Name

Burstenhaus Redecker

Legal name

Bürstenhaus Redecker GmbH

Website

https://redecker.de

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Household Cleaning Brushes

NAICS

Broom, Brush, and Mop Manufacturing (339994)

akta.pro primary industry

Ironing & Finishing Aids (Starch, Wrinkle Release, Fabric Refresh Sprays) (CRAJAAAK)

akta.pro secondary industries

Hair Brushes, Combs & Detangling Tools (CRABAKAG), Toilet Brushes, Wands & Disposable Refill Systems (CRAJADAD), Cleaning Tool Handles, Refills & Replacement Heads (CRAJAIAH)

Keywords

• Artisanal brush manufacturing
• Natural fiber brushes
• Household cleaning tools
• Sustainable home products
• Body care brushes

Headquarters

HQ city

Versmold

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C E-commerce Sales: Direct-to-consumer sales of brushes and household products through their own online shop (redecker.de). Products include household brushes, body care items, shoe care, kitchen brushes, children's products, and seasonal items.
2. B2B Wholesale/Retail Distribution: Wholesale distribution to retailers through their B2B portal (shop.redecker.de), selling brushes and household products to other businesses.
3. Physical Retail Stores: Sales through company-owned retail stores (Ladengeschäfte) where customers can purchase products directly.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Bürstenhaus Redecker manufactures and sells traditional handcrafted brushes and household cleaning/care products made from natural materials such as horsehair, goat hair, plant fibers, copper, leather, and various woods. The portfolio spans household brushes (dusters, brooms, shoe care, kitchen brushes, children's items) and body care brushes (hair, wellness/massage, nail, bath, cosmetics/shaving) sold directly to consumers and through wholesale to retailers.

Product overview

Bürstenhaus Redecker is a traditional German brush manufacturing company founded in 1935, producing sustainable brushes made from natural raw materials. The product portfolio is organized into two main categories: Haus und Hof (House and Home) including dust brushes, shoe care, clothing brushes, sweeping equipment, household helpers, kitchen brushes, cooking/baking accessories, and children's products; and Körper und Pflege (Body and Care) including hair care, wellness/massage, nail care, bath products, cosmetics/shaving, and toilet brushes. The company specializes in coffee-related brushes (espresso brushes, portafilter brushes, milk frother brushes), premium ostrich feather dusters, copper cleaning products, and Red Cedar moth protection products. Products are crafted using natural materials including horsehair, goat hair, plant fibers, wood, and leather. The company emphasizes sustainability, natural materials, traditional craftsmanship, and design excellence across all product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Haus und Hof (House and Home) Product Line Comprehensive range of household brushes and cleaning tools including brooms, shoe brushes, dust brushes, clothing brushes, household cleaning brushes, kitchen brushes, cooking/baking accessories, and child-sized cleaning equipment. Targeted at households seeking sustainable, natural-material cleaning tools.
• Körper und Pflege (Body and Care) Product Line Range of body care products for wellness, massage, hair care, nail care, bath, cosmetics, shaving, and toilet hygiene including wooden hair brushes, massage brushes, nail brushes, washbasin brush sets, shaving brushes, and toilet brushes. Targeted at consumers seeking natural-material grooming tools.
• Rot-Ceder-Produkte (Red Cedar Moth Protection Line) Natural moth protection line including cedar wood rings, balls, blocks, hooks, and cedar oil for refreshing cedar articles. American red cedar is used as an effective, chemical-free moth deterrent for closets and clothing storage. Targeted at households seeking natural alternatives to chemical moth repellents.
• Für Kinder (For Children) Sub-Category Child-friendly brushes and cleaning equipment sized appropriately for young users, including children's brooms, dustpans, bathing brushes with animal motifs, children's hand brushes, and children's nail brushes. Targeted at parents and families.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• mdc.de (multichannel datamanagement consulting GmbH & Co. KG)coreTechnology or IntegrationExternal hosting provider for the company's website and online shop. Located at Anne-Conway-Straße 5, 28359 Bremen. The company uses this service for website hosting with data processing agreements in place.
• DHLcoreOthersPrimary shipping partner for delivering customer orders. All EU deliveries are shipped as insured packages via DHL. Standard delivery time is approximately 2-7 days after payment receipt depending on destination country.
• PayPalcoreTechnology or IntegrationPayment service provider enabling customers to pay for orders using PayPal. Integrated as one of multiple payment options including credit card, prepayment, invoice, and installment payments.
• UnzercoreTechnology or IntegrationPayment service provider for invoice purchasing (Rechnungskauf) and installment payments (Ratenkauf). Handles all payment information and transaction processing for these payment methods.
• Sparkasse Gütersloh-Rietberg-VersmoldminorOthersBank for wire transfer payments (Vorkasse). Customers use the company account at Sparkasse Gütersloh-Rietberg-Versmold (IBAN: DE16 4785 0065 0000 0494 11, BIC: WELADED1GTL) for prepayment orders.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Iris Hantverk: Swedish brush maker employing visually impaired craftsmen, producing handmade household and personal care brushes from natural materials — closely mirrors Redecker's traditional craftsmanship, natural materials focus, and design-led premium positioning.
• Hydrophil: German sustainable personal care and household products brand focusing on vegan, plastic-free, and fair-trade alternatives including brushes — directly comparable to Redecker as a German eco-friendly household/beauty products peer.
• Mason Pearson: British heritage maker of premium handcrafted hair brushes sold at high price points — comparable to Redecker in the premium hair brush category specifically, and similar in heritage-driven luxury positioning.
• Kent Brushes: UK heritage brush manufacturer (founded 1777) producing premium hair, body, and shaving brushes — comparable to Redecker as a long-standing European brush specialist with strong brand heritage and premium price positioning.
• Andrée Jardin: French artisan brush manufacturer producing household and personal care brushes with natural materials and traditional craftsmanship — directly comparable to Redecker's product philosophy, premium positioning, and small-batch artisanal production model.

Broad incumbents

• Vileda: Large European cleaning products brand (Freudenberg) offering mops, brooms, and cleaning tools across mass retail — overlaps with Redecker's cleaning tools portfolio but competes primarily on price and synthetic materials rather than craft and natural fibers.
• Joseph Joseph: UK design-led home goods brand with kitchen cleaning, storage, and waste products — comparable to Redecker in design-conscious retail positioning and premium pricing, though broader in category scope and more design-forward in aesthetic.
• Wenko: German household goods company offering a broad portfolio of bathroom, kitchen, and cleaning products at scale — overlapping with Redecker in household cleaning tools and storage, but operating as a mass-market incumbent rather than a craft specialist.
• Brabantia: Dutch premium home goods brand covering waste, laundry, and cleaning across European retail — comparable to Redecker in European premium household products positioning, though operating at much larger scale and broader category range.

Emerging players

• EcoTools: US mass-market eco-friendly beauty tools brand offering brushes and applicators with sustainability positioning — comparable to Redecker in eco-friendly beauty/personal care brushes, though positioned at lower price points and broader retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@burstenhausredecker7961
• Facebookfacebook.com/buerstenhaus.redecker
• Instagraminstagram.com/buerstenhaus.redecker
• Pinterestpinterest.de/buerstenhausredecker
• Xx.com/redecker_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burstenhaus Redecker