What Complete Business does

Komplett Bedrift (operating as Complete Business) is the B2B division of Komplett Group, functioning as a Norwegian business-to-business e-commerce platform and IT/electronics reseller headquartered in Sandefjord. The company serves all Norwegian businesses with more than one employee — from small and medium enterprises through large enterprises and government entities — with primary emphasis on medium-to-large enterprises and the public sector. It operates as a horizontal reseller across IT hardware and adjacent office categories, and is part of a broader Komplett Group that also includes NetonNet, Ironstone, and Webhallen.

The company's core proprietary product is the Komplett-PC brand — the largest PC manufacturer in the Nordic region, producing more than 47,000 custom-built units per year across workstation, office, and micro form factors, each backed by a 3-year warranty. Underlying infrastructure consists of an integrated e-commerce platform with ERP and EDI/EHF electronic document exchange, plus Norway's first AutoStore automated warehouse system occupying approximately 34,000 sqm. For enterprise procurement, the platform supports Punch-out integrations with SAP, Agresso, Visma, and Basware, delivers customer-specific EHF XML catalogs, and provides the Komplett Kontroll self-service portal — powered by Skytech — which ties directly into customer HR systems for employee IT device ordering.

Revenue is generated primarily through one-time product sales of IT hardware (PCs, monitors, mobile phones, accessories), supplemented by recurring streams from accident-damage insurance (Trygghetsavtale) and extended warranty products (Utvidet garanti) underwritten by Tryg, plus transaction-fee streams from leasing (Fairown Finance AB and Grenke Bank) and trade-in services. Pricing is largely unit-based, with leasing available for orders above 5,000 NOK and a free Bedrift Pluss loyalty program providing free shipping above that threshold. Go-to-market combines self-service e-commerce for SMBs with a dedicated enterprise sales organization — a five-person enterprise account team handling large customers and tenders, plus a roughly fifteen-person key-account team — alongside content marketing, email, and paid advertising on Meta, Google, Snap, TikTok, and Amedia. The company holds ISO 9001 (quality) and ISO 14001 (environmental) certifications, is GDPR-compliant, and fulfills WEEE obligations through Recipo.

Name

Complete Business

Legal name

Komplett Services AS

Website

https://komplettbedrift.no

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Komplett Bedrift (Complete Business) is the B2B arm of Norway's Komplett Group, selling IT equipment and electronics to Norwegian businesses and public sector via e-commerce, enterprise field sales, and in-house Komplett-PC manufacturing, with full Punch-out/EHF ERP integration.

Ownership category

akta.pro rank

Product category

B2B IT Hardware Reseller and Custom PC Manufacturing

NAICS

Electronics and Appliance Retailers (44921), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

PC Gaming Computers & Peripherals Retail (CRACABAI)

Keywords

• B2B IT equipment
• Business electronics retailer
• Custom PC manufacturing
• Enterprise procurement integration
• IT hardware leasing

Headquarters

HQ city

Sandefjord

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of IT equipment and electronics to business customers through e-commerce platform and sales team. Primary revenue stream including PCs, monitors, phones, accessories.
2. Extended Warranty and Insurance: Safety agreements (trygghetsavtale) covering accidental damage, and extended warranties beyond manufacturer warranty period through Tryg insurance.
3. Leasing: Flexible payment alternative enabling businesses to lease equipment through Fairown Finance AB/Grenke Bank partnerships. Available for orders over 5,000 NOK.
4. Trade-in Services: Innbytte (trade-in) program where businesses can exchange old equipment for credit toward new purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Complete Business (Komplett Bedrift) sells IT hardware, electronics, and related office equipment to Norwegian businesses via a B2B e-commerce storefront supported by a dedicated enterprise sales team. Its flagship proprietary line is the Komplett-PC brand — custom-built PCs (workstation, office, office micro) manufactured in-house at a scale of more than 47,000 units per year, making Komplett-PC the largest PC manufacturer in the Nordic region.

Product overview

Complete Business (Komplett Bedrift) is a Norwegian B2B e-commerce platform and IT/electronics reseller for businesses, offering a broad assortment of IT equipment including PCs, monitors, mobile phones, accessories, and office electronics. Its core proprietary product is the Komplett-PC brand — Nordens storste PC-produsent producing over 47,000 custom-built PCs annually in workstation, office, and micro form factors, all backed by a 3-year warranty. The platform's go-to-market model combines an online webshop with value-added services including the Bedrift Pluss loyalty program (free shipping, exclusive deals), leasing and FLEX financing, trade-in, and insurance products (Trygghetsavtale and Utvidet garanti, underwritten by Tryg Insurance). For enterprise customers, it offers punch-out and EHF XML catalog integrations with major ERP systems (SAP, Agresso, Visma, Basware), a self-service Komplett Kontroll portal for employee IT procurement managed via Skytech, and 100% electronic document flow. Logistics are handled through PostNord, Bring, and Porterbuddy, with a Pick-up Point in Sandefjord.

Differentiator

Problem solved

Functional benefit

Brands

• Komplett-PC: Nordic Europe's largest PC manufacturer, building over 47,000 unique PCs annually. Offers customized PCs for both gaming and business use with 3-year warranty.
• Bedrift Pluss
• Komplett Kontroll

Products and services

• Komplett-PC Proprietary brand of custom-built PCs manufactured in-house by Komplett, the largest PC manufacturer in the Nordic region, producing over 47,000 unique PCs per year. Available in workstation, office, and office micro configurations for business customers, with a 3-year warranty.
• Bedrift Pluss Loyalty and benefits program for business customers offering free shipping on orders over 5,000 NOK, exclusive deals, Porterbuddy same-day delivery, and personalised marketing.
• Leasing Flexible equipment leasing service allowing businesses to lease IT hardware with monthly payments, freeing up capital. Available for orders over 5,000 NOK through Fairown Finance AB and Grenke Bank.
• FLEX Lease-to-own financing service enabling customers to finance purchases and exchange the equipment after the agreed period, operated in partnership with Fairown Finance AB and Resurs Bank.
• Trade-In (Innbytte) Trade-in service allowing business customers to exchange old IT equipment for credit toward new purchases, processed through Komplett's service partners for factory reset and quality inspection.
• Trygghetsavtale (Safety Agreement) Accident damage insurance covering accidental damage (drop, impact, liquid spills) with no deductible for most products, no value reduction due to age, and optional screen-only insurance for mobiles. Underwritten by Tryg Insurance.
• Utvidet garanti (Extended Warranty) Extended warranty insurance covering functional defects beyond the manufacturer's warranty period, valid 24/7 worldwide with no deductible. Options up to 60 months total coverage. Underwritten by Tryg Insurance.
• Komplett Kontroll Self-service employee portal enabling businesses to manage and purchase IT equipment, integrating with the customer's HR system via Skytech to place orders directly in Komplett's webshop on behalf of the business and its employees.
• EHF Catalog Integration Electronic catalog in EHF XML format containing customer-specific product assortment and pricing, updated weekly and integrable directly into customer ERP systems or via third-party procurement platforms like Tradeshift.
• Punch-out Integration Interactive integration between Komplett Bedrift's webshop and the customer's procurement system (SAP, Agresso, Visma, Basware), allowing customers to be redirected to the live webshop, fill their cart, and return the order to the procurement system for approval and electronic submission.

Quantifiable outcome

• 47,000+ custom PCs manufactured annually
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core.

• Postnord, Bring, DSVcoreTechnology or IntegrationLogistics partners for transportation and delivery of goods across Norway. Postnord and Bring handle standard parcel delivery while DSV provides freight services. All partners deliver environmental accounts to Komplett.
• Tryg Forsikring (Trygg-Hansa)coreTechnology or IntegrationInsurance partner providing Trygghetsavtale (safety agreement) covering accidental damage and Utvidet Garant (extended warranty) for consumer and business products purchased through Komplett.
• TwocoreTechnology or IntegrationAutomated credit check provider used for credit applications when businesses request invoice payment terms or financing.
• Fairown Finance AB / Grenke BankcoreChannel Partner/ Reseller/ DistributorLeasing partners enabling businesses to lease IT equipment with flexible payment options. Available for orders over 5,000 NOK.
• SkytechcoreTechnology or IntegrationTechnology provider for Komplett Kontroll portal - self-service platform allowing businesses to manage IT equipment procurement with HR system integration.
• RecipocoreStrategic or Co-development PartnerProducer responsibility organization for electrical and electronic equipment waste. Komplett fulfills WEEE obligations through Recipo's collection and recycling system.
• Meta, Google, Snap, TikTok, AmediacoreGTM or Marketing PartnerAdvertising partners for digital marketing. Komplett uses customer matching with encrypted email addresses to deliver personalized ads on social media, search engines, and Norwegian news sites.
• ArrowcoreTechnology or IntegrationGlobal logistics partner for international enterprise customers, providing global shipping agreements and coordination for equipment deployment worldwide.
• SignicatcoreTechnology or IntegrationBankID authentication provider enabling secure identity verification when businesses create accounts or apply for credit, preventing fraud.
• WalleycoreChannel Partner/ Reseller/ DistributorInvoice and installment payment partner. For invoice purchases, Walley takes over responsibility for customer payment data and debt collection.
• Resurs BankcoreChannel Partner/ Reseller/ DistributorFinancing partner for FLEX service enabling installment payments with product trade-in option after agreement period.
• Digital River World PaymentscoreTechnology or IntegrationPCI Level 1 certified payment processor handling credit card transactions securely. No card numbers stored by Komplett.
• NetonNet, Ironstone, WebhallencoreStrategic or Co-development PartnerSister companies within Komplett Group. Customer data may be shared across group companies for integrated service delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CDW Corporation: Large US-based B2B IT solutions provider serving enterprise, government, education, and healthcare with broad hardware, software, and services portfolio. Directly comparable business model as a multi-segment B2B IT reseller combining specialist account teams with strong digital procurement platform.
• Atea: Leading Nordic IT infrastructure and workplace technology provider with strong Norway presence, combining hardware reselling with services, managed workplace, and public-sector procurement expertise. Comparable as a B2B IT supplier competing for the same Norwegian enterprise and government tenders.
• Power.no: Norwegian consumer and small-business electronics retailer (part of Power International) operating physical stores plus e-commerce for IT equipment and consumer electronics. Competes directly with Komplett Bedrift for Norwegian SMB IT procurement and overlaps in product assortment.
• Dustin Group: Swedish-headquartered Nordic B2B IT and electronics reseller serving SMBs, enterprises, and public sector with similar e-commerce-plus-account-manager model and broad IT hardware assortment. Directly comparable in product mix, customer segments, and Nordic geographic footprint, including Norway operations.
• Insight Enterprises: Global B2B technology integrator and reseller serving enterprise and mid-market clients across hardware, software, and services. Comparable in offering breadth, enterprise sales motion, and complementary services attach model.
• Bechtle: Germany-headquartered European IT reseller serving SMB and enterprise customers with a multi-channel model combining e-commerce, account management, and system house services. Comparable business model, B2B focus, and broad IT hardware/software portfolio with strong procurement integration capabilities.

Others

• NetOnNet: Swedish sister company under Komplett Group selling IT and consumer electronics through warehouse-style retail and e-commerce. Directly comparable product assortment and customer value proposition, but operates in Sweden rather than competing in Komplett Bedrift's Norwegian market.
• Webhallen: Swedish sister company under Komplett Group specializing in consumer gaming and IT electronics e-commerce. Comparable in product breadth and proprietary private-label approach but focused on Swedish consumer/gaming customers rather than Norwegian B2B.

Broad incumbents

• Also Group: European IT wholesale and distribution group operating across multiple Nordic and European markets with broad hardware, software, and services portfolio. Comparable as a larger-scale European IT distribution competitor serving resellers and increasingly enterprise end-customers.
• Elkjøp: Major Nordic big-box consumer electronics and appliance retailer with strong Norway presence, increasingly serving small-business customers. Overlaps with Komplett Bedrift in IT hardware and electronics assortment but focuses primarily on consumer demand rather than dedicated B2B enterprise sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/komplettbedrift
• LinkedInlinkedin.com/company/komplettbedrift
• Instagraminstagram.com/komplettbedrift

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complete Business