Terno

What Terno does

Terno & Associates, Inc. (operating as Terno) is a privately-held Ohio-based software firm founded in 1992 by Jeffrey Moliterno that develops and sells catalog management software to multi-channel direct marketers. Its flagship product, TernoVelocity, is a comprehensive order management system that handles the full order lifecycle — entry, fulfillment, inventory/warehouse management, shipping, mailing list management, reporting, and payment processing — across mail, phone, web, and retail channels. A secondary product, Quick Order Processing (QOP), is offered alongside TernoVelocity, and the company bundles optional modules covering web integration, shipping carrier connectivity (UPS Worldship, Clippership, FedEx, USPS, Airborne, Parcel Direct), rate shopping, real-time credit card and E-check processing, forecasting (in partnership with Westam's C-Plan), fax/email, address correction, and remote backup (TSPS). The platform is built on the IBM/Informix Universe RDBMS and supports Unix, Linux, and Windows (NT/2000/XP) environments, with Terminal Control Language (TCL) used for advanced customization and reporting.

The company's go-to-market is sales-led and regional, relying on direct outreach, trade show presence at NCOF and the Annual Catalog Conference, industry publication partnerships (Multichannel Merchant, Catalog Success), user group meetings, and referral partners. Pricing is quote-based and not publicly disclosed for the core system, with only ancillary services transparently priced (e.g., C-Plan forecasting at $5,000 first user; IBM Universe maintenance at $72 per user annually). Revenue is generated through one-time software licenses, recurring maintenance/support contracts, optional add-on modules, data services (City/State/ZIP updates), and hardware/server resale. The disclosed customer base consists of small-to-mid-sized catalog and direct-marketing companies (Chinaberry, Cuddledown of Maine, Venus Swimwear, Wendell August Forge, among others), and the company employs 1–10 people across offices in Canfield and Boardman, Ohio.

Name

Terno

Legal name

Terno & Associates, Inc.

Website

https://terno.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Terno & Associates is an Ohio-based software firm, founded 1992, that sells TernoVelocity catalog management software to multi-channel direct marketers, covering order entry, fulfillment, inventory, shipping, and payment processing on an IBM Universe database.

Ownership category

akta.pro rank

Product category

Order Management Software

akta.pro industry

PRIMARYTLAEACAD

Fulfillment Execution & Task Management (Pick/Pack/Ship)

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Order Management & Fulfillment Execution (OMS)

Keywords

• Catalog management software
• Order fulfillment software
• Direct marketing software
• Multi-channel retail software
• Inventory management software

Headquarters

HQ city

Ohio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Systems: Terno sells its TernoVelocity and QOP (Quick Order Processing) catalog management software systems along with optional integration packages. The revenue model includes both initial software acquisition and ongoing system sales with customization options.
2. Technical Support and Maintenance: The company provides 24/7 technical and support staff availability. Annual maintenance contracts are offered, including IBM maintenance options at $72 per user for Universe database.
3. Optional Modules and Add-ons: Additional revenue from optional packages including web integration, call center integration, retail store integration, third-party shipping solutions, financial package integrations, forecasting modules, and electronic payment processing.
4. Data Services: City/State/ZIP updates provided on monthly, bi-annual, or yearly basis with discounts for more frequent updating. Address correction services also offered.
5. Hardware and Server Sales: The company assists clients with hardware updates and server recommendations, selling servers with security and reliability features including RAID, redundant power supplies, and hot-plug fans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Terno develops and sells TernoVelocity, an integrated catalog management and order fulfillment software system for direct marketers and multi-channel retailers. The platform handles the complete order lifecycle across mail, phone, web, and retail channels, and is supplemented by add-on modules for shipping, payment processing, forecasting, web integration, and backup services. The company also offers the Quick Order Processing (QOP) system as an alternative order processing platform.

Product overview

Terno offers a unified catalog management software platform anchored by TernoVelocity, a complete fulfillment system for direct marketers handling orders across mail, phone, web, and retail channels. The core platform is supplemented by optional add-on modules including web integration, forecasting, shipping solutions (Clippership, UPS Worldship, rate shopping), payment processing (real-time credit card, electronic checks), faxing/emailing, and address management tools. An alternative Quick Order Processing (QOP) system is also available. The software runs on Universe RDBMS (IBM/Informix) and supports multiple operating system platforms.

Differentiator

Problem solved

Functional benefit

Brands

• TernoVelocity: Complete catalog management software solution for direct marketers, offering order entry, fulfillment management, customer maintenance, inventory management, integrated shipping, mailing list management, extensive reporting, and automated credit card processing.
• QOP (Quick Order Processing)

Products and services

• TernoVelocity Complete catalog management software solution for direct marketers that manages the full order lifecycle from entry through fulfillment to customer delivery, including order entry, fulfillment management, customer maintenance, inventory and warehouse management, integrated shipping, mailing list management, extensive reporting, and automated credit card processing. Designed for catalog companies and multi-channel marketers that sell through mail, phone, web, and retail stores.
• Quick Order Processing (QOP) Order processing system available as an alternative or complement to TernoVelocity, offering streamlined order management capabilities for direct marketers that need a focused order entry and fulfillment engine.
• Web Integration Package Optional add-on package that creates a real-time online interface between the mail order system and a website, providing stock availability, order confirmation with order numbers, and email shipment notifications with tracking numbers. Designed for direct marketers wanting to expose TernoVelocity data and order entry on the web.
• Forecasting Module Optional module that predicts inventory movement and assists purchasing decisions, with seasonal variance modeling, proactive reorder messages, variable tolerance levels per item, and catalog-based tie-ins for direct marketers managing large SKU catalogs.
• TSPS (Terno Security Plus System) Remote backup and disaster recovery service that nightly saves a second copy of client data on Terno servers and enables temporary operations through a secure web connection, with web hosting rerouting support during outages.
• C-Plan Forecasting Package Third-party forecasting solution from Westam Pty Ltd that integrates with TernoVelocity and QOP for catalog demand planning and profitability optimization, grouping similar products into family trees to maximize in-stock ratios. Sold as a perpetual license with first-user and per-additional-user pricing.

Quantifiable outcome

• Reduce labor costs of telephone operators, warehouse personnel, and others through automation of functions
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Jeffrey MoliternocoreOthers · 1 January 1992Founder of Terno & Associates, Inc. Established the company in 1992 as a computer software firm innovating solutions for direct marketers.
• IBMcoreTechnology or IntegrationIBM provides the Universe RDBMS database platform that underpins TernoVelocity. Also provides SB+, SB Client, and RedBack products. IBM maintenance contracts available at $72 per user annually.
• Multichannel Merchant MagazineminorGTM or Marketing PartnerMarketing partnership providing visibility in the multi-channel direct marketing industry publication.
• Catalog Success MagazineminorGTM or Marketing PartnerMarketing partnership with catalog industry publication for industry visibility and lead generation.
• Annual Catalog ConferenceminorGTM or Marketing PartnerConference partnership and exhibitor at ACC trade show (booth #960) for catalog industry marketing and sales development.
• National Conference on Operations & Fulfillment (NCOF)minorGTM or Marketing PartnerConference partnership and exhibitor at NCOF trade show (booth #527) for operations and fulfillment industry visibility.
• ECSForum (eCommerce & Catalog Systems Forum)minorGTM or Marketing PartnerIndustry membership organization for eCommerce and catalog systems professionals.
• Palo CreativeminorImplementation/ SI/ Consulting PartnerCreative services partner for design and creative work.
• Midco Call CenterminorChannel Partner/ Reseller/ DistributorCall center partner for clients requiring outsourced customer service and order processing capabilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Brightpearl: Brightpearl is an operations and order management platform for multichannel retailers, with strong catalog-friendly features. It is a cloud-native peer competing for the same direct-marketer customer profile Terno sells to.
• OrderHive: OrderHive is a cloud-based order and inventory management platform aimed at small and mid-sized multi-channel retailers — the exact long-tail catalog and direct-marketer segment Terno serves. It represents the modern cloud-native competition encroaching on Terno's niche.
• Cin7: Cin7 provides cloud inventory and order management for multi-channel merchants, including catalog and direct-marketer workflows. Its integrations with major shipping carriers and marketplaces match many of TernoVelocity's value propositions, but delivered as modern SaaS.
• Ordoro: Ordoro focuses on shipping, inventory, and order management for small-to-mid e-commerce and catalog merchants. It overlaps with Terno's shipping integration and multi-channel fulfillment capabilities and targets the same SMB direct-marketer segment.

Broad incumbents

• Blue Yonder (formerly JDA Software): Blue Yonder offers enterprise order management, fulfillment, and supply chain solutions that overlap with TernoVelocity's core capabilities. It serves large multi-channel retailers and direct marketers as a broader incumbent platform.
• Manhattan Associates (Manhattan Active OMS): Manhattan Associates offers a leading enterprise OMS/WMS suite that overlaps with TernoVelocity's order entry, fulfillment, and inventory features. It serves larger multi-channel retailers and direct marketers but is out of reach for Terno's small/mid-market catalog customers.
• Shopify (Shopify Plus / Shipping): Shopify's commerce and shipping stack is increasingly used by direct-to-consumer and catalog brands as a replacement for legacy OMS systems like TernoVelocity. While not a like-for-like OMS for traditional catalogers, it competes for the same wallet on multi-channel order management.
• IBM Sterling Order Management: IBM Sterling is the same vendor providing the underlying Universe RDBMS that powers TernoVelocity and offers its own enterprise OMS. It is a broad incumbent competing indirectly for the same direct-marketer order-management dollars, though it addresses larger enterprise customers.

Direct peers

• Kibo Commerce (Kibo OMS): Kibo's OMS, which absorbed the historical Dydacomp multichannel order management product, is a direct competitor to TernoVelocity for catalog and direct-marketer order fulfillment. It targets the same customer persona (multi-channel catalogers) with overlapping fulfillment features, but at cloud/SaaS scale.
• Dydacomp (legacy Multichannel Order Management — now part of Kibo): Dydacomp's Multichannel Order Manager (MOM) was the closest historical head-to-head competitor to TernoVelocity in the catalog/direct-marketer fulfillment niche. It is now part of Kibo, but its legacy product competes directly with Terno on catalog order management features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/terno-associates-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terno