Mamma Roma
Mamma Roma is a Belgian Roman pizza al taglio restaurant chain operating six dine-in locations in Brussels and Ghent, serving individuals, families, students, and corporate clients with 72-hour fermented dough, Pinsa Romana, and multi-channel delivery and catering.
- Company typePrivate
- Founded2005
- HeadquartersSauvenière, Belgium
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Mamma Roma does
Mamma Roma is a Belgian restaurant chain specializing in authentic Roman pizza al taglio, founded in 2005 and operating as Mamma Roma Group S.A., a privately held Belgian Société Anonyme headquartered in Gembloux. The company serves individual diners, families, students, and corporate clients through approximately six physical restaurant locations across Brussels (Place Jourdan in Etterbeek, Flagey in Ixelles) and Ghent (Korenmarkt, Boekentoren), with operational employment of 101-250 staff.
The core product is square-cut Roman pizza made through a proprietary 72-hour dough rising process, using approximately 95% Italian-sourced ingredients, accompanied by a differentiated Pinsa Romana line built on a wheat/soy/rice flour blend with up to 85% hydration. The menu spans classical Roman toppings (Bufala, Margherita, Quattro Formaggi, Diavola, Parmigiana), sharing-format set menus (Roma, Romulus, Lupo, Studenti, Bambini), antipasti, salads, Italian desserts, a proprietary pizza-infused gin used in the Basil Smash cocktail, and an aperitivo program with cocktails starting at €8.99.
Mamma Roma generates revenue through four streams: in-restaurant dining (pay-as-you-go per slice/sharing menu), delivery and takeaway via its own ordering platform and mobile app as well as third-party aggregators (Uber Eats, Deliveroo, Takeaway.com), corporate catering and event privatization services, and B2B retail supply of its pizza products. Distribution is purely domestic within Belgium across the Flanders and Brussels-Capital regions. Marketing relies on organic social (Instagram, Facebook), multilingual content (English, Dutch, French blog and website), and aggregator-driven demand capture. In 2023 the brand identity was refreshed around the Lupa Capitolina symbol. No external funding, parent company, or AI/ML capability is disclosed.
Mamma Roma firmographics
Firmographics- Name
- Mamma Roma
- Legal name
- MAMMA ROMA GROUP
- Website
- https://mammaroma.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mamma Roma is a Belgian Roman pizza al taglio restaurant chain operating six dine-in locations in Brussels and Ghent, serving individuals, families, students, and corporate clients with 72-hour fermented dough, Pinsa Romana, and multi-channel delivery and catering.
- Ownership category
- akta.pro rank
Mamma Roma industry classification
Industry- Product category
- Italian Pizza Restaurant
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
- akta.pro secondary industry
- Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE)
Keywords
Where Mamma Roma is headquartered
LocationHeadquarters
- HQ city
- Sauvenière
- HQ country
- Belgium
- HQ region
- Europe
Offices5 records
Markets served
Mamma Roma business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- In-Restaurant Dining: Customers dine in at Mamma Roma restaurant locations, ordering sharing menus of square-cut Roman pizza al taglio by the slice.
- Delivery and Takeaway: Online orders placed through Mamma Roma's own platform and third-party aggregators (Uber Eats, Deliveroo, Takeaway.com) for home or office delivery.
- Corporate Catering and Events: Office catering services and restaurant privatization for business events, team lunches, and corporate gatherings.
- Retail Supply: Mamma Roma supplies their pizza products for retail purposes to other businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Roma - Small sharing option |
| Unit Pricing | Pay-as-you-go | Romulus - Family favorite |
| Unit Pricing | Pay-as-you-go | Lupo - Large sharing menu |
| Unit Pricing | Pay-as-you-go | Studenti - Student discount |
| Unit Pricing | Pay-as-you-go | Bambini - Kids menu |
| Unit Pricing | Pay-as-you-go | Aperitivo cocktails |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Mamma Roma product offering
Product offeringCore offering
Mamma Roma operates a Belgian chain of casual dining restaurants specializing in authentic Roman pizza al taglio, served square-cut by the slice with a 72-hour dough rising process and approximately 95% Italian-sourced ingredients. The menu also features Pinsa Romana (a lighter multi-flour dough at up to 85% hydration), antipasti, salads, Italian desserts, signature cocktails including the pizza-infused gin Basil Smash, and Italian wines. The company runs six physical locations across Brussels and Ghent, supports online ordering via its own platform, distributes through third-party delivery aggregators (Uber Eats, Deliveroo, Takeaway.com), supplies retail pizza products, and provides corporate catering and restaurant privatization services.
Product overview
Mamma Roma is a Roman pizza al taglio restaurant chain operating in Belgium (Brussels and Ghent). The core offering is authentic square-cut Roman pizza made with 95% Italian ingredients and a 72-hour dough rising process. The product portfolio includes traditional pizza al taglio with various toppings (Bufala, Margherita, Quattro Formaggi, Diavola, Parmigiana, etc.), Pinsa Romana (a lighter alternative made with wheat, soy, and rice flour at 85% hydration), sharing menus for groups (Roma, Romulus, Lupo, Studenti, Bambini), antipasti, salads, and dolce desserts. The company also offers beverages including signature cocktails (Basil Smash), Italian wines, and aperitivo deals. Services include dine-in at multiple Brussels and Ghent locations, food delivery via third-party platforms (Uber Eats, Deliveroo, Takeaway.com), corporate event catering, and retail pizza products.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizza al Taglio Authentic Roman square-cut pizza made with 95% Italian ingredients and a 72-hour dough rising process that yields a crispy, light, airy crust; sold by the slice through sharing menus for individual diners, families, and groups in-restaurant or via delivery.
- Pinsa Romana Lighter alternative to traditional pizza made with a proprietary blend of wheat, soy, and rice flour with up to 85% hydration; offers easier digestibility, lower salt, and lower calories, including sweet and savory variants, available in-restaurant and via delivery.
- Corporate Event Catering B2B service offering office catering, team lunches, and full restaurant privatization for business events and corporate gatherings, delivering an authentic Roman pizza al taglio experience to office or event venues.
- Home Delivery Service Delivery service for Mamma Roma pizzas ordered through the company's own online platform or third-party aggregators (Uber Eats, Deliveroo, Takeaway.com), with promotions such as occasional buy-one-get-one Parmigiana deals.
- Retail Pizza Supply B2B retail supply of Mamma Roma pizza products for other businesses, offered as a wholesale/retail channel for resellers and commercial partners.
Companies that use Mamma Roma
Customer profileSegments5 records
Ideal customer profiles4 records
Mamma Roma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Mamma Roma partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Uber EatscoreUber Eats is a third-party delivery platform partner that enables Mamma Roma to deliver pizzas to customers who prefer ordering through the Uber Eats app.
- DeliveroocoreDeliveroo delivers Mamma Roma pizzas to customers across Brussels and Ghent. Special promotions such as 'Buy 1 Parmigiana get 1 free' are occasionally offered through this platform.
- Takeaway.comcoreTakeaway.com serves as a delivery platform partner for Mamma Roma, allowing customers to order pizzas for home delivery.
- Globule Bleu SPRLminorGlobule Bleu SPRL is the web development and digital agency responsible for content management, e-commerce software, and web/intranet development for Mamma Roma's website.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Mamma Roma competitors and assessment
Company assessmentDirect peers
- 50 Kalò: Ciro Salvo's Naples-based pizzeria expanding internationally (including London). Comparable to Mamma Roma on authentic Italian pizza craft, multi-city presence, and premium casual positioning.
- Pizzarium: Rome-based flagship pizza al taglio concept by Gabriele Bonci, known for artisanal dough craft and high-quality Italian ingredients. Highly comparable to Mamma Roma on Roman pizza authenticity and premium ingredient positioning.
- Alice Pizza: Italian pizza al taglio by-the-slice chain offering square-cut Roman pizza with a similar pay-by-slice sharing format. Directly comparable to Mamma Roma on product format, Italian sourcing, and casual multi-city presence.
- Spontini: Milan-founded pizza al taglio chain serving thick-crust square-cut pizza by the slice. Directly comparable to Mamma Roma on product format (al taglio, by-the-slice) and casual Italian dining experience.
- Berberè Pizzeria: Italian organic pizzeria chain (now also in the UK) specializing in artisanal pizzas with natural leavening. Comparable to Mamma Roma on craft dough processes, Italian sourcing discipline, and multi-unit casual dining execution.
Broad incumbents
- Domino's Pizza: Global pizza QSR incumbent operating across Belgium with delivery-led model. Comparable to Mamma Roma on pizza category and delivery aggregator presence, though at vastly different scale and price positioning.
- Pizza Hut: Global pizza QSR/casual dining incumbent with Belgian locations. Comparable to Mamma Roma as a broad pizza category competitor, though with a different format (dine-in + delivery) and less authentic Roman positioning.
- Pizza Express: UK-founded Italian casual dining chain with continental European presence. Comparable to Mamma Roma on multi-unit casual Italian dining, though more oriented toward seated full-service than al taglio.
Emerging players
- Pinsitaly / Pinseria chains: Growing Italian and international pinsa-focused chains (e.g., Pinsitaly, ViPins) leveraging the lighter pinsa format. Closely comparable to Mamma Roma's Pinsa Romana line as direct competition in the same emerging health-conscious format.
Regional players
- Delitraiteur: Belgian grab-and-go and prepared-food retail chain. Comparable to Mamma Roma on the prepared-food/retail-supply arm in the Belgian market and overlapping customer segments for quick lunch occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mamma Roma social profiles
Digital presenceMamma Roma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mamma Roma leadership team
Management profileNumber of profiles
Profiles1 record
Mamma Roma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mamma Roma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mamma Roma
What does Mamma Roma do?
Mamma Roma operates a Belgian chain of casual dining restaurants specializing in authentic Roman pizza al taglio, served square-cut by the slice with a 72-hour dough rising process and approximately 95% Italian-sourced ingredients. The menu also features Pinsa Romana (a lighter multi-flour dough at up to 85% hydration), antipasti, salads, Italian desserts, signature cocktails including the pizza-infused gin Basil Smash, and Italian wines. The company runs six physical locations across Brussels and Ghent, supports online ordering via its own platform, distributes through third-party delivery aggregators (Uber Eats, Deliveroo, Takeaway.com), supplies retail pizza products, and provides corporate catering and restaurant privatization services.
Is Mamma Roma a public or private company?
Mamma Roma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mamma Roma founded?
Mamma Roma was founded in 2005. It employs 101 to 250 people.
Where is Mamma Roma based?
Mamma Roma is headquartered in Sauvenière, Belgium, in the Europe region.
How does Mamma Roma make money?
Four revenue lines are on record. In-Restaurant Dining is the primary driver. The others are delivery and Takeaway, corporate Catering and Events and retail Supply.
Who are Mamma Roma's main competitors?
Direct peers on record are 50 Kalò, Pizzarium, Alice Pizza, Spontini and Berberè Pizzeria. Broad incumbents are Domino's Pizza, Pizza Hut and Pizza Express. Pinsitaly / Pinseria chains is listed as an emerging player. Delitraiteur is listed as a regional player.
Does Mamma Roma have an API?
No public API is recorded for Mamma Roma.
What industry is Mamma Roma in?
Mamma Roma's product category is Italian Pizza Restaurant. Its primary akta.pro industry code is THAFAAAB, Pizza QSR, with a secondary code of CRAHAKAE, Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts). Its NAICS code is 722513 and its SIC code is 5810.