Feuillette

What Feuillette does

Feuillette is a privately-held French artisanal bakery-pâtisserie group built around its flagship Boulangerie Feuillette brand, operating a network of 80+ bakery boutiques across France through a hybrid franchise and company-owned model. Founded in 2009 by Jean-François Feuillette (an INBP-trained pastry craftsman with prior experience at Pierre Hermé and the George V in Paris), the concept combines in-store daily baking of breads, viennoiserie, pastries, sandwiches, hot dishes, and beverages with a central production laboratory in Blois that handles complex items such as macarons and selected frozen products distributed to boutiques via blast-freezing technology. The group is wholly owned by its founder, with no disclosed institutional capital, and operates over 3,500 collaborators across its network.

Revenue is generated through four interlocking streams: (1) direct retail bakery sales from owned and franchised boutiques open seven days per week, anchored on signature products like the additive-free traditional baguette, Paris-Brest, and flaky brioche (Brioche Feuilletée); (2) catering and tea-room (salon de thé) dining revenue that broadens per-customer ticket size; (3) franchise fees and royalties from the more-than-half-of-network franchisees enabled by the 2015 program launch; and (4) online fine grocery sales through the wholly-owned Épicerie Feuillette storefront (epiceriefeuillette.fr) distributing branded gourmet products nationwide. Customer segmentation is mass-market B2C, primarily individual consumers and families seeking daily bakery needs, augmented by corporate catering clients.

Beyond the core Boulangerie brand, the group has expanded vertically into adjacent F&B concepts: Café Feuillette (a French café sub-brand), Chez Lucette (a traditional bouillon in Blois), and Frédélian (a fine dining restaurant in Cap Ferret acquired in 2022). The company also operates the Feuillette VIP loyalty program (3% cashback, tiered birthday rewards) and a philanthropic Fonds de Dotation established in 2025 focused on child nutrition education in France and humanitarian projects in Madagascar, where the group sources its vanilla. Distribution is single-country, nationwide France, with no international footprint claimed.

Name

Feuillette

Legal name

SAS FEUILLETTE

Website

https://feuillette.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Feuillette is a privately-held French artisanal bakery-pâtisserie group operating a network of 80+ bakery boutiques across France through company-owned and franchise locations, serving daily consumer bakery, pastry, catering, and tea-room needs under brands including Boulangerie Feuillette, Café Feuillette, Épicerie Feuillette, and Frédélian.

Ownership category

akta.pro rank

Product category

Artisanal Bakery and Pastry Retail

NAICS

Retail Bakeries (311811), Bakeries and Tortilla Manufacturing (3118), Other Specialty Food Retailers (44529), Caterers (72232)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060), Retail-Grocery Stores (5411)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industries

Patisseries & Dessert Boutiques (CRAHAGAB), Dessert Cafes (Coffee + Desserts) (THAFADAH), Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Artisanal bakery products
• French pastry and viennoiserie
• Bakery franchise network
• In-store tea room dining
• Fine food grocery

Headquarters

HQ city

La Chaussée-saint-victor

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Bakery Sales: Primary revenue stream from direct sales of bakery, pastry, and viennoiserie products across all Feuillette bakery locations, open 7 days per week. Customers purchase breads, pastries, cakes, sandwiches, and hot beverages at retail prices.
2. Catering/Restaurant Sales: Sales from hot meals, salads, and catering offerings. The tea room (salon de thé) experience adds to per-customer revenue through combined food and beverage purchases.
3. Online Fine Grocery Store: Feuillette operates an e-commerce platform (epiceriefeuillette.fr) selling fine grocery products including marshmallow bears (Oursons guimauve), chocolate bars, jams, caramel with fleur de sel, hazelnut spreads, and gift boxes.
4. Franchise Fees: Revenue generated from franchise network operations, including initial franchise fees and ongoing royalties from franchisees operating under the Feuillette brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Feuillette is a French artisanal bakery-pâtisserie group operating a network of 80+ owned and franchised stores across France. It sells freshly baked breads, viennoiserie, pastries (including signature macarons and flaky brioche), savory items such as sandwiches and salads, hot and cold beverages, and operates in-store tea rooms. It complements its physical network with an online fine grocery store (Épicerie Feuillette) and related sub-brands including a central production laboratory in Blois.

Product overview

Feuillette is a French artisan bakery-pâtisserie group built around its core brand, Boulangerie Feuillette, which operates a network of 80+ owned and franchised stores offering breads, pastries, savories, hot and cold beverages, and in-store tea rooms. The product portfolio spans: Boulangerie (bread and viennoiserie), Pâtisserie (cakes, éclairs, tarts, cookies, seasonal treats), Restauration (sandwiches, hot dishes, fougasses, quiches, salads, party platters), Salon de thé (tea room dining), and Boissons (a complementary beverage range). Signature products — notably macarons, Paris-Brest, and puff pastry brioche — are either made in-store or in the group's central production laboratory in Blois. Supporting offerings include Épicerie Feuillette (an online fine food shop), the Feuillette VIP loyalty programme, seasonal festive collections, Italian ice creams, and editorial recipe content. The group also encompasses three sub-brands — Café Feuillette (French café), Frédélian Cap-Ferret (fine dining restaurant), and Chez Lucette (traditional bouillon) — plus the Feuillette philanthropic foundation focused on child nutrition education.

Differentiator

Problem solved

Functional benefit

Brands

• Café Feuillette: French café concept offering authentic hot and cold beverages, served on-site or for takeout at any time of day.
• Chez Lucette
• Frédélian Cap-Ferret
• Épicerie Feuillette

Products and services

• Boulangerie Feuillette (Bakery and Viennoiserie) The primary bakery offering freshly baked breads and viennoiserie made in-store daily from French flours, including the signature additive-free traditional baguette. Available across 80+ owned and franchised bakeries open 7 days a week.
• Pâtisserie Feuillette The pastry line featuring individual and shareable cakes, éclairs, tarts, flans, cookies, and seasonal offerings, alongside signature products such as Paris-Brest and macarons produced partly in the Blois central laboratory.
• Restauration Feuillette The savory food-to-go range including sandwiches, wraps, hot dishes, salads, fougasses, quiches, burgers, pasta dishes, and party platters, prepared fresh daily and seasonally refreshed for on-premises and takeaway consumption.
• Salon de Thé Feuillette (In-Store Tea Room) In-store tea room service offering a calm, cosy atmosphere where customers can enjoy pastries, snacks, and hot beverages throughout the day, from breakfast to afternoon tea.
• Boissons Feuillette A complementary range of hot, cold, and indulgent beverages including coffees, teas, hot chocolates, fresh juices, sodas, and house specialty drinks served across bakery locations.
• Produits Signature Feuillette A curated collection of the brand's hallmark items, including the Paris-Brest, éclairs, puff pastry croustillant, and the artisanal additive-free baguette, recognized as the most distinctive offerings of the Feuillette brand.
• Épicerie Feuillette (Online Fine Grocery Store) An online fine food store selling Feuillette artisan products including marshmallow bears, chocolate bars, jams, caramel with fleur de sel, hazelnut spreads, and roasted almonds — produced in workshops near Blois and shipped nationwide.
• Feuillette VIP Loyalty Programme A loyalty and rewards program offering customers 3% cashback on purchases credited to a digital wallet, birthday gifts at Bronze/Silver/Gold tiers, and exclusive invitations to events with the founder.
• Collection Fêtes Feuillette (Festive Collection) A seasonal festive collection released annually featuring holiday items such as Christmas logs (bûches), limited signature-edition yule logs, festive breads, petit four platters, and praline marshmallow bears, available from early December through early January.
• Glaces à l'Italienne Feuillette Seasonal Italian-style ice cream available in select locations, featuring flavours such as pistachio, red fruits, and hazelnut, served as part of the summer product range.
• Café Feuillette A café brand under the Feuillette Group that reclaims the art of French coffee with authentic recipes and a menu of hot and cold beverages, available for dine-in or takeaway at select locations.
• Frédélian Cap-Ferret A restaurant located at Cap Ferret, taken over by chef Jean-François Feuillette in 2022, offering refined local dishes in an Art Déco setting, representing the group's fine dining presence.
• Chez Lucette (Blois) A traditional bouillon-style restaurant in Blois serving generous, family-style dishes inspired by French culinary classics, reflecting the group's expansion beyond bakery retail into casual dining.

Quantifiable outcome

• 100+ points of sale nationwide
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• Octobre RoseminorOthersAnnual partnership supporting breast cancer awareness campaign. Feuillette participates each year with awareness activities and fundraising initiatives in their bakeries.
• TéléthonminorOthersAnnual charitable partnership supporting the French Telethon, a major health research fundraising event.
• La Semaine du GoûtminorOthersAnnual participation in French Taste Week, a national initiative to transmit culinary know-how to younger generations. In 2025, recipe booklets were distributed.
• Association JE CollectifminorOthersPartnership with JE Collectif for organizing the 'Olympiades de Clémance' sporting event at HPR de Bullion hospital, bringing together children, families, and medical teams for a day of sports and solidarity.
• Madagascar Vanilla ProducersminorOthersFeuillette sources vanilla from Madagascar and has developed a humanitarian project to support local populations in the region where they source their vanilla, providing resources and sustainable development support.

Scale indicators7 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• Bridor (Le Duff Group): Industrial producer of premium frozen artisanal breads and viennoiseries serving foodservice and retail. Comparable on the artisan-quality bakery domain and central production / blast-freezing distribution model that mirrors Feuillette's central laboratory approach.
• Brioche Pasquier: Large French industrial bakery and Viennoiserie manufacturer (Madeleines, Pâtisseries, Brioche). Comparable to Feuillette on the viennoiserie/bakery product domain, but as a mass-manufacturer serving retail rather than a retail-store network.
• Marie (commercial bakery brand): Established French commercial bakery brand distributed via retail and foodservice. Comparable to Feuillette on the bakery/viennoiserie product set, with overlap in the central-kitchen production model, but operates through retail distribution rather than its own boutiques.

Emerging players

• Lenôtre: Historic French gastronomy house offering bakery, pâtisserie, traiteur and catering. Comparable to Feuillette on the integrated bakery/patisserie/catering product offering and French luxury-gift positioning, with overlap in the salon-de-thé and event catering segments.
• Ladurée: Iconic French luxury pâtisserie maison famous for macarons. Comparable to Feuillette on the French patisserie (especially macaron) identity and boutique retail experience, though positioned more as a luxury/tearoom destination than a daily-needs bakery network.
• Pierre Hermé Paris: Haute pâtisserie house specializing in macarons and innovative pastry. Comparable to Feuillette on signature macaron and French patisserie expertise — and notably the place where founder Jean-François Feuillette trained — but operates in a luxury-gift and salon-de-thé niche rather than daily bakery retail.

Direct peers

• Paul (Groupe Holder): One of the most established French artisanal bakery chains with company-owned and franchised boutiques across France and internationally. Same product scope (boulangerie, viennoiserie, pâtisserie, sandwiches, salon de thé) and similar retail-bakery-plus-café positioning, making it the closest direct comparable to Feuillette.
• Ange Boulangerie: Fast-growing French franchise artisanal bakery chain. Comparable to Feuillette on the franchise-led artisanal boulangerie/pâtisserie model and emphasis on in-store finished products, though with less of a high-end patisserie identity.
• La Mie Câline: French franchise-led artisanal bakery-restauration chain with hundreds of franchised points of sale. Directly comparable to Feuillette on the franchise-led artisanal bakery model, range of baked goods plus savory menus, and small-town and suburban expansion strategy.

Regional players

• Le Grand Café (Cap Ferret) / Maisons de Cap Ferret: Beachside and resort-dining establishments in the Cap Ferret basin. Comparable to Feuillette specifically through the Frédélian Cap-Ferret acquisition — peer restaurants in the same geography serving a refined summer clientele, providing a real-estate / off-season benchmark for the Feuillette subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcZU9lP3dUnzJXNSZnNW-_g
• Facebookfacebook.com/BoulangeriesFEUILLETTE
• LinkedInlinkedin.com/company/feuillette
• Instagraminstagram.com/feuillette_officiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feuillette