StoreSmart Self Storage
StoreSmart Self Storage is a privately held operator of 100+ self-storage facilities across the Southeast and Midwest, offering standard, climate-controlled, vehicle, and business storage units on month-to-month terms to residential and SMB customers via online and on-site leasing.
- Company typePrivate
- Founded2004
- HeadquartersBoca Raton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What StoreSmart Self Storage does
StoreSmart Self Storage is a privately held self-storage facility operator headquartered in Boca Raton, Florida, founded in 2004. The company operates 100+ storage facilities spanning the Southeast and Midwest United States, including locations in Alabama, Arkansas, Colorado, Florida, Georgia, Indiana, North Carolina, South Carolina, Tennessee, and Virginia, and does business under multiple regional brand names including Midgard Self Storage and Safeguard Storage. Its core offering comprises standard drive-up units, climate-controlled units, boat and RV storage, vehicle storage, and dedicated business storage, in unit sizes ranging from 5x5 (25 sq ft) to 10x30 (300 sq ft), supplemented by on-site packing supplies, truck rentals, and tenant insurance.
The technology layer consists of a virtual leasing platform for online browsing, reservation, and remote lease signing, a 24/7 online account management portal, and physical security infrastructure including electronic gate access, gated keypad entry, 24/7 video surveillance, fenced perimeters, and on-site management. Third-party integrations with BoatCloud (boat/RV tracking) and TenantConnect (tenant portal, payments, and unit access) extend the digital operating stack. Distribution is hybrid: customers can self-serve online or complete assisted in-person or phone-based leasing at any facility during extended office hours (Monday-Sunday 8:00 AM-7:00 PM), with location-based SEO and active social media presence driving top-of-funnel demand.
The business model is primarily recurring monthly rental revenue on a month-to-month basis with no long-term contracts and no admin fees, augmented by one-time and recurring revenue from packing and moving supply sales, mandatory tenant insurance coverage, and vehicle parking rentals. The company serves two primary customer segments — residential consumers (downsizing, life transitions, students, seasonal storage) and small-to-medium businesses (records, inventory, equipment, contractor supplies) — across a fragmented, high-volume, low-concentration tenant base.
StoreSmart Self Storage firmographics
Firmographics- Name
- StoreSmart Self Storage
- Legal name
- Midgard Self Storage
- Website
- https://storesmart.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StoreSmart Self Storage is a privately held operator of 100+ self-storage facilities across the Southeast and Midwest, offering standard, climate-controlled, vehicle, and business storage units on month-to-month terms to residential and SMB customers via online and on-site leasing.
- Ownership category
- akta.pro rank
StoreSmart Self Storage industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113), Other Warehousing and Storage (49319)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Climate-Controlled Self-Storage (HSAKAGAA), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD)
Keywords
Where StoreSmart Self Storage is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StoreSmart Self Storage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Storage Unit Rental: Monthly rental of self-storage units in various sizes (5x5 to 10x30). Month-to-month lease terms provide flexibility. Revenue generated from recurring monthly payments. Units available in Standard Drive-Up and Climate-Controlled configurations.
- Packing and Moving Supplies: Sale of moving and packing supplies including boxes, bubble wrap, packing paper, tape, disc locks, mattress covers, and furniture wraps. Also provides handcarts and dollies for customer use during move-in.
- Insurance Coverage: Tenant insurance coverage sold directly during rental process. Required for all tenants to have insurance for unit contents.
- Vehicle Storage: Covered and uncovered parking spaces for RVs, boats, cars, trailers, and trucks. Wide drive aisles and secure gated facility for vehicle storage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Unit rental pricing varies by size and type |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
StoreSmart Self Storage product offering
Product offeringCore offering
StoreSmart Self Storage (operating as Midgard Self Storage) rents self-storage units across 100+ facilities in the Southeast and Midwest United States. Core offerings include standard drive-up units, climate-controlled units, boat/RV parking, vehicle storage, and dedicated business storage in sizes ranging from 5x5 to 10x30. Customers rent on month-to-month terms via an online virtual leasing platform or in person, with ancillary sales of packing supplies and tenant insurance.
Product overview
Midgard Self Storage is a self-storage facility provider offering a unified platform of storage solutions across 100+ locations in the Southeast and Midwest. The core offering includes Standard Drive-Up, Climate Controlled, Boat & RV, Business, and Vehicle Storage units in sizes ranging from 5x5 to 10x30. The company provides a virtual leasing platform for online reservations and lease signing, complemented by on-site packing supplies. All units feature month-to-month flexible leasing with security features including 24/7 surveillance, gated keypad access, and on-site management.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Drive-Up Storage Drive-up self-storage units with direct vehicle access, suited for customers who need frequent access to stored items or are loading/unloading heavy loads. Available across 100+ facilities in standard sizes from 5x5 to 10x30.
- Climate-Controlled Storage Air-conditioned self-storage units designed to protect temperature- and humidity-sensitive items such as electronics, antiques, artwork, important documents, musical instruments, and commercial equipment. Targeted at customers in hot/humid Southeast climates.
- Boat & RV Storage Covered and uncovered parking spaces sized for RVs, boats, trailers, and other large recreational vehicles, located within gated facilities with wide drive aisles for maneuverability.
- Business Storage Dedicated storage service for small and mid-sized businesses needing space for inventory overflow, business records, contractor supplies, or equipment, including acceptance of deliveries on the tenant's behalf at the facility.
- Vehicle Storage Secure parking spaces for cars, trailers, and trucks inside gated facilities with wide drive aisles for easy vehicle access and retrieval.
- Packing Supplies On-site retail sale of moving and packing supplies including boxes, bubble wrap, packing paper, tape, disc locks, mattress covers, and furniture wraps. Handcarts and dollies are also provided for customer use during move-in.
Quantifiable outcome
- Same-day move-in available upon lease signing
- +1 more outcomes
Companies that use StoreSmart Self Storage
Customer profileSegments3 records
Ideal customer profiles3 records
StoreSmart Self Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
StoreSmart Self Storage partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
StoreSmart Self Storage competitors and assessment
Company assessmentDirect peers
- Safeguard Self Storage: Multi-state self-storage operator with locations across the Eastern US including Northeast (Yonkers, Bronx markets referenced in Midgard's testimonials). Closely comparable offering, customer experience, and digital platform, directly competing in the same customer persona.
- National Storage Affiliates: Public self-storage REIT built via a regional affiliate model with 1,000+ facilities across the US. Highly comparable as a multi-state, mid-scale self-storage operator with similar geographic concentration patterns in the Sun Belt and Midwest.
- SmartStop Self Storage: Multi-state self-storage operator (publicly listed in Canada, private in US) with facilities across the Sun Belt and Western US. Direct competitor offering the same climate-controlled, drive-up, vehicle, and business storage product mix at comparable unit sizes.
- StorageMart: Largest privately held self-storage operator in North America with 200+ facilities across the US, Canada, and UK. Closely comparable as a privately held, multi-state self-storage platform with similar digital leasing capabilities and customer demographic targeting.
- Simply Self Storage: Privately held multi-state self-storage operator with 100+ facilities concentrated in the Midwest and Eastern US. Directly comparable scale and product mix, with significant geographic overlap in Midgard's Midwest footprint.
Regional players
- Guardian Storage Centers: Regional self-storage operator concentrated in Pennsylvania and the broader Mid-Atlantic. Comparable product offering (climate-controlled, drive-up, vehicle) and customer segments, but geographically distinct from Midgard's Southeast/Midwest footprint.
Broad incumbents
- Extra Space Storage: Major publicly traded self-storage REIT with thousands of locations across the US, including strong Sun Belt and Southeast presence. Directly comparable offerings (climate-controlled, drive-up, vehicle storage) with a third-party management platform that competes for the same small-operator acquisition market as Midgard.
- Public Storage: Largest publicly traded self-storage REIT in the US with thousands of facilities nationwide. Comparable business model (month-to-month unit rentals, climate-controlled and standard units, vehicle storage) but operates at vastly greater scale with national brand recognition that competes against Midgard in overlapping Southeast markets.
- U-Haul International: Mass-market moving and storage company operating U-Haul-branded self-storage facilities across the US. While broader in scope (also trucks, trailers, moving supplies), it competes directly with Midgard for residential and small-business storage customers in shared geographies.
- CubeSmart: Public self-storage REIT with 1,000+ facilities concentrated in the East Coast, Southeast, and Midwest. Overlapping geographies with Midgard's footprint and offers identical product mix (climate-controlled, drive-up, vehicle storage) supported by a digital leasing platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
StoreSmart Self Storage social profiles
Digital presenceStoreSmart Self Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
StoreSmart Self Storage leadership team
Management profileNumber of profiles
StoreSmart Self Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StoreSmart Self Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StoreSmart Self Storage
What does StoreSmart Self Storage do?
StoreSmart Self Storage (operating as Midgard Self Storage) rents self-storage units across 100+ facilities in the Southeast and Midwest United States. Core offerings include standard drive-up units, climate-controlled units, boat/RV parking, vehicle storage, and dedicated business storage in sizes ranging from 5x5 to 10x30. Customers rent on month-to-month terms via an online virtual leasing platform or in person, with ancillary sales of packing supplies and tenant insurance.
Is StoreSmart Self Storage a public or private company?
StoreSmart Self Storage is a private company. It is classified as unknown and is currently operating.
When was StoreSmart Self Storage founded?
StoreSmart Self Storage was founded in 2004. It employs 11 to 50 people.
Where is StoreSmart Self Storage based?
StoreSmart Self Storage is headquartered in Boca Raton, United States, in the North America region.
How does StoreSmart Self Storage make money?
Four revenue lines are on record. Storage Unit Rental is the primary driver. The others are packing and Moving Supplies, insurance Coverage and vehicle Storage.
Who are StoreSmart Self Storage's main competitors?
Direct peers on record are Safeguard Self Storage, National Storage Affiliates, SmartStop Self Storage, StorageMart and Simply Self Storage. Guardian Storage Centers is listed as a regional player. Broad incumbents are Extra Space Storage, Public Storage, U-Haul International and CubeSmart.
Does StoreSmart Self Storage have an API?
No public API is recorded for StoreSmart Self Storage.
What industry is StoreSmart Self Storage in?
StoreSmart Self Storage's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAA, Climate-Controlled Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.