Vespa Brooklyn

What Vespa Brooklyn does

Vespa Brooklyn is a privately held authorized motorcycle and scooter dealership founded in 2008, operating two retail and service locations in Brooklyn and Manhattan, New York. The company holds exclusive authorized dealer rights in the New York City market for the Piaggio Group portfolio, which spans the Vespa, Aprilia, Piaggio, and Moto Guzzi brands, covering entry-level scooters through premium motorcycles at price points ranging from approximately $4,449 to $26,749. Its Brooklyn flagship, located at a custom-designed facility at 19 Vanderbilt Avenue, serves as both a showroom and service center, while the Manhattan location extends the company's geographic reach within the metropolitan area.

The business operates a multi-revenue-stream model combining new vehicle sales, pre-owned vehicle sales, OEM parts and accessories, manufacturer warranty and out-of-warranty service, and apparel/merchandise. In 2024, the company expanded its service offering through a partnership with Ride MSS, integrating rider education, safety training, and licensing support into the Brooklyn facility. This positions the company as a full-lifecycle provider — from pre-purchase training through ownership service — rather than a transactional retailer.

The company self-identifies as the #1 ranked dealership in the Northeast region and claims the largest inventory in the market, though no third-party validation of these rankings is available in the source data. The firm operates with 11-50 employees and remains privately held with no disclosed funding events. Strategic emphasis is on physical retail presence, OEM brand representation, and value-added services rather than on technology differentiation, digital channels, or data-driven operations.

Name

Vespa Brooklyn

Legal name

Vespa Brooklyn

Website

https://vespabk.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Vespa Brooklyn is a privately held authorized Piaggio Group dealership founded in 2008, operating two retail and service locations in Brooklyn and Manhattan that sell and service Vespa, Aprilia, Piaggio, and Moto Guzzi scooters and motorcycles to New York City consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: Sale of new and pre-owned motorcycles and scooters from Piaggio Group brands (Vespa, Aprilia, Piaggio, Moto Guzzi). Both one-time purchase transactions.
2. Financing Services: Provides competitive financing options through multiple lender relationships. Customers can finance vehicles, parts, accessories, and extended service plans into monthly payments.
3. Service and Repair: Factory-certified technicians provide maintenance, warranty repairs, NYS inspections, body and paint repair, and custom painting services. Service department open Tuesday-Saturday.
4. Parts and Accessories: Largest inventory of Moto Guzzi, Piaggio and Vespa parts and accessories. Also assists with aftermarket accessories. Parts orders can be placed online with 24-48 hour response time.
5. Winter Storage: Climate-controlled winter storage services for motorcycles and scooters. $200/month for Vespa/Piaggio scooters, $300/month for Moto Guzzi motorcycles.
6. Towing and Transport: Professional towing and transport services for new vehicle deliveries and service customers. $150 minimum for truck service, price dependent on distance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Vespa Brooklyn is an authorized dealership for Piaggio Group brands (Vespa, Aprilia, Piaggio, Moto Guzzi), selling new and pre-owned motorcycles and scooters at retail showrooms in Brooklyn and Manhattan, NY. Beyond vehicle sales, the dealership provides factory-certified service and repair, parts and accessories, consumer financing, insurance claim handling, towing and transport, and seasonal climate-controlled winter storage.

Product overview

Vespa Brooklyn is a multi-brand motorcycle and scooter dealership offering a comprehensive portfolio of vehicles and services. Their product lineup includes: Vespa scooters (GTS 310 series, Primavera 50/150, Sprint 150 S, and limited editions like the 946 Horse), Aprilia motorcycles (RS and RSV superbikes, Tuono naked bikes, Tuareg adventure bikes in 457/660 displacement), Moto Guzzi motorcycles (V7 series), and Piaggio scooters (BV 400 S, MP3 530 Exclusive). Beyond vehicle sales, they provide integrated services including competitive financing through multiple lenders, factory-certified maintenance and repair with dedicated body/paint facilities, parts and accessories, insurance claim management, towing/transport, and seasonal winter storage. The company positions itself as a full-service dealership experience from purchase through ongoing ownership.

Differentiator

Problem solved

Functional benefit

Products and services

• Vespa Scooters Vespa scooters including the GTS 310 family (GTS 310, GTS 310 Super, GTS 310 SuperSport, GTS 310 SuperTech, GTV 310 Officina 8), Primavera 150, Primavera 50, Sprint 150 S, and the limited-edition 946 Horse. Targeted at urban commuters and style-conscious riders in the New York metro area.
• Aprilia Motorcycles Aprilia motorcycle lineup covering sportbikes (RS 660, RS 660 Factory, RS 457, RS 457 Replica, RSV4, RSV4 Factory), naked bikes (Tuono 660 Factory, Tuono 457), and adventure bikes (Tuareg 660, Tuareg 660 Rally). Targeted at performance and enthusiast riders.
• Moto Guzzi Motorcycles Moto Guzzi V7 lineup including the V7 Special, V7 Stone Corsa, and V7 Stone E5, featuring the iconic transverse V twin-cylinder engine. Targeted at classic motorcycle enthusiasts.
• Piaggio Scooters Piaggio scooters including the BV 400 S large-body scooter and the MP3 530 Exclusive three-wheeled scooter, combining motorcycle performance with scooter practicality and enhanced stability.
• Pre-Owned Vehicles Selection of pre-owned motorcycles and scooters from Piaggio Group brands, available for purchase at the dealership.
• Service & Repair Factory-certified technicians provide maintenance, warranty repairs, NYS inspections, body and paint repair, and custom color painting for motorcycles and scooters.
• Financing Competitive financing options through multiple lender relationships, enabling customers to finance vehicles, parts, accessories, and extended service plans into monthly payments, with rates as low as 0% APR on select manufacturer-promoted models.
• Parts & Accessories Largest inventory in New York of OEM Moto Guzzi, Piaggio, and Vespa parts and accessories, including aftermarket options. Online parts ordering available with 24-48 hour response time.
• Insurance Claims Assistance Full insurance claim management service handling paperwork, communication with adjusters, and coordination of repairs from start to finish for vehicle owners.
• Towing & Transport Professional towing and transport services for new vehicle deliveries and service customers, with $150 minimum for truck service and pricing dependent on distance.
• Winter Storage Climate-controlled indoor winter storage with 24/7 security, tire pressure checks, and spring readiness inspection, priced at $200/month for Vespa/Piaggio scooters and $300/month for Moto Guzzi motorcycles.

Quantifiable outcome

• Fuel economy up to 115 MPG on Vespa/Piaggio products
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Piaggio Group (Vespa, Aprilia, Piaggio, Moto Guzzi)coreChannel Partner/ Reseller/ DistributorVespa Brooklyn is New York City's only exclusive authorized dealer for Piaggio Group brands including Vespa, Aprilia, Piaggio, and Moto Guzzi. The dealership sells, services, and provides parts and accessories for these brands. They are the #1 ranked dealership in the Northeast for these brands.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Cycle Gear: National chain of motorcycle apparel, parts, and accessories retail stores. Competes for the same rider's parts and accessory spending across many US markets, though with a broader mass-market positioning.
• RevZilla: Largest US online motorcycle gear, parts, and accessories retailer, owned by Comoto Holdings. Competes in parts and accessories while serving the same enthusiast customer base nationwide, though without a physical dealership component.
• MotoSport: National online powersports retailer selling parts, accessories, gear, and apparel for motorcycles, ATVs, and snowmobiles. Competes in the same parts and accessories category at national scale.

Direct peers

• Max BMW Motorcycles: Multi-location authorized BMW motorcycle dealer in the Northeast US with similar service, parts, and financing operations. Highly comparable business model as a multi-brand-authorized premium motorcycle retailer with a similar scale and customer profile.
• New York Honda: Multi-line powersports dealer in the New York metro area carrying Honda motorcycles and powersports equipment. Comparable authorized dealer business model targeting the same regional customer base for motorcycle and scooter sales.
• Manhattan Motorsports: NYC-based multi-brand powersports dealer offering Honda, Yamaha, Suzuki, and Kawasaki vehicles. Direct competitor in the same metro, serving similar urban rider and commuter customers with comparable product breadth and service offerings.
• Ducati New York: Authorized Ducati dealership in NYC offering premium Italian motorcycles, service, and apparel. Direct competitor in the premium Italian motorcycle segment with overlapping customer demographics and similar showroom-based retail model.
• BMW Motorcycles of Brooklyn: Authorized BMW motorcycle dealer located in Brooklyn, in the same neighborhood as Vespa Brooklyn. Direct geographic and product-line competitor serving the same local rider base with similar premium motorcycle offerings.

Regional players

• Triumph of NYC: Authorized Triumph motorcycle dealer in the New York metro area, offering premium British motorcycles with similar service and parts operations. Comparable authorized premium-brand dealer model targeting the same regional rider market.
• Kawasaki of Manhattan: Authorized Kawasaki powersports dealer in NYC offering motorcycles, scooters, and ATVs. Direct local competitor in the same metro for entry-level and mid-range motorcycle and scooter sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vespabk
• YouTubeyoutube.com/vespanewyork
• Facebookfacebook.com/vespabrooklyn
• Instagraminstagram.com/vespabrooklyn
• LinkedInlinkedin.com/company/vespa-brooklyn-manhattan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vespa Brooklyn