongside leading national manufacturer brands, offering customers alternatives in janitorial, foodservice, and packaging categories.
- Smart Restroom Technology (KOLO Smart Monitoring) Distribution of AI-powered dispenser monitoring sensors (KOLO Smart Monitoring System) that alert facility teams in real-time when toilet paper, hand soap, and paper towel dispensers need refilling, improving restroom maintenance efficiency.
Quantifiable outcome
- Fan restroom satisfaction at SoFi Stadium increased from 8.5 to 9.2 out of 10 following implementation of smart restroom technology, with premium areas achieving a perfect 10/10 score
- +5 more outcomes
Companies that use BradyPLUS
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles6 records
BradyPLUS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
BradyPLUS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Blue EvolutioncoreBlue Evolution is a manufacturer of dry steam cleaning technology, engineered in Germany and manufactured in Italy for over 40 years. BradyPLUS partners with Blue Evolution to offer dry steam technology for facility cleaning at airports and other large facilities, providing chemical-free, water-efficient sanitation that sanitizes on contact without residue.
- Georgia-PacificcoreGeorgia-Pacific's KOLO Smart Monitoring System uses AI-powered product sensors to alert facility care teams in real-time when dispensers need refilling. BradyPLUS deployed this technology at SoFi Stadium, improving restroom satisfaction scores from 8.5 to 9.2 out of 10.
- OMNIA PartnersminorOMNIA Partners is a purchasing cooperative for government and educational entities. BradyPLUS is a contracted supplier through OMNIA Partners, enabling public sector customers to procure janitorial, sanitation, and foodservice supplies through pre-negotiated contracts.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
BradyPLUS competitors and assessment
Company assessmentDirect peers
- Bunzl plc: Global market leader in JanSan, foodservice, and packaging distribution with a publicly disclosed $14B+ revenue base. Bunzl is the most direct peer to Imperial Brady, competing on exclusive-brand strategy, multi-category distribution, and North American M&A.
- Imperial Dade (pre-merger entity): BradyPLUS's merger counterpart; pre-merger, Imperial Dade was a top North American JanSan and foodservice distributor led by Jason Tillis. Now part of the combined Imperial Brady platform, and remains the closest historical comparable for category mix and customer footprint.
- Pool Corporation: Leading wholesale distributor of swimming pool and related outdoor products; relevant peer given Manny Perez de la Mesa (former POOL CEO) chairs Imperial Brady. Demonstrates the distribution scale economics and PE-style governance playbook applicable to Imperial Brady.
- Veritiv Corporation: North American business-to-business distributor of packaging, print, and facility solutions. Direct overlap in industrial packaging and facility care product categories, and similar mid-market enterprise customer profile.
- Essendant (now Sycamore-owned): Wholesale distributor of office products and adjacent facility supplies serving resellers and large end customers. Comparable broad-line distribution economics, public-private transition history, and multi-vertical sales motion.
Broad incumbents
- HD Supply (now White Cap): Large diversified facilities-maintenance and construction-supply distributor serving similar end markets (property management, government, healthcare, hospitality). Comparable B2B sales motion and broad-line distribution model.
- W.W. Grainger: Fortune 500 industrial and facility maintenance MRO distributor with KeepStock inventory management, e-commerce scale, and similar end customers. Adjacent peer given shared commercial/institutional customer base, though Grainger is more maintenance-focused than JanSan.
- Sysco Corporation: Largest North American broadline foodservice distributor with $80B+ revenue. Overlaps with Imperial Brady's foodservice disposable, sanitation, and restaurant supply categories and shared enterprise contract pipeline.
Emerging players
- Dot Foods: Largest food-industry redistributor in North America, serving foodservice operators with broad inventory and logistics capabilities. Comparable in foodservice distribution scale and consultative customer model, but focused upstream on redistribution.
Others
- Fastenal Company: Industrial and construction supply distributor with a network of on-site vending locations. Compares on B2B distribution scale and field-sales density, though Fastenal is positioned in fasteners/MRO rather than JanSan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BradyPLUS social profiles
Digital presenceBradyPLUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
BradyPLUS leadership team
Management profileNumber of profiles
Profiles4 records
BradyPLUS subsidiaries and ownership
Company hierarchySubsidiaries6 records
BradyPLUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BradyPLUS M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BradyPLUS
What does BradyPLUS do?
BradyPLUS is a national distributor of janitorial and sanitation (JanSan), foodservice, and industrial packaging products operating across the United States and Canada. The company combines broad product distribution with consultative support services, including its proprietary Essential 8 facility assessment methodology, to help commercial, institutional, and government customers maintain cleaner, safer, and more productive facilities. Following its March 2026 merger with Imperial Dade, the combined entity (Imperial Brady) operates 125+ facilities and serves thousands of customers nationwide.
Is BradyPLUS a public or private company?
BradyPLUS is a private company. It is classified as private equity controlled and is currently acquired.
When was BradyPLUS founded?
BradyPLUS was founded in -1. It employs 1,001 to 5,000 people.
Where is BradyPLUS based?
BradyPLUS is headquartered in Las Vegas, United States, in the North America region.
How does BradyPLUS make money?
Four revenue lines are on record. Janitorial & Sanitation (JanSan) Product Distribution is the primary driver. The others are foodservice Product Distribution, industrial Packaging Distribution and combined Imperial Brady Platform Revenue.
Who are BradyPLUS's main competitors?
Direct peers on record are Bunzl plc, Imperial Dade (pre-merger entity), Pool Corporation, Veritiv Corporation and Essendant (now Sycamore-owned). Broad incumbents are HD Supply (now White Cap), W.W. Grainger and Sysco Corporation. Dot Foods is listed as an emerging player. Fastenal Company is listed as an others.
Does BradyPLUS have an API?
No public API is recorded for BradyPLUS.
What industry is BradyPLUS in?
BradyPLUS's product category is Janitorial & Sanitation Distribution. Its primary akta.pro industry code is CRAOAGAA, Janitorial & Sanitation (JanSan) Supplies Wholesale, with a secondary code of CRAOAGAB, Cleaning Chemicals & Disinfectants Distribution. Its SIC code is 2600.