GREENinc Landscape Architecture + Urbanism

What GREENinc Landscape Architecture + Urbanism does

GREENinc Landscape Architecture + Urbanism is a privately-held, boutique landscape architecture and urbanism consulting studio founded in 1995 in Johannesburg, South Africa, shortly after the country's democratic transition. The firm operates from Johannesburg (Melrose Arch headquarters) and Durban offices with a headcount in the 1-10 range, led by co-founder Stuart Glen (Durban) and principal Andrew (Johannesburg). GREENinc delivers four core service lines: landscape architecture services (site analysis, conceptual and detailed design, construction supervision); urban design and planning (masterplans, precinct design, smart city visioning, urban regeneration); heritage and memorial landscape design (Sharpeville Memorial, Freedom Park, Northern Cape Legislature); and therapeutic landscape design (Nelson Mandela Children's Hospital, multiple psychiatric and district hospitals).

The firm has no proprietary technology platform and operates a traditional project-based professional services model. Revenue is earned through individual consulting engagements with fees negotiated by scope, complexity, and scale; there is no recurring or subscription revenue stream. Projects span residential estates, hotels and hospitality, healthcare facilities, educational campuses, public urban spaces, game reserves, and large-scale planning across South Africa and 10+ international markets (Botswana, Namibia, Mauritius, Lesotho, Kenya, China, Germany, Ethiopia, Mozambique, Swaziland).

GREENinc's customer base is diversified across South African government and municipalities, multilateral development finance (Development Bank of Southern Africa), universities (University of Pretoria, Stellenbosch), healthcare providers, and private developers (Concor Developments, The Houghton). The practice has earned 12+ Awards of Excellence from the Institute for Landscape Architecture in South Africa (ILASA), multiple Presidents Awards, and international recognition including World Architecture Festival Special Mentions, the Torsanlorenzo International Prize, and inclusion in Braun's 'Contemporary Landscape Architecture – Masterpieces Around the World' (2025). The firm collaborates with international architects including Foster and Partners (London) and SHoP (New York) at the project level.

Name

GREENinc Landscape Architecture + Urbanism

Legal name

GREENinc Landscape Architecture + Urbanism

Website

https://greeninc.co.za

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

GREENinc is a Johannesburg-based, privately-held landscape architecture and urbanism consulting studio founded in 1995 that delivers project-based design services across South Africa and 10+ international markets for government, healthcare, education, and private developer clients.

Ownership category

akta.pro rank

Product category

Landscape Architecture Services

NAICS

Landscape Architectural Services (541320), Landscape Architectural Services (54132)

akta.pro primary industry

Landscape Architecture & Site Design (BPAHAKAC)

akta.pro secondary industries

Urban Planning & Master Planning (BPAHAKAD), Sustainable/Green Building & LEED Consulting (BPAHAKAG), Sustainable Cities, Urban Development & Green Infrastructure (BPADALAL)

Keywords

• Landscape architecture
• Urban design
• Urban planning
• Therapeutic landscape design
• Urban regeneration

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Architecture Consulting Services: Project-based professional consulting fees for landscape architecture and urbanism design services. Revenue is earned through individual project engagements across residential, commercial, hospitality, healthcare, public, and government sectors. No recurring or subscription revenue model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

GREENinc Landscape Architecture + Urbanism is a South Africa-based professional consulting studio that provides landscape architecture and urbanism design services. The firm delivers site analysis, conceptual and detailed design, master planning, and construction supervision across residential, hospitality, healthcare, public realm, heritage, memorial, educational, and urban regeneration projects. It also offers specialized expertise in therapeutic landscape design for healthcare environments and heritage/memorial landscape design with culturally significant narratives.

Product overview

GREENinc is a landscape architecture and urbanism consulting studio offering professional design services. The firm provides landscape architecture services, urban design and planning, heritage and memorial landscape design, and therapeutic landscape design. Projects span various typologies including residential estates, hotels and hospitality venues, healthcare facilities, public urban spaces, smart city developments, game reserves, and educational institutions. The practice operates across South Africa and internationally, working with architects, developers, government entities, and artists on projects of varying scales.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Architecture Services Comprehensive landscape architecture design services including site analysis, conceptual design, detailed design, and construction supervision across residential, commercial, hospitality, healthcare, and public realm projects for government agencies, private developers, universities, and healthcare organizations.
• Urban Design and Planning Urbanism consulting services encompassing master planning, precinct design, smart city visioning, and urban regeneration projects at various scales from neighborhood to regional planning, delivered to government, municipalities, and private developers.
• Heritage and Memorial Landscape Design Specialized landscape design for heritage sites, memorials, and culturally significant locations, including narrative-driven design approaches for commemorative spaces such as The Freedom Park and the Sharpeville Memorial.
• Therapeutic Landscape Design Healthcare landscape design focused on therapeutic environments for hospitals, psychiatric facilities, and rehabilitation centers, incorporating evidence-based design principles for healing, with five internal courtyards forming the 'green heart' of healthcare facilities.

Quantifiable outcome

• Nelson Mandela Children's Hospital therapeutic landscape with 5 internal courtyards serving patients, visitors, and staff across Active and Passive Healing Garden categories.
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• SHoP ArchitectscoreStrategic or Co-development PartnerCollaborated with SHoP Architects (New York) for the design of the Icon Building at Botswana Innovation Hub Science and Technology Park. GREENinc provided full landscape architectural services including conceptualization, design, detail drawings, and contract supervision.
• Boogertman + PartnerscoreStrategic or Co-development PartnerCollaborated as architectural partner for the Houghton Hotel landscape design project in Johannesburg.
• DSGNminorStrategic or Co-development PartnerDesign collaborator for Houghton Hotel project.
• Head InteriorsminorStrategic or Co-development PartnerInterior design collaborator for Houghton Hotel project.
• ArupcoreStrategic or Co-development PartnerEngineering collaborator for Waterfall Ellipse (Phase 1) development in Midrand, Gauteng.
• dhk ArchitectscoreStrategic or Co-development PartnerArchitecture partner for Waterfall Ellipse (Phase 1) development and Conradie Park project.
• Honiball ArchitectureminorStrategic or Co-development PartnerPlanting design collaboration for Waterfall Ellipse project.
• k1 Landschaftsarchitekten (Germany)minorImplementation/ SI/ Consulting PartnerDocumentation and supervision partner for African Cabinet Garden at IGA 2017 Berlin, Germany.
• Albonico Sack Metacity Architects & Urban DesignerscoreStrategic or Co-development PartnerCollaborators on Maseru 2050 Urban Plan — Green System Conceptual Master Plan for Maseru City Council.
• COWIcoreStrategic or Co-development PartnerEngineering and planning collaborator on Maseru 2050 Urban Plan.
• MMA StudiominorStrategic or Co-development PartnerCollaborator on Maseru 2050 Urban Plan.
• Bothakga Burrow BotswanacoreStrategic or Co-development PartnerLocal collaboration partner for Kasane Redevelopment Project (Government of Botswana) and Lobatse Special Economic Zone.
• Thembakele Consulting EngineerscoreStrategic or Co-development PartnerEngineering collaborator for Hole in the Wall Tourism Redevelopment project commissioned by Development Bank of Southern Africa.
• Gabana ArchitectscoreStrategic or Co-development PartnerArchitecture partner for Lobatse Special Economic Zone landscape design.
• URBA Architecture and Urban DesigncoreStrategic or Co-development PartnerUrban design collaborator for Lobatse Special Economic Zone.
• Mathews + Associates ArchitectscoreStrategic or Co-development PartnerArchitecture partner for Javett Art Centre at University of Pretoria.
• Concor ConstructioncoreImplementation/ SI/ Consulting PartnerConstruction partner for Goldfields Student Residence at Stellenbosch University.
• Paragon Architects/InterfacecoreStrategic or Co-development PartnerArchitecture collaborators for Goldfields Student Residence project.
• WSPminorStrategic or Co-development PartnerEngineering collaborator for Goldfields Student Residence.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sasaki Associates: Large international design firm with a well-established landscape architecture and urban planning practice. Comparable to GREENinc in offering urban regeneration, master planning, and campus landscape design at scale, though with much larger headcount.

Direct peers

• CNdV Africa (Council for Natural Design Values): South African landscape architecture and environmental design practice. Most direct regional peer to GREENinc, operating in the same South African market with overlapping government, residential, and healthcare project typologies.
• Stoss Landscape Urbanism: Landscape urbanism practice working on public realm, waterfronts, and urban regeneration projects. Comparable in scale and typology mix to GREENinc's urbanism-focused work.
• OLIN: Award-winning landscape architecture and urban design studio working on cultural, civic, and therapeutic projects globally. Directly comparable peer in project typology, scale, and design-led positioning.
• HASSELL: International architecture and landscape architecture practice with offices including Africa presence, offering urban design and landscape architecture across multiple typologies including healthcare and public realm — directly comparable in scope and international footprint to GREENinc.
• SWA Group: Long-established landscape architecture, planning, and urban design firm with international portfolio. Directly comparable peer in service mix and project typologies (parks, public realm, mixed-use developments).
• James Corner Field Operations: Internationally acclaimed landscape architecture and urban design practice. Comparable in offering urban regeneration, public realm, and large-scale landscape urbanism projects similar to GREENinc's Matlosana and Maseru 2050 commissions.
• Nelson Byrd Woltz Landscape Architects: Landscape architecture firm recognised for therapeutic gardens, memorial landscapes, and culturally significant projects (e.g., National Memorial for Peace and Justice). Strongly comparable to GREENinc's therapeutic and heritage specialisations.

Emerging players

• Site Design Group: Mid-sized landscape architecture and urban design practice offering therapeutic, campus, and public realm design. Comparable in service mix to GREENinc, though smaller in international footprint.

Regional players

• Urbis: Multidisciplinary planning, urban design, and landscape consultancy with Asia-Pacific focus. Comparable in offering master planning and urban regeneration consulting services, though operating primarily in Australia and Asia rather than Africa.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GREENinc.LA
• LinkedInlinkedin.com/company/greeninc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREENinc Landscape Architecture + Urbanism