Drogao Super
Drogão Super is a privately held Brazilian omnichannel retail pharmacy chain operating physical stores across seven cities in São Paulo and Minas Gerais, alongside a Jet-powered e-commerce storefront, regional Televendas phone sales, and a corporate employee benefit program (Convênio Empresa).
- Company typePrivate
- Founded1961
- HeadquartersRibeirão Prêto, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Drogao Super does
Drogão Super, operating under the legal entity DROGAN DROGARIAS, is a privately held Brazilian retail pharmacy chain headquartered in Ribeirão Preto, São Paulo. The company runs an omnichannel model combining physical pharmacy stores in seven cities across São Paulo and Minas Gerais states (Ribeirão Preto, Franca, Indaiatuba, São Carlos, São José do Rio Preto, Uberaba, and Uberlândia) with a Jet-powered e-commerce storefront, a regional Televendas phone sales operation, and a click-and-collect service. Its assortment spans prescription and OTC medications (with generic alternatives priced at up to 80% discount versus reference drugs), baby care, personal care, dermocosmetics, vitamins and supplements, and nutrition products from manufacturers including Bayer, Eurofarma, Abbott, GSK, Sanofi, Eli Lilly, AstraZeneca, L'Oréal, P&G, J&J, Unilever, Danone, and Nestlé. Distribution partnerships with over 20 pharmaceutical and consumer goods suppliers underpin the merchandising depth across these categories.
The business operates as direct-to-consumer retail with one-time transaction pricing on the consumer side and a recurring subscription-style Convênio Empresa corporate benefit program that delivers pharmacy discounts to employees of partner companies via payroll deduction and customized cards (credit limits up to 30% of employee earnings, no annual fees). Payment methods include credit cards with 6x interest-free installments, PIX, and other Brazilian payment rails; orders above R$299.90 qualify for free shipping. Operational hours span 7 a.m. to 11 p.m. in stores and 7 a.m. to 9 p.m. for Televendas, with the website providing continuous e-commerce access. The company is regulated by ANVISA, the Brazilian health regulatory agency.
Revenue mechanics are not disclosed in available sources, and no funding, headcount, M&A, or leadership data is provided. The company is privately held with no institutional investors or parent entity identified. Marketing relies on the e-commerce website, Facebook and Instagram social channels, an email newsletter, and a branded health content blog (#VocêBem). The technology stack is built on the Jet e-commerce platform with no proprietary AI/ML or differentiated data assets disclosed, and the company has no public APIs, SDKs, or mobile applications beyond the web storefront.
Drogao Super firmographics
Firmographics- Name
- Drogao Super
- Legal name
- DROGAN DROGARIAS
- Website
- https://drogaosuper.com.br
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Drogão Super is a privately held Brazilian omnichannel retail pharmacy chain operating physical stores across seven cities in São Paulo and Minas Gerais, alongside a Jet-powered e-commerce storefront, regional Televendas phone sales, and a corporate employee benefit program (Convênio Empresa).
- Ownership category
- akta.pro rank
Drogao Super industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)
- akta.pro secondary industries
- Value Pharmacies & Deep-Discount Pharmacy Retail (CRAEAHAB), Value Convenience with Pharmacy / Health & Wellness Counter (CRAEAJAE)
Keywords
Where Drogao Super is headquartered
LocationHeadquarters
- HQ city
- Ribeirão Prêto
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Drogao Super business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Retail Sales - Medications: Primary revenue from selling prescription and over-the-counter medications, with emphasis on generic drugs offering up to 80% discounts. Sells both branded reference drugs and generic equivalents.
- Retail Sales - Health and Beauty Products: Revenue from personal care, baby care, feminine care, vitamins and supplements, dermocosmetics, and beauty products.
- Business Convênio Program: Corporate employee benefit program where companies provide health/pharmacy benefits to employees with special pricing, credit limits of up to 30% of employee earnings, and payroll deduction payment options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with discounts on generic medications |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Drogao Super product offering
Product offeringCore offering
Drogao Super is a Brazilian retail pharmacy chain that sells prescription and over-the-counter medications, generics (with up to 80% discount), baby care, personal care, dermocosmetics, vitamins, and supplements through physical stores, an e-commerce website, and phone-based televendas. It also operates a corporate employee benefit program (Convênio Empresa) offering payroll-deduction pharmacy benefits.
Product overview
Drogao Super is a Brazilian pharmacy chain operating both physical stores and an e-commerce platform. The main offering is the online pharmacy platform built on Jet e-Commerce technology, allowing customers to purchase medications (prescription and OTC), baby care products, personal care items, cosmetics, dermocosmetics, and nutritional supplements. The platform offers Televendas (phone sales), a customer portal, a corporate benefit program (Convenio Empresa), and in-store pickup (Compre e Retire) services across multiple cities in Sao Paulo and Minas Gerais states.
Differentiator
Problem solved
Functional benefit
Products and services
- Drogao Super E-commerce Pharmacy Platform Online storefront enabling individual consumers across São Paulo and Minas Gerais to purchase prescription and OTC medications, health, beauty, and baby care products with home delivery and in-store pickup.
- Televendas (Phone Sales Service) Telephone sales channel allowing consumers in served cities to place pharmacy orders and inquiries via regional phone numbers.
- Convênio Empresa (Corporate Pharmacy Benefit Program) B2B program enabling companies to offer employees pharmacy and perfumery discounts, payroll-deducted purchases, and personalized benefit cards.
- Compre e Retire (Buy Online and Pick Up In Store) Omnichannel service allowing online orders to be collected at Drogao Super physical stores across multiple cities.
- Central do Cliente (Customer Account Portal) Self-service account portal for registered customers to manage orders, view purchase history, and update personal data.
Companies that use Drogao Super
Customer profileSegments2 records
Ideal customer profiles2 records
Drogao Super technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Drogao Super partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and major.
- Jet e-commercecoreTechnology infrastructure provider powering Drogao Super's e-commerce platform. The platform enables online sales, product catalog management, and digital commerce operations.
- BayermajorMajor pharmaceutical manufacturer supplying branded and generic medications including Bepantol, Redoxon, Aspirina, Xarelto, Diane 35, and contraceptive products. Listed as a primary brand partner with dedicated product pages.
- EurofarmamajorBrazilian pharmaceutical company supplying generic medications. Featured in promotional campaigns including Eurofarma July 2026 campaign and generic medication programs.
- AbbottmajorGlobal healthcare company supplying products including Pedialyte, Ensure, and Mounjaro (via PBM programs). Featured in promotional campaigns.
- GSK (Haleon)majorPharmaceutical company supplying Sensodyne and other health products. Featured in promotional campaigns.
- SanofimajorPharmaceutical manufacturer supplying Allegra,gold and other medications. Listed as brand partner.
- HYPERAmajorBrazilian pharmaceutical company supplying Benegrip, products. Featured in promotional campaigns including Hypera negotiated pricing.
- BiolabmajorBrazilian pharmaceutical company supplying Aradois, Pantogar, Vonau Flash, and vitamin products including Vitamin D3 variants.
- EmsmajorMajor Brazilian generic medication manufacturer. Offers 325+ products including omeprazole, losartan, dipyrone, and various generic drugs.
- MedleymajorPharmaceutical company supplying Baristar vitamins/supplements, Atorvastatin, Carvedilol, and other medications.
- Eli LillymajorGlobal pharmaceutical company supplying Mounjaro (tirzepatide) diabetes/obesity medications. Featured in dedicated campaign with PBM programs.
- AstraZenecamajorPharmaceutical company supplying Forxiga (dapagliflozin) and other cardiovascular/diabetes medications.
- UnilevermajorConsumer goods company supplying Dove, Rexona, Lux, and other personal care brands. Featured in promotional campaigns including Rexona FIFA collector programs.
- L'OréalmajorBeauty and cosmetics company supplying Maybelline, Essie, Kérastase, and other beauty brands including CeraVe and Garnier products.
- Procter & GamblemajorConsumer goods company supplying Gillette, Pampers, and Vick products.
- Johnson & JohnsonmajorHealthcare and consumer goods company supplying Johnson's Baby and Neutrogena products.
- DanonemajorFood and nutrition company supplying Aptamil infant formula and nutritional products.
- NestlémajorFood and nutrition company supplying Ninho infant formula and nutritional supplements.
- Germed GenericomajorBrazilian generic medication manufacturer supplying various generic prescription drugs including Tadalafil, Finasterida, and dermatological products.
- AnvisacoreBrazilian health regulatory agency (Agência Nacional de Vigilância Sanitária). Drogao Super follows all ANVISA regulations for pharmaceutical sales and operations.
- SandozmajorGeneric medication manufacturer (Novartis subsidiary) supplying Atenolol and other generic drugs.
- ReckittmajorConsumer health company supplying Strepsils throat lozenges, Naldecon cold/flu medications, and other health products.
- LibbsmajorBrazilian pharmaceutical company supplying gynecological and other prescription medications. Featured in Libbs July 2026 campaign.
- LegrandmajorBrazilian pharmaceutical company supplying Expec, Hedra Expectorant, and other respiratory/cold medications. Featured in Legrand July 2026 campaign.
- CimedmajorBrazilian pharmaceutical company supplying Cimegripe and other generic medications. Featured in promotional campaigns.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Drogao Super competitors and assessment
Company assessmentRegional players
- Drogaria Venancio: Regional pharmacy chain focused on Rio de Janeiro metro with strong e-commerce and corporate benefit programs. Comparable to Drogao Super in regional focus and B2B Convênio motion, though in a different geography.
Direct peers
- Panvel: Southern Brazilian pharmacy chain with strong omnichannel presence and broad assortment including dermocosmetics and baby care. Comparable to Drogao Super in product mix and omnichannel strategy, with a regional anchor in Rio Grande do Sul.
- Ultrafarma: Brazilian online-first discount pharmacy known for aggressive generic-drug pricing — directly comparable to Drogao Super's up-to-80% generic-discount positioning. Competes on price for the same value-conscious Brazilian consumer.
- Farmácia São João: Regional Brazilian pharmacy chain (Rio Grande do Sul) with omnichannel model, generic-discount value proposition, and Convênio corporate program. Highly comparable operating model to Drogao Super at regional scale.
- Drogaria Onofre: Brazilian pharmacy retailer with omnichannel presence and broad assortment across medications and beauty. Comparable to Drogao Super in product mix, Convênio-style programs, and nationwide e-commerce reach.
- Pague Menos: Brazilian pharmacy chain with omnichannel model (physical stores + e-commerce + Convênio-style programs) and aggressive generic-drug value proposition. Closest analog to Drogao Super's discount-led, omnichannel go-to-market.
- Drogaria Araujo: Minas Gerais-based regional pharmacy chain with physical stores and e-commerce, focused on affordable medications and health/beauty assortment. Geographic peer to Drogao Super in the Triângulo Mineiro and comparable in operating model.
Others
- Jet (e-commerce platform): E-commerce technology provider powering Drogao Super's online storefront. Not a retail competitor but an enabling infrastructure partner — included to surface the tech dependency underpinning Drogao Super's digital channel.
Broad incumbents
- DPSP (Drogaria Pacheco + Drogaria São Paulo): Major São Paulo-based pharmacy chain with strong presence in SP state (overlapping with Drogao Super's interior SP footprint). Competes head-to-head on generic pricing, omnichannel, and Convênio-style corporate programs.
- RD Saúde (Raia Drogasil): Brazil's largest pharmacy chain, operating over 2,800 stores under Droga Raia and Drogasil banners with nationwide coverage. Direct competitor to Drogao Super across prescription, OTC, beauty, and private-label categories, but at vastly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Drogao Super social profiles
Digital presenceDrogao Super compliance and trust
Trust signalCompliance1 record
Drogao Super financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drogao Super leadership team
Management profileNumber of profiles
Drogao Super funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drogao Super M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drogao Super
What does Drogao Super do?
Drogao Super is a Brazilian retail pharmacy chain that sells prescription and over-the-counter medications, generics (with up to 80% discount), baby care, personal care, dermocosmetics, vitamins, and supplements through physical stores, an e-commerce website, and phone-based televendas. It also operates a corporate employee benefit program (Convênio Empresa) offering payroll-deduction pharmacy benefits.
Is Drogao Super a public or private company?
Drogao Super is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Drogao Super founded?
Drogao Super was founded in 1961. It employs 501 to 1,000 people.
Where is Drogao Super based?
Drogao Super is headquartered in Ribeirão Prêto, Brazil, in the Latin America region.
How does Drogao Super make money?
Three revenue lines are on record. Retail Sales - Medications are the primary driver. The others are retail Sales - Health and Beauty Products and business Convênio Program.
Who are Drogao Super's main competitors?
Drogaria Venancio is listed as a regional player. Direct peers are Panvel, Ultrafarma, Farmácia São João, Drogaria Onofre, Pague Menos and Drogaria Araujo. Jet (e-commerce platform) is listed as an others. Broad incumbents are DPSP (Drogaria Pacheco + Drogaria São Paulo) and RD Saúde (Raia Drogasil).
Does Drogao Super have an API?
No public API is recorded for Drogao Super.
What industry is Drogao Super in?
Drogao Super's product category is Retail Pharmacy. Its primary akta.pro industry code is HLAFALAA, Retail & Community Pharmacies (Chain/Independent), with a secondary code of CRAEAHAB, Value Pharmacies & Deep-Discount Pharmacy Retail. Its NAICS code is 456110 and its SIC code is 5912.