What Thingstel does

Thingstel is a Bengaluru-headquartered Industrial IoT (IIoT) platform company, founded in 2018/2019, that provides a Manufacturing Intelligence Layer connecting shopfloor machines to enterprise business systems. The platform is built around industrial-grade edge devices that speak multiple protocols (OPC-UA, Modbus, MQTT, MTConnect, BACNET, PROFINET), enabling non-invasive integration with equipment of any age or manufacturer. Data flows from the edge into a scalable cloud platform that delivers real-time dashboards, alerts, and a suite of analytics modules covering Overall Equipment Effectiveness (OEE), downtime quantification in revenue/capacity/EBITDA terms, hidden capacity identification, true cost of quality, and shift-by-shift performance. An AI & Analytics layer adds predictive maintenance, production optimization, and anomaly detection on top of the integrated data pipeline, and the offering is complemented by Thingstel Academy, a workforce training programme that builds internal customer capability.

The company targets discrete and process manufacturers across multiple verticals, with named deployments in automotive heat treatment (Hightemp Furnaces / DOWA Hightemp), food processing (Western Food), food equipment manufacturing (Middleby Corporation, Provisur Technologies), materials testing (Ask-FrasLe), waste management (Saahas Zero Waste), environmental technology (Mudwizard), and agriculture (Insectifii). Primary segments are automotive, FMCG and food processing, and metal and fabrication, with secondary exposure to textiles, packaging, hydraulics, CNC machine tools, and forming and press machines. The business model is primarily a SaaS subscription with included maintenance, upgrades, and technical support, supplemented by hardware revenue from edge device sales. Pricing is quote-based and not publicly disclosed; deployments are positioned to deliver live data within 2-6 weeks.

Thingstel distributes through direct enterprise field sales and a structured partner programme that targets ERP, MES, System Integrator, and consulting firms as channel partners, positioning the platform as a complementary shopfloor layer that adds to rather than displaces installed systems. The company operates from two offices: its India headquarters in Bengaluru (WeWork Galaxy, Residency Road) and a regional office in Ottawa, Canada. Leadership comprises co-founder and CEO Abhishek Narsipur and Swetha Suresh as Head of Marketing & Partnerships. No external funding rounds, investors, or parent entities are disclosed, and the firm appears to be independently operated.

Name

Thingstel

Legal name

Thingstel

Website

https://thingstel.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Thingstel is a Bengaluru-headquartered IIoT platform company that connects any industrial machine via multi-protocol edge devices to ERP, MES, and BI systems, delivering AI-powered OEE, downtime, capacity, quality, and shift analytics to discrete and process manufacturers across automotive, food, and metal verticals globally.

Ownership category

akta.pro rank

Product category

Industrial IoT (IIoT) / Manufacturing Intelligence Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Edge AI Deployment, Orchestration & OTA Model Updates (HDAAAJAI)

akta.pro secondary industry

Industrial Quality Inspection & Metrology (Machine Vision) (IMAIAMAF)

Keywords

• Industrial IoT platform
• Manufacturing intelligence software
• OEE analytics
• Industry 4.0 solutions
• Predictive maintenance

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. SaaS Software Subscription: SaaS subscription model with ongoing maintenance, platform upgrades, and dedicated technical support included in every subscription. Subscription-based recurring revenue with compounds as clients expand across lines and plants.
2. Hardware Components: Edge devices and hardware required for connectivity are part of the deployment, though the primary revenue is software subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Thingstel provides an end-to-end Industrial IoT (IIoT) platform, branded the Manufacturing Intelligence Layer, that integrates IoT, edge computing, cloud, AI, and machine learning to deliver data-driven decision support for manufacturers. The non-invasive platform connects any machine, any protocol, and any age of equipment to enterprise systems (ERP, MES, BI) without rip-and-replace, providing real-time OEE, downtime, capacity, quality, and shift performance analytics. Customers access the platform via SaaS subscription bundled with edge hardware and dedicated technical support.

Product overview

Thingstel offers a unified Industry 4.0 IIoT platform called the Manufacturing Intelligence Layer, which integrates IoT, AI, Cloud, and Machine Learning for data-driven manufacturing decision support. The platform consists of core components including the Thingstel Manufacturing Intelligence Layer platform itself, paired with specialized modules for IoT & Edge Computing (industrial-grade edge devices with multi-protocol connectivity), Cloud Platform (scalable infrastructure for real-time dashboards and alerts), and AI & Analytics (predictive maintenance and production optimization). The platform delivers specific analytics capabilities including OEE Analytics, Downtime Analytics, Capacity Analytics, Quality Analytics, and Shift Performance monitoring. Thingstel also provides workforce development through Thingstel Academy. The architecture connects shopfloor machines (via OPC-UA, Modbus, MQTT, MTConnect protocols) to business systems (ERP/MES/BI) without rip-and-replace, and deploys in 2-6 weeks.

Differentiator

Problem solved

Functional benefit

Products and services

• Thingstel Manufacturing Intelligence Layer (IIoT Platform) End-to-end IIoT platform that integrates IoT, AI, Cloud and Machine Learning to deliver data-driven decision support for manufacturers. Acts as a non-invasive intelligence layer between shopfloor and boardroom, connecting any machine, any protocol, to any business system, sold via SaaS subscription.
• IoT & Edge Computing Industrial-grade edge devices with multi-protocol connectivity (MODBUS, OPC-UA, BACNET, PROFINET) for data acquisition at the shopfloor level. Works with any machine, any age, any manufacturer.
• Thingstel Cloud Platform Scalable cloud infrastructure built for industrial data volumes, providing real-time dashboards, configurable alerts, and instant notifications for operations teams.
• AI & Analytics Module AI-powered analytics module providing predictive maintenance, production optimization, and AI-integrated insights that turn raw machine data into actionable business intelligence.
• Thingstel Academy Workforce skill development programme that builds internal capability to sustain and grow the IIoT programme through technical training and product education, including partner enablement.

Quantifiable outcome

• 15-17 percentage points hidden OEE gap surfaced in every deployment
• +3 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• ERP PartnerscoreChannel Partner/ Reseller/ DistributorERP implementation partners who add Thingstel's shopfloor intelligence layer to their existing client implementations. Creates recurring monthly revenue stream from clients already implemented - compounds as clients expand across lines and plants. Partners own the improvement roadmap conversation with real data.
• MES PartnerscoreChannel Partner/ Reseller/ DistributorMES implementation partners who add Thingstel alongside their manufacturing execution system deployments. Compliments existing MES without competing - adds the shopfloor-to-enterprise data layer clients are missing.
• System Integrator (SI) PartnerscoreImplementation/ SI/ Consulting PartnerSystem integrator partners who implement Thingstel for manufacturing clients. Receive pre-packaged solutions for manufacturing verticals, technical enablement, Academy training, and co-delivery support from Thingstel's engineering team.
• Consulting PartnerscoreImplementation/ SI/ Consulting PartnerManufacturing consulting partners who leverage Thingstel data for client improvement roadmaps. Delivers measurable, billable relationships built on real shopfloor data - turning one-time projects into continuous revenue streams.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Honeywell Forge: Honeywell Forge is an enterprise performance management and industrial analytics suite for process and discrete manufacturers. It competes with Thingstel at the analytics and asset-performance layer across large enterprise accounts.
• PTC (ThingWorx): PTC's ThingWorx is one of the most established IIoT platforms, offering connectivity, analytics, and AR overlays for industrial customers. It is a broad incumbent that overlaps with Thingstel across IIoT connectivity, analytics, and manufacturing AI.
• Siemens (MindSphere / Insights Hub): Siemens' MindSphere/Insights Hub is a cloud-based, open IIoT platform from one of the largest industrial automation vendors globally. It competes with Thingstel for shopfloor-to-enterprise intelligence contracts, especially with large discrete manufacturers.
• Rockwell Automation (Plex, FactoryTalk): Rockwell offers the Plex (Plex Systems) cloud MES and FactoryTalk analytics stack, spanning MES, OEE, and analytics. It is a broad incumbent with deep plant-floor reach that overlaps significantly with Thingstel's manufacturing intelligence layer.

Direct peers

• MachineMetrics: MachineMetrics provides a manufacturing analytics platform that captures machine data via edge connectivity and delivers real-time OEE, downtime, and production analytics. It is a direct competitor to Thingstel, targeting discrete manufacturers with a similar protocol-agnostic shopfloor-to-boardroom value proposition.
• Augury: Augury is an AI-based machine health and process optimization platform for manufacturing and commercial equipment. It overlaps directly with Thingstel's AI/ML predictive maintenance and anomaly detection capabilities for industrial assets.
• Uptake: Uptake is an industrial AI software company that delivers asset performance, reliability, and productivity applications for manufacturers. It competes with Thingstel in AI-driven manufacturing intelligence and predictive analytics.
• Sight Machine: Sight Machine provides a manufacturing analytics platform that turns plant data into real-time production intelligence, with strong positioning in discrete and process manufacturing. Directly comparable to Thingstel's shopfloor-to-boardroom analytics focus.
• Braincube: Braincube delivers an Industrial AI platform for manufacturers that combines OEE, downtime, quality, and energy analytics on top of shopfloor data. It is a close direct peer in the manufacturing intelligence layer category.

Emerging players

• Flutura (now part of Accuris IIoT): Flutura (now part of Accuris Networks/Accuris IIoT) is an India-rooted industrial AI platform serving manufacturing and energy customers with similar AI-for-machines positioning. It is an emerging peer with comparable DNA and overlapping manufacturing use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/thingsteliot
• Facebookfacebook.com/thingstel
• LinkedInlinkedin.com/company/thingstel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thingstel