iSense Solutions
iSense Solutions is a Bucharest-headquartered market research and consumer insights firm serving 300+ enterprise clients across 80+ countries via a 60M+ respondent network and seven consultant locations.
- Company typePrivate
- Founded2015
- HeadquartersHaryana, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
iSense Solutions firmographics
Firmographics- Name
- iSense Solutions
- Legal name
- iSense Solutions
- Website
- https://isensesolutions.ro
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iSense Solutions is a Bucharest-headquartered market research and consumer insights firm serving 300+ enterprise clients across 80+ countries via a 60M+ respondent network and seven consultant locations.
- Ownership category
- akta.pro rank
Where iSense Solutions is headquartered
LocationHeadquarters
- HQ city
- Haryana
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
iSense Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Research and Consultancy Services: Professional services revenue from market research, consumer insights, and strategic consultancy delivered to enterprise clients. Services include market understanding, brand tracking, product testing, customer experience research, and mystery shopping.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
iSense Solutions product offering
Product offeringCore offering
iSense Solutions provides integrated market research and consumer insights consultancy to enterprise clients. Its service portfolio spans four categories — Market Understanding & Strategy, Brand & Communication, Marketing & Product Mix, and Loyalty & Customer Experience — delivered through qualitative and quantitative methodologies, an online panel of 60M+ respondents, and F2F/CATI research facilities covering 80+ countries.
Product overview
iSense Solutions is a market research and consumer insights company offering a unified suite of research and consultancy services. The portfolio consists of four main service categories: Market Understanding & Strategy (Usage & Attitudes, Consumer Segmentation, Opportunities & Niches, Market Potential Estimation, Shopper Studies, Exit Studies), Brand & Communication (Brand Perception Studies, Brand and Communication Tracking, Advertising Pre-testing, Drivers for Brand Growth), Marketing & Product Mix (Concept Test, Product Testing, Packaging Testing, UX, Pricing studies), and Loyalty & Customer Experience (Mystery Shopping, Customer Journeys, Customer Satisfaction and NPS, Customer Lifetime Value). These services work together to provide comprehensive consumer insights for B2B, B2C, and Shopper segments, as well as specialized audiences including Patients and Caregivers, Physicians, and Events participants.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Understanding & Strategy Services
- Brand & Communication Services Brand research services that measure and optimize brand performance, including brand perception studies, ongoing brand and communication tracking, advertising pre-testing, and identification of drivers for brand growth. Targeted at marketing and brand teams.
- Marketing & Product Mix Services Product and marketing research services covering concept testing, product testing, packaging testing, user experience (UX) research, and pricing studies. Aimed at product marketers, innovators, and category managers optimizing marketing and product decisions.
- Loyalty & Customer Experience Services Customer experience research services that improve customer loyalty through mystery shopping, customer journey mapping, customer satisfaction and NPS measurement, and customer lifetime value analysis. Targeted at CX, retail, and customer success leaders.
Companies that use iSense Solutions
Customer profileNamed customers33 records
Segments5 records
Ideal customer profiles3 records
iSense Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
iSense Solutions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iSense Solutions PartnersminorCompany maintains a partnerships page and program but specific partner details are not detailed in the available source content. Partners are likely technology providers, data suppliers, or research methodology collaborators supporting the delivery of market research services.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
iSense Solutions competitors and assessment
Company assessmentDirect peers
- Toluna: Online panel-based consumer insights platform offering survey research, concept testing, and brand tracking. Comparable to iSense on online respondent network scale and self-serve plus full-service delivery.
- Dynata: One of the world's largest first-party research data networks, offering panel access, sampling, and full-service research. Comparable to iSense on respondent network scale and B2B research delivery model.
- GlobeScan: Independent research consultancy focused on consumer and stakeholder insights for global brands. Comparable to iSense on full-service qualitative and quantitative research for multi-national enterprise clients.
Broad incumbents
- Ipsos: Global survey-based research firm covering brand, advertising, customer experience, and public opinion research. Directly comparable service portfolio to iSense across the same enterprise client verticals.
- NielsenIQ: Consumer measurement and analytics giant serving FMCG and retail clients with panel-based insights. Highly comparable to iSense on enterprise client overlap (Coca-Cola, Pepsi, Nestle, Unilever) and breadth of consumer research.
- Kantar: Global market research and consumer insights leader offering brand tracking, ad effectiveness, and consumer panels at scale. Comparable to iSense as a full-service research provider but with vastly larger infrastructure and proprietary syndicated products.
- GfK (Consumer Intelligence): Consumer market research firm with strong European roots and deep retail/FMCG coverage. Comparable to iSense on geography, methodology mix, and client roster overlap in EMEA.
Emerging players
- Streetbees: AI-powered consumer intelligence platform using a mobile respondent network for in-the-moment insights. Comparable to iSense on respondent network approach and consumer behavior research, with a more technology-led angle.
- Attest: Tech-enabled consumer research platform offering fast-turnaround brand, product, and audience research to enterprise clients. Comparable to iSense on brand tracking, concept testing, and consumer segmentation, but with a more digital-native delivery model.
Regional players
- iVox (Izba Gospodarcza): Polish online consumer research panel and full-service research provider. Comparable to iSense on regional CEE presence, online panel model, and enterprise B2B research delivery, though geographically centered on Poland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
iSense Solutions social profiles
Digital presenceiSense Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
iSense Solutions leadership team
Management profileNumber of profiles
iSense Solutions funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iSense Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iSense Solutions
What does iSense Solutions do?
iSense Solutions provides integrated market research and consumer insights consultancy to enterprise clients. Its service portfolio spans four categories — Market Understanding & Strategy, Brand & Communication, Marketing & Product Mix, and Loyalty & Customer Experience — delivered through qualitative and quantitative methodologies, an online panel of 60M+ respondents, and F2F/CATI research facilities covering 80+ countries.
Is iSense Solutions a public or private company?
iSense Solutions is a private company. It is classified as unknown and is currently operating.
When was iSense Solutions founded?
iSense Solutions was founded in 2015. It employs 11 to 50 people.
Where is iSense Solutions based?
iSense Solutions is headquartered in Haryana, India, in the Asia region.
How does iSense Solutions make money?
One revenue line is on record: research and Consultancy Services.
Who are iSense Solutions's main competitors?
Direct peers on record are Toluna, Dynata and GlobeScan. Broad incumbents are Ipsos, NielsenIQ, Kantar and GfK (Consumer Intelligence). Emerging players are Streetbees and Attest. iVox (Izba Gospodarcza) is listed as a regional player.
Does iSense Solutions have an API?
No public API is recorded for iSense Solutions.