Holzmedia

What Holzmedia does

Holzmedia GmbH is a privately held German specialist in premium media furniture — engineered furniture systems that integrate video-conferencing and display technology into high-quality, representative conference and meeting-room environments. The company is headquartered in Burgstetten, Germany, was founded in 2008 out of a traditional Holz carpentry business with two decades of experience, and operates with 11–50 employees serving an installed base of more than 200 enterprise customers globally. Its product portfolio is organized around four modular concepts: the Elements line (UC-Display Column W6 — patented; Media Column W8; height-adjustable Media Furniture S1; and the flagship LED Media Wall W9 for 108"–165" displays), the Tables concept for meeting and conference tables, the Additions line (Lectern X3, Media Cube X4, Display Caddy X5), and the Smart Planning service for fully customized room projects such as the Daimler Mercedes-Benz Museum elliptical C3 table for 35 participants.

Revenue is generated through one-time hardware sales with unit prices ranging from approximately €1,660 for the Media Cube X4 to €8,120–€8,360 for the W9 LED Media Wall, together with bespoke Smart Planning projects priced on a custom basis typically delivered in collaboration with technology-integration partners such as DEKOM, mevis TV, macom and Zgoll. Go-to-market is direct enterprise field sales, supported by a showroom in Burgstetten, presence at ISE and Orgatec trade shows, a monthly CleverReach newsletter, and a long roster of named enterprise references spanning banking (Deutsche Bank, Sparkasse Bremen), automotive (Daimler, BMW), professional services (EY, BCG, Clifford Chance), private equity (Triton, Golding Capital, Apax), and industrial firms (TK Elevator, Kärcher, Stihl). In 2018 the company strategically narrowed its focus, exiting media-technology components to concentrate exclusively on media furniture; subsequent product launches (W9 in 2021) and award cadence (German Design Award 2026, AVard 2025, TOP 100 Innovator 2022) indicate steady extension of the premium positioning rather than aggressive scale-out.

Name

Holzmedia

Legal name

Holzmedia GmbH

Website

https://holzmedia.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Holzmedia GmbH is a German manufacturer of premium media furniture and bespoke conference-room solutions, integrating displays, LED walls and video-conferencing systems into modular furniture for large enterprise customers.

Ownership category

akta.pro rank

Product category

Commercial Media Furniture (Conference & Meeting Room AV Furniture)

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Office Furniture (2520), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Media furniture
• Conference room solutions
• Video conferencing furniture
• AV integration furniture
• Modular media walls

Headquarters

HQ city

Burgstetten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Media Furniture Products: One-time hardware sales of modular media furniture products including Elements line (W6, W8, W9, S1), Additions (X3, X4, X5), and Tables (C12). Products are sold directly to enterprise customers with pricing based on size, configuration, and customization requirements.
2. Smart Planning Custom Projects: Customized conference room solutions involving design, conception, and implementation of bespoke media furniture integrated with technology. These are project-based engagements often involving collaboration with technology partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Holzmedia designs, engineers, and manufactures premium modular media furniture that integrates displays, video conferencing systems, and AV technology into high-quality furniture for enterprise conference and meeting rooms. The company sells standardized product lines (Elements: W6, W8, S1, W9; Additions: X3, X4, X5) directly to enterprise customers and provides fully customized conference room solutions through its Smart Planning service, including custom conference tables with integrated media technology.

Product overview

Holzmedia is a specialist provider of premium media furniture and conference room solutions, combining furniture craftsmanship with media technology integration. The company's product portfolio centers on the Elements line - a modular media furniture system including the W6 UC-Display Column (entry-level for huddle rooms), W8 Media Column (mid-range with expanded connectivity), S1 Media Furniture (height-adjustable for touch displays), and W9 LED Media Wall (large-format flagship). Complementary Additions include the X3 Lectern, X4 Media Cube, and X5 Display Caddy. The Smart Planning Service provides fully customized conference room solutions for clients requiring bespoke furniture and technology integration. All products are engineered and manufactured in Germany with invisible cable routing and technology integration capabilities, supporting video conferencing systems from Cisco and other UC/VC platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Elements: Modular furniture components for independent technology integration, including media columns (W6, W8), media furniture (S1), and LED media walls (W9).
• Tables
• Smart Planning
• Additions

Products and services

• UC-Display Column W6 Height-adjustable, patented modular media column for small to medium-sized meeting rooms with UC system integration. Features ventilated storage for media technology, supports displays 50" to 80". Available in M (50"-65") and L (70"-80") sizes with wall-mounted or mobile options. Engineered for hybrid workflows in dynamic post-Corona workspaces.
• Media Column W8 Versatile media column with generous ventilated storage space for media technology, prepared for professional videoconference systems and external speakers. Available in sizes M to XXL and twin display configurations, wall-mounted or mobile, for 55" to 110" displays.
• Media Furniture S1 Height-adjustable media furniture for use with touch displays featuring ventilated technology storage space with hidden cable routing. Available in M (55"-65"), L (70"-80"), and XL (84"-98") sizes, wall-mounted or mobile. Designed for ergonomic use with 55" to 98" touch displays.
• LED Media Wall W9 Large-format LED media wall furniture system with modular design, generous ventilated storage for media technology, prepared for video conferencing systems and external speaker integration. Available in standard sizes 108"-165" including twin display configurations. Wall-mounted or mobile options. Awarded The AVard 2025 (Best Product Innovation in Collaboration & Conferencing) and German Design Award 2026.
• Lectern X3 Premium lectern with clear design and unobtrusive appearance. Features inclined shelf for manuscripts or notebooks (optionally height-adjustable), cutouts for tablets and microphones, and storage space for media technology integration.
• Media Cube X4 Mobile storage cubes providing mobile surfaces and connection options with storage space for technology. Available in two heights: regular (table height) and high (standing height). Features cabinet with hinged door, cable outlets, and storage for technology.
• Display Caddy X5 Mobile display cart for preview monitors on stages and within large table installations. Timeless representative design with invisible cable routing, adjustable display tilt (10° to 30°), and optional PTZ camera bracket.
• Smart Planning Service Customized conference room solutions offering individualized design, conception, and implementation of complete conference room concepts. Includes custom table systems (e.g., Mercedes-Benz Museum elliptical C3 table for 35 participants), media wall integrations, and specialized furniture tailored to client requirements and unique room architecture. Delivered through project-based engagements often in collaboration with technology partners (e.g., DEKOM, mevis TV GmbH).

Quantifiable outcome

• TK Elevator Test Tower conference rooms feature the highest mobile LED media walls in Germany
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DEKOMcoreImplementation/ SI/ Consulting PartnerCollaboration partner for the Triton Beratungsgesellschaft conference center project. DEKOM provided media technology while Holzmedia delivered furniture solutions. Professional and proactive coordination between both companies ensured perfect interface furniture/technology integration.
• mevis TV GmbHcoreImplementation/ SI/ Consulting PartnerTechnology partner for Mercedes-Benz Museum conference table project. Collaborated on complex technology integration including 17 retractable screens and invisible cable routing. Project successfully delivered after intense development.
• macom GmbHminorImplementation/ SI/ Consulting PartnerMultimedia technology configuration partner for Daimler AG HR Room project. Provided technology specification that was integrated into Holzmedia's furniture design.
• Zgoll Konferenzraum GmbHminorImplementation/ SI/ Consulting PartnerPartner for complex technology concepts at Qiagen and Am Flughafen Frankfurt projects. Provided technology specifications that Holzmedia furniture was designed around.
• hmPartnerminorImplementation/ SI/ Consulting PartnerSpecialist planners collaborating on EY standardization project across several locations. Created customized media furniture centered on double display constellations.
• CancomminorImplementation/ SI/ Consulting PartnerIT solutions partner that teamed with Holzmedia for Komatsu technology center project in Düsseldorf. Created highly functional and representative room concepts.
• Marc BrieferminorStrategic or Co-development PartnerSwiss designer collaborated on Concept D10 for Asian market, creating a top-grade furniture system with innovative technology integration.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• AVTEQ: US-based manufacturer specializing in AV carts, mobile display stands, and media furniture for conference and collaboration spaces. Comparable product category with stronger North American reach.
• Heckler Design: US specialty manufacturer of video-conferencing carts, display stands, and media furniture for modern meeting rooms. Comparable in premium AV-furniture niche with direct overlap on mobile display and conferencing solutions.

Regional players

• Bene: Austrian premium office-furniture manufacturer focused on DACH enterprise customers. Comparable in targeting the same German-speaking enterprise segment with integrated office and conference solutions.
• König + Neurath: German premium office-furniture maker serving DACH enterprises with integrated workplace and conference-room solutions. Comparable in customer overlap and German-engineered craftsmanship positioning.

Broad incumbents

• Vitra: Swiss premium office-furniture maker with strong DACH presence and extensive enterprise customer base. While broader in scope, Vitra increasingly competes in integrated workplace media-furniture and serves many of the same DAX/multinational clients as Holzmedia.
• Chief (Legrand AV): Legrand-owned manufacturer of AV mounting, display, and media-furniture solutions at global scale. Comparable in serving the same enterprise AV-integration projects and competing for conference-room build-out budgets.
• Steelcase: Global office-furniture incumbent serving large enterprises with workplace solutions including conferencing and collaboration furniture. Represents the principal large-scale competitive threat as the category of media-integrated office furniture matures.
• Haworth: Global office-furniture and workspace solutions provider serving multinational enterprises. Comparable through its portfolio of integrated conference and collaboration furniture offerings at scale.

Direct peers

• Spectral GmbH: German manufacturer of premium AV/media furniture and TV/media consoles for residential and commercial use. Closest direct competitor with overlapping modular media-furniture product philosophy and similar DACH enterprise reach.
• HAGOR: German specialist in conference-room AV integration including display mounts, media walls, and integrated furniture solutions. Directly comparable in serving enterprise meeting-room installations with custom media technology integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/holzmediagmbh
• Facebookfacebook.com/Holzmedia
• LinkedInlinkedin.com/company/holzmedia-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holzmedia