What Home Bakery does

Home Bakery is a Dubai-based private artisan bakery operating a direct-to-consumer model from a single retail location at Galleria Mall, Jumeirah 1 in the United Arab Emirates. The company produces and sells handmade baked goods across 204+ SKUs in 22 categories, including signature items such as the Original Milk Cake (vanilla sponge soaked in a proprietary milk sauce), Chewy Melt Cookies, Baked Cheesecake, Chocolate Pecan Pie, Dark Chocolate Tart, and a range of mini whole cakes, trifles, and customizable sandwich trays. Products are positioned as premium handmade indulgence with allergen-conscious labeling, and pricing ranges from approximately Dhs 25 for mini cookies to Dhs 450+ for sandwich trays, with all orders prepaid prior to delivery or pickup.

The company's commercial operations are built on a multi-channel distribution model: a Shopify-powered e-commerce website for online ordering, phone ordering via a published Dubai line, walk-in purchases at the Galleria Mall storefront, and a paid next-day delivery service across Dubai (orders placed before 10pm). Its underlying technology stack is a standard Shopify storefront with a digital loyalty program integrated with Apple Wallet and Google Wallet that tracks customer points via phone number across online and in-store purchases. Marketing is concentrated on Instagram (@home_bakery) and email, supporting both consumer demand and a secondary corporate/event catering use case.

Home Bakery serves two principal customer segments: individual Dubai consumers purchasing for everyday indulgence, gifting, celebrations, and personal events (primary), and corporate clients and event planners sourcing trays, sandwich boxes, and gathering platters for business events and catering (secondary). Revenue is generated through one-time direct product sales plus ancillary delivery fees, with no disclosed subscription or recurring revenue model. The company is privately held with no disclosed funding, ownership structure, founder identities, headcount, or financial metrics, and operates exclusively within the UAE.

Name

Home Bakery

Legal name

Home Bakery

Website

https://homebakery.ae

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Home Bakery is a privately held Dubai-based artisan bakery selling 204+ handmade baked goods via a Shopify e-commerce site, phone orders, in-store pickup at Galleria Mall Jumeirah 1, and paid Dubai-wide delivery to individual consumers and corporate catering clients.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Artisan bakery products
• Handmade baked goods
• Premium celebration cakes
• Bakery delivery service
• Corporate catering trays

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Home Bakery generates revenue through direct sales of baked goods including cakes, cookies, cheesecakes, trifles, tarts, sandwiches, and other bakery items. Orders can be placed online, by phone, or in-person. All orders must be prepaid prior to delivery or pickup.
2. Delivery Services: The company offers delivery services for a fee, providing additional revenue stream beyond product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Home Bakery is a Dubai-based artisan bakery that manufactures and sells handmade baked goods, including cakes, cookies, cheesecakes, trifles, tarts, pies, small cakes, and sandwich trays. Orders are accepted online through its Shopify storefront, by phone, and in-person at its Galleria Mall location in Jumeirah 1, with prepaid next-day delivery and pickup options available across Dubai.

Product overview

Home Bakery is a Dubai-based artisan bakery offering a diverse portfolio of freshly baked goods and desserts. The product lineup includes core baked items across multiple categories: cookies (Chewy Melt Cookies in regular and mini sizes), signature cakes (Original Milk Cake, Baked Cheesecake, Chocolate Chip Cookie Cake), small cakes (Mini Choco Chip Cookie Whole Cake, Mini Hazelnut Crunch Whole Cake, Mini German Choco Whole Cake, Mini Vanilla Cloud Whole Cake, Mini fruit Cake), trifles (Chocolate Trifle, Peanut Butter Trifle), pies and tarts (Chocolate Pecan Pie, Dark Chocolate Tart, Fruity Tart, Lemon Meringue Tart), and sandwich boxes (Regular Sandwich Tray, Mini Sandwich Tray, Sandwich box). The company also operates a loyalty program and offers catering/experiences services. Products are available for online ordering with delivery and pickup options.

Differentiator

Problem solved

Functional benefit

Products and services

• Chewy Melt Cookies Home Bakery's signature full-size cookies with moist melted chocolate on the inside and chewy on the outside, lightly dusted with icing sugar; sold in a 20-piece pack for Dhs. 206. Aimed at individual consumers in Dubai seeking premium handmade cookies.
• Chewy Melt Cookies (Mini) Mini version of Home Bakery's famous cookies with moist melted chocolate and chewy texture, lightly dusted with icing sugar; starting from Dhs. 25. Aimed at individual consumers in Dubai.
• Original Milk Cake Moist vanilla sponge soaked in Home Bakery's proprietary milk sauce, topped with light cream and berries; available in 6 pieces (Dhs. 283) and 9 pieces (Dhs. 407). Aimed at individual consumers in Dubai for celebrations and gifting.
• Baked Cheesecake Burnt-top baked cheesecake with a soft center, priced at Dhs. 373. Aimed at individual consumers in Dubai seeking premium handmade cheesecakes.
• Chocolate Chip Cookie Cake Moist chocolate sponge cake with cookie dough sandwiched between layers, covered with chocolate ganache and decorated with roughly crushed chocolate chip cookies; priced at Dhs. 362. Aimed at individual consumers in Dubai for celebrations.
• Regular Sandwich Tray Sandwich tray featuring chicken, roasted beef, tuna with corn, cucumber & cheese, and smoked turkey & blueberry sandwiches; priced at Dhs. 450. Aimed at Dubai consumers and event/catering buyers needing ready-to-serve sandwich platters.
• Mini Sandwich Tray Mini version of Home Bakery's sandwich tray assortment, priced at Dhs. 180. Aimed at Dubai consumers and small gatherings.
• Sandwich Box (Customizable) Build-your-own sandwich box containing 18 pieces total, priced at Dhs. 500. Aimed at corporate and event catering buyers in Dubai needing a customizable sandwich selection.
• Chocolate Trifle Chocolate trifle dessert priced from Dhs. 133. Aimed at individual consumers in Dubai.
• Peanut Butter Trifle Peanut butter trifle available in Mini 6 pieces (Dhs. 133) and Large (Dhs. 272). Aimed at individual consumers in Dubai seeking premium trifle desserts.
• Chocolate Pecan Pie Almond crust with a cinnamon chocolate filling, topped with pecans; priced at Dhs. 221. Aimed at individual consumers in Dubai.
• Dark Chocolate Tart Shortcrust biscuit base with dark chocolate filling, decorated with dark chocolate curls; priced at Dhs. 185. Aimed at individual consumers in Dubai.
• Fruity Tart Shortcrust biscuit base with a light cheese filling topped with mixed berries and a sugar glaze, garnished with pistachio. Aimed at individual consumers in Dubai seeking fruit-based desserts.
• Lemon Meringue Tart Shortbread biscuit crust with a tangy lemon curd filling, topped with fluffy meringue. Aimed at individual consumers in Dubai.
• Mini Choco Chip Cookie Whole Cake Mini chocolate chip cookie whole cake priced at Dhs. 210. Aimed at individual consumers and small gatherings in Dubai.
• Mini Hazelnut Crunch Whole Cake Chocolate sponge with chestnut filling, decorated with Ferrero, priced at Dhs. 200. Aimed at individual consumers in Dubai.
• Mini German Choco Whole Cake Moist chocolate cake with creamy caramel filling and white chocolate ganache, topped with shredded coconut; priced at Dhs. 190. Aimed at individual consumers in Dubai.
• Mini Vanilla Cloud Whole Cake Layers of chiffon sponge and vanilla cream covered with torched meringue. Aimed at individual consumers in Dubai.
• Mini Fruit Cake Layered chiffon sponge with light cream, sugar syrup, mixed fruit, covered with toasted almond flakes. Aimed at individual consumers in Dubai.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationHome Bakery's e-commerce website and services are powered by Shopify. Shopify enables the company to provide online shopping, payment processing, order management, customer accounts, and data analytics. The platform also supports personalized advertising and marketing features.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Paul: Established French bakery-pâtisserie chain with strong UAE/Middle East presence, offering bread, viennoiserie, cakes, and café service. Comparable in artisanal bakery category and premium positioning, with much broader international footprint.
• Le Pain Quotidien: Global bakery-café chain offering artisanal bread, pastries, and a sit-down café experience. Overlaps with Home Bakery in artisanal bakery category and premium positioning but is a broader, café-led incumbent with international scale.
• Pierre Hermé: French luxury pastry and confectionery brand with boutiques worldwide and a presence in the Gulf. Comparable to Home Bakery in premium dessert positioning, signature pastry identity, and gifting-driven retail concept.
• Ladurée: Iconic French luxury pâtissier known for macarons, cakes, and tea-room experiences with global boutiques including in Dubai. Comparable in ultra-premium gifting positioning, signature-SKU-led brand, and dessert-led retail concept.

Direct peers

• Baked by Melissa: New York-based premium mini-cupcake and bite-size dessert brand with strong e-commerce, gifting, and corporate-order focus. Closely comparable to Home Bakery's premium gifting positioning, wide product portfolio, and corporate-catering use case.
• The Hummingbird Bakery: London-based premium bakery specializing in cupcakes, layer cakes, and American-style desserts, with own storefronts and a robust DTC/delivery offering. Directly comparable in product range, premium pricing, and storefront + online operating model.
• Carlo's Bake Shop: Celebrity chef-led premium bakery known for cakes, cookies, and cannoli, with retail locations, nationwide shipping, and television-driven brand recognition. Comparable in premium positioning, signature-cake-led brand identity, and DTC e-commerce.
• Sprinkles Cupcakes: US premium cupcake and dessert brand with own retail bakeries, e-commerce, and a famous cupcake ATM channel. Comparable on premium gifting positioning, omnichannel DTC, and signature-SKU-led branding.
• Magnolia Bakery: Iconic US-origin premium bakery chain known for cupcakes, cakes, and cheesecakes sold through its own retail stores, e-commerce, and delivery. Closely comparable to Home Bakery in product mix, premium positioning, and direct-to-consumer retail model, and is known to operate in Dubai.
• Crumbs Bake Shop: US gourmet cupcake and dessert retailer with storefronts and online ordering. Comparable in premium dessert retail, signature-SKU strategy, and direct-to-consumer delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/home_bakery/?hl=en
• Xx.com/the_home_bakery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Bakery