Olive Group

What Olive Group does

Olive Group, LLC is a privately held digital marketing agency founded in 2004 by Jake Nyman, headquartered in Manhattan Beach, California with a secondary office in Tacoma, Washington. The firm delivers full-stack digital marketing services—strategy, SEO, Google Ads and paid media, content marketing, social media, email, web design, lead generation, video, and photography—to small and mid-sized businesses across all 50 U.S. states, with explicit vertical focus on home services, professional services, healthcare, real estate, restaurants and hospitality, and B2B. The agency has marketed 500+ brands over its 20+ year history and is recognized by Expertise.com, DesignRush, and other industry bodies.

The business operates on a hybrid revenue model. Recurring monthly retainers ($1,000–$10,000 depending on scope) cover ongoing SEO, advertising, content, and lead generation engagements, while project-based fees ($5,000–$25,000) cover custom WordPress web design and development. Customer acquisition is sales-led, combining direct outreach, inbound free SEO audits, strategy sessions, content marketing across a blog and social channels, and paid media. Olive Group deliberately structures pricing without long-term contracts to lower client friction and compete on performance.

The technology stack is primarily a services delivery platform rather than proprietary software, supplemented by an AI Concierge add-on (powered by external partner Columa) for automated call handling and lead capture. The agency is bootstrapped, founder-controlled, and privately held with no disclosed external investment, subsidiaries, or M&A activity, operating as a single California LLC.

Name

Olive Group

Legal name

Olive Group, LLC.

Website

https://olive.group

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Olive Group is a privately held digital marketing agency founded in 2004 that delivers SEO, Google Ads, web design, and lead generation services to small and mid-sized U.S. businesses across all 50 states, with vertical focus on home services, healthcare, and real estate.

Ownership category

akta.pro rank

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Recurring monthly retainer engagements for SEO, Google Ads, content marketing, and web design services. Clients pay ongoing management fees for marketing campaigns and strategy services.
2. Web Design and Development: Project-based web design and development services with custom WordPress sites ranging from $5,000-$25,000 depending on scope and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Olive Group is a digital marketing agency that delivers integrated marketing services to small and mid-sized US businesses, including SEO, Google Ads management, content marketing, social media, email marketing, web design, video marketing, photography, and lead generation. The agency pairs these services with strategic planning, persona development, and CRM/marketing automation implementation, and offers an AI Concierge call-handling add-on powered by Columa. Engagement is delivered through monthly retainers for ongoing marketing and project-based fees for web design builds.

Product overview

Olive Group is a full-service digital marketing agency offering a unified suite of services rather than a modular software product. The core offering combines Strategy, Marketing (SEO, content, social, email), Advertising (Google Ads, Meta), and IT Solutions (websites, CRM, automation) as integrated service lines. Additional specialized services include Lead Generation, Web Design, Google Ads Management, Video Marketing, Photography, and an AI Concierge offering (powered by external partner Columa). All services are delivered by a single team providing full-stack capability across all 50 U.S. states, with headquarters in Manhattan Beach, CA and an office in Tacoma, WA.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Positioning, messaging, and strategic marketing planning services that align business goals with target audiences, including persona development, competitive analysis, and a written strategic marketing document with 2-3 year action plans.
• Marketing Services Full-service digital marketing including SEO, content marketing, social media, and email marketing designed to build durable brand demand for small and mid-sized businesses.
• Advertising Services Google Ads, Meta advertising, and programmatic campaigns measured on pipeline and qualified leads rather than impressions, targeting small and mid-sized businesses.
• IT Solutions Website development, CRM implementation, marketing automation, and marketing technology stack management for small and mid-sized businesses.
• AI Concierge AI-powered call handling and concierge service for service businesses, powered by Columa, designed to handle missed calls and initial customer inquiries and capture leads.
• Lead Generation Services End-to-end lead generation systems including inbound lead systems, paid lead generation, landing page and funnel design, lead nurture automation, call tracking, and CRM integration for local businesses.
• Web Design Services Custom WordPress design, mobile-first development, SEO-ready architecture, WooCommerce and Shopify e-commerce builds, landing pages, and website redesign services for LA businesses, typically priced from $5,000 to $25,000 per site.
• SEO Services Local SEO, technical SEO, content strategy, link building, Google Business Profile optimization, and E-E-A-T optimization to improve search rankings for local businesses.
• Google Ads Management Search, Display, Performance Max, YouTube, and Local Services Ads campaign management with landing page optimization, bid management, and transparent reporting on cost per lead, with effective LA campaigns typically starting at $3,000-$5,000 per month in ad spend.
• Video Marketing Services Video production and marketing including brand story videos, product explainers, testimonial videos, social media video content, YouTube marketing, and video advertising for local businesses.
• Photography Services Commercial, business, creative, portrait, and stock photography services for Tacoma area businesses, including photo shoots and image editing.

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• KlientBoost: California-based digital marketing agency specializing in PPC, SEO, and conversion rate optimization for SaaS and e-commerce clients. Comparable to Olive Group in paid media focus and growth-marketing methodology.
• Coalition Technologies: Los Angeles-based SEO and web design agency serving e-commerce and service businesses. Comparable to Olive Group in LA geographic footprint, SEO-lead positioning, and SMB-to-mid-market service mix.
• Ignite Visibility: San Diego-based full-service digital marketing agency offering SEO, paid media, social, email, and web design for SMB and mid-market clients. Closely comparable to Olive Group in service mix, target customer (local services and professional services), and sales-led GTM.
• Disruptive Advertising: Utah-based digital marketing agency focused on PPC, SEO, and lifecycle marketing for mid-market and enterprise clients. Comparable to Olive Group in paid search and SEO focus, with similar sales-led approach to client acquisition.
• SmartSites: New Jersey-based digital marketing agency offering web design, SEO, PPC, and social media services to SMBs. Comparable to Olive Group in service mix and SMB customer base with similar full-stack positioning.
• Lounge Lizard: New York-based digital marketing and web design agency offering branding, SEO, PPC, and social media. Comparable to Olive Group in combining web design and digital marketing as integrated services for SMB clients.
• Thrive Internet Marketing Agency: Texas-based full-service digital marketing agency offering SEO, web design, social media, and PPC for SMB clients across multiple verticals. Comparable to Olive Group in service breadth, SMB target, and multi-channel positioning.
• WebFX: Pennsylvania-based digital marketing agency delivering SEO, PPC, web design, and content marketing with proprietary technology (MarketingCloudFX). Comparable to Olive Group in full-service SMB positioning and multi-channel offering.

Broad incumbents

• Power Digital Marketing: San Diego-based full-service digital marketing agency significantly larger than Olive Group, with mid-market and enterprise clients across multiple verticals. Comparable service breadth but larger scale, broader positioning, and investor backing.
• Tinuiti: New York-based large digital marketing agency covering paid media, SEO, social, and programmatic for enterprise brands. Comparable service offerings but materially larger scale and enterprise focus versus Olive Group's SMB orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/olivegroup
• Facebookfacebook.com/olivegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olive Group