R Peter AG

What R Peter AG does

R. Peter AG is a privately held Swiss wholesale distributor of machines and tools, founded in 1934 by Herr Peter and headquartered in Bachenbülach, Switzerland. The company serves dealers and professional trade customers (Händlerbereich) across Switzerland and Liechtenstein, holding exclusive distribution rights for over 40 international brands in the territory. Its product portfolio spans professional hand tools (BETA, IRWIN), sawing tools (LENOX), drilling and metalworking machines (FLOTT), abrasives (Klingspor), precision measuring instruments (Metrica), cleaning equipment (Nilfisk), power generators (CGM, GEKO), water pumps (City Pumps, Pedrollo), glass processing tools (Bohle), testing and measurement technology (Benning), fastening technology (Bär), and numerous specialized industrial components. The company consolidates these brands under a single annual "Werkzeug & mehr" (Tools & More) catalog.

The company's revenue model is straightforward wholesale distribution: dealers place orders through the Nextmart partner portal with a minimum invoice value of CHF 50, tiered shipping costs (free above CHF 600, otherwise CHF 10-40 depending on weight), and direct-to-customer freight contributions of CHF 40. R. Peter AG acts as the exclusive Swiss/Liechtenstein channel for the brands it represents, providing professional technical consultation and reliable local warehousing (over 2,000 m² in Bachenbülach, expanded in 2019) as key service differentiators.

The go-to-market motion is exclusively B2B channel-partner-based: R. Peter AG does not sell to end consumers, instead operating as the wholesale layer between international brand manufacturers and Swiss/Liechtenstein dealers. Marketing channels include the company website (r-peter.ch in German and French), a newsletter archive with promotional offers, presence at industry trade shows (e.g., Hardware Luzern 2027), and the Nextmart e-commerce portal for registered dealer ordering. The company maintains no public-facing consumer e-commerce and has no disclosed API or SDK integrations. There are no disclosed revenue figures, headcount numbers, or management team details in the available data.

Name

R Peter AG

Legal name

R. Peter AG

Website

https://r-peter.ch

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

R. Peter AG is a privately held Swiss wholesale distributor founded in 1934, exclusively distributing over 40 international brands of professional tools, machines, and industrial equipment to dealers across Switzerland and Liechtenstein via its Bachenbülach warehouse and Nextmart partner portal.

Ownership category

akta.pro rank

Product category

Industrial Tools & Machinery Wholesale Distribution

NAICS

Hardware Merchant Wholesalers (423710), Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Wholesale tool distribution
• Industrial machinery supply
• Professional hand tools
• Exclusive brand distribution
• Machine tool wholesale

Headquarters

HQ city

Bachenbülach

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Wholesale Tool and Machine Distribution: R. Peter AG generates revenue through wholesale distribution of branded tools and machines to dealers and professionals in Switzerland. The company acts as an exclusive distributor for multiple international brands including Beta, IRWIN, LENOX, FLOTT, Bohle, Klingspor, and many others. Revenue comes from product sales with minimum order values and shipping fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

R. Peter AG is a Swiss wholesale distributor of branded machines and tools, selling exclusively to dealers and professional trade customers in Switzerland and Liechtenstein. The company aggregates over 40 international brands—including BETA, IRWIN, LENOX, FLOTT, Klingspor, Bohle, CGM, GEKO, City Pumps, and Nilfisk—under a unified catalog called "Werkzeug & mehr" (Tools & More), with orders placed through the Nextmart partner portal. Revenue is generated from wholesale product sales with a minimum invoice value of CHF 50 and tiered shipping fees based on weight and order value.

Product overview

R. Peter AG is a Swiss wholesale distributor of machines and tools serving industry, trade, and craftspeople since 1934. The company operates as a brand aggregator offering a unified catalog 'Werkzeug & mehr' (Tools & More) that brings together over 40 brand partners including professional hand tools (BETA, IRWIN), sawing tools (LENOX), drilling and metalworking machines (FLOTT), abrasives (Klingspor), measuring instruments (Metrica), cleaning equipment (Nilfisk), power generators (CGM, GEKO), water pumps (City Pumps), glass tools (Bohle), and specialized components across fastening, plumbing, electrical, and industrial applications. R. Peter AG distributes these branded products exclusively in Switzerland and Liechtenstein, with online ordering facilitated through the Nextmart partner portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Werkzeug & mehr (Tools & More) Main Catalog Comprehensive unified wholesale catalog aggregating over 40 international brand partners, covering professional tools, machines, and equipment for industry, trade, and craftspeople in Switzerland and Liechtenstein. Customers access the catalog and place orders through the Nextmart partner portal.
• Nextmart Online Ordering Portal Partner e-commerce portal that enables registered dealers in Switzerland and Liechtenstein to conveniently order R. Peter AG's multi-brand tool and machine portfolio online, providing access to pricing, availability, and order placement across the entire catalog.
• BETA Professional Tools Premium Italian-made professional hand tools, workshop equipment, safety footwear, and workwear covering over 14,000 catalog items for construction, hydraulics, electrical engineering, and automotive industries, distributed exclusively in Switzerland and Liechtenstein by R. Peter AG.
• IRWIN Professional Hand Tools and Power Tool Accessories USA-made professional hand tools and power tool accessories distributed exclusively in Switzerland and Liechtenstein, including the IRWIN, Vise-Grip, Marathon, Quick-Grip, Speedbor, Strait-Line, Marples, Unibit, and Hanson sub-brands for high-performance and durability-demanding applications.
• LENOX Sawing Tools Premium sawing tools with over 100 years of manufacturer experience, including carbide saw blades, bi-metal saw blades, carbon steel saw blades, reciprocating saw blades, hole saws, and measuring instruments, distributed exclusively in Switzerland and Liechtenstein by R. Peter AG since 1975.
• FLOTT Drilling and Metalworking Machines German-made drilling technology and metalworking machines with over 160 years of manufacturer tradition, including gear drilling machines, brush deburring machines, belt grinders, double grinders, combined belt and grinder machines, metal band saws, circular saws, and portable metal band saws, distributed by R. Peter AG in Switzerland and Liechtenstein.
• Klingspor Abrasives Over 50,000 German-made grinding, cutting, milling, polishing, and material removal tools, including rolls, belts, sheets, fiber discs, quick-change discs, flap wheels, and grinding discs, distributed by R. Peter AG in Switzerland and Liechtenstein.
• CGM Power Generators Italian-made electric power generators ranging from 2 kVA to 2500 kVA, including power generation systems, backup power systems, inverters, asynchronous and synchronous generators from a manufacturer with 40 years of experience, distributed exclusively in Switzerland and Liechtenstein by R. Peter AG.
• GEKO Generator Systems German-made generator and power generation systems for industry, trade, and fire services, including emergency generators, synchronizers, asynchronous and synchronous generators from Metallwarenfabrik Gemmingen GmbH, distributed exclusively in Switzerland and Liechtenstein by R. Peter AG.
• City Pumps Water Pumps Italian-made submersible and surface water pumps including electric water pumps, flat suction pumps, drainage submersible pumps, irrigation pumps, sewage pumps, and drinking water pumps, distributed exclusively in Switzerland and Liechtenstein by R. Peter AG.
• Nilfisk Cleaning Machines High-pressure cleaners, wet and dry vacuum cleaners, sweepers, and cleaning machines for buildings, commerce, and industry from a manufacturer with over a century of experience, distributed by R. Peter AG in Switzerland and Liechtenstein.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• CGMcoreChannel Partner/ Reseller/ Distributor · 1 January 2022R. Peter AG holds exclusive distribution rights for CGM generators (2 kVA to 2500 kVA) for Switzerland and Liechtenstein. CGM is a leading Italian manufacturer with 40 years of experience.
• GEKOcoreChannel Partner/ Reseller/ Distributor · 1 January 2020R. Peter AG holds exclusive distribution rights for GEKO generators for Switzerland and Liechtenstein. GEKO is manufactured by Metallwarenfabrik Gemmingen GmbH, producing generators and power generation systems.
• City PumpscoreChannel Partner/ Reseller/ Distributor · 1 January 2020R. Peter AG holds exclusive distribution rights for City Pumps and Pedrollo pumps for Switzerland and Liechtenstein. City Pumps is based in San Bonifacio, Verona, Italy, producing submersible and surface pumps.
• IRWINcoreChannel Partner/ Reseller/ Distributor · 1 January 2010R. Peter AG holds exclusive contracts for IRWIN products. IRWIN TOOLS designs and distributes professional hand tools and power tool accessories globally.
• BETA Utensili SpacoreChannel Partner/ Reseller/ Distributor · 1 January 2009R. Peter AG holds exclusive rights to distribute BETA products in Switzerland and Liechtenstein. BETA Utensili S.P.A. has been a leading manufacturer of professional tools since 1939 with over 14,000 catalog items.
• LENOXcoreChannel Partner/ Reseller/ Distributor · 1 January 1975R. Peter AG has been the exclusive importer for LENOX products since 1975. LENOX is a leading manufacturer of sawing tools with over 100 years of experience.

Scale indicators2 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Hoffmann Group: One of Europe's largest B2B suppliers of quality tools, operating in multiple countries with a comprehensive catalog for industrial and trade customers. Comparable through its multi-brand precision tools and industrial equipment wholesale model.
• Würth: Global market leader in the trade of assembly and fastening materials, operating its own Swiss subsidiary (Würth AG) with a multi-channel B2B distribution model for professional trades. Comparable as a direct broadline industrial/fastening tools distributor serving Swiss dealers and trade professionals.

Regional players

• Bossard: Swiss-headquartered global specialist in fastening technology and intelligent productivity solutions for industrial customers. Comparable as a Swiss-listed industrial supplier serving manufacturing and trade customers with branded fastening and assembly products.
• SFS Group: Swiss-headquartered global leader in mechanical fastening systems and precision formed components for industrial customers. Comparable as a Swiss-based industrial supply specialist selling branded fastening and engineered components into trades and industry.

Emerging players

• ToolTeam: German B2B e-commerce platform aggregating industrial and professional tools from multiple brands for dealer and trade customers. Comparable as a digitally-led multi-brand tool and industrial supply distribution model targeting the same professional trades buyer.

Direct peers

• Haberkorn: Austrian family-owned technical wholesaler of industrial supplies, tools, and equipment serving trade and industrial customers across DACH-region markets. Directly comparable as a regional family-owned industrial tool and equipment wholesaler with a multi-brand catalog and dealer-focused B2B model.
• ELMAG: Austrian specialist wholesaler of machines, tools, and workshop equipment for trades and industry across DACH markets. Comparable through its specialized B2B distribution of metalworking machines, hand tools, and abrasives to dealer and professional end-customers.
• Debrunner Koenig: Swiss technical wholesaler (part of the Debrunner Koenig Group) supplying steel, metals, tools, machines, and industrial consumables across Switzerland. Direct comparable operating in the same Swiss B2B industrial supply market with a similar dealer-customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rpetertools
• LinkedInlinkedin.com/company/r.-peter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R Peter AG