What Badger Logistics does

Badger Logistics, Inc. is a privately held, integrated transportation and logistics company founded in 1993 and headquartered at 181 Quality Court, Fall River, Wisconsin. It operates four wholly owned subsidiaries: Badger Express (asset-based trucking), Fall River Express (in-house freight brokerage with access to 15,000+ vetted partner carriers), Badger Warehouse (food-grade storage of 210,000+ square feet in South Central Wisconsin), and Badger Truck Services (fleet and vehicle maintenance). The company serves 500+ shippers across multiple verticals — primarily Food & Beverage and Manufacturing, plus Paper & Packaging, Construction, and Plastics — providing full truckload (FTL), partial freight, dry van, reefer, flatbed, intermodal, and over-dimensional/heavy haul services across the 48 contiguous United States, with brokerage coverage extending into Canada. Asset-based operations are concentrated east of the Mississippi River and Texas.

The company's core technology stack is built on a third-party Transportation Management System (McLeod TMS) integrated with Samsara in-cab communication and GPS tracking, enabling centralized dispatch, door-to-door shipment visibility, and a 97% on-time asset-based delivery rate. Badger Warehouse holds FDA and DATCP food-grade certifications, and Fall River Express maintains a Gold Book rated credit score. Additional trust signals include memberships in SmartWay, the Transportation Intermediaries Association (CTB TIA), Women in Trucking, and Truckers Against Trafficking, alongside NAPA-approved auto care credentials. No proprietary AI/ML capabilities are disclosed, and no public patents, research publications, or AI-driven product features are evidenced.

Badger Logistics makes money primarily through transaction fees on freight moves (asset-based trucking and brokerage, the latter handled via a per-shipment or margin-based model on 12,000+ annual shipments), supplemented by recurring warehousing revenue from the 210,000+ square foot South Central Wisconsin facility. Pricing is entirely quote-based and not publicly disclosed; customers request rates via a 'Get a Quote' web CTA or by phone ((920) 484-5808). The go-to-market model is sales-led and relationship-driven, targeting mid-market and enterprise shippers through direct outreach, industry certifications as trust signals, and personalized consultative selling rather than digital self-service. No external funding rounds, M&A, or ownership changes are documented in the available materials, and the company has been continuously operating and privately held since 1993.

Name

Badger Logistics

Legal name

Badger Logistics, Inc.

Website

https://badgerexpress.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Badger Logistics is a privately held, integrated Midwestern logistics company founded in 1993, providing asset-based trucking (Badger Express), freight brokerage (Fall River Express), food-grade warehousing, and fleet maintenance to 500+ mid-market and enterprise shippers across the 48 contiguous states and Canada.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510), Specialized Freight (except Used Goods) Trucking, Long-Distance (48423), General Freight Trucking, Long-Distance (48412)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Freight Brokerage (Truckload/LTL/Intermodal) (TLAIANAA)

akta.pro secondary industries

Truckload (TL) Freight Brokerage (TLADAMAB), Heavy Haul / Oversize / Project Cargo Brokerage (TLADAMAJ), Refrigerated (Temp-Controlled) TL Carriers (TLADADAB)

Keywords

• Truckload freight services
• Freight brokerage services
• Food grade warehousing
• Fleet maintenance services
• Transportation logistics

Headquarters

HQ city

Fall River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Asset-Based Trucking (Badger Express): Revenue generated from providing full truckload (FTL) and partial shipment services using the company's owned fleet of trucks and trailers (53' dry vans, reefers, flatbeds) across local, regional, and long-haul routes in the 48 contiguous states. Services include dry van, reefer, flatbed, intermodal, and over-dimensional freight.
2. Freight Brokerage (Fall River Express): Revenue earned by matching shipper freight needs with a network of 15,000+ vetted partner carriers. Handles full truckload and partial shipments across dry van, reefer, flatbed, and intermodal options. Booked 12,000+ annual shipments for 500+ customers.
3. Warehousing and Distribution (Badger Warehouse): Revenue from providing over 210,000 square feet of food-grade storage (FDA and DATCP certified) in South Central Wisconsin, including consolidation, order fulfillment, cross docking, kitting, and assembly services.
4. Fleet and Vehicle Maintenance (Badger Truck Services): Revenue from providing DOT inspections, diagnostic services, preventative and general maintenance, and NAPA-approved automotive care. Services available to the company's own fleet and potentially external customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Badger Logistics is an asset-based trucking carrier that also provides freight brokerage, food-grade warehousing, and fleet maintenance services. Its trucking operations span dry van, refrigerated (reefer), flatbed, intermodal, over-dimensional/heavy haul, partial freight, and full truckload shipments. The brokerage division extends capacity beyond the owned fleet, while the warehouse division offers food-grade certified storage and the maintenance division services its own and customer equipment.

Product overview

Badger Logistics is a full-service transportation logistics provider offering an integrated suite of services combining asset-based trucking (Badger Express), in-house freight brokerage (Fall River Express), food-grade warehousing (Badger Warehouse), and fleet maintenance (Badger Truck Services). The company operates multiple specialized trucking sub-products including dry van, reefer, flatbed, intermodal, over-dimensional/heavy haul, partial freight, and full truckload services. The integrated model enables customers to access trucking, warehousing, and brokerage from a single source, with the asset-based trucking operations primarily serving routes east of the Mississippi and Texas while brokerage extends across the entire North American market. Since 1993, the company has been delivering customer-focused logistics from its southeastern Wisconsin location.

Differentiator

Problem solved

Functional benefit

Products and services

• Asset-Based Trucking Truckload freight transportation using Badger's owned fleet, covering dry van, refrigerated (reefer), flatbed, intermodal, over-dimensional/heavy haul, partial freight, and full truckload shipments. Designed for shippers that need reliable capacity with equipment matched to specialized freight.
• Freight Brokerage Non-asset freight brokerage service arranging shipments through third-party carriers to supplement the owned fleet, enabling coverage for shippers requiring capacity beyond what Badger's trucks can provide.
• Food-Grade Warehousing Certified food-grade storage warehousing for shippers in the food and beverage and related regulated industries requiring compliant handling and storage of inventory.
• Fleet Maintenance Maintenance and repair services for commercial trucks and trailers, supporting Badger's fleet operations and available to customers needing equipment servicing.

Quantifiable outcome

• 97% on-time asset-based delivery rate
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• McLeod (Transportation Management System)coreTechnology or IntegrationMcLeod is the TMS (Transportation Management System) platform used by Badger Logistics for freight management, scheduling, and dispatch coordination across both asset-based trucking and brokerage operations.
• SamsaracoreTechnology or IntegrationSamsara provides in-cab communication and GPS tracking for Badger's asset-based fleet, enabling real-time driver communication, route tracking, and operational visibility integrated with McLeod TMS.
• SmartWaycoreStrategic or Co-development PartnerSmartWay is an EPA program that helps companies advance supply chain sustainability by benchmarking fuel and energy efficiency. Badger's participation signals environmental responsibility and operational efficiency to shippers.
• Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP)coreStrategic or Co-development PartnerBadger Warehouse holds DATCP certification for food-grade storage, enabling the company to store and handle food products in compliance with Wisconsin state food safety regulations alongside FDA requirements.
• Women in Trucking (WiT)minorStrategic or Co-development PartnerWomen in Trucking is a nonprofit organization dedicated to encouraging the employment of women in the trucking industry. Badger's partnership signals commitment to diversity and inclusion in trucking.
• CTB TIA (Transportation Intermediaries Association)coreStrategic or Co-development PartnerTIA membership indicates Fall River Express operates as a licensed freight broker adhering to industry standards and best practices for freight brokerage operations.
• Truckers Against TraffickingminorStrategic or Co-development PartnerTruckers Against Trafficking is a nonprofit organization that mobilizes the trucking industry to fight human trafficking. Badger's partnership indicates a commitment to ethical operations and industry responsibility.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schneider National: Schneider National is one of the largest truckload carriers in North America, operating an integrated asset-based trucking, intermodal, and brokerage platform with dedicated and logistics services. It is a direct comparable to Badger's integrated model combining owned trucking, brokerage, and warehousing capabilities.
• A. Duie Pyle: A. Duie Pyle is a privately held regional trucking and logistics company offering LTL, truckload, warehousing, and dedicated services across the Northeast and Mid-Atlantic. It is highly comparable to Badger in scale, integrated service mix, and East-of-Mississippi regional focus.
• Hub Group: Hub Group is an asset-light freight transportation company offering intermodal, brokerage, dedicated, and logistics services. Its brokerage-heavy model with intermodal capability directly parallels Fall River Express's 15,000+ carrier network approach.
• ArcBest: ArcBest operates asset-based LTL carrier ABF Freight alongside an asset-light logistics segment including brokerage, expedited, and managed transportation. Its combination of asset-based operations with brokerage is structurally similar to Badger's hybrid approach.
• NFI Industries: NFI Industries is a privately held integrated supply chain solutions provider offering dedicated trucking, brokerage, warehousing, and intermodal services. Like Badger, it combines asset-based transportation with contract logistics and warehousing under one platform, serving similar mid-market and enterprise customers.
• Werner Enterprises: Werner Enterprises operates a large asset-based truckload fleet alongside a dedicated truckload and logistics services segment including brokerage. Its combination of owned trucking with brokerage mirrors Badger's Badger Express + Fall River Express structure.
• Landstar System: Landstar operates an asset-light business model using independent agents and a large third-party carrier network to provide truckload, less-than-truckload, and other freight transportation services. Its non-asset brokerage model is directly analogous to Fall River Express.

Broad incumbents

• RXO (formerly XPO Logistics brokerage): RXO is a large asset-light brokerage and transportation services provider operating one of the largest truckload brokerage networks in North America. It competes with Fall River Express in the brokerage segment but at vastly larger scale, leveraging proprietary digital matching technology.
• J.B. Hunt Transport Services: J.B. Hunt is a major asset-based multimodal logistics provider offering intermodal, dedicated, truckload, brokerage, and final-mile services. As a broad incumbent, it operates at much greater scale than Badger across multiple service lines that overlap with Badger's full-service portfolio.
• Heartland Express: Heartland Express is a larger asset-based truckload carrier operating irregular route and refrigerated services across the United States. As a larger incumbent in the asset-based TL space, it competes with Badger Express on regional and long-haul lanes but lacks Badger's brokerage and warehousing extensions.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BadgerFallRiver
• LinkedInlinkedin.com/company/badger-logistics-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badger Logistics