Hiden Rott & Oertele

What Hiden Rott & Oertele does

Hiden, Rott & Oertele, LLP is a California-licensed limited liability partnership founded in 1994 and headquartered in San Diego, with additional offices in El Centro (Imperial County) and Palm Springs (Riverside County). The firm specializes in workers' compensation, personal injury, class action, immigration, SSDI, and family law, with the heaviest practice concentration in representing injured workers across Southern California. Active attorneys are Managing Partner Michael Ian Rott (90% workers' compensation, 10% personal injury), Owner & Partner David V. Hiden (60% personal injury, 20% employment, 15% workers' compensation), and Associate Brian E. Dougherty (100% workers' compensation); named partner Candace A. Oertle retired in January 2000.

The firm does not operate a proprietary technology platform and its services are delivered through traditional legal practice — case management, direct attorney-client communication (clients receive attorneys' cell phone numbers and direct email), and a daily call-logging system. Core practice areas include workers' compensation (brain injuries, spinal cord injuries, construction accidents, amputations, carpal tunnel, employer retaliation), personal injury (motor vehicle, premises liability, product liability, wrongful death), consumer/employment class actions, and immigration/SSDI/family law. Differentiated output is documented by case results: over $70M recovered for injured workers (firm's stated figure) or $125M+ across all of California (website figure), more than 40 workers' compensation cases exceeding $1M each, and a $13.2M settlement for the Rafael Pineda case described as the largest reported eight-figure workers' compensation settlement in California history.

The business model is contingency-fee professional services: no upfront costs to clients, free initial consultations, and fees earned only on successful case resolution. Workers' compensation attorney fees in California are statutorily capped (typically 10-15% of recovery), while personal injury and class action engagements operate at market contingency rates. Go-to-market is a hybrid of sales-led direct client consultations and community-led outreach via labor union referral channels (UFCW Local 135, Teamsters Local 542, California Teachers Association, San Diego Education Association), supplemented by organic web presence (website, LinkedIn, Facebook) and a FindLaw-managed digital marketing layer. Customer segments are predominantly individual injured workers and personal injury plaintiffs (SMB-equivalent individual claimants), with no B2B enterprise contracts and no recurring-revenue model.

Name

Hiden Rott & Oertele

Legal name

Hiden, Rott & Oertle, LLP

Website

https://hrollp.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Hiden, Rott & Oertele, LLP is a San Diego-based workers' compensation and personal injury law firm serving injured workers and individual plaintiffs across Southern California through contingency-fee representation, with additional offices in El Centro and Palm Springs.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Contingency Fee Legal Services: Law firm operates on contingency fee basis for personal injury and workers' compensation claims. No upfront costs to clients. Fees earned only upon successful resolution of cases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Hiden, Rott & Oertle, LLP is a California law firm specializing in workers' compensation and personal injury representation for injured workers and accident victims across Southern California. The firm provides legal services on a contingency fee basis with no upfront costs and offers free initial consultations. It also handles class action lawsuits, brain and spinal cord injury cases, motor vehicle accidents, construction accidents, amputations, carpal tunnel syndrome, and employer retaliation cases.

Product overview

Hiden, Rott & Oertle, LLP is a workers' compensation and personal injury law firm providing legal services across Southern California. The firm offers a comprehensive portfolio of legal practice areas including Workers' Compensation Legal Services (core focus representing injured workers), Personal Injury Legal Services, Motor Vehicle Accidents Legal Services, Class Action Legal Services, Brain Injury Legal Services, Spinal Cord Injuries Legal Services, Employer Retaliation Legal Services, Construction Accident Legal Services, Amputation Legal Services, and Carpal Tunnel Syndrome Legal Services. The firm is structured around experienced attorneys (Michael Ian Rott as Managing Partner, David V. Hiden as Owner & Partner, and Brian E. Dougherty as Associate) who provide direct client communication and handle complex cases including multiple seven-figure settlements.

Differentiator

Problem solved

Functional benefit

Products and services

• Workers' Compensation Legal Services Legal representation for workers injured on the job, including claim filing, negotiations, and appeals to secure benefits and medical care.
• Personal Injury Legal Services Legal representation for individuals injured due to third-party negligence, covering various accident types and seeking compensation for damages.
• Motor Vehicle Accidents Legal Services Legal representation for victims of car, truck, motorcycle, bicycle, pedestrian, and rideshare accidents to secure compensation.
• Class Action Legal Services Class action lawsuit prosecution on behalf of consumers and employees, including false advertising, product defects, and wage claims.
• Brain Injury Legal Services Legal representation for traumatic brain injuries sustained in workplace accidents, motor vehicle accidents, and other incidents.
• Spinal Cord Injuries Legal Services Legal representation for spinal cord injury cases resulting in paraplegia or quadriplegia, securing comprehensive settlements.
• Employer Retaliation Legal Services Legal representation for employees facing retaliation for filing workers' compensation claims, including wrongful termination and discrimination.
• Construction Accident Legal Services Legal representation for construction workers injured on job sites, including arbitration and mediation proceedings.
• Amputation Legal Services Legal representation for workplace amputation injuries, securing compensation and rehabilitation resources.
• Carpal Tunnel Syndrome Legal Services Legal representation for repetitive stress injuries including carpal tunnel syndrome arising from workplace conditions.

Quantifiable outcome

• Over $70 million recovered for injured workers across California
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FindLaw (Internet Brands)supportingOthersLaw firm partners with FindLaw, an Internet Brands business, for website services and online presence management. FindLaw provides website hosting and digital marketing infrastructure for the firm's online client acquisition.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Greenberg & Bederman, LLP: California-based workers' compensation and personal injury firm serving injured workers across Southern California. Closely comparable to HRO on practice area focus, plaintiff-side contingency model, and regional geography.
• Jacobson & Kats iPhones Attorneys: Southern California workers' compensation and personal injury firm. Comparable to HRO on plaintiff-side WC/PI focus, contingency model, and California regional footprint.
• Wilshire Law Firm: California plaintiff-side law firm with significant workers' compensation and personal injury practice. Comparable to HRO on WC/PI focus and California presence, though larger and more heavily marketed.
• Michael Burgis & Associates, PC: California workers' compensation and employment law firm with offices in Southern California. Comparable to HRO in WC focus, plaintiff-side representation, and California-only geographic footprint.
• Rose, Klein & Marias LLP: Historic California workers' compensation and personal injury firm with deep institutional experience in California WC appellate and trial work. Directly comparable to HRO on practice mix, geography, and contingency-fee plaintiff model.
• Binder & Binder (Allsup): Nationally focused Social Security Disability Insurance representation firm. Directly comparable to HRO's SSDI practice line and contingency-fee model, though operating at much larger national scale.
• Law Office of Joseph H. Blum: San Diego-based workers' compensation and personal injury firm. Direct local market peer to HRO, competing for the same Southern California injured-worker and union-member claimant pool.
• Bisnar Chase Personal Injury Attorneys: California-based personal injury and workers' compensation firm with significant trial experience. Comparable to HRO on California plaintiff practice and contingency-fee model, with greater marketing scale.

Broad incumbents

• Morgan & Morgan: Largest U.S. plaintiff-side personal injury firm with growing workers' compensation practice. A broader incumbent competing with HRO for California injury claimants, but operating at much greater scale and marketing intensity.
• Geragos & Geragos: Prominent California personal injury and class action plaintiff firm. Comparable to HRO on PI and class action practice areas in California, but a much larger, more established brand with broader practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HROLLP
• LinkedInlinkedin.com/in/michael-rott-aa9952b
• Xx.com/hrosandiego

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiden Rott & Oertele