Horwood Bagshaw
Horwood Bagshaw is an Australian agricultural machinery manufacturer (founded 1838) and CNH Industrial subsidiary that designs Airseeders, Scaribars, Grader/Scrapers, and the Precision Seeding System, selling exclusively through 80+ Australian dealerships to broadacre, irrigation, horticulture, and livestock farmers.
- Company typePrivate
- Founded1838
- HeadquartersMannum, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Horwood Bagshaw does
Horwood Bagshaw is an Australian agricultural machinery manufacturer founded in 1838 in Adelaide, South Australia, and now headquartered in Mannum. The company designs and builds seeding, tillage, and land-forming equipment for Australian broadacre, irrigation, horticulture, and livestock farmers, distributed exclusively through a national network of more than 80 authorised dealerships. Core product lines include Airseeders (electric drive variable rate, 2-4 bin configurations with ISOBUS plug-and-play control), Liquid Airseeders, Scaribars (multi-role cultivation and seeding toolbars), Grader/Scrapers for land forming, and the Precision Seeding System (PSS) featuring a parallelogram dual-tine opener with hydraulic breakout adjustable from 75lbf to 660lbf. The portfolio is anchored by patented Twin Chain Technology in True Variable Width Spreaders and supported by integrations with Topcon, Farmscan, Trimble, and AgLeader for variable rate and GPS-guided application.
The company is a wholly-owned subsidiary of CNH Industrial following a 2018 acquisition, with CNH America LLC holding the trademarks and CNH Capital Australia providing customer financing. Revenue is generated primarily through hardware sales of seeding and tillage equipment, supported by a parts and service network, and facilitated by equipment financing programs including a "Pay Zero Until 2028" deferred-payment scheme and a 1.95% p.a. fixed rate. Current headcount sits in the 11-50 range, materially down from the ~1,000 personnel employed during the 1950s-1960s peak. Products carry Australian Made certification, a 12-month warranty, and are positioned on durability, local-condition engineering, and precision agriculture outcomes such as documented 10% yield gains and up to 17% nitrogen fertiliser reduction.
The go-to-market is purely indirect: no direct sales force, with all transactions routed through the dealer network that provides sales, service, parts, and financing. Lead generation is supported by a content-led website, field days across Australia, and trade recognition including annual Dealer of the Year awards (Kenway and Clark 2026; Codemo Machinery Services 2025 and 2024). Pricing is opaque and not publicly disclosed, but multi-year financing contracts with required deposits and deferred-payment structures indicate high-ASP capital equipment sold via dealer finance partners.
Horwood Bagshaw firmographics
Firmographics- Name
- Horwood Bagshaw
- Legal name
- Horwood Bagshaw
- Website
- https://horwoodbagshaw.com.au
- Company type
- Private
- Founded year
- 1838
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Horwood Bagshaw is an Australian agricultural machinery manufacturer (founded 1838) and CNH Industrial subsidiary that designs Airseeders, Scaribars, Grader/Scrapers, and the Precision Seeding System, selling exclusively through 80+ Australian dealerships to broadacre, irrigation, horticulture, and livestock farmers.
- Ownership category
- akta.pro rank
Horwood Bagshaw industry classification
Industry- Product category
- Agricultural Machinery Manufacturing
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Tillage, Seeding & Planting Equipment (IMAHACAB)
- akta.pro secondary industry
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)
Keywords
Where Horwood Bagshaw is headquartered
LocationHeadquarters
- HQ city
- Mannum
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Horwood Bagshaw business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Agricultural Machinery Sales: Sale of seeding, tillage, and land-forming equipment including Airseeders, Scaribars, Grader/Scrapers, and Precision Seeding Systems. Products are sold through a dealer network with direct sales to farmers. Products carry 12-month warranty and are supported by genuine parts and service.
- Parts and Service: Genuine Horwood Bagshaw parts designed for peak performance, manufactured to strict design and testing standards. Certified technicians provide service support through the dealer network.
- Equipment Financing: Finance offerings provided through CNH Capital Australia, including competitive fixed rates (1.95% p.a.), Pay Zero Until 2028 programs, and tailored financial packages for equipment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Pay Zero Until 2028 financing program |
| Other | Multi-year contract | 1.95% p.a. Finance Rate |
| Other | Multi-year contract | Pay Nothing Until 2028 with no deposit |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Horwood Bagshaw product offering
Product offeringCore offering
Horwood Bagshaw manufactures Australian-made agricultural seeding, tillage, and land-forming equipment. Its core product range comprises Airseeders (including the Liquid Airseeder variant) with electric drive variable rate technology, Scaribars multi-role cultivation toolbars, Grader/Scrapers for land forming, and the Precision Seeding System (PSS) featuring parallelogram opener and presswheel technology. Products are sold to Australian farmers through a national network of 80+ authorised dealerships with genuine parts and certified service support.
Product overview
Horwood Bagshaw is an Australian agricultural machinery manufacturer offering a comprehensive range of seeding and tillage equipment built for Australian farming conditions. The product portfolio centres on four core product lines: Airseeders (including Liquid Airseeder variants) providing electric drive variable rate technology for accurate seed and fertiliser application; Scaribars serving as versatile multi-role cultivation and seeding toolbars; Grader/Scrapers for professional land forming and levelling; and the Precision Seeding System (PSS) combining advanced parallelogram and presswheel technology for conservation tillage. All products feature Australian Made certification and are supported through a national dealer network.
Differentiator
Problem solved
Functional benefit
Products and services
- Airseeders
Quantifiable outcome
- 10% increase in crop yield reported using precision seeding technology by optimising plant population and row spacing
- +3 more outcomes
Companies that use Horwood Bagshaw
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Horwood Bagshaw technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Horwood Bagshaw partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights6 records
Horwood Bagshaw competitors and assessment
Company assessmentDirect peers
- Morris Industries: Canadian air seeder manufacturer known for the Quantum and Concept 2000 drills. Closely comparable to Horwood Bagshaw's Airseeder product line in pneumatic seeding, variable rate metering, and broadacre customer base.
- Horsch Maschinen GmbH: German precision seeding and tillage equipment specialist (e.g., Maestro, Pronto, Express series). Highly relevant peer due to direct overlap in pneumatic airseeders, variable rate seeding, and conservation tillage offerings targeting professional broadacre farmers.
- Amazone: German manufacturer of tillage, seeding, fertilization, and crop protection equipment (e.g., Cirrus seed drills). Comparable product breadth including airseeders, cultivators, and spreaders that overlap with Horwood Bagshaw's portfolio.
- Ausplow: Australian manufacturer of DBS air seeders and tillage equipment focused on Australian broadacre conditions. Most direct local competitor to Horwood Bagshaw's Airseeders and Scaribars, sharing the same target customer and operating environment.
- Bourgault Industries: Canadian manufacturer of air seeders, tillage tools, and seeding systems, including the 3320 PHD and 8910 cultivator lines. Directly comparable as a family-rooted seeding/tillage specialist competing with Horwood Bagshaw's Airseeders and Scaribars in broadacre markets.
- Väderstad AB: Swedish manufacturer of seed drills, cultivators, and precision seeding equipment (Tempo, Rapid, Carrier). Comparable to Horwood Bagshaw in pneumatic precision seeding, tillage, and integration with common precision-ag electronics ecosystems.
- Kuhn Group: French manufacturer of agricultural machinery including seed drills, tillage tools, and spreaders (e.g., Espro, Kuhn FC). Overlaps with Horwood Bagshaw's seeding and tillage product lines and competes for broadacre farmer capital budgets.
- Claydon: UK-based manufacturer of strip-till seed drills and seeding accessories (Hybrid, Evolution). Peer in conservation tillage and direct drilling with high mechanical similarity to Horwood Bagshaw's Scaribar and PSS offerings.
Broad incumbents
- John Deere (Deere & Company): Global agricultural machinery leader with broad seeding/tillage portfolio (e.g., 1870 Air Seeder, TruSet). Larger incumbent competing for the same broadacre farmer wallet; relevant as the dominant competitor in precision agriculture ecosystems that Horwood Bagshaw integrates with via ISOBUS.
- AGCO Corporation: Global ag equipment manufacturer with Massey Ferguson, Fendt, and Valtra offering pneumatic seeders (e.g., MF 9000 Series). Broad incumbent comparable in scale and precision-ag integration, competing head-to-head for Australian broadacre customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Horwood Bagshaw social profiles
Digital presenceHorwood Bagshaw compliance and trust
Trust signalCompliance1 record
Horwood Bagshaw financial estimates
Financial estimateRevenue estimate
Valuation estimate
Horwood Bagshaw leadership team
Management profileNumber of profiles
Horwood Bagshaw funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Horwood Bagshaw M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Horwood Bagshaw
What does Horwood Bagshaw do?
Horwood Bagshaw manufactures Australian-made agricultural seeding, tillage, and land-forming equipment. Its core product range comprises Airseeders (including the Liquid Airseeder variant) with electric drive variable rate technology, Scaribars multi-role cultivation toolbars, Grader/Scrapers for land forming, and the Precision Seeding System (PSS) featuring parallelogram opener and presswheel technology. Products are sold to Australian farmers through a national network of 80+ authorised dealerships with genuine parts and certified service support.
Is Horwood Bagshaw a public or private company?
Horwood Bagshaw is a private company. It is classified as corporate owned and is currently operating.
When was Horwood Bagshaw founded?
Horwood Bagshaw was founded in 1838. It employs 11 to 50 people.
Where is Horwood Bagshaw based?
Horwood Bagshaw is headquartered in Mannum, Australia, in the Oceania region.
How does Horwood Bagshaw make money?
Three revenue lines are on record. Agricultural Machinery Sales are the primary driver. The others are parts and Service and equipment Financing.
Who are Horwood Bagshaw's main competitors?
Direct peers on record are Morris Industries, Horsch Maschinen GmbH, Amazone, Ausplow, Bourgault Industries, Väderstad AB, Kuhn Group and Claydon. Broad incumbents are John Deere (Deere & Company) and AGCO Corporation.
Does Horwood Bagshaw have an API?
No public API is recorded for Horwood Bagshaw.
What industry is Horwood Bagshaw in?
Horwood Bagshaw's product category is Agricultural Machinery Manufacturing. Its primary akta.pro industry code is IMAHACAB, Tillage, Seeding & Planting Equipment, with a secondary code of IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders). Its NAICS code is 333111 and its SIC code is 3523.