What Yettel.Hungary does

Yettel Hungary (Yettel Magyarország Zrt.) is a nationwide mobile telecommunications operator headquartered in Törökbálint, Hungary, and a portfolio company of the Czech PPF Group. The company serves Hungarian consumers, small businesses, and enterprise customers under the Yettel brand (formerly Telenor Hungary), operating its own 4G/5G radio network alongside a shared LTE 800 MHz infrastructure agreement with Magyar Telekom that extends rural coverage.

Its core technology stack comprises a 4G/5G mobile network, a digital service platform (Yettel App, Yettel TV, NetPajzs, Yettel Wallet), and an e-commerce storefront (NetShop) for handsets and accessories. Product surface spans postpaid and prepaid mobile tariffs (Yettel Prime tiers priced from 9,899 HUF to 26,609 HUF per month, plus prepaid Kártyás M), the multi-line Yettel Full program, Yepp digital subscription, OtthonNet home internet, Yettel TV with HBO Max integration, eSIM, and value-added services such as device insurance (Készülékbiztosítás), digital security (NetPajzs), and mobile payment (Mobilfizetés) covering parking, highway e-tolls, and lottery.

The business model is recurring-subscription centric: monthly postpaid contracts with 12-24 month commitments and device subsidies drive predictable ARPU, prepaid reloads add usage-based revenue, interest-free device installments (up to 22-24 months) tie hardware sales to subscription tenure, and bundled home internet/TV plus mobile payment commissions broaden the revenue mix. Distribution combines owned retail stores (Értékesítési Pontok), the NetShop, the 1220 call center, the Yettel App across iOS/Android/Huawei, third-party logistics (MPL, Hellman), and a dedicated enterprise portal, while marketing spans Facebook, Instagram, YouTube, LinkedIn, TikTok, email, and in-app coupons.

Name

Yettel.Hungary

Legal name

Yettel Magyarország Zártkörűen Működő Részvénytársaság

Website

https://yettel.hu

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Yettel Hungary is a nationwide mobile network operator in Hungary (formerly Telenor Hungary), owned by PPF Group, offering 4G/5G mobile, home internet, TV, and digital services to residential, small business, and enterprise customers through retail stores, an app, and online channels.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Radiotelephone Communications (4812), Communications Services, Nec (4899)

akta.pro primary industry

Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG)

akta.pro secondary industries

Carrier Billing & Telco Mobile Money (FSAMAEAD), Billing, Payments & Subscription Management (MPAHAJAC)

Keywords

• Mobile telecommunications services
• Postpaid mobile plans
• Home internet services
• Mobile network operator
• Value-added digital services

Headquarters

HQ city

Törökbálint

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Subscription Services (Postpaid): Monthly subscription fees from postpaid (számlás) tariff plans including voice, SMS, and data services. Customers commit to 12 or 24-month contracts in exchange for device subsidies and discounted rates. Revenue is recurring on a monthly basis.
2. Prepaid Services: Prepaid (feltöltőkártyás) mobile services where customers pay in advance for voice, SMS, and data. Revenue is usage-based and recurring as customers reload their balance.
3. Device Sales: Sales of mobile devices (smartphones, tablets, routers, wearables) bundled with subscriptions or sold separately. Devices are offered with interest-free installment plans (up to 22-24 months) and at discounted prices tied to subscription contracts.
4. Home Internet & TV: Bundled home internet (OtthonNet) and TV (Yettel TV) packages generating recurring monthly subscription revenue from residential customers.
5. Mobile Payment / VAS Services: Value-added services including mobile parking, highway e-toll purchases, and other mobile payments processed through the Yettel platform. Revenue generated as transaction fees or commissions on third-party services sold through the Yettel network.
6. Digital Services (NetPajzs, HBO Max, etc.): Supplementary digital services such as NetPajzs security service, HBO Max streaming, and other add-on services bundled or sold separately with subscription plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Yettel Hungary is a mobile telecommunications operator selling mobile voice, SMS, and data services through postpaid (Yettel Prime) and prepaid (feltöltőkártyás) plans, home internet (OtthonNet) and TV (Yettel TV) bundles, mobile devices with interest-free installments, and digital value-added services including NetPajzs security, Mobilfizetés mobile payments, and the Yettel App. The company operates a nationwide 5G network and a shared 4G LTE network with Magyar Telekom, serving residential, small business, and enterprise customers across Hungary.

Product overview

Yettel Hungary is a mobile telecommunications operator offering a comprehensive product portfolio centered on mobile services, home connectivity, and digital entertainment. The core offering consists of Yettel Prime postpaid tariff plans (Simple Net, Plus, Extra, Max variants) with data, voice, and SMS packages, alongside the multi-subscription Yettel Full program. Digital services include Yettel TV streaming with HBO Max integration, NetPajzs security service, and Mobilfizetés mobile payment. Home internet is served through OtthonNet packages with TV bundles. The Yettel App provides mobile account management, while eSIM technology and 5G network access represent modern connectivity options. Device sales include smartphones from major manufacturers (Samsung, Apple, Xiaomi, Google Pixel, Honor, Motorola, Vivo) with insurance protection plans.

Differentiator

Problem solved

Functional benefit

Brands

• Yettel Prime: Premium tariff plans offering unlimited data and additional benefits
• Yettel Full
• Yepp
• Yettel TV
• NetPajzs
• OtthonNet

Products and services

• Yettel Prime Postpaid Tariff Plans Main postpaid tariff portfolio offering monthly subscription plans with voice, SMS, and data packages at five tiers (Prime, Prime Simple Net, Prime Plus, Prime Extra, Prime Max) ranging from 9,899 to 26,609 HUF/month, with 12-24 month loyalty commitments. Targeted at residential consumers seeking predictable monthly mobile service.
• Yettel Full Multi-Line Subscription Multi-line subscription service offering additional benefits and value-added services for customers who hold multiple Yettel subscriptions. Including multi-line mobile tariff options bundled with home internet and TV. Targeted at households and individuals with multiple subscriptions.
• Yepp Digital Subscription Digital subscription service providing flexible digital content and service access through the Yettel platform. Allows customers to manage mobile plans and services digitally on demand.
• Yettel TV Television streaming service offering access to TV channels and on-demand content, bundled with home internet (OtthonNet) packages and integrated with HBO Max. Targeted at residential customers seeking converged mobile and home entertainment.
• OtthonNet Home Internet Home internet service packages including fiber and DSL connections with various speed tiers and promotional offers, often bundled with Yettel TV. Targeted at residential households needing fixed broadband connectivity.
• Készülékbiztosítás (Device Insurance) Device insurance service protecting smartphones and tablets against damage, theft, and other unforeseen events. Sold as an add-on to device purchases and subscription contracts.
• NetPajzs Security Service Network security service providing protection against online threats, malware, and unsafe websites for mobile subscribers. Available as a subscription add-on, with free activation included on Yettel Prime Max tier.
• Hordozható Internet (Portable Internet) Portable internet solutions including mobile WiFi devices and data-only plans for travel and temporary connectivity needs. Targeted at mobile users needing on-the-go internet access.
• Mobilfizetés (Mobile Payment Service) Mobile payment service enabling payments for parking, highway e-tolls, and other services through the Yettel platform, billed to the customer's mobile account. Includes SMS-based and app-based payment options. Targeted at mobile subscribers who need convenient payment for everyday services.
• Yettel Prepaid (Kártyás) Tariff Plans Pay-as-you-go prepaid mobile service (Yettel Kártyás M) where customers pay in advance for voice, SMS, and data, with 0 HUF/month base fee and base inclusions of 1 GB data and 30 minutes of calls. Targeted at users who prefer pay-as-you-go without long-term commitments.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Magyar Telekom Zrt.coreTechnology or IntegrationYettel operates a shared LTE 800 MHz 4G mobile network with Magyar Telekom Zrt. under a network sharing agreement. This enables Yettel to offer broader rural coverage. Data sharing is governed by the agreement to handle complaints, troubleshooting, and subscriber notification regarding network issues. Yettel also shares network data with Magyar Telekom for the shared network's operational management.
• CETIN Hungary Zrt.coreTechnology or IntegrationCETIN Hungary Zrt. acts as a data processor collaborating with Yettel Hungary on network operations. CETIN is co-located at Yettel's headquarters in Törökbálint (Pannon út 1) and supports the technical infrastructure underlying Yettel's mobile network services.
• Intrum Zrt.minorOthersIntrum Zrt. is a debt collection agency engaged by Yettel Hungary for the recovery of outstanding receivables. As a data processor, Intrum handles personal data necessary for debt collection purposes under applicable data protection agreements.
• Faktor Ring Zrt.minorOthersFaktor Ring Zrt. handles factoring operations related to Yettel Hungary's receivables, supporting the company's accounts receivable management and cash flow operations.
• Nemzeti Mobilfizetési Rendszer Zrt.minorOthersNemzeti Mobilfizetési Rzt. enables mobile payment services through Yettel including SMS-based and app-based highway e-toll purchases and mobile parking. Yettel acts as a reseller of these services, with customer mobile numbers and transaction data shared between the parties for service delivery and billing.
• EME Zrt.minorOthersEME Zrt. (fizessenmobillal.hu) provides mobile parking services in enclosed parking facilities, partnered with Yettel for payment processing through the Yettel platform.
• Szerencsejáték Zrt.minorOthersSzerencsejáték Zrt. enables lottery and gambling services through SMS payments on the Yettel network. Yettel acts as a reseller, facilitating SMS-based transactions for gambling services with the gambling operator.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magyar Telekom: Incumbent fixed-line and mobile operator in Hungary, majority-owned by Deutsche Telekom. Directly competes with Yettel across mobile, broadband, and TV; also Yettel's partner in shared LTE 800 MHz 4G network.
• One Hungary (Vodafone Hungary + Digi Hungary): Hungarian mobile and fixed operator formed by combining Vodafone Hungary and Digi Hungary. Competes head-to-head with Yettel in mobile, broadband, and converged bundles across all customer segments.

Broad incumbents

• Yettel Bulgaria: Sister company under PPF Group offering the same mobile operator business model in Bulgaria. Operates the Yettel brand and shared digital product portfolio, making it a structurally identical peer within the same parent.
• A1 Telekom Austria Group: Major CEE telecom operator with mobile and fixed-line services across Austria, Bulgaria, Croatia, Serbia, and additional markets. Comparable in scale, MNO + convergence business model, and CEE competitive dynamics.
• T-Mobile Czech Republic: Deutsche Telekom subsidiary and leading Czech MNO with mobile, fixed, and TV services. Operates an adjacent CEE market with comparable MNO economics, prepaid/postpaid mix, and 5G monetization.
• O2 Czech Republic: Czech incumbent mobile and fixed operator with convergent consumer and enterprise offerings. Comparable MNO + quad-play structure and CE European market dynamics.
• Liberty Global / Telenet (VodafoneZiggo): Pan-European converged operator (including Hungarian footprint via VodafoneZiggo in the past). Comparable convergence, MNO + fixed broadband + TV bundle, and CEE M&A activity.

Regional players

• Telekom Slovenije: Slovenian incumbent offering mobile, fixed, and TV services. Smaller-scale regional peer with similar convergence strategy and EU regulatory exposure.

Others

• HBO Max (streaming): Streaming service bundled into Yettel TV and offered as an add-on to premium postpaid plans. Ecosystem partner rather than a competitor; useful as a comparable for digital VAS monetization.
• Nemzeti Mobilfizetési Rendszer: Hungarian state-backed mobile payment platform for parking and highway e-tolls, distributed through Yettel Wallet. Adjacent/ enabling platform that illustrates Yettel's carrier billing and telco mobile money positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/YettelHungary
• Facebookfacebook.com/yettelhungary
• LinkedInlinkedin.com/company/yettelhungary
• Instagraminstagram.com/yettelhungary
• TikToktiktok.com/@yettel.hungary

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yettel.Hungary