Ordoro
- Company typePrivate
- Founded2010
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ordoro does
Ordoro is a privately held, Austin, Texas-based SaaS company founded in 2010 that operates a cloud-based eCommerce operations platform serving small and mid-sized online and wholesale merchants. Its platform unifies four functional modules — order management, shipping management, inventory management, and purchase orders — into a single web application accessible at app.ordoro.com, and it exposes a REST API (v2 and v3) plus webhooks for developers building custom integrations. The order module ingests sales from multiple channels, the shipping module generates labels across carriers including FedEx, the inventory module tracks SKUs and supports automated syncing across warehouses, and the purchase order module manages supplier relationships and receiving.
The platform's technical surface is extended through an integration graph that spans marketplaces (Amazon, Walmart), shopping carts (Shopify, Miva), carriers (FedEx, USPS), and complementary SaaS tools (ConnectBooks, SPS Commerce, ShipperHQ, Zing). Recent feature additions — notably the Stocktake inventory audit module (April 2026) with barcode scanner support and real-time discrepancy detection, and the Saved Filters order-view feature (June 2026) — point to continued investment in operational depth. Ordoro holds FedEx Compatible Community Tier status for 2026 and was named a Top Inventory Management Software Vendor in FeaturedCustomers' Winter 2025 report. The company is led by co-founder and CEO Jagath Narayan and operates with a lean team of 11-50 employees.
Ordoro generates revenue through SaaS platform subscriptions charged to merchants on a recurring basis; specific pricing is not publicly disclosed. Go-to-market is API-first and partner-driven, with distribution via direct self-serve web access, native integrations with shopping cart marketplaces (e.g., Miva, Shopify), and referral relationships with complementary SaaS vendors (SPS Commerce, ShipperHQ, ConnectBooks). Marketing relies on PR/earned media, a developer community forum at forums.ordoro.com, and partner co-marketing. Customer segments are horizontal across eCommerce merchants, wholesale merchants, DTC brands, and Amazon/Walmart marketplace operators, with the company and its partner ShipperHQ collectively serving 'thousands of fast-growing eCommerce brands.' Cumulative disclosed funding is approximately $4.75M across rounds in 2010, 2012 (E-Merge, Stage One Capital), 2014, and 2015, with no venture funding announced since 2015, suggesting a path to operating profitability rather than venture-scale growth.
Ordoro firmographics
Firmographics- Name
- Ordoro
- Website
- https://ordoro.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ordoro industry classification
Industry- Product category
- eCommerce Operations Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Ordoro is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ordoro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Ordoro operates as a cloud-based SaaS platform providing shipping and inventory management software. Revenue is generated through platform subscriptions for eCommerce and wholesale merchants.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Ordoro product offering
Product offeringCore offering
Ordoro is a cloud-based SaaS platform that helps small and medium eCommerce and wholesale merchants centralize order management, shipping label generation, and inventory tracking across multiple sales channels. The platform integrates with marketplaces (Amazon, Walmart), shopping carts (Shopify, Miva), shipping carriers (FedEx), and accounting tools (ConnectBooks), and exposes its capabilities through a public REST API for custom integrations.
Product overview
Ordoro is an eCommerce operations platform that provides shipping and inventory management software for eCommerce and wholesale merchants. The platform operates as a unified system consisting of core modules for order management, shipping management, inventory management, and purchase orders, with additional feature add-ons like Saved Filters and Stocktake. The platform integrates with multiple sales channels (including Amazon, Walmart, Miva, and Shopify), carrier services (FedEx), and accounting tools (ConnectBooks) to provide end-to-end operational visibility for multichannel merchants.
Differentiator
Problem solved
Functional benefit
Products and services
- Ordoro Platform Cloud-based SaaS platform for eCommerce and wholesale merchants that centralizes order management, shipping label generation, inventory tracking, and purchase order workflows across multiple sales channels and carriers. Targets small and medium eCommerce retailers and wholesale merchants.
Companies that use Ordoro
Customer profileSegments4 records
Ideal customer profiles3 records
Ordoro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Ordoro partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- ConnectBookscoreIntegration connecting Ordoro's SKU cost data with ConnectBooks' financial reporting tools. Automatically syncs inventory cost data between systems to help merchants improve profitability analysis and COGS tracking. Both companies are headquartered in the United States.
- SPS CommercecorePartnership to support eCommerce brands on Amazon and Walmart by focusing on improving operational efficiency and revenue protection as brands scale. Collaboration aims to help sellers detect revenue leakage and enhance backend execution.
- ShipperHQmajorPartnership to jointly support eCommerce merchants with shipping and fulfillment decisions. Focuses on sharing knowledge and expertise to help merchants scale with smarter shipping strategies that connect front-end checkout experience with back-end operational success.
- MivacoreNative integration allowing Miva sellers to access Ordoro's platform features including bulk shipping and automated inventory syncing. Enhances shipping and inventory management for eCommerce brands.
- ZingminorPartnership to help merchants build fast and ship smarter. Collaboration aims to support merchants with operational efficiency and digital experience enhancements, including store building and fulfillment workflows.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Ordoro competitors and assessment
Company assessmentBroad incumbents
- ShipBob: ShipBob is a tech-enabled fulfillment network with integrated WMS and shipping software. While primarily a 3PL, its proprietary software competes with Ordoro for merchants seeking bundled fulfillment and operations tooling.
- Extensiv: Extensiv (formerly 3PL Central) provides WMS and order/inventory management software for 3PLs and merchants. It serves a broader mid-market and 3PL customer base with overlapping inventory and shipping capabilities to Ordoro.
- QuickBooks Commerce (formerly TradeGecko): QuickBooks Commerce (formerly TradeGecko) is Intuit's SMB inventory and order management product. It targets the same multi-channel SMB segment as Ordoro and benefits from Intuit's accounting ecosystem integration.
Direct peers
- ShipStation: ShipStation (owned by Auctane) is a leading shipping and order management SaaS for online retailers. It directly competes with Ordoro in SMB/mid-market shipping label generation, multi-carrier support, and marketplace integrations across Shopify, Amazon, and Walmart.
- Shippo: Shippo is a multi-carrier shipping API and dashboard for eCommerce merchants. It overlaps directly with Ordoro on label generation, carrier rate shopping, and SMB shipping workflows, and competes for the same Shopify/Amazon seller audience.
- Linnworks: Linnworks is an order and inventory management platform for multi-channel retailers. It competes directly with Ordoro on multi-channel order syncing, inventory control, and shipping automation for SMB and mid-market merchants.
- Cin7: Cin7 (formerly Cin7 Core) is a cloud inventory and order management platform with built-in POS and warehouse capabilities. It competes directly with Ordoro's inventory, order, and PO modules across SMB and mid-market retail and wholesale merchants.
- Brightpearl: Brightpearl is a retail operations platform combining order management, inventory, shipping, and accounting for omnichannel merchants. It overlaps directly with Ordoro's combined order, shipping, and inventory value proposition.
- Cogsy: Cogsy (formerly Skubana) is an inventory planning and operations platform for DTC and multi-channel brands. It targets a similar merchant profile as Ordoro with emphasis on inventory forecasting, order routing, and profitability analytics.
- Zoho Inventory: Zoho Inventory is an SMB-focused cloud inventory and order management suite with multi-channel selling and shipping integrations. It competes with Ordoro on price-sensitive SMB merchants using Shopify, Amazon, and eCommerce carts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ordoro social profiles
Digital presenceOrdoro compliance and trust
Trust signalCompliance1 record
Ordoro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ordoro leadership team
Management profileNumber of profiles
Profiles1 record
Ordoro funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ordoro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ordoro
What does Ordoro do?
Ordoro is a cloud-based SaaS platform that helps small and medium eCommerce and wholesale merchants centralize order management, shipping label generation, and inventory tracking across multiple sales channels. The platform integrates with marketplaces (Amazon, Walmart), shopping carts (Shopify, Miva), shipping carriers (FedEx), and accounting tools (ConnectBooks), and exposes its capabilities through a public REST API for custom integrations.
When was Ordoro founded?
Ordoro was founded in 2010. It employs 11 to 50 people.
Where is Ordoro based?
Ordoro is headquartered in Austin, United States, in the North America region.
How does Ordoro make money?
One revenue line is on record: saaS Platform Subscription.
Who are Ordoro's main competitors?
Broad incumbents on record are ShipBob, Extensiv and QuickBooks Commerce (formerly TradeGecko). Direct peers are ShipStation, Shippo, Linnworks, Cin7, Brightpearl, Cogsy and Zoho Inventory.
Does Ordoro have an API?
Yes. Ordoro offers a public REST API (v2 and v3) that enables developers to build custom integrations with the platform. The API supports endpoints for orders, products, inventory, shipments, shipping labels, purchase orders, and warehouse management. Webhooks are available for event notifications. The developer community forum at forums.ordoro.com provides documentation, API announcements, and support for integration development. Developer documentation is at forums.ordoro.com.
What industry is Ordoro in?
Ordoro's product category is eCommerce Operations Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 5182 and its SIC code is 7372.