IRA Advantage
IRA Advantage, founded in 2008 and based in Portland, Oregon, facilitates self-directed retirement accounts for US individual investors, principally through Checkbook IRA (IRA LLC) formation, Solo 401k, and ROBS arrangements, served via a sales-led, quote-based model.
- Company typePrivate
- Founded2008
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What IRA Advantage does
IRA Advantage, Inc. is a Portland, Oregon-based professional services firm founded in 2008 by David and Tom Moore, who previously founded Equity Advantage in 1991. The company facilitates self-directed retirement accounts, with its flagship offering being the Checkbook IRA — an IRA LLC structure that gives clients direct control over investment decisions inside their tax-advantaged retirement vehicles. The firm operates nationally and serves individual investors seeking alternatives to conventional stocks, bonds, and mutual funds, with a particular focus on real estate investors and entrepreneurs.
IRA Advantage has expanded its product surface beyond the Checkbook IRA to include Solo 401k plans, Rollover Business Startup (ROBS) arrangements, real estate investment services, precious metals IRA holdings, and IRA LLC formation paperwork. The underlying technology is largely procedural and documentation-driven: the firm produces IRS-compliant formation documents, operating agreements, and onboarding workflows that clients use to establish and maintain their entities. There is no app, no API, and no disclosed integrations; the engagement model is high-touch.
The business model is sales-led with discovery calls and quote-based pricing; the company does not publish standard rates. Distribution runs through content marketing (a YouTube channel and webinars) and partnerships with industry bodies such as CCIM and the NW Real Estate Investors Association. The firm is bootstrapped, founder-owned, has 11-50 employees, and has not disclosed any funding rounds, acquisitions, or external investment.
IRA Advantage firmographics
Firmographics- Name
- IRA Advantage
- Legal name
- IRA Advantage, Inc.
- Website
- https://iraadvantage.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IRA Advantage, founded in 2008 and based in Portland, Oregon, facilitates self-directed retirement accounts for US individual investors, principally through Checkbook IRA (IRA LLC) formation, Solo 401k, and ROBS arrangements, served via a sales-led, quote-based model.
- Ownership category
- akta.pro rank
IRA Advantage industry classification
Industry- Product category
- Retirement Planning Services
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD)
- akta.pro secondary industries
- Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Tax-Advantaged Investing & Wrappers (ISA, 529, Insurance Bonds, etc.) (FSAAAAAL)
Keywords
Where IRA Advantage is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IRA Advantage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Self-Directed IRA Account Setup and Administration: Fees for establishing self-directed IRA accounts and ongoing administration services for Checkbook IRAs, Solo 401k plans, and other self-directed retirement accounts. The exact fee structure is not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Self-Directed IRA Services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
IRA Advantage product offering
Product offeringCore offering
IRA Advantage facilitates the establishment and ongoing administration of self-directed retirement accounts, with its core Checkbook IRA product—an IRA-owned LLC structure that lets account holders make retirement investments directly via check or debit card. The firm also offers Solo 401k plans for self-employed individuals, Rollover Business Startup (ROBS) plans for funding small businesses, and IRA LLC formation services with IRS-compliant language, enabling investments in real estate, precious metals, and small businesses.
Product overview
IRA Advantage offers a portfolio of self-directed retirement investment services centered on its core Self-Directed IRA product. The flagship offering is the Checkbook IRA, an IRA LLC structure that provides direct control over retirement investments. Additional products include the Solo 401k for self-employed individuals, the Rollover Business Startup for funding small businesses, Real Estate Investment Services with educational video series, and Precious Metal Investments. All products are designed to provide investors with Wall Street alternatives for retirement planning, with the Checkbook IRA serving as the primary mechanism for executing investments across all asset classes.
Differentiator
Problem solved
Functional benefit
Products and services
- Self-Directed IRA
Quantifiable outcome
- Checkbook IRA allows making retirement investments simply by writing a check, eliminating delays from custodian approvals
Companies that use IRA Advantage
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
IRA Advantage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
IRA Advantage partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
IRA Advantage competitors and assessment
Company assessmentDirect peers
- The Entrust Group: A long-established self-directed IRA custodian that supports checkbook IRAs, real estate, and a wide range of alternative retirement investments. It is comparable to IRA Advantage in product breadth and customer profile.
- STRATA Trust Company: A specialized self-directed IRA custodian offering IRAs, HSAs, and Coverdell ESAs for alternative investments. It competes in the same self-directed retirement space with comparable products including real estate and private equity IRAs.
- Rocket Dollar: A fintech-enabled self-directed IRA platform that allows individuals to invest retirement funds in alternative assets (real estate, private equity, crypto). It competes directly with IRA Advantage's Checkbook IRA and self-directed IRA facilitation offering, but differentiates via a digital onboarding experience.
- uDirect IRA Services: A self-directed IRA custodian and administrator enabling investments in real estate, private lending, and small business. It serves a similar niche customer base to IRA Advantage with overlapping service offerings.
- New Direction IRA: A self-directed IRA custodian focused on alternative-asset retirement investing including real estate, private equity, and crowdfunding. It is directly comparable in target market and product suite to IRA Advantage.
- Broad Financial: A retirement administration firm specializing in Solo 401k plans and ROBS (Rollover Business Startup) structures for entrepreneurs. It is a close peer in the small-business retirement funding niche that IRA Advantage also targets with its ROBS offering.
- Alto (AltoIRA): A digital self-directed IRA platform offering automated account setup and a curated marketplace of alternative investments. It targets the same individual investor persona as IRA Advantage but competes on technology and pricing transparency.
- Equity Trust Company: One of the largest self-directed IRA custodians in the U.S., supporting alternative-asset retirement investing across real estate, precious metals, and private placements. It directly overlaps IRA Advantage's core IRA custody and facilitation services.
- American IRA: A self-directed IRA administration firm that helps investors hold alternative assets in retirement accounts, including real estate and private lending. It competes with IRA Advantage in both Checkbook IRA formation and ongoing administration.
Others
- Equity Advantage: Founded by the same Moore brothers in 1991, Equity Advantage is a 1031 exchange services firm that is adjacent (not competitive) to IRA Advantage. It is closely related via shared founders and overlapping investor-services DNA, making it a useful reference for the IRA Advantage business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
IRA Advantage social profiles
Digital presenceIRA Advantage financial estimates
Financial estimateRevenue estimate
Valuation estimate
IRA Advantage leadership team
Management profileNumber of profiles
Profiles2 records
IRA Advantage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IRA Advantage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IRA Advantage
What does IRA Advantage do?
IRA Advantage facilitates the establishment and ongoing administration of self-directed retirement accounts, with its core Checkbook IRA product—an IRA-owned LLC structure that lets account holders make retirement investments directly via check or debit card. The firm also offers Solo 401k plans for self-employed individuals, Rollover Business Startup (ROBS) plans for funding small businesses, and IRA LLC formation services with IRS-compliant language, enabling investments in real estate, precious metals, and small businesses.
Is IRA Advantage a public or private company?
IRA Advantage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IRA Advantage founded?
IRA Advantage was founded in 2008. It employs 11 to 50 people.
Where is IRA Advantage based?
IRA Advantage is headquartered in Portland, United States, in the North America region.
How does IRA Advantage make money?
One revenue line is on record: self-Directed IRA Account Setup and Administration.
Who are IRA Advantage's main competitors?
Direct peers on record are The Entrust Group, STRATA Trust Company, Rocket Dollar, uDirect IRA Services, New Direction IRA, Broad Financial, Alto (AltoIRA), Equity Trust Company and American IRA. Equity Advantage is listed as an others.
Does IRA Advantage have an API?
No public API is recorded for IRA Advantage.
What industry is IRA Advantage in?
IRA Advantage's product category is Retirement Planning Services. Its primary akta.pro industry code is FSAEAAAD, Retirement & Pension Planning (401(k)/IRA), with a secondary code of FSAAAAAJ, Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail). Its SIC code is 6282.