What Helloartisan does

HelloArtisan is a French digital marketplace that connects homeowners seeking building and renovation work with vetted tradespeople across more than 120 trades. Operated as a wholly-owned subsidiary of Groupe Batiweb and headquartered in Montigny-le-Bretonneux, the platform serves both sides of the residential construction market: consumers (individuals and property owners in metropolitan France) request free, no-obligation quotes, while building professionals — artisans, small construction firms, and renovation specialists — subscribe to access these qualified leads, filtered by trade and geography. The platform is reportedly used by 2,500+ professionals and processes approximately 50,000 quote requests and 10,000 appointments each month, equating to roughly 280,000 consumer-to-professional connections per year with an average project value of €6,500.

The product surface is built around a core web platform (helloartisan.com) and mobile applications (iOS/Android) for professionals to manage jobs in real-time. Beyond transactional lead generation, HelloArtisan monetises through modular add-on subscriptions including helloVisibilité (Google visibility and qualified prospect delivery), helloRenov'Énergetic (energy renovation specialisation), a professional loyalty programme (Programme fidélité helloArtisan), and a premium end-to-end 'Travaux de A à Z' service for major renovations (average ticket €100,000), which bundles architect matchmaking via partner Archionline, dedicated habitat advisors, escrow payment protection, and an AXA travaux guarantee. An Ekomi-powered verified-review system and a large library of guides, pricing tools, and government-aid content support SEO-driven top-of-funnel acquisition.

Commercially, HelloArtisan runs a freemium two-sided model: consumers pay nothing, while revenue is concentrated on the professional side via recurring subscription tiers and premium upsells. Distribution leverages Groupe Batiweb's broader media ecosystem (Batiweb.com, BatiRenov, Archionline) for cross-promotion and SEO authority across hundreds of building-trade content categories. A Sofinco partnership provides embedded consumer financing. The business operates exclusively in France, has no disclosed external funding, and is led by Nicolas Ricart as president of Groupe Batiweb.

Name

Helloartisan

Legal name

Groupe Batiweb

Website

https://helloartisan.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

HelloArtisan is a France-based digital marketplace, operated by Groupe Batiweb, connecting homeowners with vetted building professionals across 120+ trades through subscription-based lead generation, premium add-ons, and an end-to-end renovation service with AXA-backed guarantees.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Lead Generation Subscriptions: Building professionals pay subscription fees to access consumer project requests (leads) on the platform. Professionals subscribe to receive contacts based on their trade specialty and geographic coverage area.
2. Premium Visibility Services: Additional professional services including helloVisibilité (Google visibility) and helloRenov'Energetic (energy renovation specialization) offered as premium add-ons to base subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

HelloArtisan is a French digital marketplace that connects homeowners seeking renovation, construction, or improvement work with vetted building professionals across 120+ trades. Consumers submit project requests and receive multiple free, no-obligation quotes, while professionals pay subscription fees to access qualified leads matched by trade specialty and geography. The platform is operated by Groupe Batiweb and handles over 50,000 quote requests and 10,000 appointments monthly across metropolitan France.

Product overview

helloArtisan est une plateforme de mise en relation entre particuliers et professionnels du bâtiment, opérant au sein du Groupe Batiweb. Le cœur de l'offre repose sur la plateforme principale helloArtisan qui permet aux particuliers de recevoir des devis gratuits pour des travaux de rénovation et construction. L'écosystème comprend plusieurs modules complémentaires : l'application mobile helloArtisan Pro pour la gestion de chantier en temps réel, helloVisibilité pour la visibilité professionnelle des artisans, helloRenov'Énergetic pour la rénovation énergétique, le programme fidélité, et le service premium 'Travaux de A à Z' avec accompagnement архитектурный et garantie. La plateforme couvre plus de 120 métiers du bâtiment et met en relation plus de 280 000 particuliers par an avec un réseau de 2 500 professionnels.

Differentiator

Problem solved

Functional benefit

Products and services

• helloArtisan Main Platform Core marketplace platform that matches French homeowners with vetted building professionals for renovation and construction work. Homeowners submit free, no-obligation project requests and receive multiple quotes from professionals in their trade and region; the platform covers 120+ building trades and facilitates 50,000+ quote requests and 10,000+ appointments monthly.
• helloArtisan Pro Mobile Application Native mobile application available on iOS and Android that enables building professionals to manage projects and track construction sites in real time. Provides a dedicated professional companion to the main helloArtisan marketplace.
• helloVisibilité

Quantifiable outcome

• 2,500+ professionals across 120+ trades serving all of France
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Batiweb GroupcoreOthersParent company and media group providing digital platform infrastructure, media partnerships, and 20 years of industry expertise in connecting professionals with renovation clients.
• ArchionlinecoreStrategic or Co-development PartnerArchitectural services partner for significant renovation projects and architectural missions. When projects involve architecture or major renovations, Archionline may be prioritized and deploys professionals from its own network.
• BatiwebcoreOthersFounding brand of the group with 20 years of experience in connecting homeowners with building professionals.
• BatiRenovminorOthersAffiliate brand of Batiweb Group focused on renovation services.
• ArchiOnlineminorOthersAffiliate brand of Batiweb Group providing architectural services.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Houzz: Global home renovation and design marketplace with professional directories, lead generation, and content; broader geographic and product footprint but directly comparable marketplace mechanics.
• ManoMano: European home improvement marketplace combining product e-commerce with a pros/trade community; adjacent but expanding into prosumer lead generation and renovation project services.
• Angi: US-based home services marketplace (formerly Angie's List) connecting consumers with pros via leads, ads, and subscriptions; broadly comparable marketplace model at larger scale.
• Leboncoin: France's dominant general classifieds platform with a substantial home services category; competes for both consumer attention and professional lead generation at scale.

Direct peers

• AlloMarcel: French marketplace focused on connecting homeowners with vetted artisans and trades; operates the same two-sided lead-matching model with a free consumer and paid pro side.
• Habitatpresto: France-based lead-generation and quote-request platform for home renovation; directly overlaps on free consumer quote requests and paid professional lead access across trades.
• 123devis: French home improvement and renovation lead-generation service with multiple trade categories; competes for the same pool of professionals and quote-requesting homeowners.
• Travaux.com: French home renovation marketplace connecting particuliers with building professionals; directly comparable business model, target customer, and professional subscription revenue approach.

Regional players

• Archionline: France-based architectural services partner already integrated with HelloArtisan for major renovations; operates its own pro network and competes/overlaps in the architecture and design segment of the French market.

Emerging players

• BuildZoom: US marketplace connecting homeowners with general contractors for larger remodels; comparable focus on higher-value renovation projects but smaller scale and narrower geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/helloartisan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helloartisan