Stingray Cheer Company

What Stingray Cheer Company does

Stingray Cheer Company (doing business as The Stingray Allstars) is a privately held cheerleading gym operator founded in 2002 and headquartered in Marietta, Georgia. The company serves athletes ages 3 through 19+ across a vertically integrated curriculum spanning beginner-level tumbling (Tiny Tumble through Double Fulls), stunt and flex classes, private and semi-private lessons, team camps, clinics, and competitive allstar cheerleading teams that compete at local, regional, national, and world-level events. Two physical facilities — a main gym in Marietta and a North Gym in Kennesaw — house the program's equipment footprint, including 10 spring floors, multiple above-ground and in-ground trampolines, and an in-ground foam pit. The company also runs inclusive programming through the Cheer Abilities (Super Rays) initiative and extends into recreational competition through The Jams! sub-brand.

The technology stack is centered on a third-party cloud-based gym management platform (iClassPro) delivered to families via a customer web portal and a custom mobile application launched in 2025, which together handle enrollment, attendance tracking, lesson booking, billing, and push notifications. The portal is positioned as the primary self-serve interface for parents and athletes, reducing front-office friction.

The business model is predominantly subscription-based recurring revenue: monthly class tuition of $80 per athlete, an unlimited flex class subscription at $45 per month, private and semi-private lessons at $37.50 per half hour, a one-time $55 new-family registration fee, and supplementary transaction revenue from showcase event tickets (e.g., Stingray Fever at $15 presale/$20 day-of) and customized team camps sold to external teams. Marketing is community-led and digital, relying on word-of-mouth, the parent portal, the mobile app, and competition-based visibility, with no institutional capital raised to date.

Name

Stingray Cheer Company

Legal name

The Stingray Allstars

Website

https://stingrayallstars.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cheerleading Training Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Allstar cheerleading training
• Cheerleading gym classes
• Tumbling and stunting lessons
• Competitive cheer teams
• Youth cheerleading programs

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Class Fees: Recurring monthly tuition for tumbling, stunt, flex classes. Classes are $80 per month. Flex classes are $45 per month for unlimited attendance.
2. Registration Fees: One-time registration fee of $55 for new families.
3. Private Lessons: Private tumbling, jump, flexibility instruction at $37.50 per half hour. Semi-private lessons include 2-3 students at same rate. Stunt private lessons available with multiple instructor options.
4. Team Camps: Customized team camps for external teams covering routine choreography, stunt camps, game day routines, halftime choreography, and jump/tumbling skill camps.
5. Event Tickets: Showcase admission fees. Stingray Fever tickets priced at $15 presale through December 1st, $20 day of event.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Stingray Cheer Company operates cheerleading training gyms in Marietta and Kennesaw, Georgia, providing competitive allstar cheerleading teams across Summit, Worlds, Full Year Non-Travel, and Half Year Allstar Prep programs for athletes ages 4-19. The company also sells progressive weekly tumbling classes across 10 skill levels for athletes ages 3+, stunt and flex specialty classes, one-on-one and small-group private lessons, customized team camps for external cheerleading programs, and seasonal showcase and competition events.

Product overview

Stingray Cheer Company operates a comprehensive cheerleading gym with multiple program tiers and class offerings. The core product consists of competitive All Star Cheerleading Teams (Summit, Worlds, Full Year Non-Travel, and Half Year Allstar Prep programs) supplemented by progressive Tumbling Classes spanning 10 skill levels, Stunt & Flex Classes, Private Lessons, Team Camps, and Clinics. The company provides a Customer Portal and Mobile App for enrollment, attendance tracking, and lesson booking. Additional offerings include The Jams! recreational competitions, showcase events, and a Pro Shop. The Cheer Abilities Program (Super Rays) provides inclusive programming for athletes with disabilities. Two physical locations in Marietta and Kennesaw, GA serve as training facilities with state-of-the-art equipment including 10 spring floors, trampolines, and foam pits.

Differentiator

Problem solved

Functional benefit

Brands

• The Jams: Georgia's established recreational league and middle school cheer competitions including Halloween Jam and Circus Jam.
• Super Rays

Products and services

• All Star Cheerleading Teams Competitive cheerleading teams competing at local, national, and international levels across multiple programs (Summit, Worlds, Full Year Non-Travel, Half Year Allstar Prep) for athletes ages 4-19. Designed for athletes seeking structured competitive cheerleading with progression pathways and college scholarship preparation.
• Tumbling Classes Weekly tumbling instruction across 10 progressive skill levels, from Tiny Tumble (ages 3-5) through Double Fulls, including evaluation and fundamentals classes. Designed for athletes ages 3+ seeking skill development in a structured class environment.
• Stunt & Flex Classes Specialty classes focusing on flyer skills, body positions, and flexibility training, with monthly unlimited flex class options and stunt-specific instruction. For athletes seeking targeted stunt and flexibility development.
• Private Lessons One-on-one and small-group instruction for tumble, jump, flexibility, and stunt work with 30-minute private and semi-private options at $37.50 per half hour. For athletes seeking individualized coaching outside of group classes.
• Team Camps Customized team training camps including routine choreography, stunt camps, game day routines, halftime choreography, and jump/tumbling skill development. Sold to external cheerleading teams, school programs, and recreational leagues.
• Clinics Skill-specific clinics offered during school breaks, available for booking one month at a time through the parent portal. For athletes seeking concentrated skill development during school vacation periods.
• Stingray Showcases and Competitions Competition and exhibition events including Stingray Scrimmage, Stingray Fever, and End of Year Showcases, plus The Jams! recreational league events (Halloween Jam, Circus Jam). Public events drawing families and community.
• Pro Shop Retail merchandise store for Stingray branded apparel and gear. For athletes, families, and fans seeking team-branded products.
• Cheer Abilities Program - Super Rays Inclusive cheerleading program for athletes with disabilities, performing group routines at local Atlanta-area competitions December-April. All ages and abilities welcome, focusing on teamwork, skill development, confidence, and overall wellness.
• Customer Portal and Mobile App Online portal and native mobile application enabling parents and athletes to enroll in programs, check attendance, book lessons, view schedules, manage billing, and receive push notifications. Self-serve platform supporting all service enrollment.

Quantifiable outcome

• 1000+ National Championships won by teams
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Sports Compliance CompanyminorImplementation/ SI/ Consulting PartnerPartnership for staff training, safety resources, and anonymous reporting hotline. Focused on athlete safety and well-being of families and staff.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cheer Athletics: Large allstar cheerleading gym based in the Dallas/Fort Worth area with comparable competitive programming from beginner through Worlds level. Operates multiple gyms and a similar mix of team tuition, classes, privates, and showcases.
• Premier Athletics: Multi-state allstar cheerleading gym operator with comparable beginner-to-Worlds progression, private lessons, and team camp offerings. Direct overlap in product mix and target athlete demographic.
• World Cup Allstars: Allstar cheerleading gym with elite competitive credentials including World Championship titles. Directly comparable in team programming, facility scale, and championship-driven brand positioning.
• Pac Rim Allstars: Washington-state allstar cheerleading gym with elite competitive programming and multiple locations. Comparable in program structure and reliance on championship results for brand strength.
• Top Gun Allstars: Florida-based allstar cheerleading program with multiple locations and an elite competitive track record, including World and Summit Championship titles. Direct overlap in program structure, coaching model, and competition footprint.
• FAME Allstars: Multi-location allstar cheerleading program with similar beginner-through-elite team structure and competition-season schedule. Comparable on team tuition model, showcase events, and athlete development pathway.
• Woodlands Elite Allstars: Texas-based allstar cheerleading gym with a comparable multi-gym footprint and Worlds-level competition pedigree. Closely matched on program tiers, facility investment, and competitive results.
• The California Allstars: California-based allstar cheerleading gym operating multiple facilities with comparable beginner-to-elite progression and major championship results. Competes against Stingray at Summit and Worlds events.
• Cheer Tyme Allstars (CTA): Tennessee-based allstar cheerleading program with similar team tiers, private lessons, and showcase competition offerings. Comparable mid-sized regional operator competing at Summit and Worlds level.

Broad incumbents

• Varsity Spirit: Dominant operator of cheerleading and dance competition events, apparel, and the USASF sanctioning framework. Comparable as the broader governing/commercial ecosystem that Stingray competes within and depends on for events and rule-making.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stingray-cheer-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stingray Cheer Company