Unplastify

What Unplastify does

Unplastify is a B-Corp certified social enterprise operating a dual legal structure: Unplastify SRL in Argentina, which sells plastic-footprint measurement, strategic-design and deplastification consulting to enterprises; and Asociación Civil Unplastify in Uruguay, a nonprofit running education programs (Desafío Escuelas, Desafío Náutico) and public-policy advisory. Its core offering is a methodology for measuring, accelerating and visualizing cultural and operational changes that reduce single-use plastic, supported by a science-based "Laboratorio" that audits plastic alternatives and a public Biblioteca of reports. The for-profit side monetizes through custom-priced consulting engagements with named clients including Carrefour Argentina, Grupo Pinares, Bitali, Franuí and Aeropuertos Argentina (24-airport Destino Plástico Cero program); the nonprofit side is funded by donations, a GlobalGiving crowdfunding campaign, and partnerships, and reaches 3,900+ youth across 10 Latin American countries.

Commercially, the company uses a hybrid go-to-market combining direct enterprise field sales, community-led education activations (Plastic-Free Summer/July, school challenges, beach cleanups) and event-driven campaigns, with marketing amplified through content, earned media (National Geographic, La Nación, Morningstar, BBVA) and a podcast. Notable platform-style assets include the UPF COIN blockchain certification token (launched 2021) and the published B-Corp mapping report (2025) co-developed with Sistema B Internacional.

The organization is founder-controlled (CEO/co-founder Agustina "Tati" Besada), bootstrapped with no disclosed institutional funding, employs ~30 people, and has documented 3,000+ tonnes of plastic avoided across its combined enterprise and NGO programs. While the underlying technology is light-tech (consulting methodology plus a research library), the defensibility rests on a curated community ecosystem, brand recognition in LatAm plastic reduction, and accumulated outcome data.

Name

Unplastify

Legal name

Unplastify SRL

Website

https://unplastify.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Unplastify is a B-Corp certified Argentine social enterprise, paired with a Uruguayan nonprofit, that helps companies measure and reduce plastic footprints via consulting and runs youth education programs across 10 Latin American countries, serving 80+ enterprises and 3,900+ students.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

NAICS

Educational Support Services (61171), Professional, Scientific, and Technical Services (541)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH)

akta.pro secondary industry

Forestry, Land Use & REDD+ Programs (BPADALAF)

Keywords

• Plastic footprint measurement
• Sustainability consulting services
• Environmental education programs
• Deplastification advisory services
• ESG strategy consulting

Headquarters

HQ city

Not explicitly stated

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Enterprise Consulting Services: Unplastify SRL (Argentina, B-Corp certified) provides paid consulting services to companies and organizations seeking to measure and reduce their plastic footprint, offering plastic footprint measurement, strategic design, and deplastification programs.
2. Publications and Reports: The organization publishes reports and guides on plastic regulations, impact, and deplastification strategies available for free or as downloadable resources, supporting their mission while building authority.
3. Donations and Grants (Education Programs): Unplastify Association Civil operates educational programs, some funded through donations via platforms like GlobalGiving, enabling the Youth Leadership program targeting 4,000 young people across Latin America.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Unplastify provides plastic footprint measurement, strategic design, and deplastification consulting services to enterprises through its B-Corp certified entity (Unplastify SRL, Argentina), complemented by educational programs and public policy advisory delivered through its non-profit civil association (Asociación Civil Unplastify, Uruguay). Core deliverables include quantifying a client's plastic footprint, designing reduction programs, implementing operational and cultural changes, and running the Desafío Escuelas and Desafío Náutico programs that have engaged 3,900+ youth across 10 Latin American countries.

Product overview

Unplastify is an organization with a dual structure: Unplastify Asociación Civil (non-profit, Uruguay) focusing on education and public policy, and Unplastify SRL (B Corp certified, Argentina) providing business services. The core offerings include plastic footprint measurement and reduction services for companies, educational programs (Desafío Escuelas, Desafío Náutico), public policy advisory, and the Laboratorio Unplastify research hub. Additional programs include seasonal campaigns (Verano Sin Plástico, Julio Sin Plástico), the Biblioteca Unplastify knowledge resource, and the UPF COIN blockchain-based certification platform launched in 2021.

Differentiator

Problem solved

Functional benefit

Brands

• Desafío Escuelas: Educational challenge program for schools to reduce single-use plastics in schools and communities
• Desafío Náutico
• Julio Sin Plástico
• Verano Sin Plástico
• Unplastify Laboratorio
• Destino Plástico Cero

Products and services

• Medición de Huella Plástica (Plastic Footprint Measurement) Consulting service for enterprises and organizations that quantifies their plastic footprint, designs reduction strategies, and tracks operational and cultural changes to reduce plastic use and generate efficiencies. Used by retail (Carrefour Argentina), personal care (Grupo Pinares), product design (Bitali), and food/beverage (Franui) clients.
• Desafío Escuelas (Schools Challenge) Educational program that guides young people and educators to deplastify their schools and communities through experiential learning, teacher training, mentorship (Unplastify Mentors), and structured challenges. Reached 3,900+ youth across 10 Latin American countries with a goal of training 4,000 youth from 100 schools.
• Desafío Náutico (Nautical Challenge) Program that accompanies the nautical community (clubs, navigators) to address plastic pollution in the waters they navigate, promoting plastic-free nautical clubs and co-developed guides such as the Sustainable Practices Guide for Recreational and Sports Navigators with Prefectura Naval Argentina.
• Políticas Públicas (Public Policies Advisory) Public-policy advisory and monitoring service delivered through Asociación Civil Unplastify that supports and tracks deplastifying regulations at municipal, national, and international levels, including joint reports with Asociación Sustentar on the Global Plastics Treaty (INC-1 through INC-5.4).
• Laboratorio Unplastify (Unplastify Laboratory) Internal science and research hub that audits plastic alternatives and provides science-based support to Unplastify's program areas, backed by the Biblioteca Unplastify (Unplastify Library) of reports and research on single-use plastics.
• Destino Plástico Cero (Zero Plastic Destination) Program for airports and tourism-sector destinations that reduces single-use plastics and promotes reusable alternatives and water refill stations. Implemented across 24 airports with Aeropuertos Argentina, eliminating 193 tonnes of plastic per year and achieving a 28% reduction in plastic footprint.
• UPF COIN (UPFC) Crypto token built on blockchain technology that is intended to generate value for plastic reduction efforts and provide a decentralized certification system for companies' plastic-free activities.
• Verano Sin Plástico (Plastic-Free Summer) Seasonal campaign activation that engages tourism destinations and the public to reduce disposable plastic use during the southern-hemisphere summer.
• Julio Sin Plástico (Plastic-Free July) Annual campaign inviting individuals, companies, and governments to reduce disposable plastic use during the month of July and beyond.
• Charlas (Talks) Educational talks and presentations delivered by the Unplastify team on plastic pollution, its impacts, and solutions for companies, schools, and communities.

Quantifiable outcome

• 3,000+ tonnes of plastic avoided through company and NGO programs
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sistema B InternacionalcoreStrategic or Co-development Partner · 1 January 2025Collaboration on the 'Mapeo Unplastify de Empresas B 2025' project, mapping B-Corp companies' deplastification efforts in Latin America, with results presented at the 2025 B-Corp Encounter in Belém, Brazil.
• GlobalGivingcoreGTM or Marketing Partner · 1 January 2025Partnership with GlobalGiving platform to fund the educational program 'Raise 4,000 Youth Leaders for a Plastic-Free LatAm', enabling crowdfunding for youth leadership development across Latin America.
• Prefectura Naval Argentina (PNA)coreStrategic or Co-development Partner · 1 January 2023Co-developed the 'Guía de Prácticas Sostenibles para Navegantes Recreativos y Deportivos' (Sustainable Practices Guide for Recreational and Sports Navigators), combining Unplastify's experience with PNA's naval expertise.
• Asociación SustentarcoreStrategic or Co-development Partner · 1 January 2022Alliance for public policy work, producing joint reports on the Global Plastics Treaty negotiations (INC-1 through INC-5.4) and regulations in Argentina.
• PotenciarminorStrategic or Co-development Partner · 1 January 2022Joint development of the 'Mapa de Actores Desplastificantes en América Latina y Caribe' (Actor Map for Deplastification in Latin America and Caribbean), mapping organizations addressing plastic issues.
• ParleyminorGTM or Marketing Partner · 1 January 2018Strategic alliance for beach cleanup activities, organizing ocean cleanups including a cleanup for Ocean Day with ~70 participants collecting 260kg of plastic in two hours.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• rePurpose Global: Plastic action marketplace that measures, finances, and certifies plastic recovery for enterprise brands. Closely comparable to Unplastify's Mediación de Huella Plástica service and B2B sales motion toward consumer-facing corporates.
• Plastic Bank: Social enterprise operating a plastic-collection and recycling-credit platform across multiple countries, with a comparable impact-driven B-Corp style model and enterprise partnerships. Directly comparable to Unplastify on plastic-action mission and multi-stakeholder (community + corporate) go-to-market.
• 4ocean: Ocean-cleanup branded consumer/enterprise platform that funds plastic removal from oceans and coastlines. Comparable on impact-driven funding model and consumer/enterprise engagement around plastic reduction.
• Parley for the Oceans: Ocean-conservation organization that partners with brands (e.g., Adidas) on plastic alternatives and runs cleanup activations. Already a Unplastify partner but operates a similar ocean-plastic advocacy + brand-collaboration model globally.
• CleanHub: Plastic-recovery platform offering plastic credits and waste-management infrastructure for brands. Competes with Unplastify's enterprise offering on plastic measurement, certification, and reduction programs.

Others

• Plastic Pollution Coalition: Global advocacy coalition working on plastic-pollution policy and education. Adjacent to Unplastify's public-policy and educational mission but operates as a coalition rather than a service provider.
• B Lab: Nonprofit certifying B Corps and supporting the movement globally. Direct partner via Sistema B Internacional but adjacent rather than competitive; relevant for ecosystem context given Unplastify's B-Corp identity.

Broad incumbents

• South Pole: Large global climate and sustainability consultancy offering carbon and broader ESG services to enterprises. Adjacent incumbent that competes for the same corporate sustainability budgets as Unplastify but at much larger scale.
• ERM (Environmental Resources Management): Global environmental and sustainability consultancy serving large enterprises across industries. Competes with Unplastify's plastic footprint services as part of a much broader ESG advisory portfolio.

Emerging players

• Lonely Whale: Nonprofit focused on ocean health and single-use plastic reduction with campaigns targeting consumers and brands. Comparable to Unplastify's NGO advocacy arm on plastic-pollution education and corporate engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/unplastify
• LinkedInlinkedin.com/company/unplastify

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unplastify