Butterfly Table Tennis
Butterfly Table Tennis (Tamasu Butterfly Europa GmbH) is a Krefeld, Germany-based manufacturer and direct-to-consumer retailer of table tennis equipment and sportswear — including rubbers, blades, apparel, shoes, bags, tables, training robots, and leisure rackets — serving competitive players, clubs, and recreational users across European markets via multi-language e-commerce storefronts.
- Company typePrivate
- Founded1973
- HeadquartersKrefeld, Germany
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Butterfly Table Tennis does
Butterfly Table Tennis, operating in Europe as Tamasu Butterfly Europa GmbH, is a manufacturer and direct-to-consumer retailer of table tennis equipment and sportswear, headquartered in Krefeld, Germany. The company offers a vertically integrated product ecosystem spanning rubbers (Dignics, Tenergy, Rozena, Glayzer, Sriver, Tackiness, Roundell, Zyre, short and long pips), blades (Super ALC, Super ZLC, ALC, ZLC, T5000, Outerforce, Innerfiber, all-wood, defense, and the Fan Zhendong Series), apparel (Collections 2023–2026, PUREN, IZUMO, SUTAIRU, DTTB Fan Kollektion), shoes, bags and cases, tables, nets, balls, club accessories, training robots (Amicus), and leisure rackets (Ovtcharov Series, Timo Boll Series, Hero Rackets). Underlying technology centers on proprietary rubber and blade construction methods — High Tension rubber processing, Spring Sponge X, Arylate-Carbon (ALC) and ZL-Carbon (ZLC) composites, and Innerfiber layering — which the company has refined since its 1973 founding.
The business is a privately held European subsidiary of the Japanese parent Tamasu Co., Ltd. and operates three localized e-commerce storefronts (de.butterfly.tt, en.butterfly.tt, fr.butterfly.tt) serving Germany, English-speaking European markets, and France, complemented by an authorized distributor locator for offline purchase. Go-to-market is direct-to-consumer with a Racket Configurator service that lets customers select blade-and-rubber combinations for assembled, match-ready delivery, supporting higher-value transactions. Pricing is unit-based across the SKU set (e.g., T-Shirt Abiko at EUR 24.90, Suit Jacket Puro at EUR 69.90, Racket Configurator-built assemblies) with free shipping thresholds of EUR 49.90 in Germany and EUR 90 EU-wide. The company serves three primary customer segments — competitive/professional players seeking high-tension rubbers and carbon-fiber blades, clubs and teams purchasing bulk uniforms (notably via the PUREN Collection through 2028), and recreational/leisure players — and monetizes the equipment category through hardware sales, with no subscription or recurring-revenue component identified in the data.
Butterfly Table Tennis firmographics
Firmographics- Name
- Butterfly Table Tennis
- Legal name
- Tamasu Butterfly Europa GmbH
- Website
- https://en.butterfly.tt
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Short description
- Butterfly Table Tennis (Tamasu Butterfly Europa GmbH) is a Krefeld, Germany-based manufacturer and direct-to-consumer retailer of table tennis equipment and sportswear — including rubbers, blades, apparel, shoes, bags, tables, training robots, and leisure rackets — serving competitive players, clubs, and recreational users across European markets via multi-language e-commerce storefronts.
- Ownership category
- akta.pro rank
Butterfly Table Tennis industry classification
Industry- Product category
- Table Tennis Equipment
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Table Tennis (Ping Pong) Equipment Retail (CRAMAFAE)
- akta.pro secondary industry
- Racquet Sport Footwear & Apparel Retail (CRAMAFAI)
Keywords
Where Butterfly Table Tennis is headquartered
LocationHeadquarters
- HQ city
- Krefeld
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Butterfly Table Tennis business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Table Tennis Equipment Sales: Primary revenue stream from direct sale of table tennis rubbers, blades, shoes, bags, tables, nets, balls, club accessories, training robots, and leisure/racket products through owned e-commerce storefronts across Europe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Clothing — Accessories (e.g., beanies, socks) |
| Unit Pricing | Pay-as-you-go | Clothing — T-shirts and Shirts |
| Unit Pricing | Pay-as-you-go | Clothing — Shorts and Pants |
| Unit Pricing | Pay-as-you-go | Clothing — Jackets and Vests |
| Unit Pricing | Pay-as-you-go | Clothing — Catalog |
| Unit Pricing | Pay-as-you-go | Free Shipping Threshold — EU |
| Unit Pricing | Pay-as-you-go | Free Shipping Threshold — Germany |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Butterfly Table Tennis product offering
Product offeringCore offering
Butterfly Table Tennis manufactures and sells premium table tennis equipment and sportswear through owned e-commerce storefronts in German, English, and French. Its product range spans high-performance rubbers and carbon/all-wood blades, clothing collections, shoes, bags, tables, nets, balls, accessories, Amicus training robots, and leisure rackets, with a Racket Configurator service enabling custom racket assembly.
Product overview
Butterfly Table Tennis operates an e-commerce platform selling a comprehensive range of table tennis equipment and apparel. The core product offerings include Rubbers (rubber sheets with various technologies like Dignics, Tenergy, Rozena) and Blades (including carbon fiber composite blades like Super ALC and Super ZLC, as well as all-wood options). Supporting product lines include Clothing collections (spanning 2023-2026, with sub-brands like PUREN, Puro, and Ageo), Shoes, Bags & Cases, Equipment (tables, nets, balls), Robots (training robots), and Accessories (cleaners, glue, edge tape). The Leisure category offers recreational rackets and balls. A key service feature is the Racket Configurator, which allows customers to build custom Butterfly rackets with their choice of blade and rubber combinations.
Differentiator
Problem solved
Functional benefit
Brands
- Dignics: Premium rubber series for competitive table tennis players
- Tenergy
- Zyre
- Amicus
- Fan Zhendong Series
- Ovtcharov Series
- Timo Boll Series
Companies that use Butterfly Table Tennis
Customer profileSegments3 records
Ideal customer profiles3 records
Butterfly Table Tennis technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Butterfly Table Tennis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DTTB (German Table Tennis Association)minorButterfly offers a DTTB Fan Collection — a branded apparel line featuring German Table Tennis Association (DTTB) branding. This collection is available through the Butterfly online store and represents a co-branding/licensing relationship with the German national table tennis federation.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Butterfly Table Tennis competitors and assessment
Company assessmentDirect peers
- Donic: Donic is a German table tennis specialist offering blades, rubbers, tables, and complete equipment to competitive and club players. Same product mix (rubbers/blades/tables) and European operations make it a direct competitor in the same premium niche.
- Yasaka: Yasaka is a Japanese/Swedish table tennis equipment maker with rubbers, blades, and tables, known for offensive blades favored by professional players. Comparable product mix and premium positioning.
- Stiga: Stiga Sports is a Swedish table tennis and racket-sports equipment manufacturer with full product range (rubbers, blades, tables, robots) and a strong European retail footprint. Directly comparable in scope, geography, and channel structure.
- Tibhar: Tibhar is a German table tennis brand offering rubbers, blades, clothing, tables, and accessories. Highly comparable product scope with European manufacturing and strong club/competitive channel presence.
- DHS (Double Happiness): DHS is China's state-affiliated table tennis equipment manufacturer, the dominant supplier for many national federations. Competes directly with Butterfly in rubbers/blades/tables and pressures premium pricing through scale and federation relationships.
- Nittaku: Nittaku (Japan) is a premier Japanese table tennis equipment brand producing rubbers, blades, balls, tables, and apparel with deep presence in Asia and growing global distribution. Same product categories and premium-positioning competitor.
- JOOLA: JOOLA is a direct table tennis equipment competitor headquartered in Germany with global reach, offering rubbers, blades, balls, and tables. Like Butterfly, JOOLA manufactures and sells a full ecosystem of TT gear and sponsors elite athletes, making it the closest comparable in Europe.
- Andro: Andro is a German table tennis equipment manufacturer producing blades, rubbers, tables, and apparel with a strong German club and competitive base. Direct competitor serving the same European customer segments.
Broad incumbents
- Adidas Table Tennis: Adidas produces a broader table tennis equipment line (bats, rubbers, apparel) as part of its global sports portfolio. Not specialized in TT like Butterfly but covers overlapping apparel and entry-level racket categories through far wider distribution.
- Wilson Sporting Goods: Wilson is a global incumbent in racquet sports (tennis, badminton, pickleball) with growing table tennis offerings. Comparable as a broad racquet-sports equipment retailer/brand; less specialized than Butterfly but appeals to cross-sport retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Butterfly Table Tennis social profiles
Digital presenceButterfly Table Tennis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Butterfly Table Tennis leadership team
Management profileNumber of profiles
Butterfly Table Tennis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Butterfly Table Tennis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Butterfly Table Tennis
What does Butterfly Table Tennis do?
Butterfly Table Tennis manufactures and sells premium table tennis equipment and sportswear through owned e-commerce storefronts in German, English, and French. Its product range spans high-performance rubbers and carbon/all-wood blades, clothing collections, shoes, bags, tables, nets, balls, accessories, Amicus training robots, and leisure rackets, with a Racket Configurator service enabling custom racket assembly.
Is Butterfly Table Tennis a public or private company?
Butterfly Table Tennis is a private company. It is classified as corporate owned and is currently operating.
When was Butterfly Table Tennis founded?
Butterfly Table Tennis was founded in 1973.
Where is Butterfly Table Tennis based?
Butterfly Table Tennis is headquartered in Krefeld, Germany, in the Europe region.
How does Butterfly Table Tennis make money?
One revenue line is on record: table Tennis Equipment Sales.
Who are Butterfly Table Tennis's main competitors?
Direct peers on record are Donic, Yasaka, Stiga, Tibhar, DHS (Double Happiness), Nittaku, JOOLA and Andro. Broad incumbents are Adidas Table Tennis and Wilson Sporting Goods.
Does Butterfly Table Tennis have an API?
No public API is recorded for Butterfly Table Tennis.
What industry is Butterfly Table Tennis in?
Butterfly Table Tennis's product category is Table Tennis Equipment. Its primary akta.pro industry code is CRAMAFAE, Table Tennis (Ping Pong) Equipment Retail, with a secondary code of CRAMAFAI, Racquet Sport Footwear & Apparel Retail. Its NAICS code is 45911 and its SIC code is 3949.