IntelliQ Health

What IntelliQ Health does

IntelliQ Health is a Cincinnati-based, privately held strategic market research consulting firm exclusively focused on the healthcare industry. Founded in 1983 as Cooper Research and rebranded to IntelliQ Health (also operating as IntelliQ Health Insights) to emphasize its pivot from data delivery to actionable insights, the firm operates with 101-250 employees serving healthcare providers, health plans, medical device manufacturers, pharmaceutical companies, healthcare IT firms, non-profits, and healthcare M&A advisory clients. Its named customer roster includes Anthem, Cigna, Humana, Kaiser Permanente, United Healthcare, Blue Cross Blue Shield, Merck, Novartis, Novo Nordisk, GlaxoSmithKline, GE Healthcare, Baxter, BD Medical, Zimmer Biomet, Walgreens, and Cincinnati Children's Hospital, among others.

The company delivers a comprehensive portfolio of custom research services: quantitative and qualitative study design; multi-channel data collection including online communities, CATI telephone interviewing, online surveys across the Americas, Europe and Asia, in-person interviews, mail, and focus groups; advanced statistical consulting covering conjoint analysis, discrete choice modeling, regression, multivariate analysis, and perceptual mapping; and proprietary methodologies such as IQ AIM™ (Awareness and Image Measurement). Underlying capabilities include an in-house CATI facility staffed by interviewers experienced with senior healthcare decision-makers, private online research communities for patient and professional panels, sentiment analysis, predictive analytics, and a dedicated Community Health Needs Assessment practice supporting 501(c)(3) hospital compliance under the Affordable Care Act.

IntelliQ Health operates a sales-led, consultative go-to-market model, engaging clients directly via phone and email with quote-based, project-priced engagements often structured as multi-year contracts. Revenue is generated through professional services fees tied to custom research design, data collection, statistical analysis, and strategic marketing consulting, with the company emphasizing repeat business and client referrals as its primary growth channel. Leadership combines a Ph.D.-credentialed President/CEO (Robert Miller), a Fortune 18 healthcare veteran VP (Bert Kollaard), a CardinalHealth analytics innovator VP (Joshua Rand, credited with $712M in new/retained business), and a clinical consultant with a Ph.D. in Nursing and federal grant experience (Elaine Miller).

Name

IntelliQ Health

Legal name

IntelliQ Health Insights

Website

https://intelliqhealth.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

IntelliQ Health is a Cincinnati-based, healthcare-only strategic market research consulting firm founded in 1983, delivering custom quantitative and qualitative research, CATI, online communities, statistical consulting, and proprietary IQ AIM™ brand measurement to providers, payers, pharma, and medical device companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Healthcare Market Research Studies: Design and conduct custom quantitative and qualitative market research studies for healthcare organizations. Projects range from market structure analysis, image and attitude studies, new product development research, pricing and segmentation studies. Revenue is generated through project-based consulting engagements with repeat business being a key success metric.
2. Strategic Marketing Consulting: Strategic consulting services including research design, data interpretation, recommendations and implementation support, and ongoing strategic marketing consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

IntelliQ Health is a full-service strategic market research consulting firm that designs and conducts custom quantitative and qualitative research studies exclusively for the healthcare industry. The company delivers end-to-end research engagements spanning study design, multi-channel data collection (online surveys, CATI telephone, online communities, in-person, focus groups, mail), advanced statistical analysis (conjoint, discrete choice, regression, multivariate), and strategic marketing recommendations. Services support healthcare providers, health plans, medical device manufacturers, pharmaceutical companies, healthcare IT vendors, non-profits, and healthcare M&A firms.

Product overview

IntelliQ Health is a full-service strategic market research consulting company specializing exclusively in healthcare. The company offers a comprehensive portfolio of research services organized around core capabilities: custom research study design, multi-channel data collection (online communities, telephone, mail, internet, in-person, focus groups), advanced statistical and analytical consulting, and strategic marketing consulting. Their services include proprietary tools like IQ AIM for brand awareness measurement, specialized methodologies such as conjoint analysis and predictive analytics, and compliance-focused offerings like Community Health Needs Assessments. The firm serves healthcare providers, health plans, medical device companies, pharmaceutical companies, healthcare IT providers, non-profits, and healthcare M&A firms across the Americas, Europe, and Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research Study Design Custom research design services that help healthcare clients define research objectives, formulate questions, and plan methodology for quantitative and qualitative studies.
• Data Collection Services Multi-channel data collection including online communities/social media, smart/mobile devices, telephone (all 50 states and Canada), mail, internet surveys, in-person interviews, and focus groups.
• Statistical Consulting Consultation on research design, sampling plans, and advanced analytical techniques including basic and advanced statistics, regression, ANOVA, multivariate analysis, conjoint analysis, and discrete choice modeling.
• Community Health Needs Assessments (CHNA) Compliance-focused needs assessments for 501(c)(3) nonprofit hospitals as required under the Affordable Care Act, evaluating community health needs every three years.
• Online Research Communities Private online research communities for ongoing engagement with targeted healthcare audiences including diabetes patients, chronic pain patients, cardiac patients, and healthcare professionals.
• Online Quantitative Studies Internet-based survey research conducted throughout the Americas, Europe, and Asia with complex branching and question design capabilities.
• Online Focus Groups Cost-effective alternative to face-to-face focus groups with multimedia capabilities, no geographical restrictions, and immediate transcript availability.
• CATI Telephone Research In-house CATI telephone research facility with experienced interviewers for reaching senior healthcare decision-makers.
• Qualitative Research Services Secondary research and competitive analysis gathering, analyzing, and interpreting internal and external healthcare industry data.
• Secondary Research and Competitor Analysis Comprehensive analysis of existing internal and external healthcare data from commercial and public sources combined with primary survey data.
• IQ AIM (Awareness and Image Measurement) Proprietary awareness and image measurement tool for evaluating brand perception in healthcare markets.
• Conjoint (Trade-off) Analysis Advanced analytical technique for understanding how healthcare consumers make trade-offs between product features, pricing, and attributes.
• Customer Acceptance Analysis (CAA) Analysis methodology for determining customer acceptance levels of healthcare products, services, or new offerings.
• Data Mining and Predictive Analytics Advanced analytics using historical data to identify patterns and forecast future outcomes in healthcare markets.
• Sentiment Analysis Analysis of textual feedback and open-ended responses to determine stakeholder attitudes and perceptions in healthcare settings.
• Multi-Cultural Healthcare Assessments Research services focused on understanding cultural competence and healthcare needs across diverse populations.
• Strategic Marketing Consulting Strategic recommendations and implementation support to help healthcare clients translate research findings into actionable business decisions.

Named customers32 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ipsos Healthcare: Dedicated healthcare research division of global research firm Ipsos, providing custom market research, physician and patient insights, and stakeholder studies to pharma, medical device, and public health clients — a direct competitor in healthcare-only custom research.
• Survey Healthcare Global: Healthcare-only market research company providing online survey, panel, and qualitative research access to pharma, biotech, and medical device clients — direct competitor in physician and patient research.
• Kantar Health: Global market research and insights firm with a dedicated healthcare practice delivering custom research, brand tracking, and patient/PRO studies to pharma, biotech, and medical device clients — directly comparable to IntelliQ Health's healthcare-only custom research offering.
• Schlesinger Group: Provides qualitative and quantitative research services including online focus groups, online communities, and CATI capability across healthcare, consumer, and B2B markets — closely matches IntelliQ Health's mixed-method research infrastructure.
• DRG (Decision Resources Group): Specializes in healthcare market research and insights for pharma, biotech, and medical device companies with deep therapeutic-area expertise — directly comparable to IntelliQ Health's pharma and medical device research focus.
• MedSurvey: Healthcare-specialized market research firm focused on survey-based research with physicians, payers, and patients — directly comparable in vertical specialization and primary research methodology.

Broad incumbents

• IQVIA: Largest healthcare-focused analytics and research organization with global scale; offers custom insights as part of a broader commercial, clinical, and R&D services portfolio — a much larger incumbent that competes for the same healthcare research spend.
• Syneos Health Consulting: Biopharma solutions company with a commercial consulting arm providing market research, brand strategy, and customer insights as part of broader clinical and commercial services — competes for healthcare research budgets at larger pharma clients.

Emerging players

• ZoomRx: Tech-enabled healthcare market research firm specializing in physician and patient insights through digital panels and AI-assisted analysis — emerging competitor bringing modern tech-stack economics to the same physician/patient research market.
• Definitive Healthcare: Healthcare commercial intelligence platform providing data, analytics, and insights on providers, payers, and suppliers — adjacent competitor in healthcare market intelligence with a more software/data orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IntelliQ Health