Conrad Fire Equipment
Conrad Fire Equipment is a privately held, exclusive Pierce Manufacturing fire apparatus dealer and service provider serving municipal fire departments across Kansas, Oklahoma, and western Missouri since 1985, with three service centers and a 700-vendor equipment distribution business.
- Company typePrivate
- Founded1985
- HeadquartersOlathe, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Conrad Fire Equipment does
Conrad Fire Equipment is a privately held dealer and service provider of emergency fire apparatus, founded in 1985 and headquartered in Olathe, Kansas. The company operates as the exclusive authorized Pierce Manufacturing fire apparatus dealer across Kansas, Oklahoma, and western Missouri, and supplements this core franchise with secondary lines from Life Line Emergency Vehicles (ambulances), Skeeter Brush Trucks (wildland apparatus), and EJ Metals (specialty vehicles). Its product offering spans custom pumpers, aerials, tankers, rescues, mini-rescues, brush trucks, and ambulances, plus a catalog of loose firefighting and public safety equipment sourced from approximately 700 vendor partners including Bauer Compressors, MSA Safety, Honeywell, Hale, and Waterous.
The firm sells and services apparatus through a hybrid go-to-market combining an outside sales team that covers the three-state territory with an inside sales staff at the Olathe headquarters. Service operations are anchored at three physical facilities — Olathe, Kansas; Oklahoma City, Oklahoma; and Tulsa, Oklahoma (Tulsa Metro Service Center) — supplemented by mobile service capability across the territory. Technical work is delivered by EVT (Emergency Vehicle Technician) certified technicians, who provide Pierce warranty service plus maintenance and repair on apparatus of all manufacturers, including preventive maintenance, electrical diagnostics, brake/steering/suspension work, engine and transmission service, pump testing, ladder testing, generator service, and lighting upgrades.
Revenue is generated through three primary streams: one-time sales of new fire apparatus and loose equipment (quote-based, custom pricing), and recurring professional-service revenue from repair, maintenance, and mobile service. The customer base consists of municipal fire departments and fire protection districts across the three-state territory, including large metros (Kansas City, Oklahoma City, Tulsa, Wichita, Topeka) and smaller districts (Pittsburg, Derby, Yukon, Leavenworth, Lenexa, Leawood, Shawnee, Sedgewick County Fire District #1, West Platte Fire Protection District). Long-tenured relationships and high-ticket capital equipment cycles underpin a recurring revenue model, though the company competes in a contract-procurement-driven market where individual orders can be lumpy. No public revenue, funding, or ownership disclosures are available.
Conrad Fire Equipment firmographics
Firmographics- Name
- Conrad Fire Equipment
- Legal name
- Conrad Fire Equipment
- Website
- https://conradfire.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Conrad Fire Equipment is a privately held, exclusive Pierce Manufacturing fire apparatus dealer and service provider serving municipal fire departments across Kansas, Oklahoma, and western Missouri since 1985, with three service centers and a 700-vendor equipment distribution business.
- Ownership category
- akta.pro rank
Conrad Fire Equipment industry classification
Industry- Product category
- Fire Apparatus and Emergency Equipment Distribution
- NAICS
- Other Building Equipment Contractors (23829)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB)
- akta.pro secondary industry
- Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)
Keywords
Where Conrad Fire Equipment is headquartered
LocationHeadquarters
- HQ city
- Olathe
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Conrad Fire Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Fire Apparatus Sales: Sales of new Pierce fire apparatus as an exclusive authorized dealer, including pumpers, aerials, tankers, rescues, and ambulances. Also includes Life Line Emergency Vehicles, Skeeter Brush Trucks, and EJ Metals products.
- Equipment and Supplies Sales: Sales of loose firefighting and public safety equipment and supplies representing 700 vendors and manufacturers, including nozzles, breathing air equipment, electrical equipment, emergency lights, ladders, pumps, rescue equipment, and personal protective equipment.
- Service and Maintenance: Repair and maintenance services for fire apparatus including preventive maintenance schedules, electrical systems, brakes, steering, suspension, alignments, engine, transmission, drive-train, pump testing, ladder testing, generator service, and lighting upgrades. Mobile service available within Kansas, Oklahoma, and Missouri.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Custom apparatus and equipment pricing based on specifications |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Conrad Fire Equipment product offering
Product offeringCore offering
Conrad Fire Equipment sells and services emergency fire apparatus and related equipment as the exclusive authorized Pierce fire apparatus dealer in Kansas, Oklahoma, and western Missouri. The company offers pumpers, aerials, tankers, rescues, brush trucks, and ambulances from manufacturers including Pierce, Life Line, Skeeter, and EJ Metals, plus loose firefighting and public safety equipment from approximately 700 vendors. It also provides EVT-certified repair, preventive maintenance, pump and ladder testing, and mobile service across its three-state territory.
Product overview
Conrad Fire Equipment is an authorized dealer of emergency fire apparatus and equipment, operating as a distribution and service organization rather than a software product company. The core offering consists of fire apparatus brands including Pierce MFG (exclusive dealer in Kansas, Oklahoma, and Western Missouri), Life Line Emergency Vehicles (ambulances), Skeeter Brush Trucks, and EJ Metals (specialty vehicles). These are supported by a comprehensive equipment division selling loose firefighting and public safety supplies from approximately 700 vendors, and a service division providing repair, maintenance, and mobile service across three states. The company was founded in 1985 and is headquartered in Olathe, KS with offices in Oklahoma City and Tulsa, OK.
Differentiator
Problem solved
Functional benefit
Products and services
- Pierce Manufacturing Fire Apparatus
Quantifiable outcome
- Over 35 years of continuous operation since 1985
- +1 more outcomes
Companies that use Conrad Fire Equipment
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Conrad Fire Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Conrad Fire Equipment partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Pierce ManufacturingcoreExclusive authorized Pierce fire apparatus dealer in Kansas, Oklahoma, and western Missouri. Pierce is a premier fire apparatus manufacturer known for custom fire trucks including pumpers, aerials, tankers, rescues, and industrial apparatus.
- Life Line Emergency VehiclescoreLife Line Emergency Vehicles designs and manufactures emergency ambulances including Type 1, Type 2, and specialty medical transport vehicles. Part of Conrad Fire's product lineup for emergency medical services customers.
- Skeeter Brush TruckscoreSkeeter Brush Trucks specializes in custom wildland and brush fire trucks. Products include skid units, flat-bed, step-side, rescue-side, and 6x6 Firewalker configurations for off-road firefighting.
- EJ MetalscoreE.J. Metals is a designer and custom manufacturer of wildland, all-terrain, and specialty fire trucks and Ultra High Pressure Firefighting Systems.
- 700 Equipment Vendors and ManufacturerscoreConrad Fire represents 700 vendors and manufacturers for loose firefighting and public safety equipment including Akron Brass, Elkhart Brass, Bauer Compressors, MSA Safety, Hale, Waterous, Darley, and many others across categories including nozzles, breathing air, electrical equipment, lights, ladders, rescue equipment, and PPE.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Conrad Fire Equipment competitors and assessment
Company assessmentRegional players
- Commercial Emergency Equipment: Commercial Emergency Equipment is a regional dealer of fire apparatus and emergency vehicles operating in a different U.S. region. As a fellow regional dealer with similar product/service mix (apparatus sales, equipment distribution, service), it is a directly comparable peer in business model even if not in geographic territory.
- Midwest Fire Equipment & Repair Co. Midwest Fire is a regional fire apparatus dealer and service provider covering parts of the Midwest. While not a Pierce dealer, it offers competing apparatus brands and service to fire departments in adjacent geographies, making it a regional comparable peer.
Emerging players
- HME (Hutchinson Manufacturing & Engineering): HME is an independent fire apparatus manufacturer (now part of Halcore Group) that competes with Pierce in the custom pumper and aerial market. As a smaller non-Oshkosh OEM, it represents an alternative choice for fire departments in Conrad Fire's territory.
Direct peers
- KME (Kovatch Mobile Equipment): KME is a fire apparatus manufacturer (part of REV Group) that competes head-to-head with Pierce for municipal fire department orders. Departments choosing KME over Pierce represent lost sales opportunities for Conrad Fire's exclusive Pierce dealership.
- E-ONE (REV Group): E-ONE is a major fire apparatus manufacturer owned by REV Group that competes directly with Pierce in the municipal fire truck market. Like KME and Ferrara, E-ONE apparatus sales represent competitive losses to Conrad Fire's exclusive Pierce territory.
- Siddons-Martin Emergency Group: Siddons-Martin is another exclusive authorized Pierce Manufacturing dealer covering a different multi-state territory (Texas, New Mexico, etc.). As a fellow Pierce dealer, it competes for municipal fire department customers with the same OEM product line and similar service and equipment distribution capabilities, making it the most directly comparable peer.
- Ferrara Fire Apparatus (REV Group): Ferrara is a fire apparatus OEM within the REV Group portfolio that competes with Pierce on custom pumpers, aerials, and industrial apparatus. As an alternative brand available to fire departments, Ferrara represents the same competitive dynamic as other non-Pierce OEMs.
- Spartan Emergency Response (REV Group): Spartan Emergency Response is another REV Group-owned fire apparatus brand competing with Pierce in the custom and stock chassis fire truck market. Represents the broader set of OEM alternatives fire departments consider alongside Pierce.
Broad incumbents
- REV Group (REV): REV Group is the publicly traded parent of multiple fire apparatus and emergency vehicle brands including E-ONE, KME, Ferrara, Spartan Emergency Response, and Horton. As a major OEM competing with Pierce, REV competes indirectly with Conrad Fire at the customer level when fire departments evaluate apparatus from REV brands versus Pierce.
Others
- Pierce Manufacturing (Oshkosh Corporation): Pierce Manufacturing is the OEM supplier of the core product Conrad Fire distributes. While not a direct competitor (it is a partner), Pierce is comparable as the upstream value-capture entity in the fire apparatus supply chain and controls the dealer network structure that defines Conrad's market position.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Conrad Fire Equipment social profiles
Digital presenceConrad Fire Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conrad Fire Equipment leadership team
Management profileNumber of profiles
Profiles7 records
Conrad Fire Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conrad Fire Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conrad Fire Equipment
What does Conrad Fire Equipment do?
Conrad Fire Equipment sells and services emergency fire apparatus and related equipment as the exclusive authorized Pierce fire apparatus dealer in Kansas, Oklahoma, and western Missouri. The company offers pumpers, aerials, tankers, rescues, brush trucks, and ambulances from manufacturers including Pierce, Life Line, Skeeter, and EJ Metals, plus loose firefighting and public safety equipment from approximately 700 vendors. It also provides EVT-certified repair, preventive maintenance, pump and ladder testing, and mobile service across its three-state territory.
Is Conrad Fire Equipment a public or private company?
Conrad Fire Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Conrad Fire Equipment founded?
Conrad Fire Equipment was founded in 1985. It employs 11 to 50 people.
Where is Conrad Fire Equipment based?
Conrad Fire Equipment is headquartered in Olathe, United States, in the North America region.
How does Conrad Fire Equipment make money?
Three revenue lines are on record. Fire Apparatus Sales are the primary driver. The others are equipment and Supplies Sales and service and Maintenance.
Who are Conrad Fire Equipment's main competitors?
Regional players on record are Commercial Emergency Equipment and Midwest Fire Equipment & Repair Co.. HME (Hutchinson Manufacturing & Engineering) is listed as an emerging player. Direct peers are KME (Kovatch Mobile Equipment), E-ONE (REV Group), Siddons-Martin Emergency Group, Ferrara Fire Apparatus (REV Group) and Spartan Emergency Response (REV Group). REV Group (REV) is listed as a broad incumbent. Pierce Manufacturing (Oshkosh Corporation) is listed as an others.
Does Conrad Fire Equipment have an API?
No public API is recorded for Conrad Fire Equipment.
What industry is Conrad Fire Equipment in?
Conrad Fire Equipment's product category is Fire Apparatus and Emergency Equipment Distribution. Its primary akta.pro industry code is BPAIAGAB, Fire & Rescue Services (Fire Suppression, Rescue), with a secondary code of IMAFALAD, Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression). Its NAICS code is 23829 and its SIC code is 5013.