Spirited Brands

What Spirited Brands does

Spirited Brands Holdings, Inc. is a Phoenix-based, privately held beverage company founded in 2022 that operates two sub-brands of premium canned ready-to-drink cocktails targeting health-conscious millennial and Gen-Z consumers. The Soke line comprises four sake-based soda flavors (Yuzu Ginger, Cherry Blossom, Lychee, White Peach), formulated as low-calorie carbonated cocktails with controlled bubble size and authentic fruit infusions. The Soula line comprises four premium margarita flavors (Paloma, Pineapple Chili, Lime, Mango Citrus) made with real ingredients. All SKUs share consistent specifications — 140 calories per serving and 5% ABV — and are positioned with a clean-label, transparent formulation (vegan, non-GMO, sulfite-free, gluten-free) that prominently displays ingredients and nutrition facts.

The business operates a DTC-first model through a Shopify storefront at sipspiritedbrands.com, selling 4-packs at $12.99 with $5.95 flat-rate shipping, supplemented by offline sales through a store-locator-driven physical retail presence and licensed retailers in the AccelPay network. Go-to-market relies on organic social media across Instagram, TikTok, and Facebook, run as separate accounts for each sub-brand, plus a blog and email newsletter for retention. Customer acquisition is segmented horizontally around consumers seeking better-for-you alcoholic beverages with full ingredient transparency and premium cocktail taste in a convenient format. Headcount is reported as 1–10, and no funding rounds, revenue figures, or institutional investors are disclosed in available data.

Name

Spirited Brands

Legal name

Spirited Brands Holdings, Inc.

Website

https://spiritedbrandsco.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Spirited Brands is a Phoenix-based RTD canned cocktail company operating two sub-brands — Soke sake sodas and Soula margaritas — selling eight flavors at $12.99 per 4-pack via DTC, AccelPay retail partners, and physical store-locator channels targeting better-for-you alcoholic beverage consumers.

Ownership category

akta.pro rank

Product category

Ready-to-Drink Premium Canned Cocktails

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industry

Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands (CRADAIAF)

Keywords

• Premium canned cocktails
• Ready-to-drink beverages
• Sake cocktails
• Canned margaritas
• Clean-label alcoholic beverages

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online sales through their Shopify storefront with $5.95 flat rate shipping on every order. Products sold as 4-packs at $12.99 per unit.
2. Retail Distribution: Sales through physical retail locations found via store locator and through licensed retailers in the AccelPay network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Spirited Brands produces and sells premium ready-to-drink canned cocktails through two sub-brands: Soke, a sake soda line with fruit-infused flavors (Yuzu Ginger, Cherry Blossom, Lychee, White Peach), and Soula, a ready-to-drink margarita line (Paloma, Pineapple Chili, Lime, Mango Citrus). Both lines are formulated with simple, natural, clean-label ingredients at 140 calories and 5% ABV, sold as 4-packs at $12.99 via direct e-commerce and licensed retail distribution.

Product overview

Spirited Brands operates a dual-sub-brand portfolio of premium canned cocktails. The first sub-brand, Soke Cocktails, is a sake soda line featuring four fruit-infused flavors (Yuzu Ginger, Cherry Blossom, Lychee, White Peach), designed to make sake accessible with balanced sweetness and authentic fruit flavors. The second sub-brand, Soula Cocktails, comprises four ready-to-drink margarita flavors (Paloma, Pineapple Chili, Lime, Mango Citrus), positioned as premium cocktails for social occasions. Both product lines share consistent specs of 140 calories, 5% ABV, and are priced at $12.99 per 4-pack. The portfolio emphasizes transparency with simple, natural ingredients, and markets the products as vegan, GMO-free, sulfite-free, and hand-crafted.

Differentiator

Problem solved

Functional benefit

Brands

• Soke: Premium sake soda cocktails infused with authentic fruit flavors and bubbles. Product line includes Yuzu Ginger, Cherry Blossom, Lychee, and White Peach flavors.
• Soula

Products and services

• Soke Cocktails Sake-based carbonated cocktail product line infused with authentic fruit flavors, offering a not-too-sweet, not-too-sour taste profile at 5% ABV and 140 calories per serving, sold as 4-packs at $12.99.
• Soula Cocktails Premium ready-to-drink canned margaritas made with real ingredients at 5% ABV and 140 calories per serving, sold as 4-packs at $12.99, positioned for social occasions.
• Yuzu Ginger Sake Soda Sake soda cocktail flavored with yuzu and ginger, sold as a 4-pack for adult beverage consumers seeking premium, clean-label ready-to-drink options.
• Cherry Blossom Sake Soda Sake soda cocktail flavored with cherry blossom, sold as a 4-pack for adult beverage consumers seeking premium, clean-label ready-to-drink options.
• Lychee Sake Soda Sake soda cocktail flavored with lychee, sold as a 4-pack for adult beverage consumers seeking premium, clean-label ready-to-drink options.
• White Peach Sake Soda Sake soda cocktail flavored with white peach, sold as a 4-pack for adult beverage consumers seeking premium, clean-label ready-to-drink options.
• Paloma Margarita Ready-to-drink canned margarita with Paloma flavor profile, sold as a 4-pack for adult consumers seeking premium cocktail convenience.
• Pineapple Chili Margarita Ready-to-drink canned margarita with pineapple and chili flavor profile, sold as a 4-pack for adult consumers seeking premium cocktail convenience.
• Lime Margarita Ready-to-drink canned margarita with lime flavor profile, sold as a 4-pack for adult consumers seeking premium cocktail convenience.
• Mango Citrus Margarita Ready-to-drink canned margarita with mango citrus flavor profile, sold as a 4-pack for adult consumers seeking premium cocktail convenience.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Cutwater Spirits: Premium canned cocktail portfolio (margaritas, spirits + mixers) including tequila-based RTD formats that directly overlap with Spirited Brands' Soula line, sold through comparable retail and DTC channels.
• Surfside: Premium canned iced-tea and lemonade-vodka RTDs from Nauticus with low-ingredient, low-calorie formulations — direct competitive overlap with Spirited Brands' premium RTD cocktail positioning and price point.
• Loverboy: Premium sparkling canned cocktail brand positioned around cleaner ingredients and lifestyle branding, sharing Spirited Brands' lower-calorie, real-ingredient RTD positioning targeting millennial/Gen-Z consumers.
• High Noon: Vodka-soda RTD brand owned by E&J Gallo targeting the same 'better-for-you' premium canned cocktail consumer with low-calorie, clean-ingredient formulations at a similar per-can price point — the closest direct competitor to Soke and Soula in positioning and channels.
• Casa Del Sol: Tequila-based premium canned cocktails marketed toward cocktail enthusiasts seeking real-ingredient, mixology-grade formats — competes with Soula's margarita positioning on shelf and in DTC channels.
• Ohza: Boston Beer-owned premium canned cocktail brand (mimosas, frosé, bellinis) targeting cocktail-occasion consumers with higher-end ingredients — a direct peer in the premium RTD-cocktail white space that Soke and Soula occupy.

Broad incumbents

• Topo Chico Hard Seltzer: Coca-Cola-owned premium hard seltzer/RTD line with national distribution muscle — competes broadly with Spirited Brands for the premium RTD occasion and shelf space.
• Truly Hard Seltzer: Boston Beer's flagship hard seltzer and broader RTD portfolio — a much larger incumbent competing for the same health-conscious millennial/Gen-Z RTD dollar but with mass-market pricing and distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/spiritedbrands
• Instagraminstagram.com/sokesoda
• LinkedInlinkedin.com/company/spirited-brands

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirited Brands