What Bolha does

Bolha is a Brazilian innovation laboratory founded in 2010 (with cultural origins tracing to a 1993 pirate radio project) and headquartered in São Paulo, operating as a multidisciplinary design and technology firm that translates ambitious creative concepts into physical and digital products. The company delivers end-to-end capabilities spanning hardware engineering (electronics, PCB design, firmware, 3D printing), software development (web, mobile, AI/ML), social robotics, and experiential installations, with a stated portfolio of 250+ projects delivered for global brands, startups, and creative agencies. Its proprietary technology stack centers on the PRS (Personal Robot System) platform that powers the Tobias humanoid robot (built on Unitree G1 hardware), alongside reusable productized solutions including Samma (vending machine hacking), UMAGIC (accessible gaming controller), and The Gaming Cap (haptic wearable for deaf gamers).

Bolha applies AI across multiple modalities — NLP and conversational AI (chatbots, robot dialogue), computer vision (Natura hair analysis, Nissan recognition, BIC calligraphy), generative AI (Stable Diffusion + ControlNet QR art), speech synthesis (Avon 'Voz de Todas' Deep Voice), anomaly detection (traffic violation monitoring), and recommendation engines (NIVEA Minha Pele) — though its AI practice is application- and integration-oriented rather than foundational-model development. Revenue is generated through three streams: project-based innovation services for enterprise clients and agencies, recurring digital squad/managed services (notably a dedicated squad managing 68+ websites for Fleury Group), and proprietary product development with licensing potential. The company is privately held and founder-controlled, with no external venture capital or acquisition history identified in available sources.

Name

Bolha

Legal name

Bolha

Website

https://bolha.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bolha is a Brazilian innovation laboratory that designs and builds physical and digital experiences — including IoT devices, AI agents, social robotics, and experiential installations — for global enterprise brands, startups, and creative agencies.

Ownership category

akta.pro rank

Product category

Innovation and Product Development Services

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Product development services
• Hardware engineering
• Robotics solutions
• AI and machine learning
• Experiential installations

Headquarters

HQ city

Pompéia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. Project-Based Innovation Services: Bolha generates revenue through project-based engagements creating physical and digital innovations for brands, startups, and agencies. Services span product development, experiential installations, robotics, AI solutions, and digital products. Engagements are typically custom, co-created solutions with pricing based on project scope and complexity.
2. Digital Squad Services: Dedicated squad services where Bolha provides multidisciplinary teams (BI, DevOps, designers, PM, tech leads, developers) to manage, sustain, and evolve client digital properties on an ongoing basis.
3. Proprietary Product Development: Development of proprietary products and technologies including the PRS (Personal Robot System), Samma vending machine solution, and experimental products like the Bolha Fidget device, which may be licensed or deployed across multiple client engagements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bolha is a Brazilian innovation laboratory that provides product development, hardware engineering, AI/ML solutions, robotics, and experiential installations. It builds custom technology-driven projects for enterprise clients, brands, startups, and agencies.

Product overview

Bolha is an innovation laboratory that transforms ideas into real and memorable physical and digital projects. The company operates as a unified portfolio of specialized services rather than a single product platform. The core offerings include: Product Lab (integrated design, hardware, and software development), AI Agents (ethical AI/ML/LLM solutions), Robots & Automation (social robotics including the proprietary PRS platform), Experiential (interactive installations), and Digital Squads (multidisciplinary team consulting). Notable proprietary products include the PRS (Personal Robot System) platform for robotic persona creation, the Tobias humanoid robot, Samma vending machine hacking solution, and UMAGIC universal accessible controller. Bolha has delivered over 250 projects for global brands, startups, and agencies worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Development Custom product development services creating technology-driven products for enterprise clients, brands, startups, and agencies.
• Hardware Engineering Hardware engineering services designing and building physical technology systems and devices.
• AI/ML Solutions Artificial intelligence and machine learning solutions developed for client projects.
• Robotics Robotics development services, including proprietary robotic systems for enterprise and brand applications.
• Experiential Installations Design and production of experiential installations for brands and events.
• PRS (Personal Robot System) Proprietary robotics platform developed by Bolha, the Personal Robot System, used in robotics projects.

Quantifiable outcome

• 40+ international awards including 11 Cannes Lions, 7 Clio Awards, 8 The One Show, 5 El Ojo, 4 D&AD
• +4 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability16 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CTI Renato ArchercoreStrategic or Co-development PartnerCollaboration with CTI Renato Archer (Center for Information Technology) for robotics research and development. Joint demonstration of Tobias humanoid robot at Ciencia Aberta 2026 event at CNPEM campus in Campinas. Collaboration focused on cyberphysical systems division and social robotics applications. Reinforces Bolha's vision of developing technology in dialogue with research centers and public institutions.
• AbleGamers BrasilcoreStrategic or Co-development PartnerPartnership in accessibility and inclusion initiatives. Co-developed UMAGIC universal controller for gamers with motor disabilities, launched at gamescom LATAM 2024. Also collaborated on The Gaming Cap project for Dell, ensuring accessibility expertise in product development.
• AME (Acessibilidade ME)minorStrategic or Co-development PartnerAccessibility partner for The Gaming Cap project, providing expertise in accessibility requirements for deaf gamers.
• UnitreecoreTechnology or IntegrationHardware provider for humanoid robots. Bolha's Tobias is a Unitree G1 robot equipped with Bolha's proprietary PRS system.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fjord (Accenture Song): Fjord is the design and innovation arm of Accenture Song, offering service design, product design, and emerging-tech capabilities to Fortune 500 clients — a broader incumbent with overlapping design-and-tech capabilities that competes for similar enterprise transformation work.
• Droga5 (part of Accenture Song): Droga5 is a globally recognized creative agency that increasingly integrates technology and innovation into award-winning campaigns — a broader incumbent comparable on creative-tech execution and the same Fortune 500 client roster.

Regional players

• CI&T: CI&T is a large Brazilian digital transformation specialist serving global enterprises with design, engineering, and AI/ML squads — a regional peer that competes for similar Brazilian enterprise digital-squads engagements and emerging-tech mandates.
• Optimist Creative: Optimist is an independent creative agency known for award-winning experiential and technology-driven campaigns for global brands — a regional creative-shop peer whose event/activation focus is comparable to Bolha's brand-activation portfolio.

Direct peers

• Work & Co: Work & Co is a digital product agency that designs and engineers end-to-end digital products for brands like Apple, Google, and Nike — a direct peer in the multidisciplinary design-plus-engineering innovation model that competes for the same brand-side RFPs.
• Huge Inc. Huge is a digital experience agency that designs and builds products, platforms, and brand experiences spanning web, mobile, and emerging tech — comparable to Bolha's mix of digital squads, product development, and experiential work for enterprise brands.
• R/GA: R/GA is a global creative technology and innovation agency that combines design, technology, and strategy to build brand experiences, products, and platforms — directly comparable to Bolha's multidisciplinary innovation-lab model and Fortune 500 client roster.
• Imagination Group: Imagination is a global independent creative agency specializing in experiential design, brand activations, and immersive installations — a direct comparator to Bolha's event-driven, brand-activation business model.
• Ustwo (now Ustwo Studios): Ustwo is a digital product studio known for combining design, engineering, and emerging technology (including AR/VR and AI) into shipped products and brand experiences — closely aligned with Bolha's integrated hardware/software/AI service mix.

Others

• Unitree Robotics: Unitree is Bolha's humanoid-robot hardware partner (G1 platform powering Tobias) — an enabling ecosystem participant rather than a competitor, but a strategically critical adjacency whose commoditization trajectory directly shapes Bolha's social-robotics moat.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bolha
• Instagraminstagram.com/0_bolha
• Xx.com/0bolha

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bolha