Maison.fr
Maison.fr is a French online marketplace connecting homeowners with local tradespeople and contractors for home renovation and maintenance projects, spanning 35+ trade categories across 25+ major French cities and monetizing via professional subscriptions and lead generation.
- Company typePrivate
- Founded2019
- HeadquartersAix-en-provence, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Maison.fr does
Maison.fr is a French online marketplace that connects homeowners with local tradespeople and contractors for home renovation, maintenance, and construction projects. The platform operates as a searchable directory organized by trade specialty (electricians, plumbers, masons, painters, roofers, HVAC technicians, landscapers, and others, spanning 35+ trade categories) and geographic location across 25+ major French metropolitan areas, complemented by editorial city guides and a home-improvement blog intended to capture organic local search traffic.
The underlying product is a web-based marketplace with no mobile application; matching relies on activity and city filters, with homeowners submitting project descriptions and receiving free quotes from registered professionals. Professional profile pages surface contact information, service descriptions, customer reviews, and work portfolios. The platform's technology footprint is conventional: standard CMS-driven content, profile listings, and a quote-intake form, with no disclosed APIs, SDKs, MCP integrations, or AI/ML capabilities.
The business model operates as a freemium two-sided marketplace. Homeowners use the platform free of charge; tradespeople register free basic profiles and can upgrade to paid subscriptions for enhanced visibility and customer reach, with affiliate/referral-style lead generation as a secondary monetization lever. The company is structured as Groupe maison.fr, a Société par actions simplifiée (SAS) headquartered in Aix-en-Provence with a registered share capital of €1,422,900, and is privately held with no disclosed external funding rounds, parent company, or subsidiaries.
Maison.fr firmographics
Firmographics- Name
- Maison.fr
- Legal name
- Groupe maison.fr
- Website
- https://maison.fr
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Maison.fr is a French online marketplace connecting homeowners with local tradespeople and contractors for home renovation and maintenance projects, spanning 35+ trade categories across 25+ major French cities and monetizing via professional subscriptions and lead generation.
- Ownership category
- akta.pro rank
Maison.fr industry classification
Industry- Product category
- Home Services Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro industry
- Home Services Coordination & Vendor Management
Keywords
Where Maison.fr is headquartered
LocationHeadquarters
- HQ city
- Aix-en-provence
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Maison.fr business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Professional Subscription Services: Professionals can subscribe to paid subscription services to increase their visibility and reach more potential customers. The platform offers profile creation and paid subscriptions for tradespeople and contractors.
- Lead Generation for Professionals: The platform connects homeowners with qualified professionals and facilitates direct contact, providing lead generation services for tradespeople.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free professional registration with basic profile |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Maison.fr product offering
Product offeringCore offering
Maison.fr operates an online marketplace that connects individual homeowners with local tradespeople and contractors across France for renovation, repair, and maintenance projects. Homeowners can describe their project, search for verified professionals by trade and city, and receive free quotes for comparison. Tradespeople register and create profiles, with paid subscriptions available for enhanced visibility and lead generation.
Product overview
Maison.fr is a French online marketplace operating as a unified platform that connects homeowners with local contractors and artisans for home improvement and construction projects. The core offering consists of a searchable professional directory organized by trade specialty and geographic location, combined with a quote comparison service that enables users to receive and compare estimates from multiple contractors. The platform features professional profile pages with customer reviews and portfolios, city-specific editorial guides covering major French metropolitan areas, and an informational blog with renovation advice. Contractors can register their businesses through a dedicated registration portal supporting over 35 trade categories including electricians, plumbers, masons, painters, roofers, heating specialists, air conditioning technicians, and landscape gardeners. The platform operates as a lead generation service for professionals while providing homeowners with a free resource to find and compare qualified artisans.
Differentiator
Problem solved
Functional benefit
Products and services
- Maison.fr Marketplace Platform Online marketplace platform that connects individual homeowners with local contractors and artisans for home improvement, construction, and renovation projects. Users can search for professionals by trade and city, request quotes, and compare service providers across France.
- Artisan Search & Directory Searchable directory of tradespeople and contractors organized by specialty (electricians, plumbers, masons, painters, roofers, HVAC technicians, etc.) and geographic location across major French cities.
- Quote Comparison Service Service enabling homeowners to describe their project, receive multiple free quotes from qualified professionals, and compare them to select the right contractor.
- Professional Registration & Profiles Service allowing contractors and artisans to register, create a business profile with contact details, service description, and specialties, and subscribe to paid plans for greater visibility. Supports more than 35 trade categories including plumbing, electrical, masonry, roofing, and more.
Companies that use Maison.fr
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Maison.fr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maison.fr partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Maison.fr competitors and assessment
Company assessmentBroad incumbents
- Houzz: Global home design and renovation marketplace with a Houzz Pro directory of trade professionals in France. Larger platform but offers broader inspiration + commerce scope beyond Maison.fr's pure lead-gen focus.
- Izi Confort (Izi by EDF): EDF group subsidiary providing turnkey home-renovation services (heating, insulation, ventilation). Acts both as a buyer and a competitor for pros listed on Maison.fr across HVAC and energy-renovation trades.
- ManoMano: France-headquartered DIY and home-improvement marketplace (now European leader). Although product-led, it competes for the same homeowner intent and increasingly bundles pro-service recommendations, encroaching on Maison.fr's category.
Direct peers
- HelloArtisan: French marketplace connecting homeowners with vetted artisans (plumbers, electricians, masons, etc.) via quote requests. Competes head-to-head on the same prosumer and SMB-trade segments as Maison.fr.
- Travaux.com: France's largest home-renovation lead-generation marketplace, owned by Iliad/Free. Directly comparable to Maison.fr on trade+city search, quote requests and professional subscription revenue model.
- 123Travaux: French directory and lead-gen platform for renovation and construction projects, competing on trade-specific city pages and matched quotes - the same proposition as Maison.fr.
- AlloMarcel: French home-services marketplace started by a former Maison.fr executive, positioning head-to-head on the same artisan-matching proposition and free-quote flow.
- Habitatpresto: French platform for connecting homeowners with local tradespeople for renovation, extension and maintenance. Operates the same lead-gen model with a similar France-wide city footprint.
- Quotatis: Lead-generation service for home improvement and renovation in France, owned by Admiral Group. Closely comparable freemium subscription model and quote-intake funnel.
Emerging players
- Proox: Emerging French B2B SaaS for tradespeople (quoting, invoicing, client management). Adjacent rather than directly competitive but targets the same SMB-professional cohort that Maison.fr monetizes via subscriptions.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Maison.fr social profiles
Digital presenceMaison.fr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison.fr leadership team
Management profileNumber of profiles
Profiles1 record
Maison.fr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison.fr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison.fr
What does Maison.fr do?
Maison.fr operates an online marketplace that connects individual homeowners with local tradespeople and contractors across France for renovation, repair, and maintenance projects. Homeowners can describe their project, search for verified professionals by trade and city, and receive free quotes for comparison. Tradespeople register and create profiles, with paid subscriptions available for enhanced visibility and lead generation.
Is Maison.fr a public or private company?
Maison.fr is a private company. It is classified as unknown and is currently operating.
When was Maison.fr founded?
Maison.fr was founded in 2019. It employs 51 to 100 people.
Where is Maison.fr based?
Maison.fr is headquartered in Aix-en-provence, France, in the Europe region.
How does Maison.fr make money?
Two revenue lines are on record. Professional Subscription Services are the primary driver. The others are lead Generation for Professionals.
Who are Maison.fr's main competitors?
Broad incumbents on record are Houzz, Izi Confort (Izi by EDF) and ManoMano. Direct peers are HelloArtisan, Travaux.com, 123Travaux, AlloMarcel, Habitatpresto and Quotatis. Proox is listed as an emerging player.
Does Maison.fr have an API?
No public API is recorded for Maison.fr.
What industry is Maison.fr in?
Maison.fr's product category is Home Services Marketplace. Its primary akta.pro industry code is HSACAIAI, Home Services Coordination & Vendor Management. Its NAICS code is 5312 and its SIC code is 6531.