What Mason Pearson does

Mason Pearson Bros. Limited is a 140-year-old British family business that manufactures luxury hand-crafted hairbrushes and grooming tools, founded in 1885 by engineer and inventor Mason Pearson at his workshop in London. The company produces a range of pneumatic rubber-cushion hairbrushes across four core sizes (Large, Medium, Handy, Pocket) with Military, Sensitive, and Child variants, using combinations of boar and nylon bristles; the range is complemented by seven hand-made combs crafted in Switzerland from cellulose acetate. Each brush undergoes an 18-stage production process at the company's Rainham, Essex factory, including hand-sorting of bristles, hand-polishing, and gold-foil embossing of handles, with techniques and tooling largely unchanged since the founder's 1885 invention of the automatic brush-boring machine and the 1911 patent on the rubber-cushion pad.

Revenue is generated primarily through one-time retail purchases of brushes priced £52–£386 in the UK (up to $275 at US retail), with an expanded six-piece haircare range launched in 2024 at £20–£25 per item and a hairbrush cleaner accessory. Distribution combines direct-to-consumer sales via the UK website and telephone order line, premium retailer partnerships (Harrods, Costco, Revolve), and a global network of authorized distributors across more than 25 countries including Japan, the United States, Germany, and China. The brand is sold to luxury beauty consumers, professional hairstylists, men's grooming customers, children's haircare buyers, and individuals with sensitive scalps or thinning hair.

The company remains under family ownership and is currently led by CEO and Master Brush Maker Michael Pearson, with no institutional investment or public listing disclosed. Despite maintaining no official social media presence, the brand has experienced viral demand through TikTok and earned media coverage in Vogue, The Washington Post, HuffPost, and Prevention, which the company cites as the driver of its two largest financial years on record.

Name

Mason Pearson

Legal name

Mason Pearson Bros. Limited

Website

https://masonpearson.com

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

51–100 employees

Short description

Mason Pearson is a 140-year-old British family-owned manufacturer of luxury hand-crafted pneumatic rubber-cushion hairbrushes, combs, and a 2024-launched haircare range, selling globally via DTC, premium retailers, and a 25+ country distributor network.

Ownership category

akta.pro rank

Product category

Luxury Personal Care Grooming Tools

NAICS

Broom, Brush, and Mop Manufacturing (339994), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hair Brushes, Combs & Detangling Tools (CRABAKAG)

akta.pro secondary industries

Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes) (CRABABAG), Conditioners & Hair Masks (CRABABAB)

Keywords

• Luxury hairbrushes
• Handcrafted grooming tools
• Boar bristle brushes
• Haircare products
• Rubber cushion hairbrush

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hairbrush Sales: One-time purchase revenue from handcrafted hairbrushes. Products range from pocket-sized brushes to large hairbrushes, with prices from £52 to £386. Revenue is generated through direct-to-consumer website sales, telephone orders, and through authorized distributors globally.
2. Haircare Products Sales: Six-piece haircare collection launched in 2024 including shampoos, conditioners, leave-in conditioner, and serum. Products are priced at £20-£25 and work alongside the hairbrush range.
3. Comb Sales: Seven hand-crafted combs including dressing, detangling, tail, styling, pocket, rake, and cutting combs. Prices range from £19 to £33.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Mason Pearson manufactures and sells handcrafted luxury hairbrushes (in five size categories — Large, Medium, Handy, Pocket, Military — and multiple bristle types including pure boar, boar and nylon, nylon, sensitive, and child variants) featuring a proprietary pneumatic rubber-cushion pad. The range is complemented by seven hand-made combs crafted from Swiss cellulose acetate, a six-piece haircare collection (shampoo, conditioner, leave-in conditioner, serum) launched in 2024, and brush cleaning accessories. All brushes are produced in-house at the Rainham, UK factory through an 18-stage handcrafted production process.

Product overview

Mason Pearson is a British family business founded in 1885, manufacturing luxury hand-crafted hairbrushes and grooming tools. The core product portfolio comprises hairbrushes in four sizes (Large, Medium/Military, Handy, Pocket) with various bristle types (Pure Boar, Boar & Nylon, Nylon, and Sensitive variants), plus a collection of seven hand-made combs crafted in Switzerland. In 2024, Mason Pearson expanded into haircare with the six-piece 'Feel the Difference' collection including shampoos, conditioners, a leave-in conditioner, and hair serum—all formulated to work in conjunction with the brushes. The company manufactures all products in-house at its UK factory using 18-stage handcrafted production process with techniques dating back to 1885, including the signature pneumatic rubber cushion pad. Accessories include a cleaning brush and alcohol-free hairbrush cleaner.

Differentiator

Problem solved

Functional benefit

Products and services

• Large Extra Boar Bristle Hairbrush B1 Large handcrafted hairbrush with 8 rings of boar bristle tufts and pneumatic rubber-cushion pad, designed for managing very long hair and providing scalp massage and natural oil distribution.
• Popular Bristle & Nylon Hairbrush BN1 Large handcrafted hairbrush with 8 rings combining boar bristles (for natural oil distribution) and hardy nylon tufts (for detangling), ergonomically designed for long hair below shoulder blades.
• Popular Lightwood Hairbrush BN1W Premium lightwood-backed version of the Popular Bristle & Nylon hairbrush, hand-crafted from Plane, Apple and Beech trees originating from London squares.
• Small Extra Boar Bristle Hairbrush B2 Classic medium hairbrush with 7 rings of extra stiff boar bristle tufts, designed to gently tease out tangles while massaging the scalp and distributing natural oils through mid-length to long finer textured hair.
• Junior Bristle & Nylon Hairbrush BN2 Medium-sized hairbrush with 7 rings of boar bristle and nylon tufts, combining natural oil distribution with detangling for mid-length to long hair.
• Junior Lightwood Hairbrush BN2W Premium lightwood-backed version of the Junior Bristle & Nylon hairbrush, hand-crafted from Plane, Apple and Beech trees originating from London squares.
• Universal Nylon Hairbrush NU2 Medium-sized brush with 7 rings of stiff nylon tufts for thick, tangle-prone hair. Provides control for taming tangled tresses with pneumatic cushion pad for scalp massage.
• Handy Boar Bristle Hairbrush B3 Hairbrush with 6 rings of stiff boar bristle tufts for short to medium length hair. Gently teases out tangles while massaging the scalp and distributing natural oils.
• Handy Bristle & Nylon Hairbrush BN3 Combines boar bristles with hardy nylon tufts in 6 rings for short to medium length hair. Combines natural oil distribution with detangling.
• Handy Sensitive Hairbrush SB3 Designed for fine or thinning hair with 6 rings of fine boar bristle tufts. Gently massages scalp and stimulates natural oil production. Also used by people experiencing hair loss from medical reasons including alopecia and chemotherapy.
• Handy Nylon Hairbrush N3 Features 6 rings of stiff nylon tufts for thick, tangle-prone hair. Provides control for taming tangled tresses with pneumatic cushion pad for scalp massage.
• Pocket Boar Bristle Hairbrush B4 Compact travel brush with 5 rings of boar bristle tufts, designed as a portable companion that fits in handbag, laptop bag, or change bag.
• Pocket Bristle & Nylon Hairbrush BN4 Compact brush with 5 rings of boar bristle and nylon tufts. Travel-sized for handbag, laptop bag, or child's change bag.
• Pocket Sensitive Bristle Hairbrush SB4 Pocket-sized sensitive hairbrush with 5 rings of fine boar bristles. Gentle option for fine or thinning hair, suitable for travel.
• Pocket Nylon Hairbrush N4 Travel brush with 5 rings of nylon tufts. Compact size ideal for handbag, laptop bag, or change bag.
• Pocket Child Bristle Hairbrush CB4 Child-friendly pocket brush with fine one-length boar bristles designed for children aged 3-6. Ergonomically constructed to reduce tangles and brushing tantrums. Also used as alternative to Sensitive brush for thinning hair.
• Military Large Extra Bristle Hairbrush B1M Handle-free military-style hairbrush with full control, featuring stiff boar bristles for gentle detangling and scalp massage.
• Military Popular Bristle & Nylon Hairbrush BN1M Handle-free hairbrush with 8 rings of boar bristle and nylon tufts. Provides full control for men and short hair including crops and pixie cuts.
• Military Small Extra Bristle Hairbrush B2M Handle-free compact military hairbrush with stiff boar bristles, designed for gentle detangling and natural oil distribution.
• Military Sensitive Bristle Hairbrush SB2M Handle-free sensitive brush with 7 rings of fine boar bristles for thinning or fine hair. Gently massages scalp and stimulates natural oil production.
• Military Junior Bristle & Nylon Hairbrush BN2M Handle-free hairbrush combining boar bristles with nylon tufts. Provides full control for men and short hair styles.
• Military Universal Nylon Hairbrush NU2M Handle-free brush with stiff nylon bristles for men and very short hair including crops and pixie cuts. Provides full control for taming tangled tresses.
• Dressing Comb C1 Best comb for styling long hair with half coarse and half fine teeth. Hand-crafted in Switzerland from cellulose acetate plastic with tortoiseshell finish.
• Detangling Comb C2 Hand-crafted comb ideal for wet hair and combing conditioner through hair. Designed for tangle-prone mid-length to long hair. Made in Switzerland from cellulose acetate.
• Tail Comb C3 Fine-toothed comb with tapering handle for perfect partings, bouffants, and updos. Designed for sectioning, backcombing, and smoothing stray hairs. Hand-crafted in Switzerland.
• Styling Comb C4 Medium-sized styling comb with narrow and wider teeth for massaging scalp and distributing product and natural oils. Suitable for fine to thick hair.
• Pocket Comb C5 Compact travel comb with fine and wide teeth. Reduces static and minimizes damage. Ideal for short to mid-length hair and styling on the go.
• Cutting Comb C8 Professional cutting comb with combination of thick and fine teeth for precision cutting. Features straight edge as visual cutting guide. Designed for hairdressing professionals in salons or at home.
• Rake Comb C7 Extra-wide toothed comb designed for thick, curly, and Afro-textured hair. Ergonomically designed to glide through very thick or curly hair. Best used on wet hair to minimize frizz.
• Shampoo for All Hair Types Universal shampoo with vitamin E, B5, and aloe vera that hydrates, strengthens, and nourishes hair and scalp without stripping natural oils. First step in the Mason Pearson haircare routine.
• Conditioner for All Hair Types Nourishing conditioner with almond oil, wheat amino acids, vitamin E, B5, and aloe vera. Provides intense hydration and shine for all hair types, lengths, density and textures.
• Purple Shampoo Innovative shampoo with Acid Violet 43 to neutralize brassy tones in blonde and silver hair. Cleanses, hydrates, and nourishes without stripping natural oils.
• Purple Conditioner Purple conditioner that neutralizes unwanted tones in blonde and silver hair while providing intense hydration, protection, and nourishment with sweet almond oil and wheat amino acids.
• Leave-In Conditioner Daily leave-in conditioner with aloe vera, argan oil, and jojoba oil. Provides extra hydration, nourishment, and protection. Can be used daily on all hair types or overnight as a hair mask.
• Mason Pearson Serum Lightweight hair serum with argan oil, jojoba oil, camellia oil, and vitamin E. Instantly smooths, hydrates, and repairs hair while reducing breakage and adding shine. Final step in the haircare routine.
• Mason Pearson Hairbrush Cleaner 100ml alcohol-free hairbrush cleaner that kills 99.9% of germs and bacteria. Safe for all makes and models of hairbrushes and combs.
• Cleaning Brush CL Cleaning brush for gently and effectively removing hair and debris from hairbrushes. Made from cellulose acetate and PBT. Included with handy, medium, and large hairbrushes upon purchase.

Quantifiable outcome

• 12-month warranty on all products
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered growth, core, minor and strategic.

• Global Distributor Network ExpansiongrowthChannel Partner/ Reseller/ Distributor · 1 January 2024In 2024, Mason Pearson expanded its global presence with new distributor relationships. The distributor family expanded to bring timeless hairbrushes closer to customers worldwide.
• OZ International InccoreChannel Partner/ Reseller/ DistributorJapan distributor handling distribution across Japan. Located at TT-2 bldg. 11F, 3-8-1 Nihonbashi-Ningyocho Chuou-ku, Tokyo 103-0013.
• Harry D. Koenig InccoreChannel Partner/ Reseller/ DistributorUSA distributor based in East Rockaway, New York. Handles all US inquiries including product information, stockist inquiries, repairs, and trade inquiries.
• Jianghua Trading Co. LtdcoreChannel Partner/ Reseller/ DistributorChina distributor operating through Tmall and JD.com platforms.
• ZZ DistributioncoreChannel Partner/ Reseller/ DistributorGermany and Austria distributor. Located in Neumunster, Germany. Handles distribution across German-speaking markets including Austria.
• Royal MailminorChannel Partner/ Reseller/ DistributorUK delivery partner for dispatching orders with tracked 48-hour service.
• HarrodsstrategicChannel Partner/ Reseller/ DistributorPremium London department store carrying Mason Pearson products. Positioned as a prestigious retail stockist.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Christophe Robin: Premium haircare brand focused on scalp and hair treatments, sold in luxury retailers. Comparable in premium positioning, UK/European heritage, and haircare adjacency that overlaps with Mason Pearson's 2024 haircare launch.
• Crown Affair: Premium DTC hairbrush and haircare brand positioned as a luxury modern alternative with minimalist design. Comparable in premium positioning, direct-to-consumer focus, and expansion into haircare products alongside brushes.
• La Bonne Brosse: French luxury hairbrush brand specializing in handcrafted brushes with natural bristles. Comparable in premium European craftsmanship positioning, similar price points, and focus on luxury department store distribution.

Broad incumbents

• Olaplex: Premium bond-building haircare brand with global salon and retail distribution. Comparable as a premium haircare player that established category leadership, representing the scale competitor Mason Pearson's haircare line will face.
• Revlon (brush portfolio): Global beauty company with a broader portfolio including mass-market hairbrushes, dryers, and styling tools. Comparable in brush category participation but positioned at significantly lower price points and broader distribution than Mason Pearson.

Direct peers

• Olivia Garden: Professional hairbrush and styling tool brand widely used in salons globally. Comparable in professional stylist customer segment and brush product portfolio, with broader distribution into beauty supply channels.
• Kent Brushes: British heritage brush maker founded in 1777, manufacturing premium handcrafted hairbrushes, clothes brushes, and grooming brushes. Direct competitor to Mason Pearson in the luxury British hairbrush category with similar craftsmanship positioning and global distribution.
• Denman: Iconic British professional hairbrush brand famous for its D3 detangling brush, popular with stylists and consumers. Comparable in professional salon distribution and detangling-focused design philosophy to Mason Pearson's professional-grade brushes.
• Wet Brush: Mass-market detangling hairbrush brand owned by J&D Brush Co., widely distributed in retail and salons. Comparable in product category (detangling brushes) but competes at a lower price point and broader distribution than Mason Pearson.
• Tangle Teezer: British-born detangling brush brand that became a global consumer phenomenon with viral marketing. Comparable in DTC go-to-market, viral social media growth, and focus on hairbrush innovation, though positioned at a lower price point than Mason Pearson.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/masonpearsonuk
• TikToktiktok.com/@masonpearson
• Xx.com/masonpearson
• Facebookfacebook.com/MasonPearsonBros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mason Pearson