Drogao Super

What Drogao Super does

Drogão Super, operating under the legal entity DROGAN DROGARIAS, is a privately held Brazilian retail pharmacy chain headquartered in Ribeirão Preto, São Paulo. The company runs an omnichannel model combining physical pharmacy stores in seven cities across São Paulo and Minas Gerais states (Ribeirão Preto, Franca, Indaiatuba, São Carlos, São José do Rio Preto, Uberaba, and Uberlândia) with a Jet-powered e-commerce storefront, a regional Televendas phone sales operation, and a click-and-collect service. Its assortment spans prescription and OTC medications (with generic alternatives priced at up to 80% discount versus reference drugs), baby care, personal care, dermocosmetics, vitamins and supplements, and nutrition products from manufacturers including Bayer, Eurofarma, Abbott, GSK, Sanofi, Eli Lilly, AstraZeneca, L'Oréal, P&G, J&J, Unilever, Danone, and Nestlé. Distribution partnerships with over 20 pharmaceutical and consumer goods suppliers underpin the merchandising depth across these categories.

The business operates as direct-to-consumer retail with one-time transaction pricing on the consumer side and a recurring subscription-style Convênio Empresa corporate benefit program that delivers pharmacy discounts to employees of partner companies via payroll deduction and customized cards (credit limits up to 30% of employee earnings, no annual fees). Payment methods include credit cards with 6x interest-free installments, PIX, and other Brazilian payment rails; orders above R$299.90 qualify for free shipping. Operational hours span 7 a.m. to 11 p.m. in stores and 7 a.m. to 9 p.m. for Televendas, with the website providing continuous e-commerce access. The company is regulated by ANVISA, the Brazilian health regulatory agency.

Revenue mechanics are not disclosed in available sources, and no funding, headcount, M&A, or leadership data is provided. The company is privately held with no institutional investors or parent entity identified. Marketing relies on the e-commerce website, Facebook and Instagram social channels, an email newsletter, and a branded health content blog (#VocêBem). The technology stack is built on the Jet e-commerce platform with no proprietary AI/ML or differentiated data assets disclosed, and the company has no public APIs, SDKs, or mobile applications beyond the web storefront.

Name

Drogao Super

Legal name

DROGAN DROGARIAS

Website

https://drogaosuper.com.br

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Drogão Super is a privately held Brazilian omnichannel retail pharmacy chain operating physical stores across seven cities in São Paulo and Minas Gerais, alongside a Jet-powered e-commerce storefront, regional Televendas phone sales, and a corporate employee benefit program (Convênio Empresa).

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Value Pharmacies & Deep-Discount Pharmacy Retail (CRAEAHAB), Value Convenience with Pharmacy / Health & Wellness Counter (CRAEAJAE)

Keywords

• Retail pharmacy services
• Pharmaceutical retail chain
• Generic medication discount
• Health and beauty products
• Corporate pharmacy benefits

Headquarters

HQ city

Ribeirão Prêto

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Retail Sales - Medications: Primary revenue from selling prescription and over-the-counter medications, with emphasis on generic drugs offering up to 80% discounts. Sells both branded reference drugs and generic equivalents.
2. Retail Sales - Health and Beauty Products: Revenue from personal care, baby care, feminine care, vitamins and supplements, dermocosmetics, and beauty products.
3. Business Convênio Program: Corporate employee benefit program where companies provide health/pharmacy benefits to employees with special pricing, credit limits of up to 30% of employee earnings, and payroll deduction payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Drogao Super is a Brazilian retail pharmacy chain that sells prescription and over-the-counter medications, generics (with up to 80% discount), baby care, personal care, dermocosmetics, vitamins, and supplements through physical stores, an e-commerce website, and phone-based televendas. It also operates a corporate employee benefit program (Convênio Empresa) offering payroll-deduction pharmacy benefits.

Product overview

Drogao Super is a Brazilian pharmacy chain operating both physical stores and an e-commerce platform. The main offering is the online pharmacy platform built on Jet e-Commerce technology, allowing customers to purchase medications (prescription and OTC), baby care products, personal care items, cosmetics, dermocosmetics, and nutritional supplements. The platform offers Televendas (phone sales), a customer portal, a corporate benefit program (Convenio Empresa), and in-store pickup (Compre e Retire) services across multiple cities in Sao Paulo and Minas Gerais states.

Differentiator

Problem solved

Functional benefit

Products and services

• Drogao Super E-commerce Pharmacy Platform Online storefront enabling individual consumers across São Paulo and Minas Gerais to purchase prescription and OTC medications, health, beauty, and baby care products with home delivery and in-store pickup.
• Televendas (Phone Sales Service) Telephone sales channel allowing consumers in served cities to place pharmacy orders and inquiries via regional phone numbers.
• Convênio Empresa (Corporate Pharmacy Benefit Program) B2B program enabling companies to offer employees pharmacy and perfumery discounts, payroll-deducted purchases, and personalized benefit cards.
• Compre e Retire (Buy Online and Pick Up In Store) Omnichannel service allowing online orders to be collected at Drogao Super physical stores across multiple cities.
• Central do Cliente (Customer Account Portal) Self-service account portal for registered customers to manage orders, view purchase history, and update personal data.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core and major.

• Jet e-commercecoreTechnology or IntegrationTechnology infrastructure provider powering Drogao Super's e-commerce platform. The platform enables online sales, product catalog management, and digital commerce operations.
• BayermajorChannel Partner/ Reseller/ DistributorMajor pharmaceutical manufacturer supplying branded and generic medications including Bepantol, Redoxon, Aspirina, Xarelto, Diane 35, and contraceptive products. Listed as a primary brand partner with dedicated product pages.
• EurofarmamajorChannel Partner/ Reseller/ DistributorBrazilian pharmaceutical company supplying generic medications. Featured in promotional campaigns including Eurofarma July 2026 campaign and generic medication programs.
• AbbottmajorChannel Partner/ Reseller/ DistributorGlobal healthcare company supplying products including Pedialyte, Ensure, and Mounjaro (via PBM programs). Featured in promotional campaigns.
• GSK (Haleon)majorChannel Partner/ Reseller/ DistributorPharmaceutical company supplying Sensodyne and other health products. Featured in promotional campaigns.
• SanofimajorChannel Partner/ Reseller/ DistributorPharmaceutical manufacturer supplying Allegra,gold and other medications. Listed as brand partner.
• HYPERAmajorChannel Partner/ Reseller/ DistributorBrazilian pharmaceutical company supplying Benegrip, products. Featured in promotional campaigns including Hypera negotiated pricing.
• BiolabmajorChannel Partner/ Reseller/ DistributorBrazilian pharmaceutical company supplying Aradois, Pantogar, Vonau Flash, and vitamin products including Vitamin D3 variants.
• EmsmajorChannel Partner/ Reseller/ DistributorMajor Brazilian generic medication manufacturer. Offers 325+ products including omeprazole, losartan, dipyrone, and various generic drugs.
• MedleymajorChannel Partner/ Reseller/ DistributorPharmaceutical company supplying Baristar vitamins/supplements, Atorvastatin, Carvedilol, and other medications.
• Eli LillymajorChannel Partner/ Reseller/ DistributorGlobal pharmaceutical company supplying Mounjaro (tirzepatide) diabetes/obesity medications. Featured in dedicated campaign with PBM programs.
• AstraZenecamajorChannel Partner/ Reseller/ DistributorPharmaceutical company supplying Forxiga (dapagliflozin) and other cardiovascular/diabetes medications.
• UnilevermajorChannel Partner/ Reseller/ DistributorConsumer goods company supplying Dove, Rexona, Lux, and other personal care brands. Featured in promotional campaigns including Rexona FIFA collector programs.
• L'OréalmajorChannel Partner/ Reseller/ DistributorBeauty and cosmetics company supplying Maybelline, Essie, Kérastase, and other beauty brands including CeraVe and Garnier products.
• Procter & GamblemajorChannel Partner/ Reseller/ DistributorConsumer goods company supplying Gillette, Pampers, and Vick products.
• Johnson & JohnsonmajorChannel Partner/ Reseller/ DistributorHealthcare and consumer goods company supplying Johnson's Baby and Neutrogena products.
• DanonemajorChannel Partner/ Reseller/ DistributorFood and nutrition company supplying Aptamil infant formula and nutritional products.
• NestlémajorChannel Partner/ Reseller/ DistributorFood and nutrition company supplying Ninho infant formula and nutritional supplements.
• Germed GenericomajorChannel Partner/ Reseller/ DistributorBrazilian generic medication manufacturer supplying various generic prescription drugs including Tadalafil, Finasterida, and dermatological products.
• AnvisacoreOthersBrazilian health regulatory agency (Agência Nacional de Vigilância Sanitária). Drogao Super follows all ANVISA regulations for pharmaceutical sales and operations.
• SandozmajorChannel Partner/ Reseller/ DistributorGeneric medication manufacturer (Novartis subsidiary) supplying Atenolol and other generic drugs.
• ReckittmajorChannel Partner/ Reseller/ DistributorConsumer health company supplying Strepsils throat lozenges, Naldecon cold/flu medications, and other health products.
• LibbsmajorChannel Partner/ Reseller/ DistributorBrazilian pharmaceutical company supplying gynecological and other prescription medications. Featured in Libbs July 2026 campaign.
• LegrandmajorChannel Partner/ Reseller/ DistributorBrazilian pharmaceutical company supplying Expec, Hedra Expectorant, and other respiratory/cold medications. Featured in Legrand July 2026 campaign.
• CimedmajorChannel Partner/ Reseller/ DistributorBrazilian pharmaceutical company supplying Cimegripe and other generic medications. Featured in promotional campaigns.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Drogaria Venancio: Regional pharmacy chain focused on Rio de Janeiro metro with strong e-commerce and corporate benefit programs. Comparable to Drogao Super in regional focus and B2B Convênio motion, though in a different geography.

Direct peers

• Panvel: Southern Brazilian pharmacy chain with strong omnichannel presence and broad assortment including dermocosmetics and baby care. Comparable to Drogao Super in product mix and omnichannel strategy, with a regional anchor in Rio Grande do Sul.
• Ultrafarma: Brazilian online-first discount pharmacy known for aggressive generic-drug pricing — directly comparable to Drogao Super's up-to-80% generic-discount positioning. Competes on price for the same value-conscious Brazilian consumer.
• Farmácia São João: Regional Brazilian pharmacy chain (Rio Grande do Sul) with omnichannel model, generic-discount value proposition, and Convênio corporate program. Highly comparable operating model to Drogao Super at regional scale.
• Drogaria Onofre: Brazilian pharmacy retailer with omnichannel presence and broad assortment across medications and beauty. Comparable to Drogao Super in product mix, Convênio-style programs, and nationwide e-commerce reach.
• Pague Menos: Brazilian pharmacy chain with omnichannel model (physical stores + e-commerce + Convênio-style programs) and aggressive generic-drug value proposition. Closest analog to Drogao Super's discount-led, omnichannel go-to-market.
• Drogaria Araujo: Minas Gerais-based regional pharmacy chain with physical stores and e-commerce, focused on affordable medications and health/beauty assortment. Geographic peer to Drogao Super in the Triângulo Mineiro and comparable in operating model.

Others

• Jet (e-commerce platform): E-commerce technology provider powering Drogao Super's online storefront. Not a retail competitor but an enabling infrastructure partner — included to surface the tech dependency underpinning Drogao Super's digital channel.

Broad incumbents

• DPSP (Drogaria Pacheco + Drogaria São Paulo): Major São Paulo-based pharmacy chain with strong presence in SP state (overlapping with Drogao Super's interior SP footprint). Competes head-to-head on generic pricing, omnichannel, and Convênio-style corporate programs.
• RD Saúde (Raia Drogasil): Brazil's largest pharmacy chain, operating over 2,800 stores under Droga Raia and Drogasil banners with nationwide coverage. Direct competitor to Drogao Super across prescription, OTC, beauty, and private-label categories, but at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DrogaoSuperoficial
• Instagraminstagram.com/Drogaosuperoficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drogao Super