GEA Sustentable

What GEA Sustentable does

GEA Sustentable is an Argentine B2B circular-economy operator founded in mid-2015 and headquartered in San Fernando, Buenos Aires. The company collects, sorts, classifies, and valorizes recyclable waste generated by enterprises, industrial facilities, institutions, and large real-estate developments, operating three physical processing plants in Buenos Aires, Mendoza, and Rosario that give it regional coverage across Argentina's main economic corridors. In 2024 it recovered 1,589 tonnes of recyclable materials, transformed 108 tonnes of recovered plastic into wood-plastic composite products, and avoided 3,400 tonnes of CO2 emissions, 15,900 trees felled, and 24 million+ liters of water consumption, with environmental benefit up 54% year-over-year.

The operating model is built around three revenue streams. The core stream is recurring-style waste management services — diagnosis, planning, differentiated collection, logistics, classification, conditioning, traceability, and final valorization — sold via direct field sales with regional contact teams. The second stream is environmental consulting and corporate training (Circular Waste Management Plans, Sustainability Reports, Socioenvironmental Programs, Carbon Footprint Measurement, and Capacitaciones Corporativas) sold as professional-service engagements. The third stream is product sales through GEA Collection (geacollection.com), a sub-brand that sells recycled-plastic tables, posts, slats, and furniture as substitutes for traditional wood. Customers receive a 25% discount on waste and consulting services if B Corp certified, and the company itself maintains B Corp (Empresa B) status.

GEA goes to market through a sales-led, enterprise-field-motion with content marketing (Instagram, LinkedIn, annual sustainability reports) used as a top- and mid-funnel awareness layer. The client base of 300+ organizations includes recognizable names such as Casino Buenos Aires, City Center Rosario, Casino Magic Neuquén, Bin Baires, Ondiss, Hipódromo de Palermo, Nespresso Argentina, and Franklin Boglich, spanning entertainment, gaming, retail, F&B, and professional services. Ownership rests with six co-founders/partners — Florencia Benedicto, Ciro Panizo, Irene Berardo, Matías Galindez, Cecilia Payeras, and Diego Pérez Cuvit — and the company operates without disclosed external funding.

Name

GEA Sustentable

Legal name

GEA Sustentable

Website

https://geasustentable.com.ar

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Argentine B2B waste management firm founded in 2015. Operating three processing plants across Buenos Aires, Mendoza, and Rosario, it collects, sorts, and valorizes recyclable materials for 300+ enterprise clients, and manufactures recycled-plastic wood products via its GEA Collection sub-brand.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Solid Waste Collection (562111), Other Waste Collection (562119), Waste Collection (5621), All Other Waste Management Services (56299)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Reuse & Resale / Recommerce Operations (EUAIANAC)

akta.pro secondary industries

Plastics Sorting & Recovery Facilities (PRF) (EUAIADAE), Asset Recovery, Surplus & Decommissioning Services (EUAIANAD), Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL), Universal Waste Management (Batteries, Lamps, Mercury-Containing) (BPALAHAL)

Keywords

• Recyclable waste management
• Circular economy services
• Environmental consulting
• Corporate sustainability reporting
• Recycled plastic products

Headquarters

HQ city

San Fernando

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Recyclable Waste Management Services: Collection, classification, conditioning, and transportation of recyclable waste from client sites. Services are provided in Buenos Aires, Mendoza, and Rosario locations. Pricing includes a 25% discount for B Corp certified companies.
2. Environmental Consulting Services: Services including Circular Waste Management Plans, Sustainability Reports, Social-Environmental Programs, Carbon Footprint Measurement, and Corporate Training. These are professional service engagements typically billed as one-time projects or retainer arrangements.
3. GEA Collection - Wood-Plastic Composite Products: Sale of products manufactured from 100% recycled plastics transformed into tables, posts, strips, and furniture. These durable products replace traditional wood and contribute to circular economy by giving new life to recovered materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

GEA Sustentable provides comprehensive recyclable waste management services, including diagnosis, differentiated collection and logistics, classification, conditioning, traceability documentation, and material valorization for circular economy reintegration. The company also sells wood-plastic composite products (tables, posts, slats, furniture) made from 100% recycled plastics under its GEA Collection brand, and offers environmental consulting and corporate training services. Operations span three processing plants in Buenos Aires, Mendoza, and Rosario, serving 300+ organizations.

Product overview

GEA Sustentable is a comprehensive waste management and sustainability services company offering an integrated portfolio of services and products. Its core service is recyclable waste management (collection, classification, conditioning, and valorization) available in Buenos Aires, Mendoza, and Rosario. The consulting arm (Academia y Consultoría) provides five add-on modules: Circular Waste Management Plans, Sustainability Reports, Socioenvironmental Programs, Carbon Footprint Measurement, and Corporate Training. A sub-brand, GEA Collection (Plástica/Madera Plástica), transforms recovered plastics into durable products (tables, posts, slats, furniture). The company operates three processing plants and serves over 300 organizations nationally.

Differentiator

Problem solved

Functional benefit

Brands

• GEA Collection: A product line of plastic wood items (tables, posts, slats, furniture) manufactured from 100% recycled plastics, serving as a durable replacement for traditional wood.

Products and services

• Gestión de Residuos Reciclables (Recyclable Waste Management) Comprehensive recyclable waste management for enterprises, industries, and institutions, including diagnosis, differentiated collection and logistics, classification and conditioning, traceability documentation, and material valorization for reintegration into the circular economy. Available in Buenos Aires, Mendoza, and Rosario.
• GEA Collection - Madera Plástica (Wood-Plastic Composite Products) Sub-brand offering tables, posts, slats, and durable outdoor furniture manufactured from 100% recycled plastics, serving as an alternative to traditional wood for companies and institutions seeking sustainable procurement options.
• Plan de Gestión Circular de Residuos (Circular Waste Management Plan Consulting) Consulting service that identifies the waste generated by a company and designs strategies for its reduction, reuse, and recycling, aligned with circular economy practices.
• Reporte de Sustentabilidad (Sustainability/ESG Reporting) Consulting service that accompanies organizations through the collection, analysis, and writing of sustainability reports to communicate ESG performance clearly and transparently.
• Programa Socioambiental (Socioenvironmental Program) Service that designs or strengthens Corporate Social Responsibility programs with an environmental and community focus, aligning organizational purpose with measurable positive impact.
• Medición de Huella de Carbono (Carbon Footprint Measurement) Service that calculates the Greenhouse Gas (GHG) emissions generated by an organization, providing the basis for defining mitigation strategies and continuous improvement.
• Capacitaciones Corporativas (Corporate Training / Academia) Corporate training programs covering waste management, circular economy, carbon footprint, electronic waste, responsible consumption, and composting, offered in virtual and in-person modalities with content adapted to each organization.

Quantifiable outcome

• Recovered over 1,589 tonnes of recyclable materials in 2024
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Nespresso ArgentinacoreStrategic or Co-development Partner · 1 January 2024GEA collects and transports Nespresso coffee capsules from various collection points across Argentina. The capsules are then processed at partner facilities where components are separated. Coffee is donated to Fundación Huerta Niño for compost production in rural schools, while aluminum and plastic are valorized by Recytec into construction plates. This program demonstrates circular economy collaboration with demonstrable social and environmental impact.
• eittor.plantacoreStrategic or Co-development PartnerProcessing partner that separates components from collected coffee capsules. Enables the valorization of aluminum and plastic fractions for industrial reuse, supporting the circular economy objectives of the Nespresso capsule recycling program.
• Fundación Huerta NiñocoreStrategic or Co-development PartnerReceives recovered coffee from Nespresso capsule processing and transforms it into compost for agroecological orchards in rural schools. Creates social and environmental impact by supporting education and sustainable agriculture.
• RecyteccoreStrategic or Co-development PartnerTransforms aluminum and plastic fractions from Nespresso capsules into construction plates. Enables material valorization and prevents these materials from ending in landfills, supporting circular economy outcomes.
• UnplastifyminorGTM or Marketing PartnerEnvironmental campaign partnership focused on reducing plastic consumption. GEA participates in Unplastify campaigns such as 'Verano Sin Plástico' (Summer Without Plastic) and other awareness initiatives to promote sustainable habits and plastic reduction among consumers and businesses.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Stericycle: Global waste management firm focused on regulated and specialty waste streams (medical, hazardous, secure document). Broad incumbent with overlapping B2B collection services; less focused on recyclable/reuse valorization than GEA.
• Veolia Argentina: Veolia is a global waste management and environmental services giant with Argentine operations covering collection, recycling, and valorization. It competes with GEA for enterprise waste contracts but as part of a much broader municipal and industrial portfolio across hundreds of cities worldwide.

Direct peers

• TerraCycle: Global circular economy company operating brand-sponsored take-back and recycling programs (similar to GEA's Nespresso program). Closely comparable in business model — collection of hard-to-recycle streams, partnership with multinational CPG brands, and consumer-facing circularity storytelling.
• TriCiclos: Chile-founded Latam circular economy operator that designs and runs recycling and reuse systems for large brands and retailers. Closely comparable to GEA in mission (B Corp-style circularity, multi-country Latam presence) and customer base (multinational brand take-back programs).
• Benito Roggio Ambiental: Argentine waste management subsidiary of Grupo Roggio providing urban solid waste collection, treatment, and disposal services. Directly comparable in geography (Argentina) and core activity (B2B/B2G waste collection), but operating at much larger municipal scale.

Emerging players

• Algramo: Chilean/Latam circular packaging and reuse company enabling refill and reuse at scale for consumer brands. Comparable as a Latam circular-economy operator serving enterprise customers, though focused on packaging reuse rather than mixed recyclables collection.
• Repurpose (formerly Plastic Bank): Global social enterprise monetizing plastic-waste collection and recycling, including credit programs that reward brands for funding recovery. Comparable in mission (B Corp-style plastic valorization with social impact) and in serving enterprise ESG programs, though geographically and structurally different.
• Recytec: Argentine plastic-recycling processor and partner of GEA in the Nespresso capsule program. Comparable as a Latam plastic-to-product valorization player; sits upstream/downstream of GEA in the value chain and could become a competitor for plastic input streams.

Others

• PreZero: Schwarz Group's global environmental services division operating waste collection, sorting, and recycling in Europe, the Americas, and beyond. A broad incumbent with capabilities overlapping GEA's integrated collection-to-valorization model, with deeper capital and global procurement relationships.

Regional players

• Casabona Reciclados: Argentine metals and recyclables processor with national logistics for collection and processing of industrial scrap and recyclables. Comparable as a domestic Argentine B2B recycling operator, though focused more on metals than the plastics/organics valorization GEA emphasizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gea-sustentable
• Instagraminstagram.com/geasustentable
• Facebookfacebook.com/geasustentable

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEA Sustentable