What Ivox Bvba does

Ivox Bvba is a Belgian interactive market research agency founded in 2004 and headquartered in Leuven, operating with approximately 25 employees. The company owns and manages Belgium's largest consumer research panel, with over 100,000 members profiled across 300+ variables and over 1 million surveys completed annually, supporting 500+ client projects per year. Its core product platform consists of two proprietary SaaS tools: beVOX, which enables creation of interactive web-based applications such as quizzes, profile tests, live matchings, and polls for large-audience campaigns, and Bilendi Discuss, an AI-powered qualitative research platform that conducts moderated one-on-one chat-based research via WhatsApp and Messenger as well as asynchronous forum-style discussions. The company's research services span quantitative and qualitative methodologies, brand and campaign tracking (Brandscan, Campscan, Conceptscan), opinion polling, niche sampling, and tracker/barometer studies.

Ivox serves a diversified B2B client base spanning retail (Delhaize, Aldi, Albert Heijn, Carrefour, Colruyt Group, Intermarché), media (DPG Media/VTM, HLN), financial services (KBC/Bolero), HR services (SD Worx), healthcare (Helan), NGOs (Pink Ribbon, Bebat), and government entities (Stad Gent, FOD Mobiliteit). The company is a subsidiary of the France-headquartered Bilendi Group since 2017, which provides access to over 4 million panellists across 37-44 countries, enabling international research delivery that extends well beyond Ivox's Belgian core. Strategic long-term anchor partnerships include annual brand positioning work for Bolero (KBC) since 2014 and bi-annual usage studies for Bebat, alongside major media collaborations such as the 'Stem van Vlaanderen' electoral research panel with DPG Media that reached 2.5 million participants in 2024.

Name

Ivox Bvba

Legal name

iVOX BV (Bvba)

Website

https://ivox.be

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Ivox Bvba is a Belgian market research agency operating Belgium's largest consumer panel (100,000+ members) and offering quantitative surveys alongside AI-powered qualitative research via proprietary SaaS tools, serving enterprises, media, government, and NGO clients across Europe through its parent Bilendi Group.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810), Software Publishers (513210)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

Keywords

• Market research services
• Consumer panel research
• Qualitative research
• Quantitative research
• Opinion polling

Headquarters

HQ city

Leuven

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Market Research Services: iVOX provides custom market research services including quantitative and qualitative research. They analyze data collected through their own online discussion platform, online focus groups, expert interviews, and consumer panels. Services include brand positioning, usage and attitude studies, campaign evaluation, and opinion polling.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

iVOX is an interactive market research bureau that delivers quantitative and qualitative consumer insights using Belgium's largest proprietary consumer panel (100,000+ members) and self-developed AI-powered SaaS tools. The company provides custom research projects, brand and campaign studies, opinion polling, and interactive engagement campaigns for enterprises, government, NGOs, and media companies.

Product overview

iVOX is an interactive market research agency offering a comprehensive suite of research products and services. The portfolio centers on two proprietary SaaS platforms: beVOX for creating interactive web-based applications (quizzes, profile tests, matching tools, polls), and Bilendi Discuss, an AI-powered qualitative research platform enabling research via WhatsApp, Messenger, and online forums. These platforms are supported by a full range of research services including quantitative and qualitative research methodologies, panel-based data collection (Belgium's largest with 100,000+ members), and specialized offerings such as niche sampling, tracker studies, and opinion polling. The company leverages its own research panel and the broader Bilendi Group network (4+ million panel members across 44 countries) to deliver both domestic and international research solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• beVOX A self-developed SaaS tool enabling creation of interactive web-based applications such as quizzes, profile tests, live matchings, and polls where participants receive personalized results based on their responses.
• Bilendi Discuss An AI-powered qualitative research platform combining AI with human insight for deep, authentic research conducted via messaging apps (WhatsApp, Messenger) or web portal forums.
• Interactive Campaigns Campaign service creating interactive tests and applications that engage large audiences, generating personalized results and collecting data for CRM and lead generation.
• Communities Online community platform bringing participants into continuous contact for longitudinal research, enabling deep insights through ongoing interaction and opinion tracking.
• Omnibus Weekly survey reaching 1,000 representative Belgian respondents for cost-effective market research, allowing multiple organizations to subscribe to a limited number of questions.
• Niche Sampling Social media-based approach to reach highly specific target audiences that are difficult to reach through traditional panels, leveraging participants' intrinsic motivation for authentic responses.
• Tracker Studies (Barometers) Regular repeated surveys (daily, weekly, monthly, quarterly, annual) tracking changes over time and identifying or predicting trends with consistent methodology.
• Quantitative Research Large-scale numerical data collection and analysis for statistically significant insights into consumer behavior, attitudes, and market trends.
• Qualitative Research AI-powered in-depth qualitative research analyzing large amounts of data from online discussion platforms, focus groups, and expert interviews at affordable costs.
• Focus Groups Moderated group discussions (in-person or online) with limited participants to explore perceptions and understanding of specific topics, products, or services.
• 1-on-1 Online Qualitative Research Deep-dive one-on-one conversations via WhatsApp or Messenger enabling exploration of motivation, feelings, and strategy of research participants.
• Campscan Campaign evaluation module measuring ROI and benchmarking campaigns against others, providing insights on recognition, attribution, likability, and actionability.
• Brandscan Comprehensive examination of brand strengths, weaknesses, values, and competitive positioning, mapping awareness, consideration, usage, and brand personality traits.
• Conceptscan Reliable evaluation of new concepts (services, products, businesses) based on detailed descriptions, examining potential and differentiating personal from theoretical potential.
• Opinion Polling (Opiniepeiling) Reliable polling on representative population samples measuring Belgian/Flemish/Wallon opinions on current or non-current topics, political preferences, and public sentiment.
• iVOX Research Panel Belgium's largest consumer research panel with over 100,000 members, 300+ profiling variables, and over 1 million surveys annually, providing representative data collection within Belgium.

Quantifiable outcome

• 2.5 million participants in De Stem van Vlaanderen 2024 electoral tool
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Bilendi GroupflagshipStrategic or Co-development Partner · 1 January 2017iVOX has been part of the Bilendi Group since 2017. Through this partnership, iVOX gains access to Bilendi's European panel network of over 4 million active panel members in 37-44 countries and proprietary research technology including Bilendi Discuss. In 2021, Bilendi also acquired Respondi, and in 2025 Netquest, further expanding the network.
• DPG MediacoreStrategic or Co-development PartnerStrategic partnership with DPG Media (VTM, HLN) for the 'Stem van Vlaanderen' electoral research panel and ongoing media research projects.
• VTM NieuwscoreGTM or Marketing PartnerPartnership with VTM Nieuws for political polling and current affairs research feeding into television debates.
• HumominorGTM or Marketing PartnerPartnership with Humo magazine for opinion polling and research coverage.
• De MorgenminorGTM or Marketing PartnerPartnership with De Morgen newspaper for media research and polling.
• TiqahcoreStrategic or Co-development PartnerStrategic partnership between Tiqah and iVOX for ethnic consumer research. iVOX handles research setup, project management, questionnaire programming and analysis, while Tiqah handles data collection among ethnic consumers and translates findings into actionable brand recommendations.
• Bolero (KBC)coreStrategic or Co-development PartnerLong-term research partnership with Bolero online investment platform since 2014, conducting annual brand positioning studies among representative groups of (potential) investors in Belgium.
• SD WorxcoreTechnology or IntegrationInternational HR research partnership collecting data from HR decision-makers and service sector workers across Belgium, Netherlands, Germany, UK, France, Spain, and more countries through Bilendi panel network.
• Foodservice AlliancecoreStrategic or Co-development PartnerPartnership with Foodservice Alliance for the Belgium Foodservice Barometer, collecting daily eating and drinking habits data from over 20,000 respondents annually with results delivered via dashboard.
• BebatcoreStrategic or Co-development PartnerLong-term research partnership for environmental organization Bebat, conducting bi-annual usage and attitude research on battery recycling among 2,000+ Belgians and campaign pre/post testing.
• Bilendi Panel NetworkflagshipTechnology or IntegrationThrough Bilendi, access to more than 4 million active panel members in 37 countries and an extensive network of trusted partners reaching panelists worldwide for international research.
• Groupm (WPP Media)minorChannel Partner/ Reseller/ DistributorPartnership with WPP Media's Groupm for media and advertising research services.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Human8 (formerly InSites Consulting): Belgian-headquartered global market research agency offering consumer insights, panel research, and brand strategy. Closest direct peer given shared Belgian origin, panel-based research model, and comparable mid-market positioning with international reach.
• YouGov: Global online market research firm built around an opt-in consumer panel with continuous brand tracking, opinion polling, and syndicated research products. Directly comparable panel-first business model and AI-driven research capabilities.
• Toluna: Global technology-led market research company operating a large consumer panel and offering both DIY research platform and full-service MR. Directly comparable panel + technology + services hybrid model, now part of Kantar.
• Dynata: Global first-party data and research platform with one of the world's largest opted-in consumer and B2B panels. Directly comparable panel-based MR services and data infrastructure.
• BVA Group: European market research and consulting firm with strong presence in France and operations across multiple countries, offering quantitative, qualitative, and opinion polling services. Similar mid-size European MR profile with multi-country reach.
• Savanta: Market research and advisory firm combining proprietary panels with custom research across brand tracking, employee research, and consumer insights. Comparable mix of panel + bespoke research services for enterprise clients.

Broad incumbents

• Ipsos: One of the world's largest market research companies offering quantitative and qualitative research, brand tracking, and public opinion polling across 90+ markets. Significantly larger scale and broader portfolio than iVOX but overlapping service lines.
• Kantar: Global market research and insights leader offering brand tracking, consumer panel, and analytics including the Toluna platform. Major incumbent with overlapping quantitative and qualitative research offerings.
• NielsenIQ (NIQ): Global consumer intelligence company formed from the merger of GfK and NielsenIQ, offering retail measurement, consumer panel, and brand research. Large incumbent competing in the same consumer insights and brand tracking categories as iVOX.

Others

• Bilendi Group: Public parent company of iVOX and pan-European operator of consumer panels and MR technology across 37-44 countries. Indirect peer - sister entities and Bilendi-owned subsidiaries compete in the same space as iVOX but operate as the parent platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iVOXPanel
• LinkedInlinkedin.com/company/ivox
• Instagraminstagram.com/ivoxpanel
• Xx.com/ivox_be

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivox Bvba