Groepen

What Groepen does

Groepen.nl (legal entity: Centrum voor Groepsaccommodaties B.V.) is a Dutch online marketplace that connects group travelers with accommodation providers across the Netherlands, Belgium, Germany, France, Italy, Spain, and Portugal. Founded in 1992 and headquartered in Druten, the company lists 1,300+ group accommodations — ranging from vacation farms and group houses to luxury villas, castles, and camping farms — sourced from more than 650 property owners. The platform is positioned as a specialist broker for groups of 6 to 100+ persons, a segment underserved by general OTAs, with a 34-year operating track record and an average guest rating of 8.6/10 across 10,000+ verified reviews.

The core technology is a web-based booking platform with a proprietary recommendation algorithm that ranks properties based on search criteria, performance metrics, content quality, and commission paid by owners. Reviews are gated through a closed-loop verification system in which only guests who actually stayed can submit feedback, followed by manual moderation before publication. The platform supports Dutch, Flemish, German, and English across four country-specific domains and integrates with the ANWB Eropuit app for local activity content near booked properties.

Groepen.nl generates revenue primarily through marketplace commissions on bookings facilitated between property owners and renters, supplemented by a €75 Certainty & Guarantee Fee (GGG) per booking, optional group cancellation insurance (5.5% of rental sum plus fees), and ancillary services such as bed linen and cleaning. Distribution is direct-to-consumer via self-serve website booking, supported by phone and email customer service, a personalized advisory consultation service, and a multi-domain SEO and content marketing strategy. The company is privately held, family-controlled, and operates with 11–50 employees; related entities include Vakantiefriesland.com and Tritt.nl.

Name

Groepen

Legal name

Centrum voor Groepsaccommodaties B.V.

Website

https://groepen.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Groepen.nl is a Dutch online marketplace that books group accommodations (6+ persons) across seven European countries, aggregating 1,300+ properties from 650+ owners for families, friends, schools, and corporate groups.

Ownership category

akta.pro rank

Product category

Online Group Accommodation Marketplace

NAICS

Travel Agencies (56151)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYHSACAKAK

Group, Family & Multi-Generational Travel Planning

Home & Personal Services/Event & Personal Concierge Services/Travel & Itinerary Concierge Services

Keywords

• Group accommodation bookings
• Vacation rental platform
• Holiday home marketplace
• Group travel lodging
• Recreational property rentals

Headquarters

HQ city

Boven-leeuwen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commission from Property Owners: Groepen.nl acts as an intermediary between accommodation owners and renters. Property owners pay commission to Groepen.nl for bookings facilitated through the platform. The ranking of accommodations is influenced by the commission paid by owners, as explicitly stated on the website.
2. Certainty and Guarantee Fee (GGG): A standard additional fee of €75 is charged per booking, providing protection against property owner insolvency. This guarantees that customers will be relocated to a suitable alternative if the property owner goes bankrupt.
3. Group Cancellation Insurance: Customers can purchase group cancellation insurance at 5.5% of the rental sum plus €3.50 policy fee plus 21% insurance tax. This covers the prepaid amount if the trip is cancelled or interrupted due to covered reasons such as illness.
4. Additional Services: Optional add-ons including bed linen packages, cleaning services, and local services are offered through the platform, with Groepen.nl acting as intermediary for these services as well.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Groepen operates an online marketplace that connects group travelers (families, friends, schools, sports clubs, and companies) with property owners offering 1,300+ group accommodations across Europe. The service is delivered through four country-specific websites in the Netherlands, Belgium, Germany, and France, with content localized in Dutch, French, and German, and is supported by a personalized phone advisory service, group cancellation insurance, and partnered catering add-ons.

Product overview

Groepen operates a booking marketplace for group accommodations across Europe. The core product is the Groepen.nl Group Accommodation Marketplace, which lists over 1,300 properties in the Netherlands, Belgium, Germany, France, Italy, Portugal, and Spain. The platform is supported by a personalized advisory service (Persoonlijk Advies op Maat) that helps customers select accommodations tailored to their group size, preferences, and destination. Supplementary services include an optional group cancellation insurance brokered through partner Recreytics, and catering partnerships with three external providers (Chef's Table, BBQ.nl, Gourmetten.nl) for meal catering at booked properties. The company was founded in 1992 as Centrum voor Groepsaccommodaties B.V. (CVG) and is headquartered in Druten, Netherlands, also operating regional sites under groepen.be, gruppenurlaub-holland.de, and groepen.com.

Differentiator

Problem solved

Functional benefit

Brands

• Vakantiefriesland.com: A related brand for vacation rentals in Friesland (northern Netherlands).
• Tritt.nl

Products and services

• Multi-country group accommodation marketplace Online marketplace operated across four country-specific storefronts (Groepen.nl, Groepen.be, Groepenkampeer.de, Groepen.fr) that lets travelers search and book 1,300+ group-sized accommodations from 650+ property owners across Europe, in Dutch, French, or German.
• Personalized booking advisory service Phone-based advisory service that helps travelers navigate the booking process for complex group trips, complementing the self-serve online search and booking flow.
• Group cancellation insurance Cancellation coverage offered alongside bookings to protect groups against the financial risk of trip disruptions, addressing the higher cancellation exposure typical of multi-traveler reservations.
• Partnered catering service Catering add-on offered through external partners, allowing groups to arrange in-property meals alongside their accommodation booking.

Quantifiable outcome

• Average guest rating of 8.6/10 across all accommodations on the platform
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ANWBcoreGTM or Marketing PartnerANWB (Royal Dutch Touring Club) partners with Groepen.nl to integrate the Eropuit app, which provides cycling routes, walking routes, and local outing inspiration near booked group accommodations. The partnership drives referral traffic to Groepen.nl and offers ANWB members exclusive benefits on outings and activities.
• ChefsTable (Chefstbl.com)minorGTM or Marketing PartnerChefsTable is a catering partner that provides private chef services for group meals at booked accommodations. Groepen.nl refers customers to ChefsTable as an optional add-on service for breakfast, lunch, or dinner catering.
• Barbecue.nlminorGTM or Marketing PartnerBarbecue.nl is a catering partner offering BBQ services for groups staying at Groepen.nl accommodations. Groepen.nl refers customers looking for meal catering options to Barbecue.nl.
• Gourmetten.nlminorGTM or Marketing PartnerGourmetten.nl is a catering partner providing gourmet dining experiences for group stays. Groepen.nl refers customers seeking meal services to Gourmetten.nl as part of its ancillary service offerings.
• Vakantiefriesland.comminorOthersVakantiefriesland.com is a sister company operated by the same parent entity (Centrum voor Groepsaccommodaties B.V.), focused on vacation rentals in Friesland, the northern Netherlands. It serves as an additional distribution channel for the company's regional vacation rental portfolio.
• Tritt.nlminorOthersTritt.nl is a sister company operated by the same parent entity (Centrum voor Groepsaccommodaties B.V.), focused on vacation rentals in Italy. It extends the company's geographic reach into the Italian market under a separate brand.
• Property Owners (650+)coreChannel Partner/ Reseller/ DistributorGroepen.nl aggregates accommodations from over 650 property owners across the Netherlands, Belgium, Germany, France, Italy, and Spain. Property owners list their group accommodations on the platform and pay commission on bookings. The company handles the full booking, payment, and service process on behalf of owners.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Regional players

• VakantiePiraten (HolidayPirates Group): VakantiePiraten is a Dutch deal/discovery platform for travel offers, including group-friendly deals across Europe. It competes with Groepen.nl's content/SEO funnel at the top of the consumer journey, though it does not specialize exclusively in group accommodations.

Direct peers

• Belvilla: Belvilla is a major European online broker specializing in vacation homes and group-sized holiday rentals across the Netherlands, Germany, Belgium, France, and Italy. It competes directly with Groepen.nl on curated inventory for groups and family accommodations in the same Benelux/DACH markets.
• Natuurhuisje: Natuurhuisje is a Dutch online marketplace focused on nature and rural accommodations, including group-sized houses and cabins. It overlaps with Groepen's Dutch portfolio, particularly the 'groepsaccommodaties in de natuur' and holiday-farm categories, using a similar curated marketplace model.

Broad incumbents

• Booking.com: Booking.com is the dominant European OTA with extensive vacation-rental inventory (including group-sized options) and a strong Benelux customer base. It competes with Groepen for any consumer searching for group accommodations online, though without the specialist curation or advisory.
• HomeToGo: HomeToGo is a vacation-rental metasearch marketplace operating across Europe, aggregating group-suitable vacation homes. It competes for the same online discover-and-book flow, offering comparable inventory depth and SEO-driven acquisition at a much larger scale.
• Center Parcs: Center Parcs is a well-known European holiday-park brand with strong Dutch presence and bungalow/group lodging. It competes for family and small-group weekend trips — a core Groepen use case — though via owned parks rather than aggregator model.
• Airbnb: Airbnb is the global category leader in alternative accommodations and increasingly relevant for large groups, family villas, and entire-place stays. It competes broadly for the same leisure group-travel demand through a superior app experience and global brand.
• Holidu: Holidu operates a European metasearch and booking platform for vacation rentals, including group-sized houses across the same geographies Groepen serves. It competes for SEO-driven, direct-to-consumer group-accommodation demand with a comparable funnel.
• Roompot: Roompot is a leading Dutch holiday-park operator offering beach and nature parks with group-suitable accommodations. It overlaps Groepen's family/group segments in the Netherlands, competing for the same leisure travelers as a vertically integrated provider.
• Landal GreenParks: Landal GreenParks is the largest Dutch operator of holiday parks, offering bungalows and group-friendly lodging. As a vertically integrated incumbent with brand scale, it competes for the family/group leisure segment Groepen serves, though it owns its inventory rather than aggregating third-party supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/groepennl
• Facebookfacebook.com/groepen.nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groepen