Nameplate
Nameplate, Inc. is a US-based custom screen printing manufacturer founded in 1962 that produces decals, signs, metal stamps, rugs, mats, window graphics, tents, wraps, and 3D displays on metal, plastic, and card stock for business customers needing promotional and branding materials via factory-direct quote-based ordering.
- Company typePrivate
- Founded1962
- HeadquartersCerritos, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nameplate does
Nameplate, Inc. is a US-based custom screen printing manufacturer founded in 1962 and headquartered at 16502 Marquardt Avenue, Cerritos, California. The company produces custom screen printed decals, counter and floor graphics, rugs and mats, window clings, window graphics, pop displays, tents and flags, banners and signs, metal-stamped badges and embossed metal signs, stickers, custom table covers, wall graphics, vehicle wraps, and 3D displays. Products are fabricated from metal, rigid plastic, card stock, vinyl variants (brushed metal, clear, white), and other materials, with material selection tied to application requirements across indoor/outdoor, retail, event, and industrial end uses.
The underlying technology is conventional custom screen printing production, with multi-substrate capability serving as the primary technical differentiator. The business operates a direct-manufacturer model: customers request quotes via the company website or toll-free phone lines, and Nameplate executes production with no third-party distributors or resellers in the channel. Pricing is opaque (quote-based and not publicly disclosed), revenue is generated on a one-time purchase basis per custom order, and the customer base is described as horizontal — spanning general business customers needing promotional, branding, signage, and event materials. Verified named customers include Monster Energy (beverage), Fabtech (manufacturing/industrial, 18-year relationship), and Lost Surfboards (sports, 8-year relationship), alongside an undisclosed long tail of SMB and individual buyers.
The company markets itself on factory-direct pricing, no third-party hassles, one-time delivery commitment, and longevity in the trade. There is no disclosed external investment, no M&A activity, no leadership hires, and no documented geographic expansion beyond the United States. Marketing is conducted through an owned website with product galleries and testimonials, supported by organic social profiles on Facebook, Instagram, and Twitter. The company has 11-50 employees, is privately held, and operates without disclosed subsidiaries, patents, certifications, or formal partnership agreements.
Nameplate firmographics
Firmographics- Name
- Nameplate
- Legal name
- Nameplate, Inc.
- Website
- https://nameplate.net
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nameplate, Inc. is a US-based custom screen printing manufacturer founded in 1962 that produces decals, signs, metal stamps, rugs, mats, window graphics, tents, wraps, and 3D displays on metal, plastic, and card stock for business customers needing promotional and branding materials via factory-direct quote-based ordering.
- Ownership category
- akta.pro rank
Nameplate industry classification
Industry- Product category
- Custom Screen Printing Manufacturing
- NAICS
- Commercial Screen Printing (323113), Sign Manufacturing (339950)
- akta.pro primary industry
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
- akta.pro secondary industry
- Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)
Keywords
Where Nameplate is headquartered
LocationHeadquarters
- HQ city
- Cerritos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nameplate business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Printed Products: One-time purchase model for custom screen printed decals, banners, signs, rugs, mats, stickers, tents, flags, and various other printed products. Direct manufacturer pricing with no third-party markups.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Nameplate product offering
Product offeringCore offering
Nameplate, Inc. is a direct manufacturer of custom screen printed products, producing decals, counter and floor graphics, rugs/mats, window clings, window graphics, pop displays, tents/flags, banners & signs, metal signs/badges, stickers, table covers, walls & windows, wraps, and 3D displays. Products are made from metal, rigid plastic, card stock, and other materials, and are sold factory-direct with no third-party involvement on a custom quote basis.
Product overview
Nameplate, Inc. is a custom screen printing manufacturer offering a unified portfolio of printed products. The company produces custom screen printed decals, counter and floor graphics, rugs/mats, window clings, window graphics, pop displays, and tents/flags, along with banners & signs, metals, stickers, table covers, walls & windows, wraps, and 3D displays. Products can be made from metal, rigid plastic, card stock, and various other materials. As a direct manufacturer since 1962, the company provides factory-direct communication and pricing without third-party involvement.
Differentiator
Problem solved
Functional benefit
Products and services
- Banners & Signs Custom screen printed banners and signs for indoor and outdoor advertising, including counter-top signs, wood signs, and 3D displays, for businesses needing branded signage and promotional displays.
- Metals Custom metal products including embossed metal signs and metal stamped badges for brands, OEMs, and industrial customers needing durable branded metal items.
- Rugs & Mats Custom printed rugs and mats for branding and promotional purposes, used by businesses at retail locations, events, and trade shows.
- Stickers Custom stickers in various materials including brushed metal, clear vinyl, white vinyl, and floor graphics, for businesses, brands, and sports/consumer companies.
- Table Covers & More Custom printed table covers for events and trade shows, targeted at businesses attending expos, conferences, and promotional events.
- Tents & Flags Custom printed tents and flags for outdoor events and promotional displays, used by brands at events, sporting venues, and retail activations.
- Walls & Windows Window clings, window graphics, and wall graphics for retail and event branding, used by businesses for storefront and interior branded environments.
- Extras Additional custom printed products including displays and signage that complement the core product lines, available to business customers on a custom quote basis.
- Custom Screen Printed Decals Custom screen printed decals manufactured on metal, rigid plastic, card stock, and other materials, for business and brand customers requiring durable branded decals for products, equipment, and promotional use.
- Counter and Floor Graphics Custom printed graphics designed for counter tops and floor surfaces for retail, event, and trade-show environments, supplied to businesses on a custom quote basis.
- Pop Displays Custom point-of-purchase displays for retail environments, supplied to brands and retailers for in-store product merchandising and promotional campaigns.
Companies that use Nameplate
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Nameplate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nameplate partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Nameplate competitors and assessment
Company assessmentEmerging players
- Smartpress: Online custom printing company focused on premium-quality posters, cards, and marketing collateral. Adjacent comparable to Nameplate's card stock and paper-based printed products, though narrower in product breadth.
Broad incumbents
- 4imprint: Large promotional products distributor offering custom-branded items including banners, signs, table covers, and tents. Comparable to Nameplate's custom promotional product portfolio, with broader catalog reach and an established B2B sales motion.
- PsPrint: Commercial printing services company offering custom printing, signs, banners, and marketing materials. Comparable to Nameplate as a custom printing provider, with a broader catalog and online ordering.
- GotPrint: Online commercial printing company producing signs, banners, stickers, decals, and packaging. Comparable to Nameplate across multiple product categories, with an online-first, lower-touch ordering model.
- Vistaprint: Mass-market custom printing platform serving small businesses with business cards, signs, banners, marketing materials, and promotional products. A broad incumbent competing in many of the same end-uses Nameplate serves, but at a much larger scale and primarily through self-serve online ordering.
Direct peers
- eSigns: Online custom sign manufacturer specializing in banners, yard signs, vehicle wraps, and decals. Directly comparable to Nameplate's sign and graphics product lines, with a strong e-commerce ordering experience.
- Signs.com: Custom sign and banner manufacturer with an e-commerce storefront. Directly comparable to Nameplate's 'Banners & Signs' and 'Walls & Windows' product categories, competing for the same SMB and brand buyers.
- Sticker Mule: Online-first custom sticker and label manufacturer. Direct competitor to Nameplate's core 'Stickers' and 'Custom Screen Printed Decals' product lines, with a self-serve ordering model that contrasts with Nameplate's quote-based motion.
- BuildASign: Online custom sign manufacturer producing yard signs, banners, decals, and window graphics. Directly competes with Nameplate's sign and window-graphics offerings, with a stronger self-serve digital ordering flow.
- CustomInk: Custom printing company primarily for apparel and promotional products, with online design tools. Overlaps with Nameplate's custom-printed promotional category including table covers, banners, and event signage.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nameplate social profiles
Digital presenceNameplate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nameplate leadership team
Management profileNumber of profiles
Nameplate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nameplate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nameplate
What does Nameplate do?
Nameplate, Inc. is a direct manufacturer of custom screen printed products, producing decals, counter and floor graphics, rugs/mats, window clings, window graphics, pop displays, tents/flags, banners & signs, metal signs/badges, stickers, table covers, walls & windows, wraps, and 3D displays. Products are made from metal, rigid plastic, card stock, and other materials, and are sold factory-direct with no third-party involvement on a custom quote basis.
Is Nameplate a public or private company?
Nameplate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nameplate founded?
Nameplate was founded in 1962. It employs 11 to 50 people.
Where is Nameplate based?
Nameplate is headquartered in Cerritos, United States, in the North America region.
How does Nameplate make money?
One revenue line is on record: custom Printed Products.
Who are Nameplate's main competitors?
Smartpress is listed as an emerging player. Broad incumbents are 4imprint, PsPrint, GotPrint and Vistaprint. Direct peers are eSigns, Signs.com, Sticker Mule, BuildASign and CustomInk.
Does Nameplate have an API?
No public API is recorded for Nameplate.
What industry is Nameplate in?
Nameplate's product category is Custom Screen Printing Manufacturing. Its primary akta.pro industry code is BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser), with a secondary code of IMALAKAK, Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart). Its NAICS code is 323113.