Instituto Freedom

What Instituto Freedom does

Instituto Freedom is a MEC-certified private educational institution headquartered in São Paulo, Brazil, founded around 2016 (exact year undisclosed) and operating with 11-50 employees under CNPJ 35.434.386/0001-24. It specializes in postgraduate lato sensu programs and professional courses grounded in Carl Gustav Jung's Analytical Psychology, as well as adjacent disciplines including Arteterapia and Viktor Frankl's Logotherapy. The product portfolio spans hybrid in-person postgraduate programs (delivered at the São Paulo headquarters on Rua Luís Góis), fully online EAD programs, short free courses (Cursos Livres), extension courses (Cursos de Extensão), corporate organizational development solutions, and individual psychological therapy. Distribution operates through the institute's main website, a dedicated e-learning student portal at institutofreedom.eadplataforma.app, a separate e-commerce platform at freedomcursos.com.br, and WhatsApp-driven sales conversations.

The business model combines tuition-based postgraduate enrollments (structured around cohort start dates such as September 12 and September 19, 2026), one-time payments for free and extension courses, corporate B2B contracts via the Mind sub-brand (covering NR-1 workplace mental health compliance training and organizational psychology consulting), and per-session clinical fees through the Mind Clínica psychological care service. Customer segments fall into four groups: practicing psychologists and mental health professionals seeking specialization, corporate HR and organizational development buyers, individuals seeking Jungian-based therapy and personal development, and psychology students/enthusiasts pursuing study groups. No investor backing, parent company, or M&A activity is disclosed; operations appear founder-owned and self-funded.

The institute operates without disclosed funding, with no disclosed revenue figures, and with publicly undisclosed pricing. Its strategic emphasis is visible through aggressive content marketing (an extensive blog on Analytical Psychology topics), active social media presence across Instagram, Facebook, YouTube, and Spotify, paid lead generation on LinkedIn and Meta, and clear expansion of its postgraduate portfolio and corporate Mind services to capture the Brazilian regulatory-driven demand for workplace mental health compliance (NR-1).

Name

Instituto Freedom

Legal name

Instituto Freedom

Website

https://institutofreedom.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Freedom is a MEC-certified São Paulo-based educational institution offering postgraduate programs, courses, and clinical services in Analytical Psychology, Art Therapy, and Logotherapy for mental health professionals, corporate clients, and individuals.

Ownership category

akta.pro rank

Product category

Professional Psychology Education and Training

NAICS

Educational Services (611), Colleges, Universities, and Professional Schools (611310), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

akta.pro secondary industry

DEI, Equity & Inclusion Training (EDABAIAF)

Keywords

• Postgraduate psychology education
• Analytical psychology training
• Art therapy certification
• Logotherapy programs
• Corporate mental health

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Postgraduate Programs (Pós-graduações): Revenue from lato sensu postgraduate specialization programs (both hybrid in-person and fully online EAD modalities) in areas such as Analytical Psychology, Arteterapia, and Logotherapy. Programs are structured with specific enrollment periods and cohort starts.
2. Free Courses (Cursos Livres): Short professional development and continuing education courses offered in-person and online through freedomcursos.com.br, providing one-time or short-duration revenue.
3. Extension Courses (Cursos de Extensão): University extension courses for continuing education and professional enrichment.
4. Corporate Training & Consulting (Para Empresas): Customized organizational development programs, NR-1 mental health workplace training, and leadership development solutions for corporate clients, including the 'Mind' mental health platform for enterprises.
5. Psychological Services (Clínica): Individual psychological care and Arteterapia sessions, both for personal mental health and corporate wellness programs (Mind), billed per session.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Instituto Freedom is a Brazilian educational institution that delivers MEC-certified lato sensu postgraduate specialization programs in Analytical Psychology (Jungian), Art Therapy, and Logotherapy/Existential Analysis, offered in hybrid (in-person + online) and fully online (EAD) modalities. It also operates a clinical psychology practice (Mind) providing individual therapy, Art Therapy sessions, corporate mental health services, NR-1 workplace mental health compliance training, free courses, extension courses, study groups, and clinical supervision groups.

Product overview

Instituto Freedom is an educational institution specializing in postgraduate programs and professional courses in psychology and mental health, with a focus on Analytical Psychology (Jungian), Art Therapy, and Logotherapy. The organization operates a multi-format portfolio combining in-person (hybrid) and distance learning (EAD) delivery. Core offerings include postgraduate specializations in Analytical Psychology (both hybrid and online), Art Therapy, and Logotherapy, supplemented by free courses, extension courses, and video-based online courses. For corporate clients, the company offers the Mind platform providing organizational mental health services, NR-1 compliance programs, and individual/group therapy. The institution also provides study groups and clinical supervision in Analytical Psychology.

Differentiator

Problem solved

Functional benefit

Brands

• Mind: Psychological care and mental health services for individuals and companies based on Analytical Psychology and Art Therapy
• Freedom Cursos

Products and services

• Pós-Graduação Híbrida em Psicologia Analítica Postgraduate lato sensu specialization program combining in-person classroom sessions with online classes, focused on Analytical Psychology grounded in Carl Gustav Jung's theories. Designed for psychologists and mental health professionals seeking MEC-recognized specialization with a hybrid delivery model.
• Pós-Graduação EAD Fully online (EAD) postgraduate specialization program offering specialized training in psychology and mental health through online video lessons, delivered via the institute's e-learning student portal.
• Pós-Graduação em Arteterapia Postgraduate lato sensu specialization in Art Therapy focused on therapeutic applications of artistic expression. The São Paulo cohort has classes starting September 19, 2026. Designed for professionals seeking specialization in art-based therapeutic methods.
• Pós-Graduação em Psicologia Analítica Aplicada às Organizações Specialized postgraduate program combining Analytical Psychology with organizational development, designed for professionals working in corporate leadership, HR, and organizational culture transformation contexts. Delivered in online modality.
• Pós-Graduação em Logoterapia e Análise Existencial Postgraduate lato sensu specialization program based on Viktor Frankl's Logotherapy and Existential Analysis, focused on meaning of life, existential issues, and the application of logotherapy in clinical practice. Coordinated by Maria Helena Budal.
• Cursos Livres Short-term free (cursos livres) professional courses in various psychological and therapeutic disciplines, offered in-person for professional development and continuing education.
• Cursos EAD – Video Aulas (Freedom Cursos) Online video-based courses covering Analytical Psychology, Art Therapy, dream interpretation, and personal development, sold self-service via the freedomcursos.com.br platform.
• Cursos de Extensão University extension courses (cursos de extensão) for continuing education and professional enrichment in psychology and mental health topics.
• Mind (Corporate Mental Health Platform) Corporate mental health platform providing psychological services grounded in Analytical Psychology and Art Therapy for organizations, offering individual therapy, Art Therapy sessions, and organizational psychology solutions for enterprise clients.
• NR-1 Saúde Mental (Workplace Mental Health Training) Workplace mental health compliance and training program for companies, aligned with Brazilian NR-1 regulatory standards for occupational mental health risk management.
• Atendimento Individual (Individual Therapy) Individual psychological counseling and Art Therapy sessions based on Analytical Psychology approaches, provided to personal clients seeking depth-based therapeutic care. Billed per session.
• Atendimento para Empresas (Corporate Therapy & Consulting) Corporate psychological services including workplace mental health support, organizational consulting, and customized solutions for businesses, sold via direct WhatsApp enterprise outreach.
• Grupos de Estudo (Study Groups) Structured study groups in Analytical Psychology and Logotherapy, providing continued learning, professional development, and community engagement for psychologists and enthusiasts.
• Grupos de Supervisão (Clinical Supervision Groups) Clinical supervision groups for practicing psychologists and psychotherapists working within the Analytical Psychology framework, providing peer and expert case supervision.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• e-MEC (Ministério da Educação)coreOthersThe e-MEC system is Brazil's electronic registration and monitoring system for higher education institutions operated by the Ministério da Educação (MEC). Instituto Freedom maintains active institutional registration in e-MEC, which authorizes the institute to legally offer postgraduate (lato sensu) specialization programs. The partnership is regulatory in nature and is fundamental to the institute's legitimacy as a higher education provider.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sedes Sapientiae: Brazilian institute based in São Paulo dedicated to Jungian Analytical Psychology training, clinical practice, and research. Directly comparable to Instituto Freedom in that both offer postgraduate-level formation in Analytical Psychology and operate in the same São Paulo catchment, competing for the same pool of psychology students interested in Jungian approaches.
• Instituto CG Jung: International network of institutes dedicated to Jungian Analytical Psychology training, including in Switzerland, the US, and elsewhere. Comparable as a direct peer in the same Jungian training niche, representing both a model and an indirect competitor for high-end Jungian postgraduate formation.

Broad incumbents

• FGV (Fundação Getulio Vargas): Leading Brazilian institution for executive and continuing education, including corporate training and organizational programs. Comparable as a broad incumbent that competes with Instituto Freedom's corporate and postgraduate offerings, especially around organizational psychology and leadership development.
• Faculdade Anhanguera: Large national network of higher education institutions with online and in-person postgraduate programs in psychology and related fields. Comparable as a broad incumbent competing for price-sensitive Brazilian postgraduate students in mental health.
• USP (Universidade de São Paulo): Brazil's largest public university with a strong psychology institute (IPUSP) offering postgraduate programs and continuing education. Comparable as a broad incumbent in the same São Paulo market for psychology postgraduate students and a potential employer or pipeline for the same talent pool Instituto Freedom recruits from.
• PUC-SP (Pontifícia Universidade Católica de São Paulo): Major São Paulo university offering postgraduate psychology programs, including clinical and organizational tracks. Comparable as a broader incumbent in the same geography that competes for psychology postgraduate students and offers continuing education in mental health, though without Instituto Freedom's narrow Jungian specialization.
• UNIP (Universidade Paulista): Large private Brazilian university with broad postgraduate offerings including psychology and mental health. Comparable as a broad incumbent competing for the same Brazilian postgraduate student base with broader, less specialized programs at scale.

Others

• SBPA (Sociedade Brasileira de Psicologia Analítica): Brazilian professional society for Jungian Analytical Psychology practitioners. Comparable as a related ecosystem organization that influences curriculum standards, faculty connections, and student pipelines that Instituto Freedom draws upon for both faculty and postgraduate enrollment.

Emerging players

• Cogni+ Educação: Brazilian online continuing-education platform focused on psychology and mental health courses for professionals. Comparable as an emerging player with overlapping audience of Brazilian mental health professionals seeking online specializations, though typically broader and less Jungian-focused than Instituto Freedom.

Regional players

• Estação das Letras: Brazilian continuing-education and corporate training provider operating in São Paulo with a portfolio of short courses and corporate programs. Comparable as a regional player competing for São Paulo-based professional development and corporate training spend, though without psychology specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@InstitutoFreedom
• Facebookpt-br.facebook.com/institutofreedom
• Instagraminstagram.com/institutofreedom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Freedom