What Diversity Nursing does

DiversityNursing.com (legal name DiversityNursing.com, DBA "Diversity Nursing") is a private, for-profit niche job board and content platform founded in 2007 and headquartered in Tulsa, United States. The company operates a two-sided marketplace that connects healthcare employers seeking diverse nursing talent with nurses and nursing students seeking career opportunities, careers resources, and education funding. Its core product is a web-based job board built on a CMS architecture with candidate database, employer profiling tools, email marketing, and interactive state-by-state nursing workforce data maps (LPN, RN, and NP counts by state). The platform is monetized almost entirely on the B2B side through healthcare-employer recruitment advertising: single job postings ($399-$899), volume packs ($1,750-$6,000), unlimited annual posting subscriptions ($9,000-$12,000), employer profiles ($6,000/year), premium banner and tile advertising ($1,200-$2,500 per placement per month), and exclusive bi-weekly eNewsletter sponsorships at $5,500 per send to a 147,000+ opt-in nurse audience. Premier Employer Partnerships (e.g., VA, UCLA Health, Children's National, Johns Hopkins, Duke, Emory, Memorial Sloan Kettering) anchor the supply side, supported by the digital Proud Partner eZine publication and annual $5,000 Education Award (now in its 18th year) and the newer Art of the Heart Nursing Award. The site is operated by an organization of 1-10 employees, founder Sonia Clark, with a sales contact (Joanie Barton, [email protected]), distributing content across the proprietary site, a HubSpot-hosted blog, a bi-weekly eNewsletter, Facebook, X/Twitter, Pinterest, LinkedIn, YouTube, and Instagram. Revenue is not publicly disclosed and the company has no reported funding rounds, parent entity, or acquisitions, consistent with a long-running, profitable niche operator rather than a venture-scale business.

Name

Diversity Nursing

Legal name

DiversityNursing.com

Website

https://diversitynursing.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

DiversityNursing.com is a U.S.-based niche job board and content platform founded in 2007 that connects healthcare employers seeking diverse nursing talent with nurses and nursing students, monetizing primarily through employer job postings, profiles, and newsletter sponsorships to a 147,000+ subscriber audience.

Ownership category

akta.pro rank

Product category

Nursing Job Board

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)

akta.pro secondary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

Keywords

• Nursing job board
• Healthcare recruitment
• Nurse employment
• Job advertising
• Workforce data

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Job Posting Fees: Healthcare employers pay to post nursing job listings on the platform. Pricing tiers range from single 30-day postings at $399 to bulk packages and unlimited posting subscriptions for health systems.
2. Employer Profiles: Annual subscription for healthcare organizations to maintain detailed employer profiles showcasing their culture, nursing environment, photos, videos, awards, and job openings.
3. Banner Advertising: Premium advertising placements on the homepage and job search pages for employer branding and recruitment marketing.
4. eNewsletter Sponsorships: Exclusive sponsorship opportunities in the bi-weekly eNewsletter sent to 147,000+ opt-in nurse subscribers, including article placements, banners, and job listings.
5. Job Flash eBlasts: Email blast additions to the bi-weekly newsletter featuring specific job opportunities, sent to the 55,000+ diverse nurse subscriber list.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Diversity Nursing operates a web-based job board and information resource connecting healthcare employers with diverse nursing talent. The platform offers paid job posting packages, employer profile subscriptions, banner advertising, and eNewsletter sponsorships to healthcare organizations. Nurses access the platform free of charge to search jobs, post resumes, and access career resources, educational content, and an annual $5,000 Education Award program.

Product overview

DiversityNursing.com is a career job board and information resource launched in 2007 for nurses regardless of background. The platform operates as a unified job board and content platform featuring a job posting marketplace (Job Posting & Advertising Packages), geographic nursing networks (LPN, RN, and NP Networks showing U.S. state-by-state workforce counts), an annual $5,000 Education Award program supporting nursing students, the Proud Partner eZine digital publication, a blog and bi-weekly eNewsletter reaching 147,000+ subscribers, video content library, employer profiles showcasing diversity-focused healthcare employers, premium downloadable resources (calendars, guides, quizzes), and assessment tools (Workplace Safety Survey, Burnout Quiz, Unconscious Bias Quiz). The platform's primary revenue comes from employer recruitment advertising packages while offering free resources to nurses.

Differentiator

Problem solved

Functional benefit

Products and services

• DiversityNursing.com Job Board Platform A web-based career job board and information resource for nurses providing job search, resume posting, and employer connections across the nursing profession. Free for nurses to use; employers pay to post jobs and access candidate database.
• Job Posting & Advertising Packages Recruitment advertising solutions for healthcare employers including 30/60/90-day individual job postings ($399-$899), 5/10/20-pack job postings ($1,750-$6,000), unlimited posting subscriptions ($9,000-$13,250), homepage and job page banner advertising ($1,200-$2,500/month), and Job Flash eBlasts ($775-$3,240). Designed to help healthcare institutions reach diverse nursing talent.
• Employer Profile Subscriptions Annual subscription ($6,000 for 12 months) for healthcare organizations to maintain detailed employer profiles showcasing their culture, nursing environment, logo, up to 9 photos, up to 5 videos, up to 6 awards, unlimited copy, link, EOE line, and social media links. Rate varies by number of states.
• eNewsletter Sponsorships Sponsorship opportunities in the bi-weekly Focus on Diversity eNewsletter sent to 147,000+ opt-in nurse subscribers. Exclusive sponsorship at $5,500 per eNewsletter includes article up to 750 words, photo, 3 job postings, and banner. Banner-only sponsorship at $3,500 per eNewsletter. Maximum 2 sponsors per eNewsletter.

Quantifiable outcome

• 147,000+ newsletter subscribers and 55,000+ diverse nurse contacts reached
• +2 more outcomes

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Incredible Health: Incredible Health is a venture-backed nurse-employer matching platform that uses algorithmic matching to connect nurses with permanent hospital positions. It competes with Diversity Nursing for health system recruitment budgets with a more tech-forward product.
• HospitalRecruiting.com: HospitalRecruiting.com is a niche job board focused on hospital and healthcare system recruitment, including nursing roles. It competes with Diversity Nursing for hospital employer recruitment advertising.
• Vivian Health: Vivian Health is a healthcare job board and staffing marketplace specializing in nursing and allied health roles with transparent pay information. It overlaps directly with Diversity Nursing in nurse job posting and recruitment advertising.
• Nurse.com: Nurse.com is one of the largest nursing-focused job boards and career resource platforms in the U.S., offering job postings, continuing education, and news for nurses. It directly competes with Diversity Nursing in nursing recruitment advertising and employer branding.
• Health eCareers: Health eCareers is a healthcare-focused job board serving hospitals, health systems, and clinicians across multiple specialties including nursing. It competes with Diversity Nursing for healthcare employer recruitment advertising spend.
• Allnurses.com: Allnurses.com is a long-standing online community and job board for nurses featuring forums, articles, and employer job postings. It competes directly with Diversity Nursing's community, content, and recruitment advertising offerings.

Broad incumbents

• LinkedIn (Talent Solutions): LinkedIn operates the dominant professional network and recruitment advertising platform, including healthcare and nursing segments. As a broad incumbent, it competes with Diversity Nursing for healthcare employer recruitment advertising dollars.
• Indeed: Indeed is the largest generalist job board globally and a major channel for nursing job postings. As a broad incumbent, it competes with Diversity Nursing on commoditized job posting volume.
• AMN Healthcare: AMN Healthcare is the largest U.S. healthcare staffing and workforce solutions company, offering travel nursing, permanent placement, and workforce technology. It is a broad incumbent competing in nurse recruitment across multiple channels.
• Aya Healthcare: Aya Healthcare is a large healthcare staffing and workforce solutions company specializing in travel nursing and permanent placement. It is a broad incumbent that overlaps with Diversity Nursing's employer recruitment value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/diversitynurse
• YouTubeyoutube.com/user/DiversityNursing
• Facebookfacebook.com/Diversitynursing
• LinkedInlinkedin.com/company/diversitynursing-com
• Instagraminstagram.com/Diversitynurse

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversity Nursing