What Tarr does

TARR (legal entity Tarr Kft.) is a privately held Hungarian regional telecommunications operator headquartered in Szekszárd and founded in 1990, serving residential and business customers across Tolna, Baranya, Somogy, Zala, Bács-Kiskun, Fejér and Csongrád-Csanád counties. The company operates a hybrid network combining Fiber-to-the-Home GPON, DOCSIS coaxial cable, fixed-wireless (MikroNET microwave) and leased-line Ethernet for the TARR Business division, and holds its own mobile network identifier (MCC 216 / MNC 70) to deliver an MVNO mobile service under the 'Kapcsolat' brand with six postpaid tiers.

The product portfolio spans four residential subscription lines — Kábeltv cable TV with 150+ digital channels in tiered packages (Mini, Alap, Prémium 101 channels/69 HD), Otthoni Internet with up to 1000 Mbit/s over GPON or DOCSIS and 15-80 Mbit/s MikroNET tiers, Mobil MVNO service from Kapcsolat Start through Prémium+ MAX, and Tele-TARR landline telephony — supported by the Ügyfélkapu online portal, TARR App, TARR MobilTV and TARR OnlineTV for OTT streaming, and an electronic billing system (E-számla). The B2B segment offers dedicated internet, L2 leased lines up to 10 Gbps, web/email/hosting, virtual office services, and installation. Distribution combines 20 physical retail/service points, a mobile sales bus (TARR Busz), an in-house call center (1223), app-store-distributed mobile apps, and a webshop for devices.

TARR's commercial model is subscription-recurring across all connectivity services, with hardware sales as a secondary stream (smartphones, smart TVs, TP-Link Mesh, Tapo cameras, accessories) often subsidized under 24-month mobile commitments. The Tarr Pakk bundling program provides combined monthly and device discounts (up to HUF 121,000) for customers holding both fixed-internet and mobile services under one account, while content partnerships with HBO Max, RTL+ Active and TV2 Play Premium embed streaming into TV packages via TARR-issued activation codes. Multiple EU- and Hungarian-funded network development projects (GINOP, DIMOP PLUSZ) and a 20-year enterprise relationship with Tolnatej Zrt. underscore the company's regional incumbent position.

Name

Tarr

Legal name

Tarr Kft.

Website

https://tarr.hu

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

TARR (Tarr Kft.) is a privately held Hungarian regional telecommunications operator, founded 1990 in Szekszárd, delivering cable TV, fixed-line internet (FTTH/GPON, DOCSIS, microwave), MVNO mobile, and landline services to residential and business customers across seven Hungarian counties through 20 retail points and digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Szekszárd

HQ country

Hungary

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Residential TV Services: Cable TV services across multiple package tiers (Mini, Alap, Prémium) with channel counts ranging from basic to 101+ channels. Revenue generated through monthly subscription fees with bundled streaming services (HBO Max, RTL+ Active, TV2 Play Premium).
2. Residential Internet Services: Home internet services via cable modem (DOCSIS), FTTH (GPON), and MikroNET microwave. Packages range from 350 Mbps to 1000 Mbps with unlimited data. Bundled with TV and phone in Kombi packages.
3. Mobile Services: Mobile voice and data plans under the 'Kapcsolat' brand with 6 tiers (Start, ON, Optimum+, Korlátlan+, Prémium+, and MAX variants). Data options from 1GB to unlimited. Roaming available.
4. Fixed-line Telephone: Landline telephone services with Tele-TARR packages featuring discounted per-minute rates and 0 Ft intra-network call charges.
5. Device Sales: Sales of mobile phones, tablets, laptops, smart TVs, Wi-Fi routers, accessories, and smart home devices (cameras, speakers, watches). Devices are sold with mobile plan subscriptions at subsidized prices or standalone.
6. Smart Home Devices: Sale of smart home accessories including TP-Link Mesh Wi-Fi systems, Bluetooth speakers, smartwatches, wireless earphones, and TV wall mounts. TP-Link Deco Mesh systems available for purchase or rental at 900 Ft/device/month.
7. Business Internet & Telecom Services: Dedicated internet access, leased lines, data transmission, web/email hosting, server services, and infrastructure installation for business customers. Pricing starts at 9,990 HUF/month net for virtual office services.
8. E-számla (Electronic Billing) Services: E-invoicing platform offering monthly 400 HUF credit for customers who opt for electronic billing and payment. Supports bank transfer, direct debit, and online card payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

TARR is a regional Hungarian telecommunications operator that delivers cable television, broadband internet, mobile voice and data, and fixed-line telephony over its own HFC, FTTH, microwave, and MVNO networks. The company sells bundled subscriptions separately to residential (Lakossági) and business (Üzleti) customers across Szekszárd and surrounding counties, with packages that combine TV, internet, mobile, and voice plus OTT streaming apps (TARR MobilTV, TARR OnlineTV).

Product overview

TARR is a regional Hungarian telecommunications service provider offering an integrated portfolio of TV, internet, mobile voice/data, and landline services primarily across Tolna, Baranya, Somogy, Zala, Bács-Kiskun, and surrounding counties. The core offering consists of Kábeltv (cable TV with 150+ digital channels across multiple tiered packages), Otthoni Internet (fixed-line broadband via FTTH GPON, coaxial DOCSIS, MikroNET microwave, and WLAN radio, with speeds up to 1000 Mbit/s), Mobil (MVNO mobile voice and data across six postpaid plans from Kapcsolat Start to Prémium+ MAX with data options from 1 GB to unlimited), and Telefon (landline voice service). These are supported by a digital self-service ecosystem comprising the Ügyfélkapu online portal and TARR App mobile application. Value-added bundles include Tarr Pakk (discounts for combined fixed+mobile subscribers), the TARR Teljes Otthon Wi-Fi System (TP-Link Mesh devices for whole-home coverage), E-számla electronic invoicing, and Online TV (OTT IP streaming for non-cable subscribers via the TARR MobilTV app). Business customers are served through a dedicated TARR Business division offering dedicated internet (fiber leased-line up to 10 Gbps, cable, FTTH PON, WLAN), virtual office services, data transmission, web/email hosting, server colocation, and installation services. TARR also operates a retail device business selling smartphones, smart TVs, tablets, TP-Link networking equipment, Bluetooth speakers, smartwatches, and accessories, bundled with mobile plan discounts. The company distributes its services through physical retail shops, the TARR Busz mobile service point, an online webshop, telephone customer service (1223), and the Ügyfélkapu digital platform.

Differentiator

Problem solved

Functional benefit

Brands

• TARR MobilTV: Mobile TV application allowing access to TARR channel offerings on mobile devices, smart TVs, and web browsers.
• TARR OnlineTV
• MikroNET
• TARR Prémium
• TARR e-számla
• TARR Business

Products and services

• Cable Television (Kábeltelevízió) Residential and business cable TV subscription delivered over TARR's HFC network, available with digital-only, MinDigTV, and extended channel options.
• TARR OnlineTV / TARR MobilTV Online OTT streaming companion to the cable-TV subscription that lets TARR customers watch live and on-demand channels via app or browser.
• Home Internet via Coaxial Cable (DOCSIS) Residential broadband internet service delivered over TARR's cable (DOCSIS) network, sold in Start/Maxi/Premium tiers with promotional extras.
• Home Internet via FTTH Fiber (GPON) Residential fiber-to-the-home (FTTH/GPON) broadband internet sold in Start/Maxi/Premium tiers with promotional extras.
• MikroNET (Microwave Fixed Wireless Internet) Point-to-point microwave-based fixed wireless broadband internet for residential and holiday-area locations that cannot be reached by cable or fiber.
• Holiday-area Flat Internet (Üdülő területi Internet) Location-specific flat-rate broadband subscription for second-home and vacation properties in designated TARR-covered holiday areas.
• TARR Mobile Voice and Data Mobile voice, SMS, and data subscription delivered as an MVNO, with residential plans (e.g., Mobil Pakk), business unlimited plans, and eSIM availability.
• Landline Telephone (Vezetékes telefon) Fixed-line (PSTN-over-cable/fiber) voice telephone service for residential and small-business customers, with or without a monthly subscription fee.
• TARR Business Internet (Korlátlan Üzleti Internet) Unlimited business-grade broadband internet subscription for Üzleti (B2B) customers, requiring separate evaluation/quote.
• L2 Leased Line Business Connectivity Layer-2 leased-line data connectivity providing dedicated point-to-point or point-to-multipoint links for business and enterprise customers.
• TARR Business Mobile Fleet Plans Business-focused mobile subscriptions and shared/fleet plans sold to Üzleti customers for their employees.
• Hotel/Hospitality TV Packages Bundled TV subscriptions sold to hotels, guesthouses, and hospitality venues for distributing TV across many guest rooms.
• E-számla (Electronic Invoicing / E-pack) Electronic invoicing add-on service that delivers bills digitally and rewards subscribers with an ongoing loyalty discount on their monthly fees.
• TARR Pakk / Kombi (Multi-service Bundle Programs) Multi-service bundle programs (Tarr Pakk, Kombi) that combine TV, internet, mobile, and/or phone under a single discounted subscription.
• Ügyfélkapu Online Customer Portal Online self-service portal where TARR customers can view subscriptions, pay invoices, update data, and submit support requests.
• TARR Mobile App Official TARR smartphone app providing customers with mobile access to subscription management, billing, and support functionality.

Quantifiable outcome

• Up to 121,000 Ft in combined monthly and device discounts through Tarr Pakk program
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Zalavíz Zrt.minorStrategic or Co-development PartnerZalavíz Zrt., a water utility company, has partnered with TARR Business to enable fast data transfer capabilities. Described as a case study customer in the business segment.
• Tolnatej Zrt. (TOLNATEJ)coreStrategic or Co-development Partner20-year strategic business partnership focused on network infrastructure development and mutual trust. One of TARR's longest-standing enterprise relationships.
• Tolna Vármegyei Balassa János KórházminorStrategic or Co-development PartnerTARR supported the county hospital with new equipment, demonstrating corporate social responsibility partnership with healthcare institution.
• HBO Warner Bros. DiscoverycoreTechnology or IntegrationPartnership to bundle HBO Max (branded as Max, rebranding to HBO Max on July 9, 2025) streaming service with TARR TV packages. Customers with HBO Pak or HBO Max Pak receive free HBO Max access. TARR provides activation codes.
• RTL Magyarország Zrt.coreTechnology or IntegrationPartnership to offer RTL+ Active online streaming service (formerly RTL Most+) to TARR cable TV subscribers. TARR provides free activation codes for cable subscribers, RTL provides the streaming platform.
• TV2 GroupcoreTechnology or IntegrationPartnership to offer TV2 Play Premium subscription service (featuring Premier League, La Liga, sports, movies) to TARR Prémium TV subscribers at no additional cost. TARR provides activation codes.
• TP-LinkminorChannel Partner/ Reseller/ DistributorTP-Link products including Deco Mesh Wi-Fi systems, Tapo security cameras, and network accessories sold through TARR retail locations and as part of service bundles.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Magyar Telekom: The Hungarian incumbent telecom operator offering fixed broadband, mobile, IPTV, and business services nationwide; competes with TARR in residential and business connectivity, especially as Magyar Telekom expands FTTH into TARR's regional footprint.
• Yettel Hungary: A major Hungarian mobile operator (formerly Telenor Hungary) with growing fixed broadband and TV offerings; competes with TARR on mobile plan pricing, content bundles, and increasingly on home internet in TARR's regional counties.
• One Hungary (formerly Vodafone Hungary): A leading Hungarian mobile and fixed/cable operator (formed from Vodafone Hungary's acquisition of DIGI's Hungarian assets) with national reach across mobile, broadband, and pay-TV; a broad incumbent competitor overlapping TARR's cable, internet, and mobile lines.

Direct peers

• Antenna Hungária: A Hungarian broadcasting infrastructure and telecommunications operator offering DVB-T/T2, satellite, and wholesale telecom services; comparable to TARR in the pay-TV and broadcast distribution value chain, with overlapping B2B telecom customers.
• DIGI Communications: DIGI is a major Hungarian cable TV, fixed broadband, and mobile operator with overlapping regional coverage; it is the closest direct competitor to TARR in cable TV and internet services for both residential and business customers in Hungary.
• Invitel: A regional Hungarian fixed-line and broadband operator with overlapping quad-play offerings to residential and SME customers; comparable to TARR as a regional infrastructure-based telecom with bundled TV/internet/voice services.
• PR-Telecom (now part of 4iG/MVMI): A regional Hungarian cable TV and internet service provider that has been consolidated into larger telecom groups; directly comparable to TARR as a regional cable/broadband operator in overlapping Hungarian markets.

Emerging players

• MVM NET: The state-backed Hungarian telecommunications operator building national fiber and wholesale networks; an emerging player that could compete with TARR in enterprise connectivity and backhaul within its regional footprint.

Regional players

• A1 Telekom Austria: The A1 Group's Hungarian operation, a regional/Central-European fixed and mobile operator; a comparable regional European telecom with similar quad-play and B2B portfolios, useful for benchmarking TARR's service mix and ARPU economics.
• Telekom Slovenije: A regional Central European incumbent telecom in neighboring Slovenia with quad-play residential and B2B services; a regional peer for benchmarking product packaging, content bundling, and rural connectivity approaches in a similar Central/Eastern European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TarrKft
• LinkedInlinkedin.com/company/tarr-kft-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tarr