Cogni
Cogni is a Brazilian mobile app, founded in 2019 and headquartered in Florianópolis, that operates a consumer-facing thought record application used in cognitive therapy. It is led by CEO Joao Otero and was launched via the Founder Institute accelerator.
- Company typePrivate
- Founded2019
- HeadquartersFlorianópolis, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Cogni does
Cogni is a Brazilian for-profit software company founded in 2019 and headquartered in Florianópolis, Brazil, that operates the Cogni App — a mobile application described by the company as the most popular thought record app in Brazil, used in cognitive therapy. Thought records are a core technique in Cognitive Behavioral Therapy (CBT), where users log situations, automatic thoughts, cognitive distortions, and alternative responses; positioning the product in this narrow clinical workflow suggests a focused consumer mental-health tool rather than a broad telehealth or therapy-marketplace platform. The company was launched out of the Founder Institute accelerator and is led by CEO Joao Otero. The team size is reported at 1-10 employees, and the company remains private.
Underlying technology and product architecture are not disclosed in available source material: no core technology stack, proprietary features, AI/ML components, integrations, or API surface are documented beyond the existence of a single unified mobile application under the cogniapp.com domain. The app is not identified as having a B2B distribution motion, named enterprise customers, or clinical-partnership channels; all observable GTM signals point to a direct-to-consumer Brazilian user base.
The business model is not publicly disclosed. There are no pricing tiers, monetization mechanics, revenue figures, or contract structures referenced in the input data. The only capital event on record is a single accelerator-backed funding round in February 2021 with WOW Aceleradora, with no disclosed dollar amount. As a result, the company should be evaluated as a very early-stage consumer app with thin publicly observable commercial traction signals, and any investment thesis will require primary diligence on active users, retention, monetization, and AI/clinical-differentiation roadmap.
Cogni firmographics
Firmographics- Name
- Cogni
- Website
- https://cogniapp.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cogni is a Brazilian mobile app, founded in 2019 and headquartered in Florianópolis, that operates a consumer-facing thought record application used in cognitive therapy. It is led by CEO Joao Otero and was launched via the Founder Institute accelerator.
- Ownership category
- akta.pro rank
Cogni industry classification
Industry- Product category
- Digital Mental Health Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
Keywords
Where Cogni is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Cogni business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Cogni product offering
Product offeringCore offering
Cogni operates a mobile application called Cogni App, positioned as the most popular thought record app in Brazil. The app is designed for use in cognitive therapy, providing individual users with a digital tool to record and review their thoughts as part of cognitive behavioral therapy workflows. The product was launched out of the Founder Institute accelerator program.
Product overview
Cogni App is a single, unified mobile application. The available source provides only the product name and homepage URL without additional details about features, modules, or architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Cogni App A mobile application that functions as a thought record tool for use in cognitive therapy. It targets individual consumers in Brazil and is described as the most popular thought record app in the Brazilian market, supporting cognitive behavioral therapy practices.
Companies that use Cogni
Customer profileIdeal customer profiles1 record
Cogni technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cogni partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Cogni competitors and assessment
Company assessmentBroad incumbents
- Calm: Large incumbent mental wellness app with meditation, sleep and therapy content. Competes with Cogni for consumer mindshare in mobile mental health.
- Headspace: Major consumer mental wellness app spanning meditation, sleep, and focus. Broader portfolio than Cogni but competes for the same consumer mental health wallet share.
- Sanvello (Optum): Mental health app originally offering CBT-based self-help, now owned by Optum. Competes with Cogni for direct-to-consumer CBT self-help users.
Regional players
- MindDoc: Germany-based mental health app offering CBT-informed self-monitoring and courses. Comparable mobile CBT self-help product but primarily serves DACH markets, not Brazil.
Direct peers
- Wysa: Conversational mental health app delivering CBT and behavioral techniques to consumers. Overlaps with Cogni in mobile-delivered CBT tooling and self-help workflows.
- Woebot Health: Digital therapeutics company offering an AI-driven chatbot that delivers CBT-style exercises and thought records. Most direct functional comparable to Cogni's CBT thought-record app.
- MoodKit: Mobile app explicitly built around CBT principles including thought records, mood tracking, and activities. Closest product-level competitor to Cogni's thought-record positioning.
- Youper: AI emotional health assistant app using CBT-style techniques and mood/thought tracking. Comparable mobile-first behavioral health experience targeting similar consumer use cases.
- MoodTools: Mobile app focused on depression and anxiety using CBT thought records, mood tracking, and safety planning. Direct product-overlap competitor in the CBT thought-record category.
Emerging players
- Happify Health: Digital mental health platform offering CBT-, mindfulness-, and positive-psychology-based self-help tracks. Overlaps with Cogni on evidence-based digital behavioral interventions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Cogni social profiles
Digital presenceCogni financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cogni leadership team
Management profileNumber of profiles
Profiles1 record
Cogni funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cogni M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cogni
What does Cogni do?
Cogni operates a mobile application called Cogni App, positioned as the most popular thought record app in Brazil. The app is designed for use in cognitive therapy, providing individual users with a digital tool to record and review their thoughts as part of cognitive behavioral therapy workflows. The product was launched out of the Founder Institute accelerator program.
When was Cogni founded?
Cogni was founded in 2019. It employs 1 to 10 people.
Where is Cogni based?
Cogni is headquartered in Florianópolis, Brazil, in the Latin America region.
Who are Cogni's main competitors?
Broad incumbents on record are Calm, Headspace and Sanvello (Optum). MindDoc is listed as a regional player. Direct peers are Wysa, Woebot Health, MoodKit, Youper and MoodTools. Happify Health is listed as an emerging player.
Does Cogni have an API?
No public API is recorded for Cogni.
What industry is Cogni in?
Cogni's product category is Digital Mental Health Software. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 5132 and its SIC code is 7372.